The Online Executive MBA in Marketing is a 1.5-year (18 months) specialization program offered by Liverpool John Moores University with collaboration from IMT Ghaziabad. This program is meant to create management leaders who can think on their own and adapt to handle challenges that result in organizational growth. Covering functional areas of management, this program trains the student to an idea of a variety of management domains for a broader understanding of management environments.

Understanding the business world, the gets to understand the dynamics involved such as the relationships between hierarchies, B2B transactions, framing of business strategies, etc, so that he/she gets to thrive in a complex business environment.

The curriculum of this program is marketing-oriented and covers the ways and methods of marketing in the current era. The student gets to understand why there is a need to build a market for the desired product to flourish by increasing its visibility. There are several tools and techniques for the student to learn through understanding the inner workings of them. 

Going deeper into the curriculum, some channels & metrics are used in Digital Marketing tools that are used to pique the interest of the crowd that the student is supposed to target in real-time scenarios such as Search Engine Optimisation, Google ads, etc. Then there is social media marketing that uses post-based strategies and ad-based tools to capture audiences to be converted into leads. In addition to that, the program emphasises aspects such as branding, integrated communications, and B2B marketing; which are essential to attract the audiences towards the product and the brand that are interlinked with each other.

The Liverpool John Moores University provides the Online Executive MBA in Marketing program, is a prestigious university that has been around for decades disseminating excellence through its wide variety of highly rated programs that have created professionals who have developed an independent state of mind to make a difference wherever they step on. Every student who graduated from this university has developed a consciousness of transcending lives through connecting the surroundings leading to building communities that flourish together.

Then the IMT Ghaziabad, which provides the certificate in Advanced General Management, in collaboration with Liverpool John Moores University, is an institute that has been prolific in creating managerial leaders who are transforming the technology scene which is on the rise as tech startups are defining the current economy with unicorns blooming in the market. These alumni have been trained to be industry-ready and are shaping the technology ecosystem. 

The fees for the Liverpool John Moores University Online Executive MBA in Marketing program are INR 4.8 Lakhs (without campus immersion) and INR 7.1 Lakhs (for the student who has opted for campus immersion).