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Updated at : February 20, 2024
Getting an online DBA in marketing gives you the skills and knowledge of cutting-edge tactics you need to sell your company's goods or offerings. You can solve fundamental problems in the marketing industry and increase revenue for your company by implementing modern marketing trends.
An online DBA greatly boosts your career as it's one of the most prestigious degrees in the management field. Furthermore, it even appends the title "Dr." to your name. The virtual lectures delivered by regular instructors will assist you in developing a thorough grasp of the fundamental topics in marketing. Also, the research-based studies will assist you in honing your creative and inventive marketing techniques.
Another benefit of this online Ph.D. program is its broad career scope, which offers competitive remuneration packages in the top recruiting businesses. The live sessions covering research methodology and essential topics in the three-year online PhD program will sufficiently prepare you for the ever-evolving technical components of the marketing industry.
The curriculum design of the online DBA program in marketing covers conceptual topics of business management and marketing in addition to the dissertation part. The exact course list of Online DBA in Marketing at Rushford Business School is provided below:
Business Management Track
Written Proposal Defense (5000 Words)
Reflection and Minutes of the Meeting with the Supervisor
Written Dissertation and Oral Defence (25000 words)
To opt for this online doctoral program, you must have a master’s degree of MBA or equivalent in any discipline. If you are willing to pursue this course directly after graduation, you need to gain industry experience of a minimum of 3 years in the marketing domain. This work experience will help you learn industry-based marketing skills that will be useful in learning the advanced trends taught in this DBA program.
One of the biggest advantages of pursuing an online DBA in marketing is the shorter duration than a typical PhD program. In just 3 years, you can complete this course and fulfill your dream of being called a “Dr” in your professional relations.
Low Cost EMI Available
The cost of online doctoral programs is quite lower than the on-campus ones. This factor has also played a vital role in making online DBA courses popular among professionals. Talking about specifically the specialization of marketing in DBA, its fee ranges between 7 to 12 lakhs INR. This range varies as per your choice of university and with the optional “Campus Immersion” program which comes at an additional of 1-2 Lakhs INR.
After choosing the university for this online doctoral program, a simple admissions procedure needs to be finished. Nonetheless, certain customs apply to all of them, such as registering for the course on the official website. Enter your professional, academic, and personal information when completing the application.
Await the admission committee's response before sending in your resume, cover letter, recommendation letters, and statement of purpose (SOP), if necessary. Once the university has established your program eligibility, you will get an offer letter. Your program enrollment will be verified and your unique student credentials will be sent to you once you have completed the final fee payment stage.
The major reason contributing to the fact that most individuals drop their plan of getting a doctorate is because of the financial responsibility they have at that particular stage of life. Thanks to the facility of education loans and EMI options, this trend is now changing among senior executives. With these options being introduced in the fee payment method, more and more candidates are taking up this higher education program and successfully completing it without having to worry about paying the entire course cost in one go.
Getting an online DBA in marketing is one of the simplest methods to fulfill your dream of advancing your career to the CXO level and adding a "Dr." title while still working in the marketing field. This course teaches you how to leverage marketing trends and techniques to increase corporate earnings in addition to helping you understand the subject's complex principles.
This particular online doctorate program is even more promising because of its affordable price and shorter three-year duration. Completing this online DBA program from a recognized foreign university that has been accredited by WES also gives you recognition on a global scale. Acquiring a fundamental understanding of cutting-edge marketing trends through specific study can aid in job advancement, whether it is in the present or the future.
More importantly, your years of experience, coupled with your online DBA, demonstrate your proficiency as a marketer. Above all, earning it from a foreign university helps you network professionally and represent your marketing expertise to top global companies.
Completing an online DBA in Marketing can lead to various employment prospects. Following completion of this doctoral course, you may pursue the following career pathways and professional roles:
Customer Insights Manager
Chief Executive Officer (CEO)
Organizational Development Manager
Market Research Analyst
The field of marketing is always growing, and there's a growing need for specialists who can leverage the newest technologies and research to make marketing campaigns successful. The knowledge and abilities gained during an online DBA in marketing program will position you for success in a variety of industries and businesses that place a high emphasis on marketing optimization and decision-making. Your DBA in marketing degree is preferred by both domestic and foreign companies due to your creative problem-solving skills.
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Yes, with the option of an online DBA in marketing, you can continue your job while studying.
Yes, just like a regular PhD program, you get the title of “Dr” upon successful completion of the online DBA program in marketing.
Yes, you can pursue an online DBA in marketing in India from WES-recognized foreign universities while staying in India. However, you cannot pursue it from Indian Institutions as it is not recognized by UGC to be delivered in online mode.
Marketers who have been working for a long time in the corporate and are willing to add “Dr” to their name as a reflection of their expertise in the marketing field should pursue an online DBA in marketing.
A master’s degree is required to pursue an online DBA in marketing without any prior experience. However, graduates need 3+ years of experience in the marketing domain to apply for the program.
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