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online mba in event and media management

Updated at : February 20, 2024

Online MBA in Event and Media Management

An online MBA in Event and Media Management is one of the best options for those who want to build their profession into organizing, planning, and learning more about running great events and dealing with the complicated world of media management. This 2-year online PG program gives a professional designation to your passion & helps you pursue your career in the entertainment and advertising industry. Learn the tactics of event planning and budget scheduling with this emerging MBA specialization without taking a break from your current job or any commitments.

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No. of Universities


Course Duration

2 - 4 Years


Graduation or Equivalent

Learning Mode


EMI Facility


Online MBA in Event and Media Management Program Overview

The Online MBA in Event and Media Management is a lively program for people who want to do well in the fast-paced fields of media marketing and event planning. This extensive course covers various topics, such as planning events, internet marketing, media management, and communicating during a disaster. The program is offered online so that it can fit into the schedules of working people. This makes it easy for them to get higher education while working well.

Graduates are given the skills and knowledge they need to lead and create in the fast-paced fields of event planning and media management by focusing on hands-on learning and networking. In this online program, you will learn all the processes of planning & coordination that include budgeting, scheduling, acquiring permits for transportation and parking, site selection, arranging decor and other necessary items, event security, contacting third-party vendors, catering, and emergency plans. These may sound basic but require more time management & decision-making skills, which can be gained with this online 2-year PG program.

Why choose an online MBA in Event and Media Management?

Master of Business Administration, or MBA, is among the most popular postgraduate programs pursued by students or working professionals from any background. The introduction of this course in an online format is another reason for its huge popularity. With a diversified range of specialisations, it offers learners quite detailed knowledge of specific topics. Online MBA in Event and Media Management is one of the latest MBA specialisations, attracting many creative young minds. This online program is a great way to give a professional identity to your hobby that can shape your career well for the industry's competition in the upcoming years.

Moreover, the comprehensive learning of the specialised subjects from experts in this field provides an in-depth understanding of the topics. The case studies & live projects that you will work on in this program will help you understand the challenges you will face in this industry sector. Thus, you will have 360 degrees ready for the corporate world by the end of this PG course. 

When should I do an Online MBA in Event and Media Management?

Suppose you recently graduated and are interested in the event and media industries. If so, this is the best time to get an online MBA in event and media management. The program can fit various schedules, from recent college graduates who want to focus early in their careers to working professionals who want to switch careers and get into these fast-paced fields. The adaptable online structure ensures accessibility by enabling people to begin learning about event and media management whenever their career goals and the need for specialized knowledge in these fascinating and significant fields coincide. 

Key Highlights of Online MBA in Event and Media Management In India

  • Learn the skills of event management in online mode with this emerging MBA specialization.
  • Develop new insights for marketing a business idea based on your product or company’s requirements in 2 years with a highly accessible & friendly LMS.
  • Get professional training in organizing & planning events like award shows, political rallies, corporate events, fashion shows, & many others.
  • Learn time management & decisive skills from the online classes delivered by highly qualified faculty members.
  • Enter the world of media & advertising with the detailed curriculum of this online program.
  • Learn the implementation of project management skills via case studies & live projects.
  • Enhance your employment chances in hotels, hospitality, political events, the banking sector, family events, IT companies, the entertainment industry, the Manufacturing industry, and even government jobs.
  • Acquire a fully credible online MBA degree upon completion of the course & get industry recognition as a professional Event Planner.
  • Earn a salary package as high as 10 LPA with the help of guided mentorship provided in this course.

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Online MBA in Event and Media Management Course Subjects/Syllabus

The curriculum design of this online MBA specialization includes some elective subjects apart from the core ones. Moreover, the incorporation of workshops, practicals, projects, & assignments makes this program quite engaging for learners. Furthermore, the interaction with industry experts grooms you well for this dynamic world of business.

A list of some of the core topics that you will study in this program is provided here: 

Business Communication and Negotiation Skills

Consumer Behaviour and Brand Management

Event Planning

IT for Event Management

Marketing Communication for Special Events

Organization Behaviour

Culture and Entertainment

Event Risk Management

Management Information Systems

Budgeting and Costing of Events

Event Production and Logistics

Cross Cultural Management

Public Relations

Sales Promotion and Brand Management

Apart from the above-mentioned topics, you will also be assigned some case studies & live projects during the ongoing session. 

Other Types of MBA Programs

Online MBA in Event and Media Management Eligibility & Duration

The eligibility criteria to apply for this online management specialization are quite flexible & allow both professionals & freshers to apply for it. To enroll in this course, you must fulfill the following points.

  • A bachelor’s degree in any discipline from a recognized university or institution.
  • A minimum of 40-45% marks in the graduation.
  • Prior experience in the field is preferred but not a mandate.


The duration of this online MBA specialization is the same as a regular MBA course, i.e., 2 years. However, the flexibility that it offers is unmatchable & is the main reason for its popularity among working professionals. People who want to go to college but also have to work full-time can use this carefully planned schedule as a complete but flexible guide. The program's flexible length lets students dig into ideas about event planning and media management, ensuring that graduates have a deep understanding of these fields.

Online Degree Courses You May Be Interested In- Online MBA In India

Skills Required for Online MBA in Event and Media Management

  • Skilled at organizing logistics, keeping track of budgets, and paying close attention to details to plan and carry out successful events.
  • The ability to create successful media strategies, write compelling messages, and use various communication platforms.
  • Knowing how to use digital marketing strategies, handle social media, and make the most of online tools to promote an event effectively.
  • You must be able to predict and deal with problems that come up out of the blue, ensuring you can act quickly and effectively in high-pressure scenarios.
  • Strong leadership skills to guide event and media teams, encouraging them to work together, talk to each other, and complete projects quickly and correctly.   

Is any Entrance Exam required For an Online MBA in Event and Media Management?

Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below: 

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

CMAT (Common Management Admission Test)

MAT (Management Aptitude Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

GMAT (Graduate Management Admission Test)

MAH CET (Maharashtra Common Entrance Test)

Note: Some universities offering online MBA can also ask for a good score in the abovementioned exams. So, check the eligibility requirements of your university carefully.

Recommended Books

Below is a list of the popular books in the Online MBA in Event and Media Management curriculum. 



"The Event Manager's Bible: How to Plan and Deliver an Event"

by Nick Gold, Yvonne McLean, and Richard Mann

"Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives, and Other Special Events"

by Judy Allen

"Media Management: A Casebook Approach"

by C. Ann Hollifield, Jan LeBlanc Wicks, and George Sylvie

"Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival"

by Patrick T. Coyle

"Digital Marketing For Dummies"

by Ryan Deiss and Russ Henneberry

"Leadership in War"

by Andrew Roberts

"Event Planning and Management: A Practical Handbook for PR and Events Professionals"

by Ruth Dowson and David Bassett

"Strategic Event Creation"

by Graham Berridge

"Media Strategy and Planning Workbook: A Guide to the Development of Media Planning Skills for Future Generations"

by Ed Kelley

"Team Geek: A Software Developer's Guide to Working Well with Others"

by Ben Collins-Sussman, Jennifer Widom

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Program Fees for Online MBA in Event and Media Management

Starting at ₹ 6,776/month

Program Fee: ₹1,28,000 - ₹1,70,000

Low Cost EMI Available


The cost of this online PG program ranges between 1 to 1.5 Lakhs INR & the international fee ranges between $2,000 to $2,500. This variation incorporates factors like lumpsum fee payments, university discounts, or any category-based offers provided by your selected university. 

Online MBA in Event and Media Management Admission Procedure

The admission process for this online master’s program is quite simple & begins with a common registration step. This will allow you to access the online application form. After filling out the details in the form, you will be redirected to pay the course fee using secured & hassle-free digital payment modes. After this, your documents will be reviewed by the university & on getting shortlisted, you will be provided with your LMS login details with immediate effect.

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Other Specializations for Online MBA in 2024

Education Loan/EMI Facilities for Online MBA in Event and Media Management

Sometimes high fee packages act as a barrier to your higher education. To remove this obstacle from the path for many aspirants, universities offering this online course have introduced the education loan facility in the fee payment options. This will help you fulfill your dream of a successful career by making you pay for your professional upskilling. The key benefit of availing of this facility is that you get to pay the fee even after course completion without feeling any financial stress. 


Is Online MBA in Event and Media Management Worth it?

Online MBA in Event and Media Management is one of the best options if you want to pursue your career in the entertainment & advertising industry. It will give you an earning source out of your hobby of planning & organizing events. Whether you are a working professional or a fresher, this online program will help you get ahead in your career using a consistent set of metrics to guide business planning. 

Upon completion of this online MBA program, you can explore multiple job opportunities available in the different sectors of the industry. If you are already serving the related field of work, you can easily get a raise in salary & designation with this online PG degree. Moreover, the affordable fee range & high placement packages reflect a high ROI for this program. 

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Job Opportunity after Online MBA in Event and Media Management

A PG degree in the online management program of event and media management is capable of fulfilling your career goals by making you avail of some exciting career opportunities. The job options that you get with this program are not only restricted to the private sector of industry but offer pretty good deals in the government sector as well.

Some of the renowned job profiles are listed here with their average salary package to help you understand the scope of this MBA specialization. 

Job Profiles

Average Salary Package (INR)

Promotion and Advertise Officer

4.5 LPA

Marketing Manager

5.0 LPA

Public Relations Officer

5.5 LPA

Media Planning Manager

5.5 LPA

Event Manager


Corporate Event Planner

12 LPA

Event Manager

15 LPA

Top Recruiters for Online MBA in Event and Media Management

Coming to the recruiters of this course, you will have to spend some time for exploring it’s long list. Ranging from companies dealing in event management for family events and educational workshops to corporate & government sectors, you have a plethora of opportunities to choose from. So, give your professional journey the kick of an online MBA in event and media management & get hired by top-notch firms for a winning career. 

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Let's clear up some doubts about Online MBA in Event and Media Management

Completed from a UGC-recognized university, an online MBA in event & media management is completely valid & holds equal weightage as a regular one in the industry.

An online MBA in event management or event & media management will provide you with a professional degree to manage & plan events. Moreover, the high demand for trained professionals in this field offers you competitive packages that make it all worth it.

Upon completion of the online MBA in Event Management, you can earn a package ranging between 4-20 LPA based on your skills & work experience.

Unfortunately, IIMs do not offer an online MBA in Event Management but there are many reputed private institutions like Manav Rachna University, D.Y. Patil University, etc. that you can check out.

On completion of your graduation from a recognized university in any discipline, you can opt for an online MBA in Event Management. At some universities, you might be asked for a minimum score of 40% marks in your bachelor’s.

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