MICA Online Certificate in Digital Marketing & Comm.

The Online Advanced Certificate in Digital Marketing & Communications provided by MICA is a certification program that deals with Marketing & Communication in the current era which has gone digital. Along with that, the students are trained to learn the nuances of communication for business purposes. The student gets to learn the activities carried out in marketing & communication such as connecting with the market audience, advertising the product, designing marketing strategies to create mass impact for the service that is being sold, using a variety of marketing tools for capturing leads, etc. 

Through live projects and industry immersion, the student gets hands-on experience to learn the dynamics of a demanding work environment that is involved in the applications of Digital Marketing and along with that, the student will understand how communication is strategized as a weapon to be leveraged to their advantage. The student gets to have 2 learning approaches (learning tracks) that are executive, which involves the method of execution of a campaign, and management track, which has a strategic perspective. 

MICA is known in the circles of business management as a premier institute that rides along with the tides of the current digital era with its faculty equipped with the latest sets of knowledge & skills in the management & communications realm. The programmes offered mould the students into highly skilled professionals who can transform their surroundings in the domains that they acquire. MICA stands out for its authentic leadership among the crowded market of Business institutes.

The specializations provided under this MICA Online Advanced Certificate in Digital Marketing & Communications program are Social Media & Content Marketing, Marketing Analytics, Branding & Communications, Public Relations, Generative AI and Marketing Leadership in the Digital Age. 

The fees of the MICA Online Advanced Certificate in Digital Marketing & Communications is dependent on the number of specializations the student has chosen. The core program costs INR 79,999. The student has to choose a minimum of 1 specialisation and at most up to 6 specialisations. The fee structure for this setup is given below-

The eligibility criteria for enrolling on the MICA Online Advanced Certificate in Digital Marketing & Communications program are given in the following-

• The student must have a Bachelor’s degree from any recognised university.

Mudra Institute of Communications, Ahmedabad (MICA) recognizes the financial implications of education and strives to present students with viable choices. In this context, MICA provides Equated Monthly Instalments (EMI) to assist students in managing their tuition payments. This allows students to pay their tuition in installments, relieving the financial load while assuring access to high-quality education.

MICA examinations evaluate students' knowledge and talents in a variety of fields. Exams are given both in person and online, with remote proctoring.

The students who have taken up the MICA Online Advanced Certificate in Digital Marketing & Communications program aim to take up job roles that involve the usage of marketing skills and a sense of communication while targeting audiences and handling market dynamics to execute marketing goals. Some of the companies in which these students got placed are The Crayons Network, Publicis Media, Myntra, Tata Digital, Musclesblaze, Varahe Analytics, etc. Some of the job roles in which these students were placed are given below-