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online mba digital marketing

Updated at : February 20, 2024DOWNLOAD E-BOOK

Online MBA Digital Marketing

The Online MBA in Digital Marketing is a 2-year long duration program that provides a solid foundation in marketing principles and their application in the digital age. In today's rapidly evolving digital landscape, the need for professionals who understand the complexities of digital marketing has never been greater. As a result, this comprehensive MBA program has been developed that focuses specifically on digital marketing, providing students with the necessary knowledge and skills.

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Eligibility info

Graduation or Equivalent

Online MBA in Digital Marketing Program Overview

In this online MBA course, one will learn how to create a comprehensive digital marketing strategy that aligns with the organization's goals and objectives. This course focuses on the techniques and best practices for optimizing website content for search engines. 

In this course, one will learn how to use web analytics tools to measure and analyze the effectiveness of digital marketing campaigns. This course focuses on the unique challenges and opportunities of digital marketing in the e-commerce space. It even covers the various mobile platforms and their use in digital marketing campaigns. 

In addition to the course curriculum, the program also includes interactive online discussion forums and case studies, allowing students to apply the concepts they learn in class to real-world scenarios.

Online MBA in Digital Marketing Course Overview:

Course Particulars


Course Name

Master of Business Administration in Digital Marketing

Course Level

Postgraduate Level

Course Duration

Minimum: 2-year

Maximum: 4-year

Course Eligibility

Graduation Degree or Equivalent

Mode of Learning

Online and Distance

Average Fee

Rs. 50,000 to Rs. 60,000 per semester

Why Online MBA in Digital Marketing?

Digital Marketing is not new in the industry but its increasing demand over the past years has significantly increased. This is quite evident from the opportunities available in the market for digital marketers. An online MBA in digital marketing makes you learn all about branding and advertising tactics. Starting from the internet, search engines, emails, social media, and mobile apps, you get to know the roles and importance of these platforms for marketing. 

In this online degree, you will develop a strong understanding of Website Marketing, Email Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing, SMS Messaging, Video Marketing, and Pay-Per-Click (PPC) Advertising. Thus, the program will open doors to new paths in your career and will help you secure a decent job in the top brands in India and even in foreign.

Who Should Pursue an Online MBA in Digital Marketing?

  • Business professionals who wish to learn the to and fro of digital marketing for the growth of their businesses.
  • Fresh graduates interested in social media advertising can highly benefit from this program.
  • Professionals who want to switch their careers to the digital field from other domains.

When to do an Online MBA in Digital Marketing?

Several advanced degree programs let you continue your study at any age, one such program is the online MBA in Digital Marketing. For those who want to work while they study, this program is not only incredibly accessible but also quite manageable because of its simple enrollment process. Professionals and students from other fields are encouraged to enroll in this online master's program since there are no limitations on prior job experience in the relevant industry, which will help to further ease the transition into a new career. 

Popular & Affordable Private Colleges Or Universities for Online MBA in Digital Marketing in India

Universities Offering Online MBA in Digital Marketing

NIRF Ranking 2023 (Management)

Full Fee Range (Might Vary)

Amity University, Noida


2.53 Lakhs INR

Lovely Professional University


1.52 Lakhs INR



1.50 Lakhs INR

Vignan's Foundation for Science, Technology, and Research


1.10 Lakhs INR

Shoolini University of Biotechnology and Management Sciences


1.50 Lakhs INR

Key Highlights of Online MBA In Digital Marketing In India

  • The Online MBA in Digital Marketing is a postgraduate program that lasts for two years. These two years are broken up into 4 semesters, each lasting 6 months.
  • Those who want to pursue the management in Digital Marketing program must have graduated from a university with UGC recognition.
  • The average fee for the MBA in Digital Marketing program ranges from Rs. 50,000-Rs. 60,000 per semester.
  • In this course, one will learn how to create effective PPC campaigns that drive traffic and generate leads. 
  • The program covers the various social media platforms and their use in digital marketing campaigns. 
  • In addition, the program teaches one how to create effective email marketing campaigns that engage and convert their audience. 
  • In short, the program trains an individual in all aspects of the digital marketing field.

Online MBA in Digital Marketing Course Subjects/Syllabus

Here's a breakdown of what you can expect to learn in our online MBA in Digital Marketing program:

Semester I

Semester II

Managerial Economics

Legal Aspects of Business

Statistics for Management

Business Research Methods

Professional communication

Financial Management

Accounting for Managers

Human Resource Management

Marketing Management

Conflict Resolution and Management

Semester III

Semester IV

Strategic Management

Major Project

Minor Project

Management in Action - Social Economic and Ethical Issues

Professional Ethics

Digital Marketing

Top Specializations of Online MBA

MBA Online In Finance

MBA Online In Marketing

MBA Online In HR Management

MBA Online In Hospitality Management

MBA Online In IT Management

MBA Online Banking and Finance

MBA Online General Management

MBA Online Operations

MBA Online Business Analytics

MBA Online Healthcare

MBA Online International Business

MBA Online Project Management

MBA Online Financial Markets

MBA Online Retail Management

MBA Online Banking Financial Insurance

MBA Online Hospital Administration

MBA Online International Trade Management

MBA Online Fintech

MBA Online Data Science

MBA Online International Finance

MBA Online HR Analytics

MBA Online Digital entrepreneurship

MBA Online Infrastructure Management

MBA Online Banking and Insurance

MBA Online International Marketing

MBA Online In Blockchain

MBA Online Quality Management

MBA Online Agribusiness

MBA Online Waste Management

MBA Online Business Management

MBA Online Power Management

MBA Online Sports Management

MBA Online Investment Banking Equity Research

Other Types of MBA Programs

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Online MBA in Digital Marketing Eligibility

The primary requirements that you must fulfill for enrolling in this online MBA program include:

  • Graduation in any discipline or equivalent.
  • The candidate must have completed their graduation from a recognized university.
  • The professionals already working in the relevant field are encouraged to apply for the same.

Online MBA in Digital Marketing Duration

The Online MBA in Digital Marketing can be completed in a 2-year long duration. This 2-year course duration is broken up into 4 semesters, each of 6 months. At some universities, you get to complete the course in a maximum time of 4 years which adds to the flexibility of this program.

Skills Required for Online MBA in Digital Marketing

To get the most out of this specialized online MBA program, you need to have certain prerequisites. The following list of essential skills will help you comprehend the program's requirements.

  • Soft skills, or interpersonal qualities, are typically highly valued by recruiters. These skills include verbal and nonverbal communication,  listening, problem-solving, and decision-making.
  • A corporation needs competent management if it is to succeed. Developing a sense of accountability is a crucial factor in advancing your professional life. A disciplined attitude is essential for success whether you are managing your own business or providing services to an organization.
  • One of the fundamental requirements for any professional is the ability to communicate ideas and other information to clients, coworkers, supervisors, and others in an effective manner. This ability will enable you to complete the task or project more quickly.
  • Having a good knowledge of social media functionality is an add-on for you if you really wish to upgrade yourself with an MBA degree in digital marketing. A basic understanding of Search Engine Marketing and Consumer Insights will help you grab onto their advanced topics easily.

Is an Entrance Exam Conducted For an Online MBA in Digital Marketing?

For an online MBA in digital marketing, you do not need to clear any entrance exam, unlike a regular MBA. However, some universities conduct their entrance exam or consider one from the below-mentioned list to admit participants to this course. 

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

CMAT (Common Management Admission Test)

MAT (Management Aptitude Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

GMAT (Graduate Management Admission Test)

MAH CET (Maharashtra Common Entrance Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

Recommended Books

A list of the best MBA entrance exam preparation books from 2023 is provided here to help you in your preparation journey. 

Name of the Book

Author Name

Data Interpretation & Data Sufficiency

Ananta Ashisha

30 Days to a More Powerful Vocabulary Mass Market Paperback

Wilfred Funk & Norman Lewis/ Simon & Schuster

Logical Reasoning and Data Interpretation for the CAT

Nishit K. Sinha

Data Interpretation & Logical Reasoning

Gautam Puri

How to Prepare for Verbal Ability and Reading Comprehension for the CAT

Sharma and Upadhyay

How to Prepare for Data Interpretation for CAT

Arun Sharma

How to Prepare for Verbal Ability and Reading Comprehension for CAT

Arun Sharma and Meenakshi Upadhyay/ Arihant

Online MBA in Digital Marketing Admission Procedure

The steps listed below can be followed by anyone who wants to enroll in the MBA in Digital Marketing via online learning:

Step 1: The first step in applying for a program is to go to the admissions portal on the official university website.

Step 2: Start completing the available admission form on the admission page. Correctly and precisely enter every detail requested on the form.

Step 3: The final step is to upload the proper documents, along with your photo and signed signature in the format and size that is specified.

Step 4: Proceed to pay the necessary amount of money to reserve a seat for admission.

Step 5: The university reviews the form after the application procedure is complete. then send an email confirming admission, including the enrolment number and other pertinent information.

Online MBA in Digital Marketing Academic Fees 

The fee range of this online PG program varies to a large extent when compared between private and government institutions. This difference is majorly due to the career-oriented and other add-on services offered by the private universities in addition to the digitally delivered quality education. College Vidya lets you compare all the authentic/government-approved online universities in your budget and saves you from the scams of fraud learning institutions.

Online MBA in Digital Marketing Domestic Fee

The entire cost of attending the online MBA (Digital Marketing) course falls between Rs. 1,00,000 to Rs. 3,00,000 at private universities. Government universities offer it at a lower cost but there you miss on many important services that are crucial for your career. Thus, the specific cost of this course will vary depending on which university you decide to enroll in. 

Online MBA in Digital Marketing International Fee

International candidates can now apply online for a specialized MBA program in digital marketing at a reasonable application cost. Indian institutions/universities have devised a fee plan that ranges from $1,000 to $5,000 for the duration of the study, specifically for applicants from outside. The precise amount may vary depending on the country you are from.

Why Opt for an Education Loan for an MBA Program in Digital Marketing?

One of the advantages of opting for this MBA program is that education loans and equal installment payments, i.e., EMIs are provided by the universities offering it. You will be required to cover all costs associated with this facility, even after the program has ended. The official loan partner of your university will verify the particular standards that you need to meet to use this facility.

Is an Online MBA in Digital Marketing Worth It?

An MBA in digital marketing can be beneficial for you if you wish to move forward in this domain with your career. The understanding of how important branding, advertising, and promotions are for your business of goods or services is something that you can gain from this program. Moreover, the knowledge for preparation and execution of campaigns is also a key learning that you get from this course. 

Apart from the core learnings of the field, you get to expand your networking through the virtual expert interaction organized in this program. This will improve your career opportunities and enlighten you about the other aspects of the field that are already known. In addition to this, the critical thinking abilities and analytical skills that you acquire in this course will make you develop new marketing strategies and optimize the existing ones for better business growth.

Above all, the promising career scope and emerging opportunities in the digital marketing field have made this online PG course quite famous among all categories of aspirants. The big fat salary packages offered by top MNCs upon completion of this MBA program make it worth pursuing.

Job Opportunities After Online MBA in Digital Marketing

Upon completion of the program, students will have a deep understanding of the digital marketing landscape and the tools and techniques required to create effective digital marketing campaigns. They will also be equipped with the leadership and management skills necessary to lead successful digital marketing teams. 

The job profiles at which one works after successful completion of the MBA in Digital Marketing are as follows: 

Content Creator

Marketing Data Analyst

Community Manager

SEO Specialist

Social Media Coordinator

Analytics Manager

Digital Brand Manager

SEO/Marketing Manager

Top Recruiters

An online MBA in Digital Marketing plays a vital role in your career progression. Besides providing you with opportunities to upgrade your job designation and financial status, this degree helps you make your way to the top multinational companies. Here is the list of some top companies that frequently hire Digital Marketing Management graduates:







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Let's clear up some doubts about Online MBA in Digital Marketing

Yes, it is worth doing the MBA in Digital Marketing course online mode. The online degree awarded after the program completion is accredited and recognized around the globe.

The Online MBA in Digital Marketing program duration is around 2 years, divided into 4 semesters of 6 months each.

The Online MBA in Digital Marketing course fee ranges from Rs. 50,000-Rs. 60,000 per semester

The beauty of online MBAs is that they are quite easy to enroll in and offer the same benefits as regular ones. You can join the online MBA digital marketing course after graduating from any stream from a recognized university.

After completing your digital marketing online MBA program, you can earn 4-6 LPA in the initial stage, 8-5 LPA in the mid-level of your career, and 15-30 LPA at the senior level of your career.

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