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Online Executive MBA in Digital Marketing Course Subjects/Syllabus
To help you gain clarity on the depth of the concepts taught in online EMBA in digital marketing programs, the subject list for a 15-month long course divided into 5 terms is provided below.
| Terms | Subjects |
| Term 1 |
Financial Accounting: Information For Decisions Managerial Economics Marketing Management Information Systems for Managers Organizational Behaviour |
| Term 2 |
Business Statistics for Decision Makers Operations Management Strategic Management Business Communication Corporate Finance |
| Term 3 |
Consumer Marketing Search Engine Optimization & Search Engine Marketing Integrated Marketing Communications Social Media & Content Marketing Mobile & Email Marketing Marketing in a digital world |
| Term 4 |
Consumer Marketing Search Engine Optimization & Search Engine Marketing Integrated Marketing Communications Social Media & Content Marketing Mobile & Email Marketing Marketing in a digital world |
| Term 5 |
Capstone Project Marketing, web, & Social Media Analytics (Elective) Fraud & Risk Analytics(Elective) Supply Chain & Logistics Analytics (Elective) HR Analytics (Elective) |
The terms in the curriculum and the subject list will vary for this online EMBA specailization based on the university/institution you have chosen.
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FAQ's
Let's clear up some doubts
EMBA in Digital Marketing helps you in understanding managerial concepts and it lays a strong business and digital marketing foundation.
Yes, some of the universities/institutions offer Executive MBA/MBA for Working Professionals course without any entrance exam. The only eligibility to pursue EMBA is that a student must be a graduate in any specialization with a minimum of 50%- 60% of aggregate marks. Also, students must have 2-5 years of experience in the corporate or management world.
The starting average salary offered to the candidate is around INR 10 LPA.
Yes, few universities offer scholarship options to EMBA students. You can check the website of the universities to check scholarships offered by the university.
No, it is not a degree program and it is not even equal to the first year of MBA degree. However, you can pursue this course to do better in your corporate jobs or to change your domain. This program is for working professionals.
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