DPU Pune Online BBA in Marketing Management

Accredited with grade A++ by NAAC

(738 Reviews)
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About DPU Pune Online BBA in Marketing Management

By pursuing the online BBA in the specialisation of Marketing Management from D. Y. Patil University, the student will be able to efficiently apply the concepts of marketing and effective business management to grow their organisation to the next level. 

The course is thoroughly nuanced, up to date with the latest developments in the relevant field and integrates academic conceptual depth with practical application. The course is offered in the online mode through the LMS support of the university and taught through multimodal methods to foster skills like strategy formation, critical analyses and leadership. 

After completing a course in BBA Marketing from DPU-COL, students can explore a career in a number of fields such as social media marketing, digital marketing, conventional marketing strategies, marketing analysis, management and so on. 

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • This is an undergraduate degree course of 3 years duration that introduces students to the foundations of management and business marketing through a blend of theory and application-based learning.
  • The course is covered through a period of six semesters where the performance of the candidate is assessed on a continuous basis through internal assessment and end-semester exams.
  • Examinations for this course are conducted through the online proctored means.
  • The course curriculum is industry-relevant, and students are encouraged to hone their analytical, leadership, strategising as well as problem-solving skills through use of real-life case studies and projects.
  • The first four semesters consist of foundations of management and the last two semesters consist of specialisation-specific courses and projects for the student to complete.
  • The course provided by the university also has placement support and the university provides students with a number of job prospects in top companies through its virtual placement drives.

DY Patil University Online Approved By

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Who Can Apply?

  • 10+2 Level or Equivalent Education from Recognised Board
  • Any Stream 
  • English as one of the Subjects at 10+2 Level 

Other Specializations

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DY Patil Online BBAFinance Management

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DY Patil Online BBAIT & Systems

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IT & Systems

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DY Patil Online BBAInternational Business

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Specialization Wise Updated Fees 2024

Marketing Management25,000/Semester
Finance Management25,000/Semester
IT & Systems25,000/Semester
International Business25,000/Semester

Sample Certificate from DY Patil University Online

Earn a UGC-DEB entitled degree and get recognized around the globe:

  • NAAC accredited degree
  • Ranked 41st by NIRF
  • WES recognized degree
  • Degree equivalent to on-campus degree
dy patil vidyapeeth pune sample certificate

DY Patil University Online EMI Details

For getting financial assistance in paying the academic fee and other study expenses one can check out the easy financing options available in the market like education loans or easy-to-pay EMI installments. DY Patil University doesn’t provide these financing options. However, the College Vidya Portal assists the students in these financing options like education loan/EMI options.





Full Fees

Sem Fees

Full Fees

Annual Fees

Loan amount





3 Months - 9%





Total Interest Amount





6 Months - 6.5%





Total Interest Amount





8 Months - 5.25%





Total Interest Amount





10 Months - 4.5%





Total Interest Amount





12 Months - 4%





Total Interest Amount





15 Months - 4.5%





Total Interest Amount





Note: Loan Partner - Financepeer

DY Patil University Online Admission Process

Admission process in the DY Patil University is in online mode. Admission sessions are conducted twice in a year that is in January and July month. No entrance exams are conducted to take admission in the DY Patil university. Admissions are done on direct-basis. The admission procedure 2023 for the online courses at DPU-COL is as follows:

Step 1- Go to the official website of DY Patil Online and click on “Admissions” and then fill in your basic details for mobile number and email verification.

Step 2- Fill in all your basic personal information followed by educational and professional information.

Step 3- Upload all the required documents along with your passport-size photo and signature.

Step 4- Pay the fee online and then submit the form.

Step 5- Once all the documents are verified, your admission confirmation will be sent to you via email or SMS along with your student login credentials.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of DY Patil University Online Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

DPU Pune Online BBA in Marketing Management Syllabus

View Syllabus

Sem I

  • Fundamentals of Management
  • Basics of Marketing
  • Basics of Accounting
  • Introduction to Economics
  • Environmental awareness & Disaster Management
  • Business English

Sem II

  • Organizational Behaviour
  • Indian Economy
  • Marketing Management
  • Business Environment
  • Indian Banking System
  • Soft Skills - I


  • Human Resource Management
  • Banking Operations
  • Introduction to Psychology
  • Research Methodology
  • Business Law
  • Soft Skills - II

Sem IV

  • Management Information System
  • Entrepreneurship Development
  • Introduction to International Business
  • Quantitative Techniques
  • Basics of Financial Management
  • Introduction to Digital Marketing

Sem V

  • Introduction to Production Management
  • Business Ethics & Corporate Governance
  • Marketing of Financial Services
  • Introduction to SMEs
  • Consumer Behaviour
  • Sales Management

Sem VI

  • Project Management
  • Event Management
  • Fundamentals of E- Commerce
  • Advertising & Sales Promotion
  • Retail Management
  • Project Work

DY Patil University Online Examination Pattern

The exams will be conducted in online modes at specified examination centers of the university. The evaluation will be based on a Formative Assessment of a Continuous Nature that will contribute 30% of marks and a Summative Assessment or Term End Examination that will contribute 70% of marks in the final evaluation.

Job Roles after BBA in Marketing Management

After completing a BBA in the field of marketing management, a student can venture into a number of professional fields such as digital marketing, marketing management, advertising and much more. The career scope for a specialisation in marketing is fairly high today with companies and top firms realising the importance of growth through marketing measures. 
Some of the top job prospects and salaries after completing a BBA in marketing management include: 

Top firms that hire graduates in BBA Marketing include: 

  • Infosys 
  • Deloitte
  • TCS
  • Deutsche Bank
  • SBI etc.

Job Prospects 

Average Salary (P.A)

Market Research Analyst

INR 4,00,000

Marketing Manager

INR 7,00,000

Digital Marketing Executive 

INR 3,50,000

Social Media Manager

INR 4,00,000

Brand Manager 

INR 12,00,000

Sales Manager 

INR 6,00,000

Marketing Communications Executive 

INR 5,00,000

DY Patil University Online Placement Partners

Our students get to work with

  • Top Companies
  • Top Industry Experts
  • Global Markets

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Airtel


  • Apollo


  • Bsnl


  • Capgemini


  • Cognizant


  • Randstad


Frequently Asked Questions?

The minimum duration of a BBA in Marketing Management course is three years since it is an undergraduate course. 

Yes, you can do a BBA in Marketing Management in the online mode which will be equivalent to an offline course in the same specialisation. Many universities are now offering the course in the fully online mode. 

The minimum eligibility to apply to this course is that the candidate should have completed Higher Secondary level education, i.e. Grade 12 or equivalent education. 

Yes, considering the good career scope that the field of marketing has in India, doing a BBA in Marketing Management can be a good educational choice as it allows you to venture into a number of fields related to marketing ranging from marketing analysis, social media marketing, digital marketing and more, with an entry level salary ranging from INR 3,00,000 p.a to over INR 12,00,000 p.a. 

The fee for online BBA in Marketing Management from D. Y. Patil University for Indian civilians is INR 1,02,200 for the full course. There are financing and EMI options for students to pay the fee over the period of completion of the programme. 

Yes, being a technical course that is recognised by the AICTE, an online BBA in Marketing Management is not only fully valid and credible in India (and internationally) it is also of equivalent value to a offline regular BBA course. 

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What Students say


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DY Patil University Online Reviews

Student Reviews

4.6 out of 5

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Anshu khan



Reviewed in India on February 17, 2024

EMI Facility Student Support Faculty Support Value For Money LMS Quality



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Yash Kapadnis


Reviewed in India on January 5, 2024

It's very good experience

1 person found this helpful





swati chavan


Reviewed in India on November 25, 2023

Best experince from dy Patil University

1 person found this helpful





Sneha rani


Reviewed in India on November 29, 2022

The placement assistance is not quite good. The course curriculum was fine but there is less exposure so job opportunities are also less.

1 person found this helpful





Juli Kumari


Reviewed in India on November 29, 2022

I have completed my mba in marketing management from DYPU online and i would like to recommend it to others also as my experience was very good and i have got a job also. I think i got good value for my money.

1 person found this helpful







Reviewed in India on November 29, 2022

Im doing mba in hr management frm online DYPU nd my experience is very good. Lms is very good nd easy to use but i feel student support service can be better otherwise everything is very. DYPU is a good college if u want to do online mba. There are so many other specializations also.

2 people found this helpful





Neeraj Kumar


Reviewed in India on November 29, 2022

DYPU ka MBA program kaafi acha hai in comparison to many other online universities in Pune. the faculty is also very good. All my professors are very friendly with me and help us all in guiding about our career.

1 person found this helpful





Rehana Khatun


Reviewed in India on November 29, 2022

I am studyig BBA currently at DYPU in online mode. The digital infrastructure is good and the classes are scheduled efficiently. The teachers are also very good and im enjoying the course as the college organises webinars with leaders regularly.

2 people found this helpful





Nitesh Kumar


Reviewed in India on November 18, 2022

D. Y. Patil University really offers value for investment in its online BBA program. Not only the fee is affordable, the LMS is excellent, the faculty is also very experienced and interactive. I got free access to edX and Coursera and learnt a number of skills to boost my CV. the placement support can be improved a little, but there are ample job opportunities.







Reviewed in India on November 18, 2022

DPU has a good system for online learning, especially its online MBA program which was very well-designed. The professors were really cooperative in explaining concepts and clearing my doubts. The student support body is also responsive to concerns. The fee here is much more affordable than other universities. My experience with the university has been really good till now.

1 person found this helpful




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