Visvesvaraya Online MBA in Digital Marketing

Visvesvaraya Technological University's distance learning department offers an online MBA in Digital Marketing that is generally aimed at the target group of marketing enthusiasts who strive to become flexible on the digital platform in the field of marketing. VTU designed the program in such a way that it develops a complete understanding through academic knowledge and practical skills that are useful directly in the existing competitive economy. It will help students understand the ever-changing world of digital marketing, comprising social media strategies, search engine optimization, content marketing, and analytics. 

These topics are to be covered throughout the MBA curriculum, such as online consumer behavior, brand management, and the launch of digital campaigns. Equally important in this regard, the MBA program builds on key technologies: Google Analytics, AdWords, and social media marketing platforms. Thus, they may raise the chances of success for increasing brand exposure, leads generated, and consumer interaction in the digital space.

The Online VTU MBA in Digital Marketing opens up opportunities for the working classes, giving them the freedom to manage their workload and their responsibilities. The course includes interactive learning through virtual classrooms, case studies, live projects, and industrial-based assignments. Besides this, some experienced teachers will share knowledge along with guest lecturers.

Graduates of this program can assume high-demand roles such as digital marketing manager, SEO specialist, social media strategist, and content marketing manager, placing them at the edge of one of the most rapidly growing sectors. This MBA provides experience in the field of marketing but at the same time creates a leader who develops in strategic and analytical thinking, which is necessary for career development in the digital world.

Following are the eligibility criteria that must be satisfied by the students seeking a 2-year online MBA in Digital Marketing provided by Visvesvaraya Technological University:

• Students must have a bachelor's degree from a recognized council/University.
• OR its equivalent of a graduate examination from any recognized university/institution, having secured at least 50% marks in the final test.
• There is no such age limit for this program.

Students who are looking for financial aid while getting enrolled in the online courses offered at the Visvesvaraya Technological University Online can take a breath of relief, as the university’s main objective is constant from the initial stage i.e. impart education across the nation and reach the unreached.

The university offers quality education in every program and makes sure every student who is willing to pursue higher studies gets an opportunity to access all the facilities while studying from their home to make it affordable and budget-friendly, the university has specially designed the fee structure of every course in such a way that eerie student and working professional can enroll in the best-fit program for them easily. The university does not offer loans or EMI options to financially assist the students, but there are a few scholarship programs that students can avail of according to their eligibility criteria, some of them are:

• Social Welfare Department
• Tribal Welfare Department
• Backward Classes Department
• Ayush department

The major areas of coverage in the Online MBA Digital Marketing course at VTU would involve digital marketing strategy, social media marketing, SEO, SEM, content marketing, and web analytics. Other related topics taught in this regard would include email marketing, online consumer behavior, and electronic commerce administration. The syllabus does a great job of integrating functional technologies such as Google Analytics and AdWords to provide hands-on experience to students in the creation and management of digital campaigns. Courses that make them succeed in today's dynamically changing digital marketing landscape comprise this enriching curriculum. Here is the overview of the online MBA in Digital Marketing for clarity on the same:

Visvesvaraya Technological University Online follows a basic and simple examination pattern which is followed by most of the universities. The examination pattern has two major components: internal assessments and end-terme examinations.

The internal assessment evaluates a student's practical knowledge and understanding acquired from the program they are enrolled in and this evaluation is done on the basis of assignments and other academic activities organized by the university, whereas the end-term examinations are conducted at the end of every semester with the main objective of evaluating students overall theoretical understanding during a semester. Internal assessment and end-term examinations carry 30% and 70% weightage of marks respectively. 

Graduates from this online MBA in Digital Marketing at DY Patil Vidyapeeth Navi Mumbai Online often find themselves well-prepared for several great job opportunities that exist within the digital marketing arena, including a digital marketing manager, social media strategist, SEO expert, content marketer, and digital analyst. It equips the students with strategic and technical skills that help them perform the concerned positions and hence prove to be an asset for these organizations in this ever-changing digital world. Following are some of the key career profiles that Online MBA in Digital Marketing  graduates can look forward to, along with their average salaries: