MICA Online Advanced Certificate in Marketing
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About MICA Online Advanced Certificate in Marketing
The Advanced Certificate in Online Marketing is a certificate program spanning 5-7 months that is provided by MICA that deals with the applications & diverse areas of online marketing. It trains the student to understand the audience and position the product to be marketable through innovations & advancements in the field of online marketing in the digital age. The curriculum consists of the tools & techniques that are required to frame effective strategies to capture markets and propagate the brand in such a way that there is growth in the brand value & dissemination.
MICA is an institute that has been contributing towards contemporary marketing that establishes them as forerunners of academia related to Marketing. Known as an eminent business management institute across the country, MICA doesn't leave any stone unturned when it comes to designing, customizing, and curating the curriculum of these programs that are upgraded from time to time to stay in touch with the demands of the present times.
The specializations provided in this program are Digital Marketing & Communication and Brand Communication Management.
The fees for the MICA Advanced Certificate in Online Marketing program depend on the student's specialization. In the case of Digital Marketing & Communication, the following fee structure is given below:
|
Type of Course |
Fees (INR) |
|
Core Program Fee |
79,999 |
|
Core Program Fee + 1 Specialisation |
94,999 |
|
Core Program Fee + 2 Specialisations |
1,09,999 |
|
Core Program Fee + 3 Specialisations |
1,19,999 |
|
Core Program Fee + 4 Specialisations |
1,29,999 |
|
Core Program Fee + 5 Specialisations |
1,34,999 |
|
Core Program Fee + 6 Specialisations |
1,39,999 |
In the case of the specialization of Brand Communication Management, the fees depend on the chosen number of specializations. But the cost of the base program is INR 1.01 Lakh. With the minimum choice of 1 specialization being mandatory, the additional cost for that is INR 1.16 Lakh. For two specializations, the additional cost is 1.31 Lakh.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Course Benefits
- The specializations provided under the MICA Advanced Certificate in Online Marketing program are Digital Marketing & Communication and Brand Communication Management.
- MICA, which provides the MICA Advanced Certificate in Online Marketing program, is ranked 32nd in the management category of NIRF Rankings 2024.
- After the completion of the program, the student receives the MICA Executive Alumni status.
- The student gets to be taught by the eminent MICA faculty and highly experienced industry experts.
- The student gets to learn from a large number of case studies & live projects.
- The student gets to receive career support services that are mentorship from industry experts, guided menternships, aptitude training, career centre, interview preparation, just-in-time interview, etc.
- The MICA Advanced Certificate in Online Marketing program is held online. This saves the troubles caused by traveling back & forth and relocating to a new location.
- The program offers specializations such as Digital Marketing & Communication and Brand Communication Management.
- The student also receives student support services for queries and assistance required in case of difficulties.
MICA Approved By
UGC
AICTE
AIU
NAAC
NBA
Who Can Apply?
The eligibility criteria for enrolling in the MICA Advanced Certificate in Online Marketing are given in the following:
- The candidate must have a Bachelor’s degree in any field from a recognized university.
Specializations
Specialization Wise Updated Fees 2024
| Specialization | Fees | Duration |
| Digital Marketing and Communication | ₹79,999 (Full Fee) | 4 Months |
| Brand Communication Management | ₹1,01,000 (Full Fee) | 5 Months |
Sample Certificate from MICA
- Degree equivalent to a regular on-campus degree
- Hands-on Learning
- Globally Recognized Degree
- Highly experienced faculty
MICA EMI Details
Mudra Institute of Communications, Ahmedabad (MICA) recognizes the financial implications of education and strives to present students with viable choices. In this context, MICA provides Equated Monthly Instalments (EMI) to assist students in managing their tuition payments. This allows students to pay their tuition in installments, relieving the financial load while assuring access to high-quality education.
MICA Online Advanced Certificate in Marketing Admission Process
Mudra Institute of Communications, Ahmedabad (MICA) admissions are based on a thorough and competitive screening process. The following is an outline of the admissions process:
Step 1: Candidates must apply online using the official MICA website. Personal information, academic data, job experience (if available), and other essential information are required on the application form.
Step 2: Candidates must take the Common Admission Test (CAT), the Xavier Aptitude Test (XAT), or the Graduate Management Admission Test (GMAT). These scores are the key criterion for shortlisting applicants for further selection rounds.
Step 3: Shortlisted candidates are asked to take the MICA Admission Test (MICAT), which examines their analytical and verbal abilities, written communication skills, divergent thinking, and general marketing and media understanding.
Step 4: Candidates passing the MICAT are evaluated further through Group Exercises and Personal Interviews. These rounds assess candidates' communication skills, problem-solving abilities, aptitude for leadership, and suitability for MICA's program.
Step 5: The candidate's success in the MICAT, GE, and PI entrance tests determines their ultimate selection. Academic records, professional experience, extracurricular accomplishments, and diversity criteria are all considered.
Step 6: MICA makes admission offers to successful candidates based on the final selection process. The offers detail the program, any constraints, and a deadline for accepting the offer and submitting the required paperwork and money.
UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
MICA Online Advanced Certificate in Marketing Syllabus / Curriculum
View SyllabusThe syllabus of the MICA Advanced Certificate in Online Marketing is specialisation-oriented. So, for the example, the syllabus given below will be based on the specialization of Digital Marketing and Communication.
| Syllabus of MICA Advanced Certificate in Online Marketing |
|
Course 1: Marketing Essentials
Course 2: Establishing a Digital Foundation
Course 3: Mastering Search and Display
Course 4: Engaging Customers with Content and Emails
Course 5: Integrated and Performance-Driven Marketing
Course 6: Sub-Specialisation Course |
MICA Online Advanced Certificate in Marketing Examination Pattern
MICA examinations evaluate students' knowledge and talents in a variety of fields. Exams are given both in person and online, with remote proctoring.
Job Roles after Marketing Leadership Development (CMO)
The students of the MICA Advanced Certificate in Online Marketing program aim to take up job roles in marketing-based avenues. The students are placed to work in companies such as Myntra, The Crayons Network, Publicis Media, Tata Digital, Varahe Analytics, etc. These students also get career support services such as mentorship from industry experts, guided menternships, aptitude training, career center, interview preparation, just-in-time interview, etc. The following are the job roles that the student can take up after the completion of the MICA Advanced Certificate in Online Marketing are given in the following table:
|
Job Roles |
Average Salary (INR) |
|
Digital Marketing Consultant |
8.7 LPA |
|
Brand Marketing Specialist |
9.73 LPA |
|
Account Executive |
5 LPA |
|
Brand Solutions Manager |
7.1 LPA |
|
Digital Marketing Executive |
3 LPA |
MICA Placement Partners
MICA has a specialized placement cell that collaborates with top corporations and organizations in marketing, advertising, media, and communication. The placement cell actively links students with work possibilities and helps them get positions that match their objectives. Some firms that have collaborated with MICA are listed below.
The institution's rigorous academic program, industry-oriented approach, and emphasis on practical skill development equip students to flourish professionally. MICA guarantees students access to prospective placement options and starts their careers on a good foundation through various networking events, industry engagements, and corporate collaborations.
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
ICICI Bank
Accenture
Amazon
American Express
Deloitte
Ey
Infosys
KPMG
L&T
Mahindra
Microsoft
Frequently Asked Questions?
The mode of delivery of the MICA Advanced Certificate in Online Marketing program is an online mode that holds live classes. Along with that, there is industry immersion in the specialization of Digital Marketing & Communications and a 2-day campus immersion in the specialization of Brand Communication Management.
The duration of the MICA Advanced Certificate in Online Marketing program spans around 5-7 months.
The fees for the MICA Advanced Certificate in Online Marketing program depend on the student's specialization. In the case of Digital Marketing & Communication, the following fee structure is given below:
|
Type of Course |
Fees (INR) |
|
Core Program Fee |
79,999 |
|
Core Program Fee + 1 Specialisation |
94,999 |
|
Core Program Fee + 2 Specialisations |
1,09,999 |
|
Core Program Fee + 3 Specialisations |
1,19,999 |
|
Core Program Fee + 4 Specialisations |
1,29,999 |
|
Core Program Fee + 5 Specialisations |
1,34,999 |
|
Core Program Fee + 6 Specialisations |
1,39,999 |
In the case of the specialization of Brand Communication Management, the fees depend on the chosen number of specializations. But the cost of the base program is INR 1.01 Lakh. With the minimum choice of 1 specialization being mandatory, the additional cost for that is INR 1.16 Lakh. For two specializations, the additional cost is 1.31 Lakh.
The job roles that are taken up by the students of the MICA Advanced Certificate in Online Marketing program are Digital Marketing Consultant, Brand Marketing Specialist, Account Executive, Brand Solutions Manager, Digital Marketing Executive, etc.
The specializations provided under the MICA Advanced Certificate in Online Marketing program are Digital Marketing & Communication and Brand Communication Management.
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Krishna kumar
Reviewed in India on June 12, 2023
MICA Ahmedabad offers the ideal balance of academic rigour and industry exposure. The faculty's commitment to mentorship and the numerous guest lectures from industry professionals have enhanced my learning experience. It is an outstanding institute for ambitious marketing experts.
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Denesh ranjan
Reviewed in India on June 12, 2023
The strategic focus and industry-oriented curriculum at MICA have transformed my perspective on marketing. The hands-on learning, collaborative projects, and great placement support have equipped me for a successful career.
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Bhavika Jain
Reviewed in India on June 12, 2023
MICA Ahmedabad provides an unrivalled learning experience in marketing and communication. The competence of the instructors, industry exposure, and vibrant campus life make it a great venue to foster creativity and thrive professionally.
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Mohit Gupta
Reviewed in India on November 4, 2022
I think MICA is one of the best colleges in India when it comes to Communication and Marketing. The online certificate course in Digital Marketing that I pursued was quite good. The best part about this course was that I got not just a certificate from MICA but one from Meta as well which was a great addition to my CV.
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Sujit kumar
Reviewed in India on November 4, 2022
What I loved about the online certificate course of MICA is their approach towards teaching things in a practical way. With a lot of inclusion of live industry projects and case studies, the exposure was quite great and enriching.
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