DY Patil Online BBA in Marketing Management

The online Bachelor of Business Administration (BBA) in Marketing Management program at DY Patil Vidyapeeth, Navi Mumbai, is designed to provide students with a solid foundation in marketing ideas, strategies, and practices that are customized to the changing demands of the digital era. This curriculum combines academic knowledge with practical applications, helping graduates to excel in a variety of marketing professions across many sectors.

The BBA in Marketing Management program at DY Patil Vidyapeeth Navi Mumbai Online has been accredited by numerous educational authorities, indicating that it satisfies high academic standards. Several organizations have given the university recognition, including UGC-DEB, NAAC A++, and AICTE accreditation. The degree is worldwide recognized, allowing graduates to operate in a variety of international markets. The online BBA in Marketing Management program is normally 3 years long and divided into 6 semesters.

The curriculum for the online BBA in Marketing Management includes a wide range of topics necessary for a thorough grasp of the marketing profession. Core courses include Marketing Principles, Consumer Behaviour, Digital Marketing, Market Research, Advertising and Sales Promotion, Brand Management, and International Marketing. Each course is precisely planned to equip students with extensive information and practical skills. The curriculum also offers electives and project work, which allow students to adapt their learning experience to their own professional goals and interests.

The curriculum is taught by a team of experienced faculty members who combine academic brilliance with industrial knowledge. They are committed to offering personalized assistance, mentorship, and advice to students throughout their academic careers. Furthermore, DY Patil Vidyapeeth provides comprehensive student support services such as academic advising, career counseling, and technical help, ensuring students have the tools they need to succeed.

Graduates of the online BBA in Marketing Management are well-prepared for several marketing-related positions. Career options include Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Specialist, Sales Manager, and Advertising Executive. The program's broad curriculum and practical focus provide students with the skills and knowledge needed to flourish in these professions and adapt to a changing marketing landscape.

Students who want to join the Online BBA in Marketing Management program provided by DY Patil Vidyapeeth Navi Mumbai Online must meet the following eligibility requirements:

• 40% or above in 10th grade from a recognized board or SSC is necessary (according to current university policy).
• Either 40%+ in 12th/HSC/Recognised Board or 50%+ in 3 years of polytechnic diploma from a recognized Board.

Important: The following papers are required for admission to the online Bachelor of Business Administration in Marketing Management program.

• Marksheets for the 10th SSC and 12th HSC, together with picture ID verification.
• Aadhaar card and passport-sized picture (no older than 3 months).
• Self-Declaration on Rs. 100 Stamp Paper

The Dr. D.Y. Patil Vidyapeeth Online Navi Mumbai assists its students in every way possible and the main objective of the university is to impart online education across the nation. The university offers education to students who are willing to pursue their further studies but are unable to do so because of a lack of facilities and lack of funds, for them the university has designed the fee structure of every online program offered at the university in such a way that it becomes affordable and budget-friendly for every student and working professional. 

To financially assist students the university accepts loans from all the major banks in the country but there are no EMI options from the university. There are a few scholarships, students can apply for them according to their eligibility criteria. Some of them are:

• SC/ST/SBS and other minority students can avail of the 100% tuition Fee Waiver.
• OBC category students can avail of a 50% tuition fee waiver through the EBC scheme.
• Open-category students get a 50% tuition fee waiver.
• All the government scholarships are also available at the university.

The online BBA in Marketing Management program at DY Patil Vidyapeeth in Navi Mumbai covers a wide range of topics geared toward building a solid foundation in marketing. Core courses include Marketing Principles, Consumer Behaviour, Digital Marketing, Market Research, Advertising and Sales Promotion, Brand Management, and International Marketing. These are supplemented with electives and project work, which enable students to tailor their learning experience. Here is an overview of the online BBA in Marketing Management  syllabus for a better understanding of the program:

The examination pattern followed at the Dr. D.Y. Patil Vidyapeeth Online Program is very basic and the most commonly opted examination pattern and exams are conducted transparently. The university follows a semester pattern under which every semester is subdivided into two major components: Term End Semester Examination (TESE) and Internal Assessment Evaluation (IAE) and the weightage of marks they carry is 70% and 30% respectively. 

The initial assessment includes assignments, that are assigned to every individual at the beginning of every semester to evaluate the practical understanding of the student, whereas end-term examinations are conducted to evaluate the overall theoretical understanding of the program by a student. 

Graduates of DY Patil Vidyapeeth's online BBA in Marketing Management program in Navi Mumbai are prepared for a variety of dynamic marketing professions. They can work as marketing managers, brand managers, market research analysts, digital marketing specialists, sales managers, or advertising executives. These responsibilities include developing and implementing marketing strategies, doing market research, overseeing brand campaigns, optimizing digital marketing efforts, and driving sales activities. The following are some of the key career profiles that Online BBA in Marketing Management graduates can choose from, along with their average salaries: