Liverpool Business School Online MBA Executive in Marketing

The Online Executive MBA in Marketing is a 1.5-year (18 months) specialization program offered by Liverpool John Moores University with collaboration from IMT Ghaziabad. This program is meant to create management leaders who can think on their own and adapt to handle challenges that result in organizational growth. Covering functional areas of management, this program trains the student to an idea of a variety of management domains for a broader understanding of management environments.

Understanding the business world, the gets to understand the dynamics involved such as the relationships between hierarchies, B2B transactions, framing of business strategies, etc, so that he/she gets to thrive in a complex business environment.

The curriculum of this program is marketing-oriented and covers the ways and methods of marketing in the current era. The student gets to understand why there is a need to build a market for the desired product to flourish by increasing its visibility. There are several tools and techniques for the student to learn through understanding the inner workings of them. 

Going deeper into the curriculum, some channels & metrics are used in Digital Marketing tools that are used to pique the interest of the crowd that the student is supposed to target in real-time scenarios such as Search Engine Optimisation, Google ads, etc. Then there is social media marketing that uses post-based strategies and ad-based tools to capture audiences to be converted into leads. In addition to that, the program emphasises aspects such as branding, integrated communications, and B2B marketing; which are essential to attract the audiences towards the product and the brand that are interlinked with each other.

The Liverpool John Moores University provides the Online Executive MBA in Marketing program, is a prestigious university that has been around for decades disseminating excellence through its wide variety of highly rated programs that have created professionals who have developed an independent state of mind to make a difference wherever they step on. Every student who graduated from this university has developed a consciousness of transcending lives through connecting the surroundings leading to building communities that flourish together.

Then the IMT Ghaziabad, which provides the certificate in Advanced General Management, in collaboration with Liverpool John Moores University, is an institute that has been prolific in creating managerial leaders who are transforming the technology scene which is on the rise as tech startups are defining the current economy with unicorns blooming in the market. These alumni have been trained to be industry-ready and are shaping the technology ecosystem. 

The fees for the Liverpool John Moores University Online Executive MBA in Marketing program are INR 4.8 Lakhs (without campus immersion) and INR 7.1 Lakhs (for the student who has opted for campus immersion). 

The eligibility criteria for enrolling into the Liverpool John Moores University Online Executive MBA in Marketing are given in the following-

• The candidate must have scored a minimum aggregate mark of 50% mark at graduation.
• The candidate should have a Bachelor’s Degree.
•  The candidate must have a 2-year work experience at the time of the second year of the program.

At LJMU, you can avail yourself of the financial support services provided either through scholarships or through installment options. You can apply for the scholarship at the university while filling out the admission form & if selected, you will get a specific percentage of fee waiver from the university in the tuition or program fee.

Moreover, if in case you do not get a scholarship, you still have the chance of relieving yourself from the financial burden via the easy EMI options available as a mode of fee payment at the university. This method will make you free from the stress of paying the course fee in one go.

A continuous method of evaluation is followed by the university to make you equipped with all the technicalities of the field. Apart from the term-end theoretical exams, you get to build a strong foundation of practical insights via case studies, dissertations/projects, & training programs on tools. The overall performance of the students in the entire session of the course is evaluated by the university in the final results. Thus, to get a globally recognized degree, you need to be proactive & attentive to each & every assessment of the course.

The students of this Liverpool John Moores University Online Executive MBA in Marketing program aim to work in marketing departments in organizations where they strategize plans to tap the market for leads, study the market, etc. Since the students are provided career support services, the students get trained to face tests, interviews, provide resumes, etc. When the placement event comes up, the students go through the selection process where companies such as L'Oreal India, Johnson and Johnson, Vodafone India, ET NOW, etc. Some of the job roles the students have bagged are given in the following table: