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MBA Advertising Branding

Updated at : March 13, 2024DOWNLOAD E-BOOK

Online MBA in Advertising and Branding

Online MBA in Advertising and Branding is a postgraduate program of 2 years designed for both students and working professionals. This specialization of MBA provides in-depth knowledge of advertising and branding and the curriculum is aligned with the industry. This is a full-fledged course that deals with both management and marketing principles. It even equips you with real-world situations in the industry via projects. Enroll in this online MBA major to master the development and execution of advertising campaigns.

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No. of Universities

1

Course Duration

2 - 4 Years

Eligibility

Graduation or Equivalent

Learning Mode

Online

EMI Facility

Available

Online MBA in Advertising and Branding (Dual) Program Overview

Online MBA in Advertising and Branding provides the experience and knowledge of advertising campaigns that help build a brand. The demand for advertising and branding has increased tremendously with the rise in startups in India. The significance of the program is that it has flexible timings and is even suitable for professionals who find it problematic to take out time from their busy schedules. The duration of the program is 2 years but the curriculum is divided into 4 semesters to provide an in-depth understanding of advertising campaigns.

Despite so many advantages, there is still much confusion maintained among learners regarding an online degree. To address this, UGC released a notice stating an online degree earned from an accredited university holds equal weightage in the market as a regular degree from the same university. This makes the applicants continue their higher education with online degrees in a flexible format. You may be interested in the Top Online MBA Colleges In India!

The flexible schedule is one of the major reasons to encourage candidates to pursue this online MBA program. The online classes led by highly qualified faculty members help learners analyze the essentials of building a strong brand through decision-making and strategizing advertising solutions. Moreover, the curriculum is designed with technical topics and supplementary professional skills that not only help you become a master in the advertising field but also stand out as a leader.

Why Online MBA in Advertising and Branding?

Because earning an online MBA in advertising and branding can drastically alter career pathways, many people choose to do so. With this interactive training, professionals may hone their advertising talents without taking time off from work. Because online platforms are adaptable, users may balance work commitments and learn more about digital trends, brand value, and marketing campaigns.

To provide graduates with the most recent information, the curriculum is tailored to the needs of the industry. Similar to how various marketplaces are today, the global perspectives from online groups add intrigue to conversations. There are several opportunities to network, which links students with professionals across the globe.

why-is-demand-for-an-mba-in-advertising-and-branding-increasing

Pursuing an online MBA in this major is a wise decision if you want to advance in your work and earn a degree at the same time. It equips employees with the know-how, resources, and networks required to thrive in the cutthroat realm of branding and advertising, enabling them to manage the ever-changing marketing landscape.

Who Should Pursue an Online MBA in Advertising and Branding?

Earning an online MBA in advertising and branding will be quite beneficial for a wide range of people who wish to succeed in the quick-paced advertising industry. Those who already work in the marketing field and wish to sharpen their skills, stay current with market trends, and make more informed strategic decisions will find this program to be extremely useful. It even benefits those who are running or wish to establish their firms. They gain a great deal of knowledge on how to market, establish a brand, and comprehend consumer behavior to run profitable enterprises.

Furthermore, people who wish to transition from other fields to marketing can get the knowledge and abilities in advertising they need to do so. People who wish to learn about and handle international branding strategies and ad campaigns may find the program's broad, global perspective to be helpful.

When to do an Online MBA in Advertising and Branding?

If you wish to advance in your current position, now is the ideal moment to pursue an online MBA in branding and advertising. The curriculum is designed to cater to a broad spectrum of individuals, such as working professionals who wish to advance in their organizations, marketing enthusiasts who wish to pursue new ventures, and entrepreneurs who wish to strengthen their brands. Online learning is advantageous for those who are currently employed because it allows for easy balancing of work and study obligations due to its flexibility. If you go on this trip right away, you may employ advanced advertising abilities to help your business or career prosper more quickly.

Popular & Affordable Private Colleges Or Universities for Online MBA in Advertising and Branding in India

Universities Offering Online MBA in Advertising and Branding

NIRF Ranking 2023 (Management)

Full Fee Range (Might Vary)

Jain University, Bangalore

85

2.00 Lakhs INR

Key Highlights of Online MBA in Advertising and Branding (Dual) In India

  • Online MBA in Advertising and Branding is a program that covers the concepts of both offline and online advertising. 
  • The duration of the online MBA programs In India is 2 years which consists of 4 semesters. 
  • The eligibility criteria to take admission in the online MBA in Advertising and Branding is graduation in the relevant stream. 
  • The average academic fee to pursue an online MBA in Advertising and Branding is Rs. 2,00,000. 
  • The program online MBA in Advertising & Branding is a UGC-approved program and you can pursue this along with your job. 
  • This online MBA major equips you with in-depth knowledge of branding and advertising via an updated course syllabus.
  • You can even develop international methodologies of brand building with global collaborations in this online MBA major.
  • Acquire abilities to deal with real-time industry challenges with capstone projects or Master Thesis.
  • Achieve technical excellence and supplementary professional skills that improve your work efficiency multiple times.

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Online MBA in Advertising and Branding (Dual) Course Subjects/Syllabus

The curriculum of this online MBA major varies at different universities. Still, the core idea of providing quality education for building a strong brand is common among all of them.

Semester 1

Semester 2

Principles of Economics and Markets

Entrepreneurship 

Managerial Effectiveness and Ethics

Marketing Management and Research

Accounting & Finance

Branding Fundamentals

Organizational Behavior and HRM

Building Brand Identity

Quantitative Techniques and Analytics 

Designing Branding Elements

Semester 3 

Semester 4

Business Environment and Strategy

Effective Copywriting

Operations Management

Managing Brand Reputation

Creating Effective Advertisements

Luxury Branding

Offline Advertising

- Cross-functional Elective Course

Online Advertising

Master Thesis / Project

Open Elective Course

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Top Specializations of Online MBA

MBA In HR Management

MBA In International Marketing

MBA In Banking & Finance Management

MBA In Finance Management

MBA In System & Operations

MBA In Marketing & Finance Management

MBA In Marketing Management

MBA In Finance & HR Management

MBA In International Finance Management

MBA In General Management

MBA In Supply Chain Management

MBA In Finance & Leadership Management

MBA In IT Management

MBA In Marketing & HR Management

MBA Data Science & Analytics Management

MBA In Project Management

MBA In Strategic Finance Management

MBA In Digital Marketing E Commerce

MBA In Aviation Management

MBA In Financial Markets Management

MBA In Investment Banking Equity Research

MBA In Fintech Management

MBA In Power Management

MBA In Business Intelligence & Analytics

Other Types of MBA Programs

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Online MBA in Advertising and Branding (Dual) Eligibility & Duration

The candidates who are willing to take admission in the online MBA in Advertising and Branding must fulfill the following criteria: 

  • The candidate must have a bachelor’s degree from a UGC-recognized university. 
  • The candidates are required to have at least 50% in their graduation. 

Online MBA in Advertising and Branding Duration

The minimum duration of an online MBA in Advertising & Branding is 2 years, whereas, the maximum duration is 4 years. The entire curriculum is divided into 4 semesters of 6 months each. However, if a candidate fails to attempt the exams in one semester then he/she can re-attempt them in the maximum time of 4 years. 

Skills Required for Online MBA in Advertising and Branding

Gaining general and specific advertising abilities is essential for navigating the challenging business environment in addition to an online MBA program in advertising and branding. Some of these skills include:

  • The ability to analyze data, market trends, and consumer behavior to make informed marketing decisions is a crucial talent.
  • The ability to develop and implement branding strategies that support the overarching objectives of the company.
  • Employing digital planning, comprehending internet platforms, and running advertising campaigns.
  • Both verbal and written communications help you convey concise marketing ideas and tactics to colleagues and seniors.
  • The ability to inspire and mentor others toward common objectives while managing groups and tasks.
  • The ability to adjust to shifting consumer preferences, industry developments, and new business trends.

Is an Entrance Exam Conducted For an Online MBA in Advertising and Branding?

Here is the list of some common entrance exams accepted for pursuing a regular MBA in India. However, for an online MBA, you do not need to attempt any of them.

CAT (Common Admission Test)

GMAT (Graduate Management Admission Test)

KMAT (Karnataka Management Aptitude Test)

ATMA (AIMS Test for Management Admission) 

MAT (Management Aptitude Test)

XAT (Xavier Aptitude Test)

SNAP (Symbiosis National Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

CMAT (Common Management Admission Test)

TANCET (Tamil Nadu Common Entrance Test)

NMAT (NMIMS Management Aptitude Test) 

MAH CET (Maharashtra Common Entrance Test)

Recommended Books

In addition to your course books, you must refer to some of the listed recommended books to strengthen your advertising and branding abilities.

Book Title

Author

Ogilvy on Advertising

David Ogilvy

Everybody Writes

Ann Handley

Confessions of an Advertising Man

David Ogilvy

How Brands Grow

Byron Sharp

Advertising Concept Book: Think Now, Design Later

Pete Barry

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Luke Sullivan and Edward Boches

The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers

Robert Solomon

Scientific Advertising

Claude Hopkins

Truth, Lies, and Advertising: The Art of Account Planning

Jon Steel

Positioning: The Battle for Your Mind

Al Ries and Jack Trout

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Program Fees for Online MBA in Advertising and Branding (Dual)

Starting at ₹ 6,776/month

Program Fee: ₹56,000 - ₹1,32,50,000

Low Cost EMI Available

Recommended

Online MBA in Advertising & Branding is a dual specialization program and a very unique program that is offered by numerous online universities. However, the fees of this program differ at different universities due to differences in their course curriculum and learning facilities. The fee range for this online MBA major starts at 50,000 INR per semester with some additional charges of one-time registration fee, GST, and annual examination fee.

Online MBA in Advertising and Branding (Dual) Admission Procedure

The candidates are required to follow certain steps to take admission to the university successfully for an online MBA in advertising and branding. 

  • Visit the official website of the university for online registration. 
  • Then, fill in the details in the application form on the website. 
  • Upload the necessary documents while registering. 
  • Then submit the application form after submitting the academic fee. 
  • The university will then send you a confirmation mail along with the student enrollment number. 
 
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Other Specializations for Online MBA in 2024

Education Loan/EMI Facilities for Online MBA in Advertising and Branding (Dual)

There are several advantages to obtaining an education loan to cover the cost of an online MBA in branding and advertising. Aspiring students can overcome their financial obstacles and attend college without giving up on their career objectives thanks to this financial aid. Students can more easily afford their studies thanks to the cheap interest rates and flexible payback options offered by several education loans.

These loans also cover other educational expenses such as books, tuition, and equipment for distance learning. People can invest in their professional development and ensure that finances don't stand in the way of obtaining a top-notch education and the opportunities that come with it in the rapidly evolving sector of marketing by applying for an education loan.

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Is Online MBA in Advertising and Branding (Dual) Worth it?

Investing in an online MBA program in branding and advertising may prove to be a wise choice in the long term. Workers with this specialist degree have access to the most recent knowledge on branding, advertising campaigns, and the marketing industry. People can study in-depth information about contemporary marketing strategies while juggling their work commitments thanks to the web format's flexibility.

Earning an online MBA with a branding and advertising concentration is worthwhile since it can boost your income, open up career opportunities, and help you establish yourself as a marketing industry leader. Organizations are depending more and more on digital tactics, which increases the value of the skills you acquire in this online MBA program. The program's certification, the expertise of the instructors, and the alignment of the curriculum with career objectives guarantee a successful career in this dynamic marketing industry.

Additionally, networking opportunities provided by these online programs allow students to connect with a variety of peers and industry professionals, fostering the development of important professional networks. When combined with real-world applications, the information acquired strengthens one's capacity to manage challenging issues related to brand creation.

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Job Opportunity after Online MBA in Advertising and Branding (Dual)

A postgraduate degree especially an MBA opens up wide career paths for its learners. With an increasing demand for digital branding and promotions of companies, the opportunities for professionally trained advertisers and brand creators have also increased. The available job or career opportunities after an online MBA in Advertising & Branding are as follows: 

Marketing Manager

Business Development Manager

Advertising Manager

Channel Head

Public Relations Officer

Brand Manager

Top Recruiters for Online MBA in Advertising and Branding (Dual)

Global corporations seeking graduates of online MBA programs in advertising and branding include large corporations that value you skills and experience of the marketing world. They even value your leadership development, technological know-how, and strategic thinking abilities that you acquire from your online MBA university. Some renowned firms hiring MBA grads of this major include:

Goldman Sachs

ITC

Morgan Stanley

Flipkart

KPMG

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ICICI Bank

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Infoedge

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ITC

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Jindal Steel and Power

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Kelloggs

kpmg

KPMG

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Microsoft

niit technologies

Niit Technologies

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Wockhardt

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CRISIL

JP_Morgan

JP Morgan

Let's clear up some doubts about Online MBA in Advertising and Branding (Dual)

The duration of an online MBA in Advertising and Branding is 2 years and is divided into 4 equal semesters.

Candidates do not need any work experience but they must have a bachelor’s degree from a recognized university with a minimum of 50% marks for admission.

A student will get jobs like Marketing Manager, Channel Head, Brand Manager, and so forth.

Yes, you will get online lectures for your online MBA programs.

Just like other MBA majors, you need to have a graduation degree from a recognized university for an online MBA in branding and advertising.

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