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DBA In Marketing 02

Updated at : February 20, 2024

Doctor of Business Administration In Marketing

An online DBA in marketing is launched by foreign universities, especially for marketers serving the industry for several years. This high educational qualification gives your industry experience the recognition it deserves by adding the “Dr” title to your name. With exposure to the latest marketing concepts and research methodologies, this online doctoral major helps you develop innovative strategies for the improved growth of your organization. Join this online DBA course and outperform your competitors using future marketing practices.

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No. of Universities

3

Course Duration

3 Years

Eligibility

PG or UG + Min. 5 Yrs Exp.

Learning Mode

Online

EMI Facility

Available

Doctor of Business Administration [DBA] in Marketing Program Overview

Getting an online DBA in marketing gives you the skills and knowledge of cutting-edge tactics you need to sell your company's goods or offerings. You can solve fundamental problems in the marketing industry and increase revenue for your company by implementing modern marketing trends.

dba vs phd

An online DBA greatly boosts your career as it's one of the most prestigious degrees in the management field. Furthermore, it even appends the title "Dr." to your name. The virtual lectures delivered by regular instructors will assist you in developing a thorough grasp of the fundamental topics in marketing. Also, the research-based studies will assist you in honing your creative and inventive marketing techniques. 

Another benefit of this online Ph.D. program is its broad career scope, which offers competitive remuneration packages in the top recruiting businesses. The live sessions covering research methodology and essential topics in the three-year online PhD program will sufficiently prepare you for the ever-evolving technical components of the marketing industry.

Key Highlights of Doctor of Business Administration [DBA] in Marketing In India

  • Enroll in an online doctorate program in marketing and earn the “Dr” title in a flexible mode of learning.
  • It fits in well with hectic job schedules because it was created specifically for marketers serving the industry.
  • Enroll in an international university that offers an online DBA in marketing to realize your ambition of studying abroad.
  • Learn about the research-focused components of the marketing major and how they contribute to higher profits for the organization.
  • Interact with industry experts to get answers to any questions you may have during the course and to better understand global marketing trends.
  • Receive technical support from a dedicated support team that is available around the clock for the duration of the course.
  • Through hands-on training, gain practical experience with the latest research methodologies and relevant technology tools.
  • By interacting with teachers and colleagues through online sessions, you can enhance your industry networking.
  • Profit from some amazing placement assistance services, including soft skill development, interview coaching, and job site construction.
  • Get a recognized online doctorate degree from a reputed international university upon completion of the program.

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Doctor of Business Administration [DBA] in Marketing Course Subjects/Syllabus

The curriculum design of the online DBA program in marketing covers conceptual topics of business management and marketing in addition to the dissertation part. The exact course list of Online DBA in Marketing at Rushford Business School is provided below: 

Business Management Track

  • Managerial Skills
  • International Business Environment
  • Managerial Economics
  • Accounting for Financial Reporting
  • Cutting Edge Leadership
  • Strategic Management: Integrating the Enterprise

Marketing

  • Marketing Strategy
  • Pricing
  • Global Branding Strategies
  • Consumer Behavior
  • Role of A Salesperson
  • Marketing Research

Research Track

  • Introduction to Academic Research
  • Business Statistics
  • Designing a Quantitative Research Methodology
  • The Landscape of Literature Review
  • Designing a Qualitative Research Methodology
  • Research Design

Written Proposal Defense (5000 Words)

Doctoral Residency

Reflection and Minutes of the Meeting with the Supervisor

Report Writing

Written Dissertation and Oral Defence (25000 words)

Doctor of Business Administration [DBA] in Marketing Eligibility & Duration

To opt for this online doctoral program, you must have a master’s degree of MBA or equivalent in any discipline. If you are willing to pursue this course directly after graduation, you need to gain industry experience of a minimum of 3 years in the marketing domain. This work experience will help you learn industry-based marketing skills that will be useful in learning the advanced trends taught in this DBA program.

Course Duration of DBA in Marketing

One of the biggest advantages of pursuing an online DBA in marketing is the shorter duration than a typical PhD program. In just 3 years, you can complete this course and fulfill your dream of being called a “Dr” in your professional relations. 

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Program Fees for Doctor of Business Administration [DBA] in Marketing

Starting at ₹ 6,776/month

Program Fee: ₹7,15,000 - ₹12,48,662

Low Cost EMI Available

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The cost of online doctoral programs is quite lower than the on-campus ones. This factor has also played a vital role in making online DBA courses popular among professionals. Talking about specifically the specialization of marketing in DBA, its fee ranges between 7 to 12 lakhs INR. This range varies as per your choice of university and with the optional “Campus Immersion” program which comes at an additional of 1-2 Lakhs INR. 

Doctor of Business Administration [DBA] in Marketing Admission Procedure

After choosing the university for this online doctoral program, a simple admissions procedure needs to be finished. Nonetheless, certain customs apply to all of them, such as registering for the course on the official website. Enter your professional, academic, and personal information when completing the application.

Await the admission committee's response before sending in your resume, cover letter, recommendation letters, and statement of purpose (SOP), if necessary. Once the university has established your program eligibility, you will get an offer letter. Your program enrollment will be verified and your unique student credentials will be sent to you once you have completed the final fee payment stage. 

 
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Education Loan/EMI Facilities for Doctor of Business Administration [DBA] in Marketing

The major reason contributing to the fact that most individuals drop their plan of getting a doctorate is because of the financial responsibility they have at that particular stage of life. Thanks to the facility of education loans and EMI options, this trend is now changing among senior executives. With these options being introduced in the fee payment method, more and more candidates are taking up this higher education program and successfully completing it without having to worry about paying the entire course cost in one go. 

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Is Doctor of Business Administration [DBA] in Marketing Worth it?

Getting an online DBA in marketing is one of the simplest methods to fulfill your dream of advancing your career to the CXO level and adding a "Dr."  title while still working in the marketing field. This course teaches you how to leverage marketing trends and techniques to increase corporate earnings in addition to helping you understand the subject's complex principles. 

This particular online doctorate program is even more promising because of its affordable price and shorter three-year duration. Completing this online DBA program from a recognized foreign university that has been accredited by WES also gives you recognition on a global scale. Acquiring a fundamental understanding of cutting-edge marketing trends through specific study can aid in job advancement, whether it is in the present or the future.

More importantly, your years of experience, coupled with your online DBA, demonstrate your proficiency as a marketer. Above all, earning it from a foreign university helps you network professionally and represent your marketing expertise to top global companies. 

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Job Opportunity after Doctor of Business Administration [DBA] in Marketing

Completing an online DBA in Marketing can lead to various employment prospects. Following completion of this doctoral course, you may pursue the following career pathways and professional roles:

Business Consultant

Marketing Specialist

Customer Insights Manager

Chief Executive Officer (CEO)

Organizational Development Manager

Professor

Market Research Analyst

Entrepreneur

Top Recruiters for Doctor of Business Administration [DBA] in Marketing

The field of marketing is always growing, and there's a growing need for specialists who can leverage the newest technologies and research to make marketing campaigns successful. The knowledge and abilities gained during an online DBA in marketing program will position you for success in a variety of industries and businesses that place a high emphasis on marketing optimization and decision-making. Your DBA in marketing degree is preferred by both domestic and foreign companies due to your creative problem-solving skills. 

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Let's clear up some doubts about Doctor of Business Administration [DBA] in Marketing

Yes, with the option of an online DBA in marketing, you can continue your job while studying.

Yes, just like a regular PhD program, you get the title of “Dr” upon successful completion of the online DBA program in marketing.

Yes, you can pursue an online DBA in marketing in India from WES-recognized foreign universities while staying in India. However, you cannot pursue it from Indian Institutions as it is not recognized by UGC to be delivered in online mode. 

Marketers who have been working for a long time in the corporate and are willing to add “Dr” to their name as a reflection of their expertise in the marketing field should pursue an online DBA in marketing. 

A master’s degree is required to pursue an online DBA in marketing without any prior experience. However, graduates need 3+ years of experience in the marketing domain to apply for the program.

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