Manipal Online BBA in Retail and E-Commerce

Accredited with grade A+ by NAAC

(857 Reviews)
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About Manipal Online BBA in Retail and E-Commerce

The Online BBA in Retail and E-commerce at Manipal Online University is an innovative program designed for prospective business leaders and entrepreneurs who aspire to achieve significant success in retailing and e-commerce. The curriculum blends foundational business principles with tailored skills in retail management, conducting e-commerce operations, and applying digital marketing strategies. The university holds various recognitions like UGC-DEB, NAAC, NIRF, AICTE, and many more that make their degree valid for working purpose or future uses.

The online program offers detailed insights into the dynamic world of both online and offline retail, including managing supply chains, analyzing consumer behavior, and managing inventories. Special focus areas include emerging trends in e-commerce, such as mobile commerce, omnichannel strategies, and data-driven decision-making. This equips students with the knowledge to navigate the digital economy's challenges and stay competitive in the market.

Manipal Online University's Online BBA in Retail and E-Commerce focuses on practical learning with case studies, real-world projects, and access to industry-relevant tools. The program also incorporates experiential learning opportunities so that students can apply theoretical knowledge to practical scenarios and thus bridge the gap between academics and industry demands.

It is very flexible to accommodate working professionals and fresh high school graduates, allowing them to balance their studies with their personal and professional commitments. The online learning platform has an interface that can be navigated easily by students to gain access to video lectures, discussions, and other essential resources by experienced faculty and industry experts.

The graduates are very well prepared for all career opportunities in retail management, e-commerce strategy, digital marketing, supply chain operations, and entrepreneurial ventures. It would allow them to go for retail manager, e-commerce analyst, digital marketing strategist, and much more.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • Since Manipal Online University's online BBA in Retail & E-Commerce program is recognized by UGC-DEB and NAAC A+, degrees received from this university will be recognized.
  • The significance and value of an undergraduate BBA in Retail & E-Commerce offered by Manipal Online University is just like a regular BBA.
  • The online BBA in Retail & E-Commerce is highly flexible and can be pursued from any corner of the world.
  • Faculty exposed them to concepts concerning organizational behavior, leadership development, and strategic planning.
  • The annual tuition for the 3-year online BBA in Retail & E-Commerce is around INR 45,000.
  • The online BBA in Retail & E-Commerce course takes into great detail the most significant topics and subjects in the curriculum of the business administration and management school.
  • Because learning and thinking critically have become more flexible, and fluid over time, the student will be able to put up a good argument and has an excellent prospect when they join the workforce.
  • The 3-year, 6-semester undergraduate BBA in Retail & E-Commerce is available online.
  • Some of the online BBA in Retail & E-Commerce e-learning resources include self-directed learning, taped lectures, and online discussion boards.

Manipal University Online Approved By

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UGC

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AICTE

RANK 64 In the University Categorynirf logo

NIRF

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WES

logo naac a plus

NAAC A+

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QS World University Rankings

NBA

NBA

Who Can Apply?

Those students who want to enroll for the online BBA in Retail and E-commerce need to meet the specific eligibility criteria mentioned below:

  • Those students who have earned a diploma at the 10+2 or 10+3 level from an accredited state, national, or international board of study.
  • Although candidates from the reserved category must get at least 50% on the qualifying exam, they should get 45% of the marks.

Other Specializations

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Manipal Online BBAGeneral Management

Manipal Online BBA

General Management

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Manipal Online BBAHuman Resource Management

Manipal Online BBA

Human Resource Management

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Manipal Online BBAMarketing

Manipal Online BBA

Marketing

Right Choice for Right Education

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Manipal Online BBAFinance & Accounting

Manipal Online BBA

Finance & Accounting

Right Choice for Right Education

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Manipal Online BBADigital Marketing

Manipal Online BBA

Digital Marketing

Right Choice for Right Education

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Manipal Online BBAEntrepreneurship Management & Family Business

Manipal Online BBA

Entrepreneurship Management & Family Business

Right Choice for Right Education

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Manipal Online BBAData Analytics

Manipal Online BBA

Data Analytics

Right Choice for Right Education

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Specialization Wise Updated Fees 2025

SpecializationFeesDuration
General Management 22,500/Semester 3 Years
Human Resource Management 22,500/Semester 3 Years
Marketing 22,500/Semester 3 Years
Finance & Accounting 22,500/Semester 3 Years
Digital Marketing 22,500/Semester 3 Years
Entrepreneurship Management & Family Business 22,500/Semester 3 Years
Data Analytics 22,500/Semester 3 Years
Retail and E-Commerce 22,500/Semester 3 Years

Enjoy Extra Benefits with CV

Sample Certificate from Manipal University Online

Earn a UGC entitled degree, recognized around the globe: 

  • Recognized and  accredited degree
  • NAAC and AICTE approved degree
  • Degree recognized in both private and public sector
  • Equivalence to on-campus degree
manipal university sample  certificate

Manipal University Online EMI Details

Here at Online Manipal students are offered with no cost EMI options for paying their course and study fee. These easy-to-pay EMI options help the student to ease out their financial burden and become able to finance your education.

Manipal Online BBA in Retail and E-Commerce Admission Process

In online Manipal University, the admission process takes place in online mode. Fresh admission starts in January of every year. There are direct admissions, no entrance exam is conducted for the admission process. The admission procedure for 2025 for the online courses at Online Manipal University is as follows:

Step 1- Visit the official website of Online Manipal University and apply online by clicking on “Enrol Now”.

Step 2- Upload the documents and then submit the application.

Step 3- Pay the application fee. This fee is later adjusted in the Semester 1 fees.

Step 4- An admission counselor will reach out to you if any other procedure is pending and will assist you till the completion of the entire process.


Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of Manipal University Online Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Manipal Online BBA in Retail and E-Commerce Syllabus / Curriculum

View Syllabus

The Online BBA in Retail and E-Commerce at Manipal Online University offers a comprehensive syllabus that blends theoretical knowledge with practical insights. Key subjects include Retail Operations, E-Commerce Strategies, Consumer Behavior, Supply Chain Management, and Digital Marketing. The program also emphasizes modern technologies like data analytics and mobile commerce, equipping students with industry-relevant skills to thrive in the dynamic retail and e-commerce sectors. Here is  the list of the subjects of the online BBA in Retail and E-Commerce  for a better understanding of the program:

Online BBA in Retail and E-Commerce Syllabus

Semester I

Semester II

  • Business and Management Functions
  • Financial Accounting
  • Microeconomics
  • Entrepreneurship and Innovation Management
  • Universal Human Values
  • Office Automation Tools  
  • Macroeconomics
  • Financial Management
  • Organizational Behaviour
  • Community Development
  • Introduction to Python
  • Statistics for Managers
  • Business Communication

Semester III

Semester IV

  • Operations Management
  • Human Resource Management 
  • Marketing Management
  • Cost & Management Accounting
  • Interview Skills and Etiquettes  
  • Business and Corporate Laws 
  • Foreign Language-I
    (Communication skills-I)
  • Indian Financial System 
  • Business Research Methods 
  • Supply Chain Management 
  • E-Commerce 
  • Design Thinking (MLC) 
  • Environmental Science 
  • Foreign Language-I
    (Communication skills-II)

Semester V

Semester VI

Core subjects

  • Fundamentals of Business Analytics
  • International Business Management 

Electives/Specializations subjects

  • IT in Retail
  • Visual Merchandising
  • Entrepreneurship in Retail Business

Core subjects

  • Customer Relationship management
  • Digital Marketing

Electives/Specializations subjects

  • Retail Logistics Management
  • Digital Marketing for Retail Business
  • Enterprise Resource Planning
  • Project 

Manipal Online BBA in Retail and E-Commerce Examination Pattern

Online Manipal University conducts exams in the online mode that are remotely proctored through their enhanced digital learning platform.

Job Roles after Online BBA in Retail and E-Commerce

Graduates of the Online BBA in Retail and E-Commerce at Manipal Online University can pursue a wide variety of career opportunities, such as E-Commerce Manager, Retail Operations Executive, Category Manager, Supply Chain Analyst, and Digital Marketing Specialist. These roles range from online marketplaces to retail chains and logistics firms and allow professionals to leverage their expertise in managing customer experiences, optimizing operations, and driving sales in the competitive retail and e-commerce industries including self-directed learning, taped lectures, and online discussion boards. The job roles and salary packages after graduating with an online BBA in Retail and E-Commerce  are mentioned below:

Job Role

Average Salary (LPA)

Retail Store Manager

INR 5 LPA

Sales Executive

INR 4 LPA

Merchandiser

INR 5 LPA

E-commerce Manager

INR 7 LPA

Customer Service Manager

INR 3 LPA

Supply Chain Analyst

INR 6 LPA

Retail Operations Manager

INR 4.5 LPA

Marketing Coordinator

INR 5.5 LPA

Manipal University Online Placement Partners

Our students have an opportunity of

  • Learn employability skills through assessments and tests
  • 100+ recruiters from Fortune 500 Companies
  • Job that suitably fits the student profile

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Accenture

    Accenture

  • Capgemini

    Capgemini

  • Deloitte

    Deloitte

  • Ey

    Ey

  • HP

    HP

  • IBM

    IBM

  • Infosys

    Infosys

  • KPMG

    KPMG

  • TCS

    TCS

  • Wipro

    Wipro

  • Genpact

    Genpact

Meet your Faculty

Dr. Mahesh Chandra Joshi

Dr. Mahesh Chandra Joshi

Professor & Program Coordinator (BBA)

Ph.D. MIB, Master Diploma in Business Admission

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Dr. Durgesh Batra

Dr. Durgesh Batra

Professor

BSC, MSc. MBA Ph.D.

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Dr. D Pushpa Gowri

Dr. D Pushpa Gowri

Assistant Professor (Senior Scale)

Ph.D., BCom, MCom, MBA

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Dr. Bharti Singh

Dr. Bharti Singh

Assistant Registrar & Assistant Professor (Senior Scale)

Ph.D., MA (English)

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Dr. Mehak Gulati

Dr. Mehak Gulati

Assistant Professor

Ph.D., MCom

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Dr. David Campbell

Dr. David Campbell

Assistant Professor

Ph.D., MBA

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Dr. Harendra Singh

Dr. Harendra Singh

Associate Professor

Ph.D., MBA

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Dr. Jagriti Singh

Dr. Jagriti Singh

Assistant Professor (Senior Scale)

Ph.D., MBA

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Dr. Maani Dutt

Dr. Maani Dutt

Assistant Professor

Ph.D., MBA

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Dr. Neelu Jain

Dr. Neelu Jain

Assistant Registrar & Assistant Professor (Senior Scale)

Ph.D., M.Phil., MBA, M.A.

View More

Frequently Asked Questions?

The program usually takes 3 years, spread over six semesters, and thus, is offered with a flexible learning pace. 

The core topics of this program ensure industry relevance are covered with Retail Operations, E-Commerce Strategies, Digital Marketing, Supply Chain Management, and Consumer Behavior.

The student must have passed out their 12th grade or equivalent from a recognized board. 

Graduates can expect the following roles to work in e-commerce: E-commerce manager, Retail analyst, Category manager, Digital marketing specialist, and Supply chain executive among other opportunities across industries.

Yes,  Manipal Online University has placement assistance, resume preparation, and interviews as part of the Career Support Services offered.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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Manipal University Online Reviews

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4.3 out of 5

(857)
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Reviewed in India on February 4, 2025

Value For Money yes, I said it is value for money because all teachers and even all the mentors were so amazing. I don't have words for them and their teaching skills because when they end the session, I don't have any doubt they clear each and everything in the session and they always try to give their best. I just want to say thanks to college vidya for suggesting me the best university for B.COM. I also want to thank MANIPAL UNIVERSITY for providing such a fabulous team of teachers who are always there to help us. !!THANK YOU!!

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Reviewed in India on February 3, 2025

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BBA in General

Reviewed in India on February 2, 2025

Student Support is a key factor when we choose any university or course online. When I joined this course I thought that student support would be average but to my surprise it was good. The team was so much considerate about your problems and even call you on a timely basis to check on your performance or you have any issues in study.

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BBA in General

Reviewed in India on January 28, 2025

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Manipal University Online

4.3

Student Reviews

4.3 out of 5

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