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Online BBA in Marketing

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online bba in marketing

Updated at : September 30, 2024

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Online BBA In Marketing

Online BBA in Marketing is a specialized UG program degree that provides knowledge of business administration while especially focusing on marketing management. This is generally a 3-year program but online mode flexibility allows candidates to complete it in a maximum of 5 years. This online degree is equally beneficial for working professionals as it allows them to give enough time to both work and studies. This program is UGC approved and accepted in India and Abroad. Getting the online BBA marketing degree qualifies students for entry-level management jobs in organizations.

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No. of Universities

6

Course Duration

3 Years

Eligibility

12th Pass out

Learning Mode

Online

EMI Facility

Available

Online BBA in Marketing Program Overview

Online BBA in Marketing is a bachelor program of business administration with a specialization in marketing management, in this program students learn about the foundation of business management skills with marketing as a center of focus. The major subjects are business communications, marketing management, retail marketing, strategic management, etc. Earlier, BBA was only conducted in regular and distance mode, but after the pandemic online education has taken over and people have understood the convenience and flexibility of online education. 

Online Bachelor of Business Administration in Marketing has multiple advantages that come with a valid degree, for example- anybody can pursue this course, and working professionals also as they can balance their work and studies during online BBA, the flexibility offered in online BBA provides the facility of self-paced learning at selected hours. Also, the program is highly cost-effective so that everyone can pursue higher education. Moreover, candidates learn from the industry-relevant curriculum that helps them to ace future job roles. 

job-roles-by-salary-after-online-bba-in-marketing

India’s best-accredited universities offer this program, and the degree of online BBA marketing would be accepted by companies because this program is UGC-DEB-approved. Even after completing the program, students can apply for a master's education and apply for an MBA. Online BBA in Marketing will give you a flexible start and boost your career.

Why Pursue an Online BBA in Marketing  

  • Flexibility and Convenience- Online BBA marketing allows learners to study at selected hours and their own pace. Also, students learn from the comfort of staying home from the top faculties.
  • Multiple Learning Resources- Students get multiple resources to study, provided by online university's highly technical learning management systems such as, live interactive classes, recorded lectures, study notes, doubt sessions, etc.
  • Cost-effective education- Online BBA in marketing courses is much more affordable as compared to traditional regular programs.
  • Global institution opportunities- candidates can pursue this program also from renowned global universities because the program is completely online. 
  • Dynamic curriculum- online BBA specialized program designed syllabus with applied research and practical-based learnings.

These are some of the stand-out features of online BBA marketing programs that encourage students to pursue this online degree.

Who Should Pursue Online BBA in Marketing 

Anyone passionate about learning business and marketing, can pursue an online BBA program specialized in marketing and achieve their goals. Most enrollments in the program are usually done by students who complete 12th, as they just meet the eligibility requirement and getting the program learning at the initial academic level will reward a prosperous career ahead. Also if you are a working professional, who wants to update your marketing skills and knowledge, online BBA marketing is an ideal option. Also, anyone for personal growth can opt for this course. The basic requirement is a bachelor's degree in any discipline.

When Should I do an Online BBA in Marketing 

It depends on individual personal and professional goals. One major advantage is there is no age limit set to apply for the program, which means candidates of any age can apply for this program. Right after the 10+2 or even after getting work experience. In both aspects, this online degree program would be beneficial as the learning of the program would lead to better salary jobs.

Top Universities Offering Online BBA in Marketing 

Name of the University

Annual Course Fee (Might Vary)

DY Patil University Online

1,50,000 INR

Jain University Online

1,65,000 INR

GLA University Online

85,500 INR

KL University Online

72,000 INR

UPES Online

1,50,000 INR

Key Highlights of Online BBA in Marketing In India

  • The minimum duration of Online BBA in Marketing is 3 years and the maximum duration is 5 years which means you get 2 extra years to pass all the exams. 
  • The candidates must be 12th passed by a recognized board to be admitted to the online BBA in Marketing. 
  • The candidates need not take any entrance exam for admission to the online BBA in Marketing.
  • The average fee of online BBA in Marketing ranges from INR 70,000 to INR 1,50,000. 
  • Candidates who enroll in the program learn from anywhere else from the best teachers because of the flexibility and convenience offered in this program.
  • Online BBA in marketing is a UGC-approved program, a degree from a reputed university is valid everywhere in the world.
  • The program BBA in Marketing includes subjects like Business Management, Brand Management, Retail Marketing, Research Methodology, etc. 
  • The students will get jobs like Brand Manager, Marketing Research Analyst, Digital Marketing Manager, and so forth.

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Online BBA in Marketing Course Subjects/Syllabus

Online BBA in Marketing Syllabus

Semester 1

Semester 2

  • English
  • HRM and Organizational Behavior
  • Financial Accounting
  • Modern Business Environment
  • Digital Fluency and Financial Modelling
  • Financial Literacy & Planning
  • Business Regulatory Framework
  • Financial Markets and Instruments
  • Business Management
  • Business Economics
  • Communicative English
  • Applied Learning I - Project

Semester 3

Semester 4

  • Managerial Finance
  • Marketing Management
  • Business Ethics and negotiation skills
  • Personality Development and Leadership Skills
  • Research Methodology
  • Environmental Science
  • Entrepreneurship
  • Operations Management
  • Consumer Behavior
  • Advertising and Sales Promotion
  • Quantitative Techniques for Business
  • Applied Learning II - Project

Semester 5

Semester 6

  • Direct Tax
  • Cost and Management Accounting
  • Services Marketing
  • Retail Marketing
  • Digital Marketing and E-Commerce
  • Artificial Intelligence
  • Strategic Management
  • Business Tax
  • Brand Management
  • International Marketing
  • Introduction to Business Analytics
  • Applied Learning III - Project

Online BBA in Marketing Eligibility & Duration

The basic eligibility criteria for online BBA in Marketing is:

  • The candidates must be 10+2 passed with a minimum percentile.
  • Also, the candidates must ensure that they are issued their 12th certificate from a recognized board.
  • No need to qualify for any entrance exam for admission.

Duration- The minimum duration of Online BBA in Marketing is 3 years and the maximum duration is 5 years which means you get 2 extra years to pass all the exams. 

Skills Required for Online BBA in Marketing 

  • Analytical Skills: Ability to analyze market and consumer data to make accurate decisions.
  • Creativity: Developing innovative and unique marketing campaigns and strategies to capture customer interest.
  • Communication Skills: Effective verbal and written communication to transfer ideas clearly and persuasively.
  • Digital Proficiency: Proficiency in using digital marketing tools, social media platforms, and data analytics software.
  • Strategic Thinking: Planning and implementing marketing strategies that align with business goals.
  • Teamwork: Collaborating with other department teams to achieve marketing objectives more efficiently.
  • Problem-Solving: Identifying marketing challenges and providing effective solutions.
  • Time Management: Balancing projects and meeting deadlines efficiently.

Recommended Books

Book Title

Author

Principles of Marketing

Philip Kotler and Gary Armstrong

Marketing Management

Philip Kotler and Kevin Lane Keller

Consumer Behavior

Leon G. Schiffman and Leslie Lazar Kanuk

Digital Marketing: Strategy, Implementation and Practice

Dave Chaffey and Fiona Ellis-Chadwick

Contemporary Advertising

William F. Arens and Michael F. Weigold

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Program Fees for Online BBA in Marketing

Starting at ₹ 6,776/month

Program Fee: ₹72,000 - ₹1,65,000

Low Cost EMI Available

Recommended

The Program fees for online BBA, marketing specialization range between INR 70,000 and INR 1,50,000 depending upon the university chosen. The online program is comparatively affordable compared to the regular BBA marketing program and financial aid options are also available for students.

Online BBA in Marketing Admission Procedure

The admission procedure for an online BBA in Marketing is no rocket science and you just need to follow some of the basic steps mentioned below:

  • First, visit the official website of the university (the university where you want to take admission).
  • Then, register yourself on the website and create unique login credentials.
  • Fill in all the details in the application form.
  • Upload all the necessary documents on the portal.
  • submit the application and academic fees.
  • The university will send you the confirmation message after verifying the documents.
 
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Education Loan/EMI Facilities for Online BBA in Marketing

Education Loan/ EMI facilities are provided by most online universities to support online education and help students pursue higher education. In India, an education loan is comparatively easier to get and with the university’s assistance and partners the process becomes more smoother. With the EMI facility option, it is easier to submit fees by month. There are also scholarship options for students with excellent academic performance and other criteria set by universities.

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Is Online BBA in Marketing Worth it?

Yes, an online BBA in Marketing is worthwhile for those who intend to learn marketing skills and knowledge that can be integrated into businesses. These online programs especially include a curriculum that would be beneficial in upskilling practical applications. If a student is looking for flexibility, then online BBA programs become the sole choice because online mode allows them to become marketing experts while staying at home and learning at their own pace. 

One more advantage that makes an online BBA marketing degree worth it, is that online degrees are equally accepted and recognized in every sector in India and even internationally, after completing the program you get eligible for government jobs as well as top corporate jobs.

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Job Opportunity after Online BBA in Marketing

Students have plenty of options after completing online BBA in Marketing courses. Students can either pursue master’s degree courses in the same field as an MBA or apply for jobs in the marketing sector. The major job opportunities that are available after an online BBA in Marketing are:

Job Roles  after Online BBA In Marketing

Brand Manager

Product Manager

Marketing Executive

Digital Marketing Manager

Marketing Communications Manager

Marketing Research Analyst

Top Recruiters for Online BBA in Marketing

After achieving an online BBA Marketing degree you can apply for various job roles in multiple industries. Here are some top companies that hire skilled candidates for online BBA in marketing- Flipkart, Wipro, Reliance Industries, Google, Amazon, Hindustan Unilever, etc. 

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Our students work at

google

Google

accenture

Accenture

bosch

Bosch

hm

H&M

ibm

IBM

kelloggs

Kelloggs

kpmg

KPMG

mercedes benz

Mercedes Benz

nestle

Nestle

siemens

Siemens

tata power

Tata Power

Let's clear up some doubts about Online BBA in Marketing

Yes, the degree is valid as it has been approved by UGC-DEB. 

The candidates must be 10+2 passed by a recognized board with a minimum percentile to be eligible for the course. 

You can easily apply in the marketing sector after completing the online BBA in Marketing degree. You will get jobs like Brand Manager, Marketing Executive, etc. 

The average salary earned by Marketing Executives after achieving an online BBA Marketing degree is between Rs. 3LPA and 5LPA. 

Generally, there is no age limit, making it accessible to learners at different stages of their careers.

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