
Manipal Online BBA in Retail and E-Commerce
Accredited with grade A+ by NAAC




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About Manipal Online BBA in Retail and E-Commerce
The Online BBA in Retail and E-commerce at Manipal Online University is an innovative program designed for prospective business leaders and entrepreneurs who aspire to achieve significant success in retailing and e-commerce. The curriculum blends foundational business principles with tailored skills in retail management, conducting e-commerce operations, and applying digital marketing strategies. The university holds various recognitions like UGC-DEB, NAAC, NIRF, AICTE, and many more that make their degree valid for working purpose or future uses.
The online program offers detailed insights into the dynamic world of both online and offline retail, including managing supply chains, analyzing consumer behavior, and managing inventories. Special focus areas include emerging trends in e-commerce, such as mobile commerce, omnichannel strategies, and data-driven decision-making. This equips students with the knowledge to navigate the digital economy's challenges and stay competitive in the market.
Manipal Online University's Online BBA in Retail and E-Commerce focuses on practical learning with case studies, real-world projects, and access to industry-relevant tools. The program also incorporates experiential learning opportunities so that students can apply theoretical knowledge to practical scenarios and thus bridge the gap between academics and industry demands.
It is very flexible to accommodate working professionals and fresh high school graduates, allowing them to balance their studies with their personal and professional commitments. The online learning platform has an interface that can be navigated easily by students to gain access to video lectures, discussions, and other essential resources by experienced faculty and industry experts.
The graduates are very well prepared for all career opportunities in retail management, e-commerce strategy, digital marketing, supply chain operations, and entrepreneurial ventures. It would allow them to go for retail manager, e-commerce analyst, digital marketing strategist, and much more.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- Since Manipal Online University's online BBA in Retail & E-Commerce program is recognized by UGC-DEB and NAAC A+, degrees received from this university will be recognized.
- The significance and value of an undergraduate BBA in Retail & E-Commerce offered by Manipal Online University is just like a regular BBA.
- The online BBA in Retail & E-Commerce is highly flexible and can be pursued from any corner of the world.
- Faculty exposed them to concepts concerning organizational behavior, leadership development, and strategic planning.
- The annual tuition for the 3-year online BBA in Retail & E-Commerce is around INR 45,000.
- The online BBA in Retail & E-Commerce course takes into great detail the most significant topics and subjects in the curriculum of the business administration and management school.
- Because learning and thinking critically have become more flexible, and fluid over time, the student will be able to put up a good argument and has an excellent prospect when they join the workforce.
- The 3-year, 6-semester undergraduate BBA in Retail & E-Commerce is available online.
- Some of the online BBA in Retail & E-Commerce e-learning resources include self-directed learning, taped lectures, and online discussion boards.
Manipal University Online Approved By

UGC

AICTE

NIRF

WES

NAAC A+

QS World University Rankings

NBA
Who Can Apply?
Those students who want to enroll for the online BBA in Retail and E-commerce need to meet the specific eligibility criteria mentioned below:
- Those students who have earned a diploma at the 10+2 or 10+3 level from an accredited state, national, or international board of study.
- Although candidates from the reserved category must get at least 50% on the qualifying exam, they should get 45% of the marks.
Other Specializations
Specialization Wise Updated Fees 2025
Specialization | Fees | Duration |
General Management | ₹22,500/Semester | 3 Years |
Human Resource Management | ₹22,500/Semester | 3 Years |
Marketing | ₹22,500/Semester | 3 Years |
Finance & Accounting | ₹22,500/Semester | 3 Years |
Digital Marketing | ₹22,500/Semester | 3 Years |
Entrepreneurship Management & Family Business | ₹22,500/Semester | 3 Years |
Data Analytics | ₹22,500/Semester | 3 Years |
Retail and E-Commerce | ₹22,500/Semester | 3 Years |
Sample Certificate from Manipal University Online
Earn a UGC entitled degree, recognized around the globe:
- Recognized and accredited degree
- NAAC and AICTE approved degree
- Degree recognized in both private and public sector
- Equivalence to on-campus degree

Manipal University Online EMI Details
Here at Online Manipal students are offered with no cost EMI options for paying their course and study fee. These easy-to-pay EMI options help the student to ease out their financial burden and become able to finance your education.
Manipal Online BBA in Retail and E-Commerce Admission Process
In online Manipal University, the admission process takes place in online mode. Fresh admission starts in January of every year. There are direct admissions, no entrance exam is conducted for the admission process. The admission procedure for 2025 for the online courses at Online Manipal University is as follows:
Step 1- Visit the official website of Online Manipal University and apply online by clicking on “Enrol Now”.
Step 2- Upload the documents and then submit the application.
Step 3- Pay the application fee. This fee is later adjusted in the Semester 1 fees.
Step 4- An admission counselor will reach out to you if any other procedure is pending and will assist you till the completion of the entire process.
According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!
What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
To verify the authenticity of Manipal University Online Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
Manipal Online BBA in Retail and E-Commerce Syllabus / Curriculum
View SyllabusThe Online BBA in Retail and E-Commerce at Manipal Online University offers a comprehensive syllabus that blends theoretical knowledge with practical insights. Key subjects include Retail Operations, E-Commerce Strategies, Consumer Behavior, Supply Chain Management, and Digital Marketing. The program also emphasizes modern technologies like data analytics and mobile commerce, equipping students with industry-relevant skills to thrive in the dynamic retail and e-commerce sectors. Here is the list of the subjects of the online BBA in Retail and E-Commerce for a better understanding of the program:
Online BBA in Retail and E-Commerce Syllabus |
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Semester I |
Semester II |
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Semester III |
Semester IV |
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Semester V |
Semester VI |
Core subjects
Electives/Specializations subjects
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Core subjects
Electives/Specializations subjects
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Manipal Online BBA in Retail and E-Commerce Examination Pattern
Online Manipal University conducts exams in the online mode that are remotely proctored through their enhanced digital learning platform.
Job Roles after Online BBA in Retail and E-Commerce
Graduates of the Online BBA in Retail and E-Commerce at Manipal Online University can pursue a wide variety of career opportunities, such as E-Commerce Manager, Retail Operations Executive, Category Manager, Supply Chain Analyst, and Digital Marketing Specialist. These roles range from online marketplaces to retail chains and logistics firms and allow professionals to leverage their expertise in managing customer experiences, optimizing operations, and driving sales in the competitive retail and e-commerce industries including self-directed learning, taped lectures, and online discussion boards. The job roles and salary packages after graduating with an online BBA in Retail and E-Commerce are mentioned below:
Job Role |
Average Salary (LPA) |
Retail Store Manager |
INR 5 LPA |
Sales Executive |
INR 4 LPA |
Merchandiser |
INR 5 LPA |
E-commerce Manager |
INR 7 LPA |
Customer Service Manager |
INR 3 LPA |
Supply Chain Analyst |
INR 6 LPA |
Retail Operations Manager |
INR 4.5 LPA |
Marketing Coordinator |
INR 5.5 LPA |
Manipal University Online Placement Partners
Our students have an opportunity of
- Learn employability skills through assessments and tests
- 100+ recruiters from Fortune 500 Companies
- Job that suitably fits the student profile
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
Accenture
Capgemini
Deloitte
Ey
HP
IBM
Infosys
KPMG
TCS
Wipro
Genpact
Meet your Faculty
Frequently Asked Questions?
The program usually takes 3 years, spread over six semesters, and thus, is offered with a flexible learning pace.
The core topics of this program ensure industry relevance are covered with Retail Operations, E-Commerce Strategies, Digital Marketing, Supply Chain Management, and Consumer Behavior.
The student must have passed out their 12th grade or equivalent from a recognized board.
Graduates can expect the following roles to work in e-commerce: E-commerce manager, Retail analyst, Category manager, Digital marketing specialist, and Supply chain executive among other opportunities across industries.
Yes, Manipal Online University has placement assistance, resume preparation, and interviews as part of the Career Support Services offered.
Every query is essential.
Our team of experts, or experienced individuals, will answer it within 24 hours.
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What Students say
Manipal University Online Reviews
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4.6 out of 5
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Anuj kumar
BBA in Finance
Reviewed in India on May 1, 2025
University is decent and support I am getting nice . University addmission counselor very nice , and helping every time
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Manipal Online University, Jaipur
MBA in HRM
Reviewed in India on May 1, 2025
The university has the best approvals required for an MBA degree with any specialization. Moreover, it provides free Coursera subscription for different certificate courses which is absolutely rewarding!
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ABHISHEK BHATTACHARJEE
Mba in Dual specialization
Reviewed in India on May 1, 2025
Good university Value for money course with free coursera University portal and univercity team ar good
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Vishal Gupta
MBA in Hrm
Reviewed in India on May 1, 2025
The university provides proper information about their course and specialization course to the students and the senior counselors also give guidance to the students.
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Jamno choudhary
MBA in Finance & Markating
Reviewed in India on May 1, 2025
The admission process at Manipal University was smooth, transparent, and student-friendly. From the initial application to the final selection, every step was clearly communicated and well-organized. The online portal made it easy to track updates and upload necessary documents. The entrance exam was fair and aligned with the syllabus, and the counseling process was efficient and helpful. The support team promptly responded to queries, which made the experience stress-free. Overall, I found the admission process to be efficient and professional, reflecting the university’s commitment to quality and student support from the very beginning.
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Ranjit Kumar
Mca in Ai+ml
Reviewed in India on April 30, 2025
I took admission in MCA online at MUJ through College Vidya, guided by Rukshana Ma'am. She was always available, polite, and very supportive throughout the process. Her behavior was excellent, and she provided great assistance at every step. I'm thankful for her help in making the admission smooth and easy.
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Pritam Das
Bca in General
Reviewed in India on April 30, 2025
I'm.a new student of this college I think that the college will provide me the best knowledge on my career and will be more promising on helping me in future paths.
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Ashutosh Kumar Pandey
MBA in Operation Management
Reviewed in India on April 30, 2025
This university having Naac A+ Grading and AICTE approved. University is giving much support to his student.
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Manipal University Jaipur
Online MBA in Supply chain management
Reviewed in India on April 30, 2025
This is very good service That is good service college vidya help full platform They are very honest
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Shakib
MBA in Finance
Reviewed in India on April 30, 2025
Very Goo University , i have seen so many good revies about this uni , and my friend Pallav suggested .
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Manipal University Online
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