SRM Online BBA in Digital Marketing

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(415 Reviews)
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About SRM Online BBA in Digital Marketing

SRM Online's Online BBA in Digital Marketing is a comprehensive program designed to provide students with the information and abilities they need to flourish in the rapidly changing world of digital marketing. This program is designed for those who want to comprehend the complexities of digital marketing strategies, tools, and tactics that drive corporate success in today's digital-centric environment. The program includes a wide range of topics, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and analytics, ensuring that graduates are knowledgeable about all elements of digital marketing.
 
SRM Online's BBA in Digital Marketing program has received accreditation from numerous educational agencies, proving that it satisfies rigorous academic standards. Many organizations have recognized the institution, including the UGC-DEB, NAAC A++, and NIRF grades, as well as AICTE accreditation. The degree is worldwide recognized, allowing graduates to operate in a variety of international markets. The online BBA in Digital Marketing program normally lasts 3 years, divided into 6 semesters.
 
SRM Online uses its expertise in online education to deliver a flexible and engaging learning environment. The program is provided using a combination of video lectures, interactive assignments, and real-world projects, allowing students to put theoretical principles into practice. This technique not only improves comprehension but also assures that students are job-ready following graduation. The online model allows for studying from anywhere, making it perfect for working professionals and those with other responsibilities.
 
Furthermore, SRM Online provides extensive support services to ensure student success. Students have access to tools that help them manage their educational path effectively, including academic advice and technological support. Career services like resume creation, interview preparation, and job placement aid are also included in the program to assist students in making a smooth transition from study to employment.
 
Overall, SRM Online's Online BBA in Digital Marketing program is well-rounded, combining academic rigor with practical application. It trains students to handle the demands of today's fast-paced digital marketing world and equips them with the skills necessary to promote business success through efficient digital tactics.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • An online BBA in Digital Marketing undergraduate degree from SRM Online has the same value and recognition as a regular BBA in Digital Marketing degree.
  • The online BBA in Digital Marketing program is incredibly versatile and may be undertaken from anywhere in the world.
  • It helps students understand the principles of strategic planning, leadership development, and organizational behavior.
  • The online BBA in Digital Marketing course costs INR 1,30,000 and lasts 3 years.
  • The online BBA in Digital Marketing program gives a thorough and acute understanding of various essential aspects and disciplines of business administration and management.
  • After finishing the online BBA in Digital Marketing program, a student with better critical thinking and flexibility would be able to solve business problems.
  • It is a 3-year undergraduate degree program made up of 6 semesters and 135 program credits.
  • The online BBA in Digital Marketing program offers pre-recorded lectures, discussion forums, self-directed e-learning resources, and other features.

SRM University Online Approved By

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UGC-DEB

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AICTE

RANK 19nirf logo

NIRF

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WES

logo naac a plus plus

NAAC A++

Who Can Apply?

Interested students who wish to enroll in SRM Online's online BBA in Digital Marketing program must meet the university's fundamental eligibility requirements. The criteria are listed below.

  • Students must have a 10+2 standard degree from a recognized state board, NIOS, or other body.
  • The institution has established a minimum percentage of 50% for online BBA students.

Specialization Wise Updated Fees 2024

SpecializationFeesDuration
Digital Marketing21,500/Semester 3 Years

Enjoy Extra Benefits with CV

Sample Certificate from SRM University Online

Earn an online degree that is equivalent to the degree that is awarded on-campus:

  • UGC-Entitled Online Degree
  • AICTE Approved Programs
  • NAAC A++ Accredited Programs
  • Achieved 19th Position In NIRF University Category
srm university online

SRM University Online EMI Details

The university does not provide financial assistance to students in the form of education loans or monthly EMI options to pay their academic fees. But don’t you worry students if you want assistance in paying your program fee then there are various banks and financial lenders that offer such benefits to the students. 

SRM University Online Admission Process

Admissions at SRM Online are conducted entirely in online mode. The admissions are done on the basis of an entrance exam or on a merit basis depending upon the course. For applying to admissions in the SRM Online for the 2024 session just follow the below-mentioned steps:

Step 1- Visit the online admission portal of the university.

Step 2- Fill up the application form available on the website.

Step 3- Then upload the documents as mentioned in the form in the appropriate size and format.

Step 4- Then clear the selection process i.e. either an online entrance exam or an online interview.

Step 5-  After clearing the selection process, pay the asked fee through various banking methods like net banking/credit card/debit card, etc.

Step 6-  After completing all the formalities of admission you have finally enrolled in the university.

Note: If you are a working professional then you are exempted from the entrance exam. The working professional only has to appear in the interview process for getting admission.


UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of SRM UniversityClick here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

SRM Online BBA in Digital Marketing Syllabus / Curriculum

View Syllabus

The Bachelor of Business Administration is a 3-year degree program designed for individuals interested in a career in management. This business management program equips students with the skills with the skills to satisfy professional requirements and cultivate an entrepreneurial mindset. The program provides a comprehensive understanding of all aspects of business and management, as well as opportunities to dive extensively into special areas of interest. Topics covered include digital marketing, business software, SEO tools and methods, social media marketing, data warehousing and mining, data visualization, user interface design, business analytics and intelligence, software quality management, web analytics, e-commerce, and digital marketing. These topics ensure that graduates have the necessary skills to thrive in the fast-paced world of business management. The syllabus for the online BBA in Digital Marketing is provided below.

Semester I

Semester II

  • Communication for Managerial Personnel
  • Principles of Management
  • Fundamentals of Financial Accounting
  • Basics of Production and Operation Management
  • Managerial Economics
  • Managerial Accounting
  • Human Resource Management
  • Marketing Management
  • Software Solutions for Business
  • Understanding Digital Marketing
  • Quantitative Aptitude and Reasoning

Semester III

Semester IV

  • Statistics in Business
  • Small Business and Entrepreneurial Development
  • Services Marketing
  • Legal Aspects of Business
  • Elective 1
  • Elective 2
  • Universal Human Values
  • My India Project
  • Operations Research in Business
  • Essentials of Financial Management
  • Organizational Culture and Behaviour
  • Information Technology for Retail Management
  • Elective 3
  • Elective 4
  • Professional Skills

Semester V

Semester VI

  • Introduction to Research Methods
  • Strategic Management
  • Elective 5
  • Elective 6
  • Environmental Studies
  • Leadership and Management Skills
  • Global Marketing Management
  • Ethics and Corporate Governance in Business
  • Project Work

Electives of Semesters- 3, 4, & 5

Semester-III

  • SEO Tools and Techniques
  • Social Media Marketing
  • Marketing in the Digital Age
  • Data Warehousing and Data Mining

Semester-IV

  • Business Analytics and Intelligence
  • User Interface Design
  • Competitive Marketing
  • Data Visualization
  • Digital Design

Semester-V

  • E-Commerce & Digital Marketing
  • Product Design & Development
  • Software Quality Management
  • Web Analytics

SRM University Online Examination Pattern

In SRM Online, online examinations are conducted at the end of the semester. The exams can be taken from anywhere. These examinations are conducted in a proctored environment. And, the examination pattern consists of two components i.e. objective type and descriptive type questions. The students also get to practice for their online examinations with the help of mock tests. These mock tests are conducted usually when the term-end exams are approaching.

Job Roles after BBA in Digital Marketing

Graduates of an online BBA in Digital Marketing program are eligible for employment in both the private and public sectors. Higher education, such as online MBA programs, might be a helpful option for people wishing to further their professions. The program develops the critical thinking skills required to succeed in these fields. The following is a list of job opportunities and compensation packages accessible to graduates of the online BBA in Digital Marketing.

Job Roles

Average Salary (in LPA)

SEO Analyst

INR 5.2 LPA

Market Research Analyst

INR 5.3 LPA

Brand Manager

INR 15.3 LPA

Social media Manager

INR 4.8 LPA

Digital Marketing Manager

INR 8.4 LPA

SRM University Online Placement Partners

Students get benefits like:

  • Interactive Industry Expert Sessions
  • Preparatory Sessions For Freshers
  • Lateral Placements For Experienced Candidates
     

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Google

    Google

  • Accenture

    Accenture

  • HCL

    HCL

  • IBM

    IBM

  • TCS

    TCS

Frequently Asked Questions?

SRM Online's Online BBA in Digital Marketing program offers a comprehensive curriculum that incorporates industry-specific skills, flexible study options, experienced instructors, and hands-on learning, equipping students for success in the ever-changing digital marketing sector.

An Online BBA in Digital Marketing will cover a wide range of topics, including digital marketing techniques, social media marketing, search engine optimization (SEO), content marketing, email marketing, data analytics, and more.

An online BBA in Digital Marketing offers entry-level work with annual pay ranging from 3-6 lakhs, with opportunities for considerable advancement as expertise and understanding in the field grow.

To pursue an online BBA in digital marketing, individuals must have finished their 10+2 education from a state board, CBSE, NIOS, IGCSE, IB, or ICSE that has been recognized by either the state or federal government.

An Online BBA in Digital Marketing offers graduates a diverse range of job opportunities in e-commerce, advertising, digital marketing businesses, social media, and content marketing, allowing them to advance their careers and apply their digital marketing skills in a variety of settings.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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SRM University Online Reviews

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3.8 out of 5

(415)
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4 star
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40%
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Reviewed in India on August 16, 2023

With an engaging course curriculum of the online MBA program at SRM University, I developed deeper industry insights which got me placed at a top MNC right after the course completion.

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Megha Gupta

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Reviewed in India on August 16, 2023

I am in my final year of online MCA & the technical tool training & latest methodologies incorporated in this course are quite intensive which gives a real classroom experience. With each class, I am becoming more confident in taking up this PG program from SRM University.

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Anshul

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Reviewed in India on August 16, 2023

I am in my final year of online MCA & the technical tool training & latest methodologies incorporated in this course are quite intensive which gives a real classroom experience. With each class, I am becoming more confident in taking up this PG program from SRM University.

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Khushboo Baliyan

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Reviewed in India on November 4, 2022

SRM Institute introducing online courses for students was a really useful measure for me since I wanted to enroll in the university but could not relocate to pursue a regular course. The faculty here is really interactive and knowledgeable, and they are reachable as well through the online means. The LMS is also good and easy to use.

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Raushan Singh

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Reviewed in India on November 4, 2022

The university provided me with an excellent learning experience even though the course was fully completed online. With the LMS and comprehensive learning materials I was able to easily complete the course. The exams were also conducted seamlessly.

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