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online bcom marketing management

Updated at : February 20, 2024

Online B.Com in Marketing Management

Open B.Com in Marketing Management is a 3-year undergraduate program aimed at nurturing and building professionals in the field of Commerce, Accounting, and Banking industries. The first two semesters focus on building the basic fundamentals of the field while the last 4 semesters focus on the specialization of Marketing Management including Digital Marketing.

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3 - 6 Years

Eligibility info

10+2 Education in Any Stream

B.Com in Marketing Management is an extremely popular course as there are a lot of open jobs in the field due to the evolving trajectory of marketing strategies. This online degree has been designed with consideration of the current market trends and demands. The course is of the undergraduate level and students who have completed their 10+2 education from a recognised board of education can pursue this course. This is a flexible and self-paced course that enables students to gain all-round understanding of marketing management in the context of commercial settings.

Key Highlights of Online B.Com in Marketing Management

  • The open B.Com in Marketing Management is an undergraduate course of 3 years. 
  • The course offers both theoretical and practical education in the field of Marketing including Digital Marketing and Service Marketing. 
  • The course is approved by UGC-DEB and the degree is valid across the globe. 
  • The total academic fee for this course ranges from about INR 1,00,000 to INR 1,50,000, varying as per the university.
  • Candidates who have completed their 10+2 or equivalent education from a recognised board can pursue this course. 
  • This course consists of 6 semesters during which students learn about a large number of conceptual models, frameworks, strategies etc. of marketing management in commerce through lectures, case studies, practical learning sessions etc.    

Subjects of Online B.Com in Marketing Management

This course is a UG degree and hence it has 6 semesters into which the curriculum is divided. Here is a basic syllabus for the course. 

Semester I 

Semester II

  • Financial Accounting
  • Principles of Management
  • Principles of Microeconomics
  • Human Resource Management
  • Business Mathematics
  • English 
  • Business Statistics
  • Business Laws
  • Business Ethics and Corporate Social Responsibility
  • Environmental Studies (Interdisciplinary) 
  • Communication Lab
  • Hindi 

Semester III

Semester IV

  • Corporate Accounting 
  • Fundamentals of Investment 
  • Computerised Accounting System 
  • IT Tools for Business (Interdisciplinary) 
  • Universal Human Values 
  • Financial Management 
  • Cost Accounting 
  • Auditing and Corporate Governance 
  • Principles of Macroeconomics 
  • Indian Constitutions

Semester V

Semester VI 

  • Management Accounting 
  • Income Tax Banking & Insurance
  • DSE-I Specialization 
  • DSE-II Specialization 
  • Summer Training Report
  • Digital Marketing
  • Entrepreneurship Development & Management 
  • DSE-III Specialization 
  • DSE-IV Specialization

Some colleges and universities have now introduced a multiple exit option in this course, in which students can study this course for one additional year during which they conduct an in-depth research in the field to obtain a research degree in B.Com in Marketing Management. 

Eligibility Criteria for Online B.Com in Marketing Management

  • The applicant must have passed 10+2 or an equivalent examination in any stream from a recognized Board or Council or University. 
  • The candidate must have secured a minimum of 40% to 50% aggregate marks in their HSC examination. 
  • Students must have a basic understanding of commerce and should have studied either commerce in 10+2 or mathematics/economics if they belonged to a non-commerce background. 

Duration of Online B.Com in Marketing Management

The duration of this course is 3 years, which are divided into 6 semesters. Students pursuing this course in the online mode get a maximum of 6 years to complete the course. 

Academic Fee for Online B.Com in Marketing Management

The average course fee for an online B.Com in Marketing Management is INR 1,00,000 to INR 1,50,000. The course fee can be paid in easy instalments in the semester or the annual mode. The exact fee amount would depend on the university selected for pursuing the course. 

Admission Process for Online B.Com in Marketing Management

  • Visit the official website of the university and register as a new user. 
  • Log in using your credentials and fill the application form for the course with your relevant personal and academic details. 
  • Attach digital copies of your original documents to the form. 
  • Pay the registration fee for the course and submit your application form along with the documents. 
  • The university will then review the application and update you about the status of admission via email.
  • If your application gets accepted, you can pay the tuition fee for the course and secure your seat.    

In Demand Online B.Com Specialization

Online BCom In General Online BCom In Auditing
Online BCom In Accounting and Finance Online BCom In Banking Finance
Online BCom In Stock Markets Online BCom In Law
Online BCom In Business Analytics Online BCom In International Business
Online BCom In International Finance Online BCom In E-commerce
Online BCom In Behavioural Finance Online BCom In Banking and Insurance

Career Opportunities after Online B.Com in Marketing Management

A B.Com online degree can get you high-paying roles in the field and you can earn an average salary of ₹3.5 lakhs per annum at the entry level. The demand for professionals specialising in Marketing Management is increasing at an exponential rate. The future scope in this field is great and the career opportunities are immensely diverse. 

Following are some of the job roles that you can apply for after completing a B.Com Marketing Management: 

Management Consultant 

Business Development Manager

General Service Manager 

Business Analyst   

Advertisement Manager 

Financial Service Manager 

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Let's clear up some doubts about Online B.Com in Marketing Management

The minimum duration of the online B.Com in Marketing Management course is 3 years (6 semesters).

Yes, the B.Com in Marketing Management course in the online mode is completely valid as it is approved by UGC-DEB.

Yes, the online B.Com in Marketing Management degree is valid for jobs across all sectors whether government or private.

Yes, this course is quite affordable. The total fee for this course ranges between INR 1,00,000 to INR 1,50,000 which can be paid in easy instalments on an annual or semester basis.

The duration of this course is 3 years (minimum period) to 6 years (maximum period).

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