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online mba marketing management

Updated at : February 20, 2024DOWNLOAD E-BOOK

Online MBA In Marketing Management

Online MBA in Marketing Management is 2 years post-graduation degree that students can pursue after a bachelor’s degree for higher studies in marketing and sales. This is one of the oldest and most popular management degrees among students. The course covers several management concepts about marketing, including Advertising Management, Consumer Behavior, Digital Marketing, Service Marketing, Business Marketing, etc.

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2 - 4 Years

Eligibility info

Graduation or Equivalent

Online MBA in Marketing Program Overview

Professionals are increasingly looking to Online MBA programs in Marketing Management to improve their skills and job prospects in today's business world, where marketing is always changing. This new way of teaching combines the toughness of standard MBA programs with the convenience of online learning. It offers a smart way to move up in your job without giving up other things you need to do.

The best thing about online MBA programs in Marketing Management is that they give students the most up-to-date information and skills to succeed in today's complicated marketing world. A wide range of topics is usually covered in the course, from old-fashioned marketing techniques to the newest developments in digital marketing, customer behavior, and brand management. This ensures that grads know the theory and have useful skills in the real world.

Getting an online MBA in marketing management is more than just a degree; it's a smart investment in the future of a marketing worker. Graduates with a wide range of skills, global knowledge, and a strong network are ready for leadership roles and business projects. This means they can keep up with the fast-changing marketing world and become leaders who shape their future.

Why Online MBA in Marketing?

The decision to get an online MBA in marketing comes from the fact that it can completely change job paths. Professionals can improve their marketing skills with this active training without taking time away from their jobs. Online platforms are flexible, so people can learn more about marketing strategies, customer behavior, and digital trends while juggling work obligations.

The program is designed to meet the needs of the business so graduates have the most up-to-date information. Global views from the online groups make talks more interesting, just like how different markets are today. There are many chances to network, which connects students with experts in the field worldwide.

digital marketing roles

If you want to get ahead in your career and get a degree simultaneously, an online MBA in marketing is a smart choice. It gives workers the tools, knowledge, and connections they need to succeed in the competitive world of modern marketing, letting them handle the changing marketing environment.

Who Should Pursue an Online MBA in Marketing?

A variety of workers who want to do well in the fast-paced marketing field would benefit greatly from getting an online MBA in marketing. This tool is especially helpful for:

  • People who already work in marketing can improve their skills, stay updated on industry trends, and make better strategic decisions.
  • People in charge of businesses can use an online MBA in marketing to learn how marketing tactics fit in with the general goals of the business. This helps managers see things from a bigger picture point of view.
  • People who want to start their own business or are already running one can learn a lot about how to market, build a brand, and understand how customers act to make their businesses successful.
  • People who want to move from other areas to marketing can learn the skills and information they need to make the switch successfully.
  • Because digital marketing is becoming more important, professionals in this field can stay ahead by getting an online MBA that covers the newest tools and trends.
  • The program's broad, global view is helpful for people who want to learn about and navigate foreign markets.

When should I do an Online MBA in Marketing?

This is the best time to get an online MBA in marketing: when you want to move up in your marketing job. The program is made to meet the needs of a wide range of people, including professionals in their careers who want to move up in their companies, marketing fans who want to change fields, and business owners who want to improve their companies' marketing strategies. Because it is flexible, online learning is good for people already working because it lets you easily balance schoolwork with work responsibilities. You can use advanced marketing skills to help your job or business succeed faster if you immediately start this journey.

Popular & Affordable Universities for Online MBA in Marketing


Online MBA in Marketing Management Starting Fees

Manipal University Online 

INR 1,70,000

Jain University Online

INR 1,50,000

DY Patil University Online 

INR 1,60,000

Amrita University Online 

INR 1,50,000

LPU Online 

INR 1,40,000

UPES Online 

INR 1,20,000


INR 2,70,000

Chandigarh University Online 

INR 2,00,000

GLA University Online 

INR 80,000

Vignan University Online 

INR 1,00,000

MMU Online 

INR 1,10,000

Uttranchal University Online 

INR 60,000

DIMHER University Online 

INR 1,60,000

Shoolini University Online 

INR 1,50,000

Manav Rachna University Online 

INR 1,30,000

Key Highlights of Online MBA in Marketing In India

  • With online MBA marketing programs, you can learn at your own pace, making it easy for workers to balance work obligations with improving their marketing skills.
  • The course is designed to follow the newest marketing trends. It includes digital strategies, customer behavior, brand management, and other important topics to help grads stay ahead in their field.
  • Diverse groups of people give a more global view, which is important for knowing foreign markets and ethnic differences in modern marketing.
  • Students can meet with experts in their field online, leading to collaborations, guidance, and learning about new ideas.
  • Real-world case studies, practical projects, and courses related to the industry are often a part of programs to ensure that students can use what they learn in the classroom in the real world.
  • Graduates have advanced marketing skills and the ability to think strategically. This sets them up for leadership roles, job advancement, and more responsibility in marketing areas.
  • Aspiring business owners learn useful things about how to use marketing strategies, build brands, and understand how customers act, which makes them better at running successful businesses.
  • Specialized courses in digital marketing cover the growing significance of online strategies, ensuring pros know about the newest digital trends.
  • Interactive learning opportunities, such as virtual talks, live sessions, and group projects, are made possible by online platforms. This makes for an interesting learning atmosphere.
  • The program is designed to help marketing workers, business managers, entrepreneurs, and people who want to change careers. It can also help people with various job goals and backgrounds.

Online MBA in Marketing Course Subjects

An online MBA in marketing usually covers many different topics to give students a full idea of marketing tactics, how people behave as customers, and how the digital world is always changing. Even though each lesson is different, typical topics include:

Semester I

Semester II

Principles and Practice of Management

Production/Operation Management                  

Management Economics

Financial Management

Organizational Behaviour

Human Resource Management

Business Law

Marketing Management

Management Accounting

Management Information System

Semester III

Semester IV

Brand Management                                              

Services Marketing                                                 

Consumer Behaviour 

Marketing Research

Marketing Strategy 

Digital Marketing

Customer Relationship Management 

Business: Ethics, Governance & Risk 

Sales Management

Research Methodology 

International Marketing 


Top Specializations in Online MBA

Specializations in online MBA programs meet many job and business goals. Here are some of the most popular and top MBA specializations that professionals choose to get better at their jobs and advance their careers:

MBA Online Operations

MBA Online In Marketing

MBA Online In HR Management

MBA Online In Hospitality Management

MBA Online In IT Management

MBA Online Banking and Finance

MBA Online General Management

MBA Online Waste Management

MBA Online Business Analytics

MBA Online Healthcare

MBA Online International Business

MBA Online Project Management

MBA Online Financial Markets

MBA Online Retail Management

MBA Online Banking Financial Insurance

MBA Online Hospital Administration

MBA Online International Trade Management

MBA Online Fintech

MBA Online In Data Science

MBA Online International Finance

MBA Online HR Analytics

MBA Online Digital entrepreneurship

MBA Online Infrastructure Management

MBA Online Banking and Insurance

MBA Online International Marketing

MBA Online In Blockchain

MBA Online Quality Management

MBA Online Agribusiness

MBA Online Digital Marketing

MBA Online Business Management

MBA Online Power Management

MBA Online Sports Management

MBA Online Investment Banking Equity Research

Online MBA in Marketing Eligibility Requirements

The Online MBA in Marketing Management is designed to appeal to a wide range of people, with qualifying requirements that are pretty flexible:

  • A candidate must have a Bachelor's degree from a well-known college or university.
  • People who want to apply should have gotten at least 45% to 50% overall in their college studies.

Online MBA in Marketing Duration

The Online MBA in Marketing usually lasts at least two years. However, students are given an open 4-year time window to finish the degree. This longer period gives students more freedom and time to balance their academic obligations with personal and business duties. The format is flexible enough to meet the needs of all students so they can set their own study pace and finish the program successfully.

Other Types of MBAs also Available

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Skills Required for Online MBA in Marketing

To get an online MBA in marketing, you must have general and specific marketing skills to help you get around in the difficult marketing world. Important skills are: 

  • The skills to look at facts, market trends, and customer behavior to make smart marketing choices.
  • Skills to create and carry out marketing strategies that align with the business's general goals.
  • Using digital marketing tools, understanding online platforms, and implementing digital plans.
  • Creative thinking is needed to develop unique marketing efforts and solutions that get people to buy.
  • Clear marketing themes and strategies must be communicated orally and in writing.
  • The skills to motivate and guide others toward shared goals while leading marketing teams and projects.
  • The skills to change with the times and adapt to new business trends, customer tastes, and changes in the industry.
  • Good decision-making skills are needed to deal with problems in marketing and take advantage of chances.
  • Ethical knowledge and judgment in marketing, considering how the actions will affect customers and other important people.
  • A way of thinking that encourages new ideas, taking risks, and smart thought. This is especially important for people who want to start their own business.
  • Expertise using data analytics tools to understand marketing numbers and check how well campaigns work.

MBA Entrance Exams 2023

The following is a list of some of the most prevalent admission  examinations for MBA degrees in India:

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

CMAT (Common Management Admission Test)

MAT (Management Aptitude Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

GMAT (Graduate Management Admission Test)

MAH CET (Maharashtra Common Entrance Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

Recommended Books:

Book Title


Kotler on Marketing: How to Create, Win, and Dominate Markets

Philip Kotler

Influence: The Psychology of Persuasion

Robert B. Cialdini

Contagious: How to Build Word of Mouth in the Digital Age

Jonah Berger

Blue Ocean Strategy: How to Create Uncontested Market Space

and Make Competition Irrelevant.

W. Chan Kim, Renée Mauborgne

Epic Content Marketing: How to Tell a Different Story,

Break through the Clutter, and Win More Customers by Marketing Less.

Joe Pulizzi

Building Strong Brands

David A. Aaker

Crushing It!: How Great Entrepreneurs Build Their Business and

Influence—and How You Can, Too

Gary Vaynerchuk

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Wayne L. Winston

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation

to Create Radically Successful Businesses.

Eric Ries

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis, Morgan Brown

Online MBA in Marketing Academic Fees

The costs of getting an online MBA in marketing are usually between INR 75,000 and INR 2,000,000 per year. Tuition, education supplies, and web tools are all included in this price. The different fees might be because of things like the school's name, the length of the program, and extra features like working with businesses or getting specific certifications. Potential students should see this investment as wise because it will help them advance in their careers by giving them the skills and information they need to do well in the fast-paced marketing field. Financial aid and payment plans may also be available to help worthy applicants with their finances.

Online MBA in Marketing Admission Procedure

To get into an Online MBA in Marketing program, applicants usually have to go through a series of steps to see how well they fit into the program and how well they have done in school. People who want to apply must do so online and include official transcripts, letters of reference, and a statement of purpose explaining their job goals and why they want to get an MBA in marketing.

Some schools might need scores on graded tests, like the GMAT or GRE. Those who made the shortlist might be asked to come in for an interview to help decide if they are a good fit for the program. Once students are accepted, they are given all the information they need to register for classes, get started with the school, and access the online learning tool.

Why Opt for an Education Loan for an Online MBA in Marketing?

Getting an education loan to pay for an online MBA in marketing has a lot of benefits. With this financial aid, ambitious students can overcome their financial problems and go to college without giving up on their job goals. Many education loans have flexible payback choices and low interest rates, which make it easier for students to pay for school.

These loans also pay for different school costs, like tuition, books, and gear needed for online classes. By getting an education loan, people can invest in their professional growth and make sure that money doesn't get in the way of getting a good education and the chances that come with it in the fast-paced marketing field.

Is an Online MBA in Marketing Worth It?

Getting an online MBA in marketing can be a smart move that will pay off in the long run. This specialized degree gives workers the most up-to-date information on the marketing field, digital marketing tactics, and leadership skills. The online style is flexible, so people can balance their work obligations while learning about modern marketing methods in depth.

Online programs also offer networking chances that put students in touch with a wide range of classmates and professionals in the field, which helps them build valuable career relationships. When paired with practical uses, the knowledge gained improves one's ability to handle difficult marketing problems and helps one move up in one's job.

Getting an online MBA in marketing is valuable because it can help you make more money, find more jobs, and become a star in the marketing field. Businesses rely increasingly on digital strategies, making the skills you learn in an online MBA even more useful. People should carefully consider the program's accreditation, the teachers' knowledge, and how well the coursework fits their job goals to ensure the investment pays off in the competitive and ever-changing marketing field.

Job Opportunities For Online MBA in Marketing

The students will learn communication, management, and many other skills to advance their careers during this course. The aspirants can even open their startups after completing the marketing management course. The MBA in Marketing Management course will open up more job opportunities. After getting MBAs online, students can seek career growth, escalation, and a hiked salary. Here are some of the possible job prospects after this Online MBA specialization:

Financial Analyst

Marketing Manager

Business Manager

Business Analyst

Public Relations Manager

Brand Manager

Marketing Analyst

Asset Manager

Budget Analyst

Mergers and Acquisitions (M&A) Analyst

Top Recruiters

Global companies like Procter & Gamble, Amazon, Google, and Unilever are among the top companies looking for Online MBA in Marketing grads. These big companies respect the strategic thinking, tech know-how, and leadership skills students learn in good online MBA programs. Major advertising firms, e-commerce platforms, and new tech companies are looking for graduates.

Let's clear up some doubts about Online MBA in Marketing Management

After completing the online MBA in Marketing Management you can upgrade your career in marketing and venture into higher and top managerial posts. You can apply for posts like Marketing Manager, Sales Manager, Business Analyst, Finance Manager, Brand Manager, etc after finishing the course.

The main subjects that the student will study during the online MBA in marketing management course include advertising management, consumer behavior, digital marketing, service marketing, business marketing, etc.

The salary package you get after this course depends on the organization you work with, the level of the job you take up as well as your years of experience and knowledge domain. The more your skills and knowledge, the more your salary will increase. The estimated salary package after MBA marketing is INR 3,00,000- INR 10,00,000 p.a.

An MBA in marketing is a good choice as it will upgrade your career. This degree will help you to get job promotions and open up more opportunities for you. You can secure your career after completing this course. Business organizations are focusing more on marketing prospects to increase their business. This will create more demand for marketing degree holders.

The fee structures are different in different universities. The approximate amount of fee is about INR 50,000 - INR 4,00,00 per year depending on the university you choose to take the course up from.

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