NIU Online MBA in Marketing Management

(738 Reviews)
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About NIU Online MBA in Marketing Management

The online MBA in marketing management from Noida International University (NIU) is a well-delivered program. Structured to meet the needs of working executives, graduate students, and business enthusiasts wishing to develop a sound marketing career. Given the flexibility of online learning, this course is perfectly suited for anyone who wishes to balance studies with work or other responsibilities. It helps them understand the core principles of marketing, besides the latest digital trends and customer engagement strategies that are being used in the modern business world.

The curriculum that will be covered includes key marketing strategies, digital marketing, brand management, consumer behavior, market research, and advertising. At the same time, international marketing, product development, and sales management are also included. The updated and relevant industry curriculum makes students gain practical knowledge applicable immediately into real-life situations.

NIU's Online MBA in Marketing Management opens up access to expert faculty, interactive online lectures, live sessions, and recorded videos, all to complete self-learning. In addition to these, the program includes case studies, projects, and practical assignments for more hands-on experience. All this makes them employable graduates ready to work as marketing managers, brand strategists, digital marketing executives, product managers, and business development managers.

The university also offers career support services such as placement assistance, resume building, and interview preparation. His degree is garnering a UGC stamp of approval and will have all the recognition of a regular MBA; hence, it is recognizable in the domestic and international markets in progress for career development.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • The online MBA in Marketing Management is a bona fide online degree program; the UGC-DEB recognition provides the credence for it.
  • With the university accreditations, ranking, and NAAC rating to its credit, the Noida International University online management degree has a reputation.
  • The 2-year online MBA in Marketing Management program stretches over 4 semesters and has a total tuition fee of INR 1,31,200.
  • This includes live and interactive components, such as faculty interactions, webinars, and live classes, as well as pre-structured resources like recorded lectures and online support for teaching.
  • The Noida International University offers several specialized degrees in various sectors.
  • Financial assistance is also provided to certain underprivileged sections and meritorious students.
  • Placement assistance is rendered along with preparation workshops, skill training programs, career guidance, and webinars with industry experts followed by the testing of skills.

Noida International University Online Approved By

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UGC

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AIU

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NAAC A+

Who Can Apply?

The eligibility criteria set by the university must be satisfied by the candidates for the online MBA in Marketing Management program at Noida International University. The following is a list of requirements: 

  • All students must have a bachelor's degree from an accredited university. 
  • Graduates are expected to have obtained a prior examination score of at least 50 to 45%. Students with several years of work experience add value to their application.

Note: Students must study the university's eligibility and specialized information from the official website before joining the program.

Other Specializations

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NIU Online MBAFinance Management

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NIU Online MBAOperations Management

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NIU Online MBAHR Management

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HR Management

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NIU Online MBAInternational Business Management

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NIU Online MBAIT Management

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NIU Online MBABusiness Analytics

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Specialization Wise Updated Fees 2025

View Fees Structure

SpecializationFeesDuration
Finance Management 32,800/Semester 2 Years
Marketing Management 32,800/Semester 2 Years
Operations Management 32,800/Semester 2 Years
HR Management 32,800/Semester 2 Years
International Business Management 32,800/Semester 2 Years
IT Management 32,800/Semester 2 Years
Business Analytics 32,800/Semester 2 Years

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Noida International University Online EMI Details

The Noida International University Online offers easy finance options, which can be taken while paying the admission fee, you will get the option to take a no-cost EMI. No-cost EMI lets you pay the total fee of the course in installments without any extra charge being applied. This service benefits the students who cannot arrange full course fees to pay at once, NIU Online making sure high-quality education will be accessible for all.

Compare EMI Partners

NIU Online MBA in Marketing Management Admission Process

The admission process of UG and PG courses at NIU Online is similar, to get admission, you need to follow the given steps:

Step 1: From the official website of Noida International University Online, click on Apply Now!

Step 2: Fill the registration form, enter your professional and educational details

Step 3: Pay the registration fee, and submit the form

Step 4: The University will attest your application and documents

Step 5: Once confirmation, pay the admission fee 

Step 6: Get access to the Learning Management System, and start your online learning journey.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Equivalance of degree obtained through ODL and Online mode with degree obtained through conventional mode Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities. Click here to read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

NIU Online MBA in Marketing Management Syllabus / Curriculum

View Syllabus

Students realizing great marketing skills would be attending the Online MBA in Marketing Management at Noida International University. Various other promotional aspects include digital marketing, consumer behavior, and brand management. They learn to analyze market trends and come up with effective marketing strategies using various marketing tools. In this program, the emphasis is on practical learning so that graduates are ready to take on real-world challenges. Here is the detailed syllabus for the online MBA in Marketing for a better understanding of the program:

Online MBA in Marketing Syllabus

Semester-1 

Semester-2

  • Management Concepts & Organizational Behavior
  • Managerial Economics
  • Accounting for Managers
  • Business Communication
  • Business Statistics
  • Marketing Management
  • Computer Application For Business
  • Financial Management
  • International Business Environment
  • Human Resource Management
  • Production & Operation Management
  • Business Research Method
  • Management Information System
  • Business Ethics & Corporate Social Responsibility
  • SPSS Training

Semester-3

Semester-4

  • Strategic Management
  • Legal Aspects of Business
  • Buyer Behavior and Analysis
  • Retail Marketing Management
  • Sales and Distribution Management
  • Integrated Marketing Communications
  • Summer Internship Project
  • Entrepreneurship Development
  • Digital Marketing & E- E-Commerce
  • Digital and Social Media Marketing
  • Product and Brand Management
  • Services Marketing
  • Marketing Metrics
  • Dissertation & Viva Voce

NIU Online MBA in Marketing Management Examination Pattern

At NIU Online, Exams are in two parts- Assignments ( Continuous Internal Evaluation) and Term-End Online Examination. Weightage for CIA is 30% and Term-End Examination is 70%. Exams are conducted tentatively in January and July. The passing criteria for Internals is 40% in both the exams. All the exams would be conducted digitally in the Online mode.

Job Roles after Online MBA in Marketing Management

Graduates become Marketing Managers in charge of handling marketing campaigns and strategies of companies. Many would also work as Digital Marketing Specialists, focusing much on promotion and engagement on the Internet. Other roles involve the Brand Manager, who develops and maintains a balance in brand identity, or the Market Analyst, who studies market conditions and finds opportunities in them. These roles always keep the activities fast to impact a huge area of work in marketing. Here are the job roles along with the salary package for the graduates of the online MBA in Marketing Management  program at Noida International University (NIU):

Job Roles

Average Salary (in LPA)

Corporate Sales

INR 5 LPA

Product Manager

INR 6 LPA

Market Research Analyst

INR 3.4 LPA

Head Of Digital Marketing

INR 7 LPA

Asset Management

INR 4 LPA

Noida International University Online Placement Partners

NIU Online has tied up with various placement partners, the top recruiters are Capgemini, Cognizant, HCL, Reliance, Infosys, etc. Noida International University has its own dedicated placement cell that helps students in getting placed for jobs. Moreover, the course you pursue includes required soft-skill development with interdisciplinary learnings, throughout the program, students are prepared for career boost and promotions.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Google

    Google

  • Capgemini

    Capgemini

  • Facebook

    Facebook

  • IBM

    IBM

  • ISRO

    ISRO

  • Microsoft

    Microsoft

  • Paytm

    Paytm

Frequently Asked Questions?

It is a 2-year online master's degree program that has embedded marketing strategies, digital marketing, branding, and consumer behavior into its curriculum. This program is designed for working professionals, graduates, and anyone who intends to make a career in marketing.

Yes, the Online MBA degree from Noida International University is UGC-approved and recognized as a regular MBA. Consequently, it holds the value of both government and private jobs in India and abroad.

Yes, the course is fully online and flexible. Attending all classes live or recorded and studying at their own speed: this makes it so well-fitted for working professionals.

Marketing management, digital marketing, brand management, market research, advertising, consumer behavior, and sales strategies will be taught in the course, along with case studies and hands-on projects. 

For the online MBA, Students need not be qualified in any entrance test for admission at NIU. Students have to obtain a bachelor's degree from any recognized university.

After completing this program, Students may be qualified to apply for jobs like marketing manager, brand manager, digital marketing specialist, product manager, and business development executive in the top companies.

The classes are imparted through live, video lectures and interactive assignments online. Study materials can be accessed anytime and anywhere.

Yes, the career support services offered by NIU include preparation for interviews and resume writing, as well as placement assistance on its online learning platform.

Students can apply online through the official NIU website by filling out the application form and submitting their documents. The admission team will guide students through the rest of the process.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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Noida International University Online Reviews

Student Reviews

4.4 out of 5

(738)
5 star
40%
4 star
60%
3 star
0%
2 star
0%
1 star
0%
How are ratings calculated?

To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this University on College Vidya. It also analyses reviews to verify trustworthiness.


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S

Siya Roy

Verified

Reviewed in India on March 6, 2025

I was able to get my MA-JMC degree just because of NIU Online, through easy finance options, I easily pay the course fee in installments and complete my education.

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Ayansh Singh

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Reviewed in India on March 6, 2025

The online examination process at Noida International University is really smooth, internals and term-end exams are online and conducted nicely in shifts, and I also get to choose my own calendar for exam dates.

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Mulayam Thakur

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Reviewed in India on March 6, 2025

Before joining my master's degree, I checked the curriculum of various online universities and I found NIU Online MSc mathematics syllabus was industry-aligned and taught by expert faculties.

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Ayansh Singh

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Reviewed in India on March 6, 2025

Before enrolling in Online BBA at Noida International University, I was worried about the validity of the degree, but today, with the help of the same degree, I am currently working in Infosys.

1 person found this helpful

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Komal Sahani

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Reviewed in India on March 6, 2025

After joining Online MBA from NIU Online, I must say, the curriculum, the faculty, and overall experience were great, I get enough time to study with my job.

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Summary

Noida International University Online

4.4

Student Reviews

4.4 out of 5

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