IIT Courses Online in IIT Certification In Digital Marketing Course Subjects/Syllabus

Introduction to Marketing

• Role of Marketing
• Consumers and Consumption
• Segmentation, Targeting, and Positioning
• Designing Products and Services
• Pricing and Channels
• Using Communication to Engage Customers

Digital Marketing Perspective

• Introduction to Digital Marketing Basics
• Digital vs. Traditional Marketing
• Why Care About Digital Marketing?
• Revisiting Marketing Mix: Digital Perspective with Case Study
• Opportunities in Digital Marketing in India

Understanding the Digital Customer

• Personas in Digital Marketing
• Developing, Using, and Refining Personas
• The Personas and User Journeys
• Consumer Journey Mapping Frameworks
• Digital Marketing Mix and Digital Models
• Case-based Discussions

Website Design

• Site Content and Design
• Rules and framework
• Creating a WordPress/Canva Website
• Usability Testing, Launch and Management

Search Engine Marketing: SEO and Paid

• Basics of SEO: On-page and Off-page
• Methods and Best Practices for Traffic
• Building
• Website Optimisation
• Use of Backlinks
• Paid and Organic Search
• Choosing the Right Keywords
• Keyword Research Tools
• Google Adwords
• Set Up, Manage, and Optimize a Google Ad Campaign
• Google Analytics

Content Marketing

• Content Marketing Ecosystem
• Using Content for Storytelling
• Content Strategy - Message Architecture and Thought Leadership
• Producing, Optimising, Distributing and Integrating Content
• Content for Blogs and Videos
• Integrated Content Marketing
• Copywriting for Social Media 

Email Marketing

• Adding Email to Marketing Strategy
• Email: Branding and Retention Tools
• Email Marketing as a Process
• Contacts and Lists
• Effective Email Strategy

Social, Mobile, and Influencer Marketing

• Social Media Marketing - Trends
• Social Media Marketing as Content Marketing
• Paid, Earned, and Shared Media
• Social Media Landscape and Platforms - An Overview
• Social Media Strategy and Selecting the Right Channels
• Publishing on Social Media
• Interacting with Customers on Social Media Facebook, Instagram, and Snapchat Marketing
• Twitter, Linkedin, and Youtube Marketing
• Mobile Advertising
• Influencer Marketing

Media Planning and Buying

• Preparing a Media Brief
• Key Terminologies
• Types of Advertisements
• Advanced Media Management

E-commerce and Affiliate Marketing

• E-commerce Fundamentals and Business Models
• Free and Paid Traffic for E-commerce
• Optimizing Conversions for E-commerce
• Affiliate Marketing

Analytics for Digital Marketers

• Descriptive, Predictive, and Prescriptive Analytics
• Sentiment Analysis
• Market Basket Analysis

Digital Marketing Strategy and Planning

• Digital Communication Strategy 
• Branding for Digital Communications
• Getting Ready for Digital Marketing Roles
• Personal Branding in a Digital World