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online mba international marketing

Updated at : June 3, 2024DOWNLOAD E-BOOK

Online MBA in International Marketing Management

Online MBA in International Marketing deals with marketing aspects like trade, production, consumerism, analysis of market trends, strategies for marketing, etc., in the international economy. This is a 2-year PG program that you can pursue online or in distance mode as per the instructions of UGC-DEB. This course has a promising career, especially if you want to explore international business and markets.

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Duration

2 Years

Eligibility info

Graduation or Equivalent

Online MBA in International Marketing Management Program Overview

The Online MBA in International Marketing Management program is lively for working people who want to be flexible and learn about doing business worldwide. This program ensures that grads are ready for the challenges of international marketing by focusing on practical applications, having active teachers in the field, and being able to adapt to new trends. 

The Online Master of Business in Administration in International Marketing Management is a 2-years management program at the PG level. This is an ideal course for students and working professionals who wish to learn about the nuances of effective marketing in international business but without the hassles of visiting the university campus every day in the regular mode. This online MBA course weaves the flexibility and convenience of learning, making the program ideal for students, freshers, and working professionals.

Why choose an online MBA in International Marketing Management?

The freedom of an online MBA in international marketing management is unmatched, letting workers continue their education from anywhere. The online structure encourages global networking by bringing together people from different backgrounds to fully understand international markets. The program focuses on real-world applications and includes live models and instructors who are experts in the field. 

This connects theory with practical skills. Online learning is also available to a wider range of people because it is reasonably priced. Because the program can change with the times, grads will always be ahead. Overall, this MBA is a great choice for people who want to do well in international marketing management because it is offered online, and the program is customised to each student.

Who should pursue an Online MBA in International Marketing Management?

When should I Pursue an Online MBA in International Marketing Management?

Graduates can start the program immediately, building on their academic progress. On the other hand, getting work experience before starting the program helps pros put theoretical knowledge into practice, making learning more powerful. Using foreign marketing ideas in the real world helps people understand and apply them better. Ultimately, the choice should be based on your job goals and readiness for further studies, whether after college or after getting work experience.

Key Highlights of Online MBA in International Marketing Management

  • Gain a comprehensive understanding of international markets, preparing you for the complexities of global business.
  • UGC approves this online MBA in international marketing management programme- DEB. So, this degree (when completed from an approved college/university) will be considered equal in value to a regular MBA.  
  • The online format allows you to pursue education from anywhere, accommodating professionals with diverse schedules and commitments.
  • Connect with peers worldwide, fostering a global professional network that enhances your understanding of international markets.
  • Emphasis on real-world application through case studies and simulations bridges the gap between theory and practical skills.
  • All four semesters taught different aspects and new skills related to the global market, international money flow, finance management, audit, assurance, tax governance, import and export, etc.  
  • Learn from professionals with extensive experience in international marketing, providing valuable insights into industry trends and challenges.
  • Online programs are often more affordable, eliminating expenses related to relocation and commuting.
  • Stay ahead with a curriculum that adapts swiftly to emerging industry trends and technologies, ensuring your skills remain relevant.

Online MBA in International Marketing Management Syllabus

An Online MBA in International Marketing Management course usually covers a wide range of topics to give students the information and skills they need to be successful in the global business world. Here is an example of a course outline:

Semester I

Semester II

Principles of Economics & Markets

Entrepreneurship

Managerial Effectiveness & Ethics

Marketing Management & Research

Accounting & Finance

Marketing & Digital Strategy 

Organizational Behaviour & Human Resource Management

Innovation in Marketing 

Quantitative Techniques & Analytics

Digital Optimization    

Semester III

Semester IV

Business Environment & Strategy

Analytics For Finance

Operations Management

Financial Markets 

Digital Customer Experience 

Global Marketing Decisions

Resource Management 

Corporate Digital Communications

Managing Brands 

Creating Entrepreneurial Change 

Elective

Project 

Top Specialisations of Online MBA

MBA Online In Finance

MBA Online In Marketing

MBA Online In HR Management

MBA Online In Hospitality Management

MBA Online In IT Management

MBA Online Banking and Finance

MBA Online General Management

MBA Online Operations

MBA Online Business Analytics

MBA Online Healthcare

MBA Online International Business

MBA Online Project Management

MBA Online Financial Markets

MBA Online Retail Management

MBA Online Banking Financial Insurance

MBA Online Hospital Administration

MBA Online Human Resource Analytics

MBA Online Fintech

MBA Online Investment Banking Equity Research

MBA Online International Finance

MBA Online International Marketing Management

MBA Online Digital entrepreneurship

MBA Online Infrastructure Management

MBA Online Banking and Insurance

MBA Online International Marketing

MBA Online Data Science

MBA Online Quality Management

MBA Online Agribusiness

MBA Online Digital Marketing

MBA Online International Marketing Management

MBA Online Power Management

MBA Online International Marketing Management

MBA Online International Marketing Management

Online MBA in International Marketing Management Eligibility Requirements

The eligibility criteria for online MBA International Marketing Management are as follows: 

  • The students must have a graduation degree, i.e. completed their Bachelor’s degree in any stream. 
  • Candidates should have a minimum of 45% to 55% aggregate marks upon graduation.
  • The graduation must be completed from a recognised university or board of education.

Duration of the Online MBA in International Marketing Management

An Online MBA in International Marketing Management usually takes between 1.5 and 2 years to complete, but this can change depending on the university and how fast or slow the students work. Because online learning is flexible, students can move through the course material at their own pace, which works with their personal and business obligations. This flexibility in length allows working people to continue their education while juggling their personal and business needs.

Online Degree Courses You May Be Interested In- Online MBA In India

Skills Required for Online MBA in International Marketing Management

  • Analyzing foreign markets, customer behaviour, and market trends is very important. To make good global marketing plans, you need to be able to think strategically.
  • It is very important to speak clearly with people from different cultures. Understanding regional differences and adapting how you talk to people in different markets is a key skill in foreign marketing.
  • Being good at digital marketing strategies, social media, and online data is important for managing the changing world because digital platforms are becoming more important in global marketing.
  • Dealing with unique problems is a common part of international marketing. To be successful in this area, you need to be able to solve problems and adjust to global business settings that change quickly.

Is any Entrance Exam required For an Online International Marketing Management MBA?

Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below: 

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

CMAT (Common Management Admission Test)

MAT (Management Aptitude Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

GMAT (Graduate Management Admission Test)

MAH CET (Maharashtra Common Entrance Test)

Note: Some universities offering online MBA programs may also require a good score in the abovementioned exams. So, check your university's eligibility requirements carefully.

Other Types of MBA Programs

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Recommended Books

Below is a list of the popular books in the Online MBA in International Marketing Management curriculum. 

Title

Author(s)

"Global Marketing"

Warren J. Keegan, Mark C. Green

"International Marketing"

Philip R. Cateora, John Graham

"Cross-Cultural Business Behavior"

Richard R. Gesteland

"Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets"

Sicco van Gelder

"Digital Marketing: Strategy, Implementation, and Practice"

Dave Chaffey, Fiona Ellis-Chadwick

"Blue Ocean Strategy"

W. Chan Kim, Renée Mauborgne

"The Culture Map: Breaking Through the Invisible Boundaries of Global Business"

Erin Meyer

"International Business: Environments and Operations"

John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan

Online MBA in International Marketing Management Admission Procedure

There are some common steps to enrol in an online MBA in International Marketing, which have been described here as follows:

  • Visit the university's official website to register yourself.
  • After registration, fill out the application form with your details.
  • Fill out the application form and submit it together with your supporting documents.
  • Submit the registration/application fee along with the application form. 
  • The next step is to pay the academic fee using the website's designated payment method.
  • An email will be sent to the candidates verifying their admission and providing their enrolment number.

Online MBA in International Marketing Management Academic Fees 

An Online MBA in International Marketing Management costs between INR 1 and 3 lakhs. This range accommodates students with various financial situations, ensuring everyone can get the advanced education they need in international marketing. You can compare the costs of universities that offer this MBA program online on College Vidya Compare

Why Opt for an Education Loan for an Online MBA in   International Marketing Management?

EMI options are available at many universities that offer an online MBA in international marketing management. Students can pay for the program's fees over time by making smaller monthly payments, which makes the financial burden easier to handle. EMI options allow more people to afford college, so people who want to improve their jobs can do so without worrying about money. 

Is an Online MBA in International Marketing Management Worth It?

Professionals who want to do well in global business should get an online MBA in international marketing management. People can improve their skills without taking time away from work because the program offers an open learning setting. The course, given by experts in the field and focuses on real-world applications, gives students a complete understanding of foreign markets.

The ability to connect with people worldwide through the Internet and the low cost of these programs make them available to many students. Because foreign business is always changing, graduates need to be able to react to new trends in the field to stay competitive. Overall, getting an online MBA in international marketing management gives professionals the global information, skills, and experience they need to succeed in the ever-changing field of international marketing.

Job Opportunities 

Online MBA in International Marketing Management also offers great career opportunities in private and government organisations. Students and graduates who have obtained education in this domain can venture into marketing strategy, international marketing management, international sales management, international business management, etc. All these job domains are fairly paid, which means students have the scope to develop a successful career in international marketing. Some of the top job positions to apply to in this field include: 

International Buyer 

Business Development Director 

International Business Consultant 

International Exports Director 

International Strategy Manager 

International Sales Manager, etc. 

Top Recruiters

Top employers are constantly looking for people who have graduated with an online MBA in international marketing management. Well-known foreign companies, global marketing firms, and international trade groups value these professionals' strategic and cross-cultural knowledge. Graduates often get good jobs with big names in their fields, which shows that the school is useful and affects the job market.

Let's clear up some doubts about Online MBA in International Marketing Management

Yes, as per UGC-DEB, an online MBA in International Marketing Management is a valid degree course and is of equal value to a regular MBA (when completed from a well-approved university). 

Candidates must have completed their bachelor’s degree from a recognized university/ institution or an equivalent qualification as recognized by universities or other competent bodies, in any discipline. Some universities also have a marks cutoff criteria which usually ranges between 45% to 55% aggregate marks. 

The average course fee for an online MBA in International Marketing Management usually ranges between INR 1,00,000 to INR 2,00,000. Most universities have facilities for EMI mode of fee payment which breaks the entire fee into affordable and pocket-friendly installments. 

 

An online MBA degree holder in international marketing management is offered great opportunities in fields like Customer Relationship Management, Competitive Marketing, Analytical Marketing, Brand Management, Asset Management, Media Planning, Corporate Communications etc. The salaries offered to students after completion of this course is also fairly high, which is likely to increase with years and experience.

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