It is a 3-year undergraduate course that is aimed at providing students with the basic knowledge of business management and advanced digital marketing skills. The course is an integration of theory and hands-on experience in fields such as SEO, social media marketing, content creation, e-commerce, and analytics to equip the learners with up-to-date skills in marketing.

Students who have passed with at least 50 per cent marks in any stream in the 12th grade of a recognised board are allowed to apply. The program will also be open to all academic backgrounds who are enthusiastic about marketing, creativity, and technological aspects.

The amount to be paid in total for the Online BBA in Digital Marketing is INR 8,10,000 in the 3-year course. Yet, there are exam fees set at a separate rate according to the standards of universities. Online payments are easily made by the students in platforms such as UPI, net banking, or bank transfer.

The curriculum comprises a combination of all basic business subjects and more specialised ones of marketing, including Principles of Management, Business Economics, Marketing Management, SEO, SMM and E-commerce.

The program is provided fully in the virtual world, where students have the liberty to study at their own pace. Homework and other study resources are digitised, and lectures are delivered online. Qualified faculty also guide the students through the course.

The online mode is flexible, and the students can combine studies with personal or professional ties. It will also enable learners to acquire industry-relevant skills in digital marketing and experience without necessarily going to the physical classes.

Careers that graduates can take up include Digital Marketing Executive, SEO Specialist, Social Media Manager, PR Manager, Brand Strategist and Content creator. The course opens opportunities within such industries as advertising, media, e-commerce, and ed-tech.