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Parul Online MBA in Marketing Management

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Parul University Online Syllabus / Curriculum

The online MBA in marketing management at Parul University aims to equip students with the best possible curriculum for the use of advanced marketing strategies, digital marketing techniques, consumer behavior analysis, and brand management skills. The course incorporates theoretical knowledge along with practical applications, thus addressing topics like market research, data analytics, and integrated marketing communications to help graduates shine in this dynamic field of marketing. Check the general syllabus of the online MBA in Marketing Management program subjects that are mentioned below:

Semester-1 

Semester-2

  • Principles of Management and Organizational Behavior
  • Marketing Management
  • Accounting for Managers
  • Business Economics
  • Business Communication
  • Legal Aspects of Business
  • Computer Application in Management
  • Quantitative Methods in Management
  • Human Resource Management
  • Financial Management
  • Productions and Operations Management
  • Research Methodology and Statistical Techniques
  • Global Economic Environment and Policy
  • Management Information Systems

Semester-3

Semester-4

  • Project Management
  • Business Strategy
  • Consumer Behavior and Advertisement and Brand Management
  • Retail and Distribution Management and Supply Chain Management
  • Banking and Insurance Management
  • Market Research
  • Service Marketing & Global Marketing
  • Project Work

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Let's clear up some doubts

For an online MBA, candidates require a bachelor's degree in any field from any recognized university. Work experience would be an added advantage but not always necessary.

The Online MBA in Marketing Management is usually 2 years long, spread over 4 semesters. Students can finish the course at their convenience since it is an online program.

The curriculum would include Marketing Management, Consumer Behavior, Digital Marketing, Brand Management, and Market Research, to name a few. It gives a lot of emphasis on both theory and practice.

Yes, an Online MBA in Marketing Management from Parul University is accepted by many employers. The university is accredited ensures that it teaches and follows a curriculum aligned with the industry standards of that respective location.

Such graduates can really look for challenging jobs in careers that involve marketing strategies, brand management, digital marketing, market research, and managing sales in such industries.

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Parul University Online Reviews

Student Reviews

4.6 out of 5

(306)

5 Star

70%

4 Star

25%

3 Star

5%

2 Star

1%

1 Star

0%

Verified306 Verified Reviews

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Feedback suggests a generally positive sentiment regarding the online education program, with students mentioning affordability as a key theme.

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Parul University Online

Parul University Online

Student Reviews

4.6 out of 5

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PO Limda Tal - Waghodia Dist. Vadodara, Gujarat - 391760

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