IIM Sirmaur Executive MBA in Marketing Management

The eligibility criteria for enrolling in the Executive MBA in Marketing Management provided by IIM Sirmaur are given in the following:

• The candidate must have obtained a Bachelor’s degree in any discipline in a 10+2+3 format in his/her education. The Bachelor’s degree must have been obtained from a recognized university/institute.
• The minimum aggregate mark or its equivalent CGPA obtained at graduation must be 50% for the students belonging to the General category. For students belonging to the SC/ST/PWD category, the minimum aggregate mark is 45%.
• The work experience of the candidate must be a minimum of two years, counting after graduation.
• The candidate must have obtained a valid score in one of these exams which are GMAT, CAT, GATE, XAT, IIM Sirmaur Ex-MBA test, and GRE.

The IIM Sirmaur Online offers loan facilities to its students enrolled in both online and regular programs with the objective of offering financial aid to students who are unable to pursue their higher studies due to financial hindrances. The institute also offers various scholarships for financial assistance to the students, interested candidates can apply for the scholarship according to their eligibility criteria, which can be checked on the official website of IIM Sirmaur. A few scholarships offered at the institute are:

• Post Matric Scholarships Scheme for Minorities
• Scholarships for Top Class Education for students with disabilities.
• National Means Cum Merit Scholarship
• Prime Minister's Scholarship Scheme For RPF/RPSF

Note: There is no fee for a Ph.D. student, meanwhile they will receive 30,000 INR per month for 5 years to cover the living expenses of the student.

The syllabus of the Executive MBA in Marketing Management provided by IIM Sirmaur consists of core management courses and specialization courses. The syllabus’ courses are given below:

The examination process at IIM Sirmaur Online has the main focus on bringing out the qualities of an individual during their academic journey These examinations assist students in enhancing their skills and building industry-oriented skills, which are very fruitful in the globally competent market. 

Measurement of academic performance is a continuous process that is based on varying combinations of evaluation components. Multiple components ensure that academic excellence is achieved through constant feedback and progress monitoring. The aim is to achieve minimum academic standards by encouraging and supporting superior performance.

The course instructor specifies the evaluation components of a course and assigns the relative weights in the course outline. The components vary depending upon the nature of the course, pedagogical goal, and judgment of the instructor. Normally, the following components are used, but they can vary.

• Assignments, Quizzes, Class participation, etc.
•  Project Work, Simulation, Term paper
•  Mid-term Examination
•  End-term Examination

Marketing Management has always been a necessity for any kind of business structure to thrive. The job roles in this domain are very diverse depending on the mediums through which a product/service gets sold with the conviction strategies of the marketing team. A marketing team needs thinkers who can understand the consumer and their relationship with the market which leads to the understanding of human wants and needs. The real art is tilting the balance between the needs & wants of the consumer on the side of wants that are derived from desire.

The student will be taking up roles that tap into the human psyche and make the features of the product/service into a call to action step carried out by the consumer for the product/service to gain a foothold in the market. These job roles require intense research skills and out-of-the-box thinking that beats other competitors hence making it a tough race to dominate the market in an environment where every stakeholder is investing in becoming original and standing out. Some of the job roles taken up by the students of this program are given in the table below: