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Updated at : March 15, 2024DOWNLOAD E-BOOK
Online MBA in Strategic Marketing
The Online MBA in Strategic Marketing is a post-graduation degree for students who are willing to go for higher studies in the marketing domain after graduation. The applicant must have a degree of bachelor’s in any field before applying for an Online MBA in Strategic Marketing. This program prepares you to face the competition in the marketing and advertising field via its advanced curriculum design. Join this 2-year postgraduate program to advance your marketing career irrespective of your graduation stream.Watch Video
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Online MBA in Strategic Marketing Program Overview
An online MBA in Strategic Marketing program ensures that all its students have immense knowledge and skills to run an efficient marketing company. The course includes Google ads, social media marketing, SEO, and many other subjects to enhance your skills. You will even learn about customer behavior and other ways so that you can reach your target audience to increase engagement.
This course will teach you how to assess and evaluate the success of marketing efforts using web analytics tools. Even the special difficulties and chances that come with digital marketing for e-commerce are covered in this course. It even discusses the many mobile platforms that are available for promoting brands.
Why Online MBA in Strategic Marketing?
Although strategic marketing is not a new concept in the industry, its demand has grown dramatically in recent years. The opportunities that are accessible in the market for marketers clearly demonstrate this. Learn everything there is to know about branding and advertising strategies with an online MBA in strategic marketing. You learn about the functions and significance of various platforms for marketing by starting with the internet, search engines, emails, social media, and mobile apps.
You will gain a thorough understanding of offline and online marketing tactics with this online degree. As a result, the curriculum will help you find new career routes and land a respectable position at prestigious Indian and international brands.
Who Should Pursue an Online MBA in Strategic Marketing?
- Professionals in business who want to understand the ins and outs of marketing to expand their companies.
- Recent grads who are interested in advertising will find great value in this curriculum.
- Professionals who wish to transition from other fields to the marketing industry.
When to do an Online MBA in Strategic Marketing?
You can continue your education at any age with several postgraduate degree programs; one such program is the online MBA in Strategic Marketing. Because of its straightforward registration procedure, this program is not only very accessible but also quite doable for people who wish to work while they study. Since there are no restrictions on prior work experience in the relevant industry, professionals and students from other professions are invited to join this online master's degree. This will facilitate the transfer into a new career even further.
Key Highlights of Online MBA in Strategic Marketing In India
- The Strategic Marketing program will help you better understand the digital marketing world with content knowledge with Google ads, social media marketing, SEO, and more.
- There is no need for an entrance exam to pursue an online MBA in Strategic Marketing course at most universities.
- The learning of this course will give you an extra edge towards your digital marketing career.
- The course is 2 years long but provides the flexibility of a maximum of 4 years to complete it.
- This MBA specialization will help you gain a thorough understanding of both online and offline marketing.
- The practical skills acquired from this course will help you master the concepts of direct mail, loyalty programs, lead generation, social marketing, pre-selling, store-traffic building, and many more.
- The live sessions that you attend with course faculty and other industry experts will help you develop the confidence to build a sales force through training, compensation, and supervision.
- By the end of this online MBA program, you will get familiar with the tools of the social media revolution and be able to plan, manage, and implement your strategies.
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Online MBA in Strategic Marketing Course Subjects/Syllabus
Online MBA in Strategic Marketing is a 2-year program and is divided into 4 semesters. The subjects of the first 2 semesters are common for all the specializations and elective subjects will be included in the 3 & 4 semesters.
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Semester 1 |
Semester 2 |
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Principles of Economics & Markets |
Entrepreneurship |
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Managerial Effectiveness & Ethics |
Marketing Management & Research |
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Accounting & Finance |
Introduction to Digital Marketing |
|
Organizational Behaviour & Human Resource Management |
Content Marketing |
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Quantitative Techniques & Analytics |
Social Media Marketing |
|
Semester 3 |
Semester 4 |
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Business Environment & Strategy |
Email Marketing |
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Operations Management |
Website Optimisation |
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Search Engine Optimisation |
Analytics using Google Analytics |
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Paid Search using Google Ads |
Strategic Digital Marketing |
|
Display and Video Advertising |
Cross-Functional Elective course |
|
Open Elective Course |
Master Thesis/Project |
Top Specializations of Online MBA
Other Types of MBA Programs
Online MBA in Strategic Marketing Eligibility & Duration
- A candidate should at least be a graduate from a recognized university with a minimum of 50% marks.
- Any working professional can opt for this specialization course as the program is quite flexible.
Work experience in the related field is not mandatory but is preferred by many universities offering this program.
Online MBA in Strategic Marketing Duration
The minimum duration of the Online MBA in Strategic Marketing is 2 years, whereas the maximum duration is 4 years. This suggests that students get 2 extra years to pass all the exams in this online MBA degree.
Skills Required for Online MBA in Strategic Marketing
You can better understand the prerequisites for the online MBA program in strategic marketing by reviewing the following list of critical competencies.
- Interpersonal abilities, or soft skills, are generally highly regarded by recruiters. These abilities include listening, problem-solving, decision-making, and verbal and nonverbal communication.
- For a firm to prosper, it requires capable management. A key component of improving your career is cultivating a sense of accountability. Success requires a disciplined mindset, regardless of whether you are running your own company or offering services to an institution.
- The ability to effectively communicate ideas and other information to clients, colleagues, supervisors, and others is one of the core criteria for any professional. You'll be able to finish the assignment or project faster with this talent.
- If you truly want to advance with an MBA in strategic marketing, having a solid understanding of social media functioning is a bonus. Gaining a foundational knowledge of Search Engine Marketing and Consumer Insights can facilitate your comprehension of their more complex subjects.
Is an Entrance Exam Conducted For an Online MBA in Strategic Marketing?
Unlike a traditional MBA, an online MBA in strategic marketing does not need you to pass an entrance exam. To admit students to this course, certain colleges, however, require an entrance exam or take into consideration a candidate from the list provided below.
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CAT (Common Admission Test) |
KMAT (Karnataka Management Aptitude Test) |
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GMAT (Graduate Management Admission Test) |
MAH CET (Maharashtra Common Entrance Test) |
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CMAT (Common Management Admission Test) |
MAT (Management Aptitude Test) |
|
XAT (Xavier Aptitude Test) |
NMAT (NMIMS Management Aptitude Test) |
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TANCET (Tamil Nadu Common Entrance Test) |
SNAP (Symbiosis National Aptitude Test) |
|
PGCET (Postgraduate Common Entrance Test) |
ATMA (AIMS Test for Management Admission) |
Recommended Books
A list of the best MBA strategic marketing books is provided here to help you in your course journey.
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Name of the Book |
Author Name |
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The 22 Immutable Laws of Marketing |
Al Ries & Jack Trout |
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The Blue Ocean Strategy |
W. Chan Kim & Renee Mauborgne |
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Blue Ocean Shift |
W. Chan Kim & Renee Mauborgne |
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Epic Content Marketing |
Joe Pulizzi |
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Purple Cow: Transform Your Business by Being Remarkable |
Seth Godin |
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Top of Mind |
John Hall |
|
The Pizza Guide to Digital Marketing |
Christian Farioli |
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Program Fees for Online MBA in Strategic Marketing
Starting at ₹ 6,776/month
Program Fee: ₹46,000 - ₹1,32,50,000
Low Cost EMI Available
Recommended
Private university tuition for the online MBA (Strategic Marketing) program ranges from Rs. 1,00,000 to Rs. 3,00,000. Although it is less expensive in government universities, you lose out on a lot of services that are vital to your professional success. Therefore, the exact price of this course will change according to the university you choose to attend.
Online MBA in Strategic Marketing Admission Procedure
Below is a common procedure to gain admission to the Online MBA in Strategic Management Course:
- Visit the official website of the university to which you are going to take admission.
- Register yourself and fill out the application form with your details.
- Upload your documents in the application form.
- Submit the application form along with the registration fee (if any).
- In the next step, submit the academic fee via the mode of payment mentioned on the website.
- The candidates will receive the confirmation mail along with the enrollment number.
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Other Specializations for Online MBA in 2024
Education Loan/EMI Facilities for Online MBA in Strategic Marketing
One benefit of choosing this MBA program is that the colleges offering it provide equal installment payments, or EMIs, as well as student loans. All expenses related to this facility are your responsibility, even after the program has ended. The specific requirements that you must fulfill to use this facility will be confirmed by your university's official loan partner.
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Is Online MBA in Strategic Marketing Worth it?
If you want to advance your career in this field, you can benefit from getting an MBA in strategic marketing. This training will help you understand how crucial branding, advertising, and promotions are to your business selling goods or services. One of the most important things you learn from this course is how to plan and execute campaigns.
In addition to gaining a deeper understanding of the subject, this program's virtual expert engagement allows you to grow your professional network. You will learn more about the other known facets of the field and have better employment options as a result. Additionally, you will be able to create new marketing strategies and improve the ones you already have for greater business growth thanks to the analytical and critical thinking skills you will learn in this course.
Above all, this online postgraduate course is highly well-known among all types of applicants due to the bright career prospects and new opportunities in the marketing industry. This MBA program is worthwhile because of the large compensation packages that leading multinational corporations provide graduates.
College Vidya Advantages
Job Opportunity after Online MBA in Strategic Marketing
tudents who complete this MBA program will have a thorough understanding of the field of marketing as well as the instruments and strategies needed to design successful campaigns. They will also possess the managerial and leadership abilities required to guide successful teams in marketing.
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Product Management |
Media Management |
|
Brand Management |
Digital Marketing Manager |
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Advertising |
Digital Strategy Executive |
Top Recruiters for Online MBA in Strategic Marketing
A strategic marketing online MBA is essential for career advancement. This degree helps you get into the best international corporations in addition to giving you the chance to improve your financial situation and job title. The following is a list of some of the best businesses that regularly employ strategic marketers:
- Amazon
- Flipkart
- GoDaddy
- PayTM
- SnapDeal
Our students work at
Amazon
Capgemini
Cognizant
Deloitte
Dunzo
Flipkart
KPMG
L&T
Niit Technologies
Paypal
JP Morgan
Let's clear up some doubts about Online MBA in Strategic Marketing
Yes, Completely. You should always check if your university is UGC approved if yes the course will hold its value.
A candidate should at least be a graduate from a recognized university with minimum 50% marks.
The average salary may range between 6-7 lakh per annum.
All the organization that are WES (World Education Service) approved are valid abroad.
No, you can apply for an online MBA in the specialization of strategic marketing with or without any work experience in the related fields. Graduation in any stream from a recognized university with a minimum of 50% marks is the only requirement set by the universities offering this course.
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