
Manipal Online BBA in Digital Marketing
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About Manipal Online BBA in Digital Marketing
The Online BBA in Digital Marketing at Manipal Online University is an innovative undergraduate program designed to prepare students for the dynamic and ever-evolving world of digital marketing. This program provides a strong foundation in business administration while focusing on the core principles, strategies, and tools of digital marketing. It is perfect for aspiring marketing professionals who wish to gain industry-relevant knowledge and skills to excel in the digital domain. The university holds various recognitions like UGC-DEB, NAAC, NIRF, AICTE, and many more that make their degree valid for working purposes or future uses.
The curriculum of the Online BBA in Digital Marketing is crafted to cover the essentials of both traditional and digital marketing. Students are introduced to topics such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and data analytics. In addition, the program emphasizes business fundamentals, including finance, human resources, and management principles, ensuring students have a well-rounded education.
This program is tailored to meet the needs of today’s digital landscape. It combines theoretical knowledge with practical applications, enabling students to understand real-world marketing challenges. With case studies, live projects, and interactive sessions led by industry experts, learners develop the confidence and competence to create effective digital marketing strategies for businesses.
The BBA in Digital Marketing at Manipal Online University offers unparalleled flexibility. Students can learn at their own pace, access high-quality course materials, and participate in live sessions from anywhere in the world. This makes it an excellent choice for working professionals, students, or anyone looking to build a career in digital marketing without compromising their existing commitments.
Upon completing the program, graduates will be equipped with skills that are highly sought after in the market. Career opportunities include roles such as digital marketing specialist, SEO analyst, content strategist, social media manager, and PPC expert. Graduates can also explore entrepreneurial ventures or further their education with specialized master’s programs.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- Since Manipal Online University's BBA in Digital Marketing course is UGC-DEB and NAAC A+ certified, the degrees gained from the university will be accepted.
- The worth and value of an undergraduate degree BBA in Digital Marketing offered by Manipal Online University is much like an ordinary BBA.
- BBA in Digital Marketing is highly flexible online and can be done from anywhere in the world.
- They exposed faculty to organizational behavior, leadership development, and strategic planning.
- The program 3-year online BBA in digital marketing course charges INR 45,000 approx.
- Online BBA course in digital marketing provides every topic in utmost depth on top subjects in the business management and administration school curriculum.
- Due to learning and thinking critically have become more flexible, and fluid over time, the student will be able to put up a good argument and has an excellent prospect when they join the workforce.
- The 3-year, 6-semester undergraduate BBA in Digital Marketing is available online.
- Some of the online BBA in Digital Marketing e-learning resources include self-directed learning, taped lectures, and online discussion boards.
Manipal University Online Approved By

UGC

AICTE

NIRF

WES

NAAC A+

QS World University Rankings

NBA
Who Can Apply?
The eligibility criteria for the online BBA in Digital Marketing program for students who want to apply are as follows:
- Students who have completed a state, national, or international board of study that has had them accredited at the 10 + 2 or 10 + 3 level.
- Candidates from the reserved category must get 45% marks, though they must receive at least 50% in the qualifying examination.
Other Specializations
Specialization Wise Updated Fees 2025
Specialization | Fees | Duration |
General Management | ₹22,500/Semester | 3 Years |
Human Resource Management | ₹22,500/Semester | 3 Years |
Marketing | ₹22,500/Semester | 3 Years |
Finance & Accounting | ₹22,500/Semester | 3 Years |
Digital Marketing | ₹22,500/Semester | 3 Years |
Entrepreneurship Management & Family Business | ₹22,500/Semester | 3 Years |
Data Analytics | ₹22,500/Semester | 3 Years |
Retail and E-Commerce | ₹22,500/Semester | 3 Years |
Sample Certificate from Manipal University Online
Earn a UGC entitled degree, recognized around the globe:
- Recognized and accredited degree
- NAAC and AICTE approved degree
- Degree recognized in both private and public sector
- Equivalence to on-campus degree

Manipal University Online EMI Details
Here at Online Manipal students are offered with no cost EMI options for paying their course and study fee. These easy-to-pay EMI options help the student to ease out their financial burden and become able to finance your education.
Manipal Online BBA in Digital Marketing Admission Process
In online Manipal University, the admission process takes place in online mode. Fresh admission starts in January of every year. There are direct admissions, no entrance exam is conducted for the admission process. The admission procedure for 2025 for the online courses at Online Manipal University is as follows:
Step 1- Visit the official website of Online Manipal University and apply online by clicking on “Enrol Now”.
Step 2- Upload the documents and then submit the application.
Step 3- Pay the application fee. This fee is later adjusted in the Semester 1 fees.
Step 4- An admission counselor will reach out to you if any other procedure is pending and will assist you till the completion of the entire process.
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
To verify the authenticity of Manipal University Online Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
Manipal Online BBA in Digital Marketing Syllabus / Curriculum
View SyllabusThe Online BBA in Digital Marketing at Manipal Online University provides a well-balanced curriculum covering core business principles blended with advanced digital marketing strategies. A few core topics in this program include social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and data analytics, among others. The overall program is developed to take care of a student's business basics management, finance, and organizational behavior, keeping them geared toward success both in the new digital worlds and in classical business environments. Here is the list of the subjects of the online BBA in Digital Marketing for a better understanding of the program:
Online BBA in Digital Marketing Syllabus |
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Semester I |
Semester II |
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Semester III |
Semester IV |
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Semester V |
Semester VI |
Core subjects
Electives/Specializations subjects
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Core subjects
Electives/Specializations subjects
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Manipal Online BBA in Digital Marketing Examination Pattern
Online Manipal University conducts exams in the online mode that are remotely proctored through their enhanced digital learning platform.
Job Roles after Online BBA in Digital Marketing
Graduates from the BBA in Digital Marketing course available online at Manipal Online University come out all set to secure high-demand positions in the fast-growing digital industry. It includes digital marketing specialists, social media managers, SEO analysts, content strategists, PPC experts, and marketing analysts. Having complete knowledge about modern gadgets and trends, students of this BBA degree will be eligible to make a career in branding, e-commerce, and online advertisements or even start entrepreneurship in digital activities. The job roles and salary packages after graduating with an online BBA in Digital Marketing are mentioned below:
Job Role |
Average Salary (LPA) |
Retail Store Manager |
INR 5 LPA |
Sales Executive |
INR 4 LPA |
Merchandiser |
INR 5 LPA |
E-commerce Manager |
INR 7 LPA |
Customer Service Manager |
INR 3 LPA |
Supply Chain Analyst |
INR 6 LPA |
Retail Operations Manager |
INR 4.5 LPA |
Marketing Coordinator |
INR 5.5 LPA |
Manipal University Online Placement Partners
Our students have an opportunity of
- Learn employability skills through assessments and tests
- 100+ recruiters from Fortune 500 Companies
- Job that suitably fits the student profile
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
Accenture
Capgemini
Deloitte
Ey
HP
IBM
Infosys
KPMG
TCS
Wipro
Genpact
Meet your Faculty
Frequently Asked Questions?
The program is usually completed in 3 years, spread over six semesters, allowing learners to pace their studies as they wish.
Students should have passed from a recognized board of their 12th grade or equivalent. This course does not restrict people by their age and welcomes fresh graduates of schools, as well as working professionals, to it.
The syllabus encompasses basic digital marketing including SEO, social media marketing, content marketing, PPC, email marketing, and data analytics along with core business subjects such as management, finance, and organizational behavior.
The graduate can further seek roles like a digital marketing specialist, SEO analyst, social media manager, PPC expert, content strategist, and more. It prepares the student for entrepreneurial ventures in the digital marketing space as well.
Yes, the Online BBA in Digital Marketing is offered by a highly reputed institution: Manipal Online University. Students are equipped with industry-relevant skills, making them job-ready and competitive in the global digital marketing landscape.
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Manipal University Online Reviews
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4.3 out of 5
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Kumar Kartikya Parida
MBA finance in Accounting and finance
Reviewed in India on February 7, 2025
LMS Quality EMI Facility Faculty Support Student Support Value For Money very friendly behaviour and supporting team members good platform for self employed person proof our self ,good placement platform
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Pranil Nilesh Babar
MBA
Reviewed in India on February 6, 2025
EMI Facility. The EMI facility provided by the institute is good as it provides as it provides no cost EMI facility to the students. Have recently taken admission in the institute and looking forward to learning and grow in this journey
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Rahul Anand
BCA in Cyber security
Reviewed in India on February 6, 2025
Faculty Support Student Support EMI Facility, Good communication with the students.They are very active to solve any query related to admission. They are quick in every situation, they always reply at the moments.
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Mohammed Zaid Lukman Selia
BCA in Data Science
Reviewed in India on February 6, 2025
Faculty Support was very good at college Vidya. Guidance of mentor is excellent in terms of everything.Everyone who are considering to pursue degree only must visit college Vidya one. I am fully satisfied with there guidance and support
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Ramandeep kaur
BCA in Computer science
Reviewed in India on February 5, 2025
LMS Quality EMI Facility Faculty Support Value For Money Student Support LMS Quality LMS Quality Support from facility , good guidence and help, knowledgeable teachers, easy to use Lms with goos user interface.
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Saurav kumar suman
BBA
Reviewed in India on February 5, 2025
EMI Facility LMS Quality Student Support Faculty Support Value For Money manipal university jaipur are generally positive highlighting its good infrastructure vibrant campus life and decent placement opportunities
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Dhruwati
B.COM {UG Course}
Reviewed in India on February 4, 2025
Value For Money yes, I said it is value for money because all teachers and even all the mentors were so amazing. I don't have words for them and their teaching skills because when they end the session, I don't have any doubt they clear each and everything in the session and they always try to give their best. I just want to say thanks to college vidya for suggesting me the best university for B.COM. I also want to thank MANIPAL UNIVERSITY for providing such a fabulous team of teachers who are always there to help us. !!THANK YOU!!
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Shashank Srivastava
MBA in Finance
Reviewed in India on February 3, 2025
College Vidya is a platform which i got to know is one of the best advisory platform .Here academic counselor will help you to choose the right university as per you requirement ..they are unbiased and they will help you to choose the right path .Kudos team college vidya
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Shashank Srivastava
MBA in Finance
Reviewed in India on February 3, 2025
As a student it is very Important to get help while doing any course in Online mode. But here with college vidya you will get end number of support from their mentors and alumni network. Here i have solutions of all my problems on my finger tips ..
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Abhishek Mishra
BBA
Reviewed in India on February 3, 2025
EMI Facility Student Support Value For Money Faculty Support LMS Quality College vidya has help me alot in the admission procedure also got many offers and discount in fees even they help me for smooth emi facility
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