Advanced General Management Program

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About Advanced General Management Program

The one-year General Management program at IIM Shillong is meticulously crafted to enhance students' proficiency in managerial, leadership, and decision-making capacities across the entirety of management disciplines. Through this executive program, participants will cultivate a heightened aptitude for innovation and the implementation of contemporary management principles to tackle real-world business challenges effectively.

The convergence of technology and innovation within the present business landscape has forged distinct prospects and challenges for managers. Navigating this terrain necessitates entrepreneurial thinking to steer innovation throughout various managerial functions. The year-long advanced general management program furnishes a comprehensive vantage point for working professionals, enabling them to augment their expertise and brace themselves for the ever-evolving business sphere. This certification stands to amplify the participants' adeptness in decision-making and leadership.

In conjunction with establishing fundamental principles of general management, this course will foster entrepreneurial acumen, cultivate analytical prowess, elevate capabilities in risk evaluation and management, and instill proficiencies to undertake digital transformation. The interactive pedagogical approach for this program at IIM Shillong will engender the cultivation of competencies and proficiencies, expediting personal and professional advancement. 

  • Certification & Alumni Status from IIM Shillong
  • Case-Study Based Pedagogy 
  • Campus Visit at the end of the program  

Specialization Benefits

  • Post Graduate Certification from IIM Shillong: Obtain a prestigious postgraduate certification endorsed by IIM Shillong, showcasing your mastery of the program's content.
  • IIM Shillong Executive Alumni Status: Join the distinguished community of IIM Shillong's executive alumni, gaining access to valuable networking opportunities and resources.
  • Fully Integrated Management Program: Engage in a comprehensive management program that covers a wide range of crucial business disciplines and concepts.
  • Module on Entrepreneurship: Benefit from a specialised module dedicated to fostering entrepreneurial thinking and skills, equipping you for innovation and business creation.
  • Industry Interactions: Interact with industry experts and leaders to gain practical insights, real-world perspectives, and the latest trends directly from the field.
  • Weekend Live & Interactive Classes: Enjoy the flexibility of weekend classes that are live and interactive, accommodating your professional commitments while fostering active engagement.
  • Expert Faculty Panel: Learn from a distinguished faculty panel comprising seasoned professionals and academics with expertise in various management domains.
  • IIM Shillong Campus Visit: Immerse yourself in the esteemed IIM Shillong campus environment, enhancing your connection to the institution and your overall learning experience.

IIM Shillong Approved By

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Who Can Apply?

Following are the minimum eligibility conditions that a candidate must mandatorily fulfill to get admission to the Post Graduate Certification in Advanced General Management at IIM Shillong: 

  • For Indian Candidates - They should have completed their graduation (10+2+3) or a diploma (10+2+3) from a recognized university in any discipline. 
  • For International Candidates - They should have completed their graduation or an equivalent degree from any institution or university that is recognized in their respective country. 
  • The candidates should have at least 2 years of work experience. 


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Specialization Wise Updated Fees 2023

Advanced General Management1,70,000 (Full Fee)

Sample Certificate from IIM Shillong

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IIM Shillong EMI Details

You get the following options for fee payment: 

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Shillong Admission Process

The process of admission to the IIM Shillong is based on the scores of the CAT, MAT, or GMAT exams and personal interviews (PIs). For the batch of 2023-2025 MBA, the CAT cutoff is 75% for general and EWS students and 50% for ST and DA category students.

The university offers direct admission to some of the online programs. The procedure followed for taking direct admission is mentioned here:

Step 1 - Go to the official website of the University and select the course from the program list.

Step 2 - Look for the “Apply Now” tab on the website and click it, this will redirect you to another webpage.

Step 3 - Fill out the personal details in the form provided and register yourself with the course.

Step 4 - After registration, log in to the admission portal using the personalized credentials used at the time of registration.

Step 5 - Fill in the details as asked in different stages of the admission process and upload the required documents.

Step 6 - Move on to the Payment section after reviewing the application form.

Step 7 - Choose a suitable payment option for you and deposit the fee.

Step 8 - Submit the application and keep the confirmation document of admission with you for future reference.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

Advanced General Management Program Syllabus

View Syllabus

Module Name 


Management and Business Economics 

  • Introduction to Management
  • Managerial Economics
  • Macroeconomics
  • Business Environment

Business Analytics 

  • Business value of business analytics
  • Understanding (Big) data source and generation
  • Visual data analytics using Tableau
  • Predictive analytics
  • Hands-on Predictive Analytics using Rattle

Financial and Risk Management 

  • Financial Statement Analysis
  • Valuation of Bonds and Shares
  • Capital Budgeting Decisions
  • Complex Investment Decision
  • Risk Analysis in Capital Budgeting
  • Financial and Operating Leverage

Social Media Marketing and Web Analytics 

  • Exploring Digital Marketing Landscape
  • Fundamentals of SEO and SEM
  • Designing Social Media Strategy
  • Social Media Analytics

Marketing Management 

  • Introduction to Marketing Management
  • Consumer Behavior & Market research
  • Business to Business Marketing
  • Brand Marketing Management
  • Retail Marketing Management

OB and HRM 

  • Organisational Behaviour- Self and Team
  • Leadership and Organisational Development
  • Managing People Performance
  • HR Analytics

Strategic Management 

  • Introduction to Strategic Management
  • Generic Strategies and Understanding of Business Models
  • Competition and Competitive advantage
  • Global Strategy & Internationalisation
  • Culture, Ethics, Leadership

Operations and SCM 

  • Operations Strategy
  • Project Management
  • Six Sigma & Lean Management
  • Supply Chain Management


  • Opportunity Identification and Assessment
  • Business model
  • Business strategy-finance, HR, marketing and IT

Design Thinking and Innovation 

  • Innovation Imperatives
  • Customer centricity and design thinking
  • New Product/ Service Development Process
  • Managing Innovations- Collaborative and Disruptive

Industry Application and Valedictory 

  • This program includes one on-campus visit of 5 days at the end of the course. Attendance to the On-Campus Component is mandatory for all participants of this course.

IIM Shillong Examination Pattern

The final evaluation of the candidates is based on their performance in the internal assessments and term-end exams. To get certified in any online course, students need to score the minimum passing marks in each of the assessments. Apart from these, attendance in live classes and submission of projects & assignments on time is also part of the evaluating criteria.

Job Roles after Advanced General Management

General Manager

Chief Executive Officer (CEO)

Chief Operating Officer (COO)

Chief Financial Officer (CFO)

Chief Marketing Officer (CMO)

Business Development Director 

Operations Manager 

Director of Strategy 

Project Manager/Product Manager  

Regional Manager 

IIM Shillong Placement Partners

The students of IIM Shillong:

  • Have been hired at higher packages
  • Got skilled with the latest technology
  • Got promotions & hikes post-completion of the courses
  • Working in the global market

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Axis Bank

    Axis Bank

  • Deloitte


  • Ey


  • Godrej


  • HDFC Bank

    HDFC Bank

  • IBM


  • ITC


  • Microsoft


  • Reliance


  • Samsung


  • Tata


  • HSBC


Frequently Asked Questions?

The total duration is 12 months for the Post Graduate Certification in Advanced General Management course at IIM Shillong.

The total fee for the course is INR 1,70,000 + GST only, for Indian candidates. For international applicants, the fee is USD 3500 only.

IIM Shillong is a premier educational institution in India in the field of management education. The PG certification in Advanced General Management that the institute offers is in a blended mode, designed for working professionals to help them advance in their careers and find rewarding jobs. The course is no doubt an excellent choice if you wish for a successful career in the field of management.

The faculty of IIM Shillong will itself lead the Post Graduate Certificate in Advanced General Management program. The faculty includes not only professors but also industry experts with years of hands-on expertise.

Following are the minimum eligibility conditions for the Post Graduate Certification in Advanced General Management at IIM Shillong: 

  • For Indian Candidates - They should have completed their graduation (10+2+3) or a diploma (10+2+3) from a recognized university in any discipline. 
  • For International Candidates - They should have completed their graduation or an equivalent degree from any institution or university that is recognized in their respective country. 
  • The candidates should have at least 2 years of work experience.

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IIM Shillong Reviews


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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.


Reviewed in India on April 28, 2023


Become a part of the networks of highly experienced teachers & excellent peer groups and get a chance to grow personally & professionally.


Anil Nagvekar

Reviewed in India on April 28, 2023


If you want to get fast-pace your career in different management streams then IIM Shillong is the place for you.

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