Jagannath University’s Online Bachelor of Arts in Journalism & Mass Communication (BAJMC) is an innovative undergraduate program for budding media professionals for tomorrow. The Online BAJMC program embodies this philosophy by incorporating holistic personality development, effective communication, creativity, and IT literacy. The BAJMC curriculum offers a unique amalgamation of fact and exposure. Students receive a broad base of knowledge of the principles, ethics of journalism, media studies, mass communication, while also learning hands-on skills in broadcast, audio-visual, print and digital media, public relations and advertising. The course format includes media labs, interactive workshops, real-world assignments and internships, thereby ensuring students are job-ready right at graduation.

Jagannath University is known for quality teaching, inventive research and perfect management education. The Online BAJMC course embodies this principle with an emphasis on all-rounded personality development, communication skills, creativity, and technical skills. An important emphasis is placed on gaining operational knowledge of camera work, the television and radio production and broadcasting equipment, plus new areas of study such as cyber journalism and social media.

The innovative aspect of this program is that it emphasises both academic excellence and practical skills. Students are provided soft skills and personality development modules, regular visits to media houses, and opportunities to participate in exhibitions and events. This prepares not only their employability but also for them to become entrepreneurs, leaders in thought, innovators in the media industry, which is always changing. Graduates of the Jagannath University Online BAJMC program are empowered to make meaningful contributions to India’s dynamic media industry, equipped with the knowledge, skills, and confidence to excel in diverse roles across journalism, digital media, advertising, and public relations.