
Manipal Online BBA in Retail and E-Commerce
Accredited with grade A+ by NAAC




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About Manipal Online BBA in Retail and E-Commerce
The Online BBA in Retail and E-commerce at Manipal Online University is an innovative program designed for prospective business leaders and entrepreneurs who aspire to achieve significant success in retailing and e-commerce. The curriculum blends foundational business principles with tailored skills in retail management, conducting e-commerce operations, and applying digital marketing strategies. The university holds various recognitions like UGC-DEB, NAAC, NIRF, AICTE, and many more that make their degree valid for working purpose or future uses.
The online program offers detailed insights into the dynamic world of both online and offline retail, including managing supply chains, analyzing consumer behavior, and managing inventories. Special focus areas include emerging trends in e-commerce, such as mobile commerce, omnichannel strategies, and data-driven decision-making. This equips students with the knowledge to navigate the digital economy's challenges and stay competitive in the market.
Manipal Online University's Online BBA in Retail and E-Commerce focuses on practical learning with case studies, real-world projects, and access to industry-relevant tools. The program also incorporates experiential learning opportunities so that students can apply theoretical knowledge to practical scenarios and thus bridge the gap between academics and industry demands.
It is very flexible to accommodate working professionals and fresh high school graduates, allowing them to balance their studies with their personal and professional commitments. The online learning platform has an interface that can be navigated easily by students to gain access to video lectures, discussions, and other essential resources by experienced faculty and industry experts.
The graduates are very well prepared for all career opportunities in retail management, e-commerce strategy, digital marketing, supply chain operations, and entrepreneurial ventures. It would allow them to go for retail manager, e-commerce analyst, digital marketing strategist, and much more.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- Since Manipal Online University's online BBA in Retail & E-Commerce program is recognized by UGC-DEB and NAAC A+, degrees received from this university will be recognized.
- The significance and value of an undergraduate BBA in Retail & E-Commerce offered by Manipal Online University is just like a regular BBA.
- The online BBA in Retail & E-Commerce is highly flexible and can be pursued from any corner of the world.
- Faculty exposed them to concepts concerning organizational behavior, leadership development, and strategic planning.
- The annual tuition for the 3-year online BBA in Retail & E-Commerce is around INR 45,000.
- The online BBA in Retail & E-Commerce course takes into great detail the most significant topics and subjects in the curriculum of the business administration and management school.
- Because learning and thinking critically have become more flexible, and fluid over time, the student will be able to put up a good argument and has an excellent prospect when they join the workforce.
- The 3-year, 6-semester undergraduate BBA in Retail & E-Commerce is available online.
- Some of the online BBA in Retail & E-Commerce e-learning resources include self-directed learning, taped lectures, and online discussion boards.
Manipal University Online Approved By

UGC

AICTE

NIRF

WES

NAAC A+

QS World University Rankings

NBA
Who Can Apply?
Those students who want to enroll for the online BBA in Retail and E-commerce need to meet the specific eligibility criteria mentioned below:
- Those students who have earned a diploma at the 10+2 or 10+3 level from an accredited state, national, or international board of study.
- Although candidates from the reserved category must get at least 50% on the qualifying exam, they should get 45% of the marks.
Other Specializations
Specialization Wise Updated Fees 2025
Specialization | Fees | Duration |
General Management | ₹22,500/Semester | 3 Years |
Human Resource Management | ₹22,500/Semester | 3 Years |
Marketing | ₹22,500/Semester | 3 Years |
Finance & Accounting | ₹22,500/Semester | 3 Years |
Digital Marketing | ₹22,500/Semester | 3 Years |
Entrepreneurship Management & Family Business | ₹22,500/Semester | 3 Years |
Data Analytics | ₹22,500/Semester | 3 Years |
Retail and E-Commerce | ₹22,500/Semester | 3 Years |
Sample Certificate from Manipal University Online
Earn a UGC entitled degree, recognized around the globe:
- Recognized and accredited degree
- NAAC and AICTE approved degree
- Degree recognized in both private and public sector
- Equivalence to on-campus degree

Manipal University Online EMI Details
Here at Online Manipal students are offered with no cost EMI options for paying their course and study fee. These easy-to-pay EMI options help the student to ease out their financial burden and become able to finance your education.
Manipal Online BBA in Retail and E-Commerce Admission Process
In online Manipal University, the admission process takes place in online mode. Fresh admission starts in January of every year. There are direct admissions, no entrance exam is conducted for the admission process. The admission procedure for 2025 for the online courses at Online Manipal University is as follows:
Step 1- Visit the official website of Online Manipal University and apply online by clicking on “Enrol Now”.
Step 2- Upload the documents and then submit the application.
Step 3- Pay the application fee. This fee is later adjusted in the Semester 1 fees.
Step 4- An admission counselor will reach out to you if any other procedure is pending and will assist you till the completion of the entire process.
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
To verify the authenticity of Manipal University Online Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
Manipal Online BBA in Retail and E-Commerce Syllabus / Curriculum
View SyllabusThe Online BBA in Retail and E-Commerce at Manipal Online University offers a comprehensive syllabus that blends theoretical knowledge with practical insights. Key subjects include Retail Operations, E-Commerce Strategies, Consumer Behavior, Supply Chain Management, and Digital Marketing. The program also emphasizes modern technologies like data analytics and mobile commerce, equipping students with industry-relevant skills to thrive in the dynamic retail and e-commerce sectors. Here is the list of the subjects of the online BBA in Retail and E-Commerce for a better understanding of the program:
Online BBA in Retail and E-Commerce Syllabus |
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Semester I |
Semester II |
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Semester III |
Semester IV |
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Semester V |
Semester VI |
Core subjects
Electives/Specializations subjects
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Core subjects
Electives/Specializations subjects
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Manipal Online BBA in Retail and E-Commerce Examination Pattern
Online Manipal University conducts exams in the online mode that are remotely proctored through their enhanced digital learning platform.
Job Roles after Online BBA in Retail and E-Commerce
Graduates of the Online BBA in Retail and E-Commerce at Manipal Online University can pursue a wide variety of career opportunities, such as E-Commerce Manager, Retail Operations Executive, Category Manager, Supply Chain Analyst, and Digital Marketing Specialist. These roles range from online marketplaces to retail chains and logistics firms and allow professionals to leverage their expertise in managing customer experiences, optimizing operations, and driving sales in the competitive retail and e-commerce industries including self-directed learning, taped lectures, and online discussion boards. The job roles and salary packages after graduating with an online BBA in Retail and E-Commerce are mentioned below:
Job Role |
Average Salary (LPA) |
Retail Store Manager |
INR 5 LPA |
Sales Executive |
INR 4 LPA |
Merchandiser |
INR 5 LPA |
E-commerce Manager |
INR 7 LPA |
Customer Service Manager |
INR 3 LPA |
Supply Chain Analyst |
INR 6 LPA |
Retail Operations Manager |
INR 4.5 LPA |
Marketing Coordinator |
INR 5.5 LPA |
Manipal University Online Placement Partners
Our students have an opportunity of
- Learn employability skills through assessments and tests
- 100+ recruiters from Fortune 500 Companies
- Job that suitably fits the student profile
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
Accenture
Capgemini
Deloitte
Ey
HP
IBM
Infosys
KPMG
TCS
Wipro
Genpact
Meet your Faculty
Frequently Asked Questions?
The program usually takes 3 years, spread over six semesters, and thus, is offered with a flexible learning pace.
The core topics of this program ensure industry relevance are covered with Retail Operations, E-Commerce Strategies, Digital Marketing, Supply Chain Management, and Consumer Behavior.
The student must have passed out their 12th grade or equivalent from a recognized board.
Graduates can expect the following roles to work in e-commerce: E-commerce manager, Retail analyst, Category manager, Digital marketing specialist, and Supply chain executive among other opportunities across industries.
Yes, Manipal Online University has placement assistance, resume preparation, and interviews as part of the Career Support Services offered.
Every query is essential.
Our team of experts, or experienced individuals, will answer it within 24 hours.
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Ramandeep kaur
BCA in Computer science
Reviewed in India on February 5, 2025
LMS Quality EMI Facility Faculty Support Value For Money Student Support LMS Quality LMS Quality Support from facility , good guidence and help, knowledgeable teachers, easy to use Lms with goos user interface.
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BBA
Reviewed in India on February 5, 2025
EMI Facility LMS Quality Student Support Faculty Support Value For Money manipal university jaipur are generally positive highlighting its good infrastructure vibrant campus life and decent placement opportunities
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Dhruwati
B.COM {UG Course}
Reviewed in India on February 4, 2025
Value For Money yes, I said it is value for money because all teachers and even all the mentors were so amazing. I don't have words for them and their teaching skills because when they end the session, I don't have any doubt they clear each and everything in the session and they always try to give their best. I just want to say thanks to college vidya for suggesting me the best university for B.COM. I also want to thank MANIPAL UNIVERSITY for providing such a fabulous team of teachers who are always there to help us. !!THANK YOU!!
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MBA in Finance
Reviewed in India on February 3, 2025
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MBA in Finance
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BBA
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EMI Facility Student Support Value For Money Faculty Support LMS Quality College vidya has help me alot in the admission procedure also got many offers and discount in fees even they help me for smooth emi facility
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Abhi Choudhary
BBA in General
Reviewed in India on February 2, 2025
Student Support is a key factor when we choose any university or course online. When I joined this course I thought that student support would be average but to my surprise it was good. The team was so much considerate about your problems and even call you on a timely basis to check on your performance or you have any issues in study.
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Faculty Support LMS Quality Value For Money EMI Facility Student Support A part from all these clear communication through application processes and better understanding of the learner and guidence.
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BBA in General
Reviewed in India on January 28, 2025
College vidya is just a call away for my queries, thanks for supporting end to end. My Counselor told me the right path to choose, also made it easy with zero cost emi, informs me about Exam dates and Assignment project.
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BBA in General
Reviewed in India on January 26, 2025
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Manipal University Online
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