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online mba in customer relationship management

Updated at : April 2, 2024DOWNLOAD E-BOOK

Online MBA In Customer Relationship Management

An online MBA in customer relationship management is that MBA specialization that deals with topics of customer retention, customer satisfaction, marketing, and sales management. The flexibility of this online program allows working professionals to continue their work schedule while gaining a postgraduate degree. The technical aspects of this online MBA course help you develop new business strategies based on the one-to-one interaction with each customer. Opt for this online MBA in CRM program to learn modern CRM practices and facilitate personalized marketing strategies with customers.

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No. of Universities

1

Course Duration

2 - 4 Years

Eligibility

Graduation or Equivalent

Learning Mode

Online

EMI Facility

Available

Online MBA in Customer Relationship Management Program Overview

An online MBA in customer relationship management or CRM is focused on building marketing strategies for an organization in the service industry to make better interactions with its customers. The main topics that you will learn in this program include customer satisfaction, sales management, services marketing, and many more. This program even imparts knowledge on the importance of pricing factors for customer retention and makes you improve your offerings for better business outcomes.

The freedom to learn from anywhere around the world with high-quality content is something that contributes significantly to the uprise of this online MBA major. Not only fresh grads but working professionals can enhance their marketing and sales expertise with this online MBA program in CRM. The technical approach that you learn in the online classes delivered in this course to analyze large data sets obtained from one-on-one customer interaction makes you comprehend innovative marketing strategies for better business results. 

Components of Businesses That Come Under CRM

In addition to these learning outcomes, the availability of e-books, digitized study materials, and other chat forums for instant doubt clarification makes this program quite interactive giving learners similar engagements as a classroom-based program. Despite being an online course, the placement assistance services that you are offered by the universities offering this program replace the facility of placement cell that you have in a regular MBA program.

Key Highlights of Online MBA in Customer Relationship Management In India

  • Avail the opportunity to complete your PG degree in a promising business field while continuing your job with an online MBA in CRM.
  • Learn the key topics of services marketing, customer satisfaction, sales management, and many more with an updated course curriculum.
  • Acquire analytical and management skills to retain more customers and implement new marketing strategies for their satisfaction.
  • Gain CRM principles to give new heights to your business by building strong relationships with customers.
  • Learn the core of CRM by interacting with world-class faculty members in online classes.
  • Study at your schedule with 24*7 access to e-books and digitized course materials.
  • Work on projects and case studies to strengthen your practical knowledge of marketing and sales.
  • Experience an engaging learning format in this online MBA course with chat forums, messaging boards, and online panels for doubt resolution.
  • Avail of placement assistance services to connect with different employers in the service industry. 
  • Get prepared for this competitive business world with an AICTE-approved online MBA in CRM degree and secure a respected job profile in a multinational corporation.

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Online MBA in Customer Relationship Management Course Subjects/Syllabus

The syllabus for this online MBA major is designed by highly qualified faculty members. The core idea of the knowledge to be imparted via this program remains the same but the exact subject list in each semester might vary from university to university. 

Semester I

  • Principles and Practices of Management
  • Customer Relationship Management
  • Marketing Management
  • Consumer Behavior

Semester II

  • Advanced CRM
  • Sales and Distribution Management
  • CRM in the Service Industry
  • Services Marketing

Semester III

  • Business Communication
  • Marketing Research
  • B2B Markets and CRM
  • E-Business

Semester IV

  • Strategic Marketing
  • Consumer Protection Act, 2019
  • Research Methodology
  • Project

Online MBA in Customer Relationship Management Eligibility & Duration

Professionals or students interested in this online MBA major can apply for it after fulfilling the minimum eligibility criteria as mentioned below.

  • You must have passed your graduation from a government-recognized university.
  • If you have just taken your final year grad exams and waiting for the results, you can still apply for this program.
  • If you do not reside in India and wish to pursue it from here, you can also join this program provided you meet the minimum academic qualification of graduation from an accredited university.

These are some general requirements that will apply to all the universities offering this program. However, you might encounter some special ones based on the university you have chosen.

Coming to the duration of this online MBA major in CRM which is similar to that of a regular MBA program makes this program even more credible for learners. In the span of 2 years, this management program equips learners with a systematic approach to collecting data from every customer interaction.

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Program Fees for Online MBA in Customer Relationship Management

Starting at ₹ 6,776/month

Program Fee: ₹63,000 - ₹63,000

Low Cost EMI Available

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The pricing of this online MBA specialization is set at a quite lower range than that of a regular MBA program in CRM. For Indian applicants, it is between 55,000 INR to 60,000 INR, and for international applicants, it ranges between $1300 to $1700. This price range makes this course even more popular among the aspirants. Other than this, exam fees, application fees, project submission fees, and GST charges are to be deposited separately at the time of admission.

Online MBA in Customer Relationship Management Admission Procedure

The process of enrollment to an online MBA program in CRM starts with the step of sign-up or registration. In this step, you need to fill out your contact details and a non-refundable registration fee. This will allow you to create your personalized login credentials. Use this log in ID and password to access the online application form and then complete it by filling in all the mandatory fields with your correct information. Upload the scanned copies of the required documents in the specified format along with the form. In the last step, pay the course fee and reserve your seat in the upcoming batch of this course.

 
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Other Specializations for Online MBA in 2024

Education Loan/EMI Facilities for Online MBA in Customer Relationship Management

Currently, the universities offering an online MBA in CRM have not partnered with any bank or funding agency to offer education loans to the learners. This information might dishearten you but to relax your financial stress, universities have come up with the option of installments in the fee payment methods. This makes you pay the entire course fee in 2 or 3 installments as set by your chosen university.

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Is Online MBA in Customer Relationship Management Worth it?

If you are planning to upgrade your marketing and sales strategies without leaving your job, you must upskill yourself with an online MBA in CRM program. This makes you learn all about new and innovative strategies for customer retention and satisfaction. The core topics included in the curriculum of this course will impart knowledge on the tactics that will help you enhance customer retention and conversion rates for better business profits. 

Apart from an engaging curriculum, multiple learning facilitation makes this program all the way more interactive and useful for learners. The online classes delivered by regular faculty members, e-books, messaging boards for doubt resolution, and placement assistance services that prepare you for MNC interviews make this program worthwhile for both domestic and international learners. 

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Job Opportunity after Online MBA in Customer Relationship Management

Those who have completed an online MBA in CRM have multiple career options in the business sector. A few profiles on which you can utilize your CRM knowledge are listed below.

Manager-Client Servicing

CRM Specialist

Product Manager

Customer Relationship Manager

Market Research Analyst

CRM Consultants

Top Recruiters for Online MBA in Customer Relationship Management

Upon completion of an online MBA in CRM, even Big 4 firms will entertain your resume for the technical skills and CRM principles that you have gained. This program will help you achieve your career goals in a short span and help you establish a successful career in the long run. 

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Let's clear up some doubts about Online MBA in Customer Relationship Management

To pursue an online MBA in CRM, you must hold a graduation degree in any discipline from a recognized university. 

No, you need to invest at least 2 years to complete your online MBA degree in CRM.

In India, a CRM professional having done an MBA in the same specialization can earn an average of 5-6 LPA.

Yes, being an AICTE-approved degree, an online MBA in CRM is even considered by top MNCs worldwide.

No, the good part about pursuing an online MBA in CRM is that you do not need to appear or clear any management entrance exams like CAT, GMAT, MAT, etc.

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