IIM Sirmaur Executive MBA in Marketing Management

The Executive MBA in Marketing Management is a two-year management program specializing in Marketing Management. This multi-faceted management program explores marketing management with depth as it is meant to make business leaders who can tap the market and should be ready to harness the best out of the market audiences to instill and propagate the product/services to reach their sales growth. 

The modules taught under the curriculum of this program are a mix of the essence of marketing management along with the functional areas of management meant to transform the student into a personality made for taking action to execute effective output by doing whatever it takes to manage a team, make critical decisions, coordinate with other team leaders, strategize the ideas associated with the product and tap the psychological wants of the market audience, advertise the product/service as a balance between wants and needs, making extra efforts to stand out in the market, etc.

The curriculum is made for working professionals who are executives, professionals, and mid-level managers who want to scale up their careers where they are leading and influencing on a level that spans across major divisions of an organization that has far-reaching consequences that require high mental capacity involving the understanding of multiple scenarios, contingency planning, resource distribution, bringing out the best of subordinates to fulfill organization goals, etc.

Marketing management is one of the most essential entities of a business organization/structure and is paramount to the sales of the product/service. It involves intricate strategies to propagate the best out of the product/service making each feature a selling point that taps the wants of the audience which ultimately results in the popularity of the product/service. The student is taught the tools & techniques used in various mediums of marketing that have their nuances and subtleties so that there is a better adaptation to the teams in a marketing environment where there is an exchange of innovations, strategies, thought processes, and execution altogether within the team so that there is a coordinated effort for better results.

Based on real business use cases the student gets to do case discussions that enlighten the student with strategies that have been successful and the philosophy behind them. The program also fosters a marketing mindset that teaches how to adopt newer strategies and make an original one to evolve eventually.

The fee for the Executive MBA in Marketing Management provided by IIM Sirmaur is INR 8 Lakhs. 

The eligibility criteria for enrolling in the Executive MBA in Marketing Management provided by IIM Sirmaur are given in the following:

• The candidate must have obtained a Bachelor’s degree in any discipline in a 10+2+3 format in his/her education. The Bachelor’s degree must have been obtained from a recognized university/institute.
• The minimum aggregate mark or its equivalent CGPA obtained at graduation must be 50% for the students belonging to the General category. For students belonging to the SC/ST/PWD category, the minimum aggregate mark is 45%.
• The work experience of the candidate must be a minimum of two years, counting after graduation.
• The candidate must have obtained a valid score in one of these exams which are GMAT, CAT, GATE, XAT, IIM Sirmaur Ex-MBA test, and GRE.

The IIM Sirmaur Online offers loan facilities to its students enrolled in both inline and regular programs to offer financial aid to students who are unable to pursue their higher studies due to financial hindrances. The institute also offers various scholarships for financial assistance to the students, interested candidates can apply for the scholarship according to their eligibility criteria., which can be checked on the official website of IIM Sirmaur. A few scholarships offered at the institute are:

• Post Matric Scholarships Scheme for Minorities
• Scholarships for Top Class Education for students with disabilities.
• National Means Cum Merit Scholarship
• Prime Minister's Scholarship Scheme For RPF/RPSF

Note: There is no fee for a Ph.D. student, meanwhile they will receive 30,000 INR per month for 5 years to cover the living expenses of the student.

The syllabus of the Executive MBA in Marketing Management provided by IIM Sirmaur consists of core management courses and specialization courses. The syllabus’ courses are given below:

The examination process at IIM Sirmaur Online has the main focus on bringing out the qualities of an individual during their academic journey these examinations assist students in enhancing their skills and building industry-oriented skills which are very fruitful in the global competent market. The examination pattern of the Institute consists of two major components: internal assessment and term-end examinations respectively that are mandatory to attend.

These examinations combined focus on the practical and theoretical understanding of a student throughout their program., they also include a few assignments given to every student at the beginning of their program, and marks obtained in the projects are also included in the final results. Students are also graded based on their understanding of analytical tools, practical knowledge, and theoretical understanding.

Marketing Management has always been a necessity for any kind of business structure to thrive. The job roles in this domain are very diverse depending on the mediums through which a product/service gets sold with the conviction strategies of the marketing team. A marketing team needs thinkers who can understand the consumer and their relationship with the market which leads to the understanding of human wants and needs. The real art is tilting the balance between the needs & wants of the consumer on the side of wants that are derived from desire.

The student will be taking up roles that tap into the human psyche and make the features of the product/service into a call to action step carried out by the consumer for the product/service to gain a foothold in the market. These job roles require intense research skills and out-of-the-box thinking that beats other competitors hence making it a tough race to dominate the market in an environment where every stakeholder is investing in becoming original and standing out. Some of the job roles taken up by the students of this program are given in the table below: