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The Mudra Institute of Communications, Ahmedabad (MICA), located in Ahmedabad, Gujarat, is a renowned institution specializing in strategic marketing and communication. MICA, founded in 1991, has emerged as one of India's finest management colleges, focused on the specialty subject of communication management.
MICA has delivered knowledge and abilities in advertising, branding, digital marketing, media management, public relations, and market research. It provides various postgraduate programs, including the two-year flagship Post Graduate Diploma in Management-Communications (PGDM-C). This curriculum is intended to provide students with a comprehensive grasp of the dynamic and ever-changing world of marketing and communications.
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MICA's industry-focused curriculum is one of its distinguishing features. The institution works closely with industry experts, practitioners, and prominent marketing and communication professionals to ensure the programs stay current and connected with industry trends. Through actual projects, internships, and industry connections, students receive practical insights and hands-on experience.
MICA's faculty comprises highly qualified academics and industry experts who offer a wealth of knowledge and experience to the classroom. They use creative teaching approaches such as case studies, simulations, workshops, and guest lectures to establish an engaging learning environment.
MICA also places a premium on research and thought leadership. The institution encourages teachers and students to research, publish articles in prestigious journals, and attend national and international conferences. This research-driven strategy keeps MICA at the forefront of knowledge production and dissemination in marketing and communication.
MICA is frequently listed among the best universities in India and is also approved by the National Board of Accreditation (NBA) and recognised by the Association of Indian Universities (AIU).
Great placement assistance
MICA has consistently achieved a 100% placement rate in the last 3 years. 77 recruiters participated in MICA placements in 2023, with 56% being first-time recruiters.
MICA is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of South Asian Management Development Institutions (AMDISA).
Course Wise Updated Fees 2023
- MICA is India's leading management institute specialising in strategic marketing and communication. It was founded in 1991 and has since become a household brand in the industry.
- In the NIRF ranking 2023, MICA is ranked 37 among the B-School category.
- MICA's flagship curriculum is the two-year Post Graduate Diploma in Management-Communications (PGDM-C).
- MICA focuses on speciality areas such as advertising, branding, digital marketing, media management, public relations, and market research.
- MICA has a faculty that is composed of highly experienced academics and industry people. They offer a plethora of knowledge and skill to the classroom, ensuring students have a rich learning experience.
- MICA collaborates closely with industry experts, practitioners, and top marketing and communication professionals. This partnership helps to define the curriculum, keeping it current with industry trends and practices.
- Faculty and students of MICA do research, publish papers, and attend national and international conferences, all of which contribute to the body of knowledge in marketing and communication.
- MICA's campus is contemporary, with well-equipped classrooms, libraries, multimedia studios, computer labs, and a specialised market research department.
- MICA’s strong industrial network makes internships, live projects, and placements possible, giving students significant industry experience and possibilities.
- Through many student groups and committees, MICA maintains an active campus life. These plan events, contests, cultural activities, and guest lecturers to help students develop holistically.
- MICA has a strong placement record, placing students in prestigious firms across industries. MICA's specialised placement cell advises and supports students throughout the placement process.
MICA Approved By
Sample Certificate from MICA
- Degree equivalent to a regular on-campus degree
- Hands-on Learning
- Globally Recognized Degree
- Highly experienced faculty
MICA EMI Details
Mudra Institute of Communications, Ahmedabad (MICA) recognizes the financial implications of education and strives to present students with viable choices. In this context, MICA provides Equated Monthly Instalments (EMI) to assist students in managing their tuition payments. This allows students to pay their tuition in installments, relieving the financial load while assuring access to high-quality education.
MICA Admission Process
Mudra Institute of Communications, Ahmedabad (MICA) admissions are based on a thorough and competitive screening process. The following is an outline of the admissions process:
Step 1: Candidates must apply online using the official MICA website. Personal information, academic data, job experience (if available), and other essential information are required on the application form.
Step 2: Candidates must take the Common Admission Test (CAT), the Xavier Aptitude Test (XAT), or the Graduate Management Admission Test (GMAT). These scores are the key criterion for shortlisting applicants for further selection rounds.
Step 3: Shortlisted candidates are asked to take the MICA Admission Test (MICAT), which examines their analytical and verbal abilities, written communication skills, divergent thinking, and general marketing and media understanding.
Step 4: Candidates passing the MICAT are evaluated further through Group Exercises and Personal Interviews. These rounds assess candidates' communication skills, problem-solving abilities, aptitude for leadership, and suitability for MICA's program.
Step 5: The candidate's success in the MICAT, GE, and PI entrance tests determines their ultimate selection. Academic records, professional experience, extracurricular accomplishments, and diversity criteria are all considered.
Step 6: MICA makes admission offers to successful candidates based on the final selection process. The offers detail the program, any constraints, and a deadline for accepting the offer and submitting the required paperwork and money.
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MICA Examination Pattern
MICA examinations evaluate students' knowledge and talents in a variety of fields. Exams are given both in person and online, with remote proctoring.
MICA Placement Partners
MICA has a specialized placement cell that collaborates with top corporations and organizations in marketing, advertising, media, and communication. The placement cell actively links students with work possibilities and helps them get positions that match their objectives. Some firms that have collaborated with MICA are listed below.
The institution's rigorous academic program, industry-oriented approach, and emphasis on practical skill development equip students to flourish professionally. MICA guarantees students access to prospective placement options and starts their careers on a good foundation through various networking events, industry engagements, and corporate collaborations.
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Frequently Asked Questions?
MICA offers several PG programs in strategic marketing and communication, including the flagship Post Graduate Diploma in Management-Communications (PGDM-C), the Fellow Program in Management-Communications (FPM-C), and several certificate programs.
The eligibility requirements for various programs varied. For the PGDM-C program, applicants must have a bachelor's degree in any subject and a minimum aggregate score. The official MICA website has detailed qualifying criteria.
Yes, MICA provides both online and on-campus programs. The official website has further information and eligibility criteria for MICA’s online programs.
MICA's faculty comprises seasoned academics and industry experts who offer a wealth of knowledge and skills to the classroom. They are well-known for their research, consulting, and industrial partnerships contributions.
Yes, MICA provides financial help to qualified individuals. Scholarships may be available based on merit, need, or other factors.
MICA has a good placement record, with students in prominent firms across various industries. To assist with internships and placements, the institute's dedicated placement department collaborates closely with industries.
MICA Ahmedabad's fees vary based on the program. The approximate fees for the flagship PGDM-C program for the cohort 2023-2025 are roughly Rs. 21 lakhs.
MICA Ahmedabad is one of India's leading management colleges. It has long been regarded as one of the most prestigious institutions for strategic marketing and communication education.
MICA Ahmedabad is well-known for its industry-focused curriculum, experienced instructors, and strong industry contacts, all of which provide students with outstanding employment options in marketing and communication.
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4.6 out of 5
Reviewed in India on November 4, 2022
What I loved about the online certificate course of MICA is their approach towards teaching things in a practical way. With a lot of inclusion of live industry projects and case studies, the exposure was quite great and enriching.
Reviewed in India on November 4, 2022
I think MICA is one of the best colleges in India when it comes to Communication and Marketing. The online certificate course in Digital Marketing that I pursued was quite good. The best part about this course was that I got not just a certificate from MICA but one from Meta as well which was a great addition to my CV.
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