EDP In Managing Products & Branding

Ranked 19 in NIRF 2023 Management Category With a Score of 61.07

(876 Reviews)
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About EDP In Managing Products & Branding

The Executive Development Program in Managing Product and Branding offered by the Indian Institute of Management Kashipur is a 5-month certification course. Tailored for working professionals, this program aims to establish a strong link between participants and the latest trends and progressions in the field. Its primary objective is to equip executives with the skills needed to make brand-centric decisions effortlessly within their respective organizations.

The insights and knowledge gained from the course will provide participants with valuable guidance in formulating effective brand strategies. They will also be able to assess and enhance their existing brand frameworks, as well as create more contemporary and advanced architectures. The program delves into the intricacies of brand management, serving as a valuable resource for individuals across various industries and management levels within organizations. It empowers them to adopt a more strategic approach to brand management.

This course is beneficial for participants from diverse domains, including both B2B and B2C contexts. The program is advantageous for entrepreneurs overseeing family businesses or spearheading startups. Its curriculum is tailored to assist them in conceptualizing strategies for business expansion. By engaging with the course content, participants will gain expertise in the realm of branding, positioning them as proficient authorities in this field.

  • Certification from IIM Kashipur 
  • Case-Study Based Pedagogy 
  • Campus Visit at the end of the program

Specialization Benefits

  • At the end of the program, participants will be awarded a prestigious certification from the esteemed IIM Kashipur, which holds significant value in showcasing your expertise in managing products, brands, and branding strategies.
  • The program is designed around a dynamic learning approach that incorporates in-depth case studies. These real-world scenarios provide a practical understanding of the challenges and opportunities in product and brand management.
  • Gain insights and knowledge from a panel of distinguished faculty members renowned for their expertise in the field of product management and branding.
  • Experience the unique opportunity to visit the IIM Kashipur campus. Immerse yourself in the academic environment, engage with fellow participants, and interact with faculty members in person. These campus visits provide a holistic learning experience that goes beyond the virtual classroom.
  • The blended mode of learning allows working professionals to pursue the program without disrupting their weekday responsibilities. You can engage in rigorous learning while maintaining your work-life balance.
  • Acquire a comprehensive understanding of the latest methodologies, tools, and techniques to effectively manage products and build strong brands that resonate with customers. Explore the intricacies of creating, positioning, and nurturing brands in competitive markets.

IIM Kashipur Approved By

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Who Can Apply?

Following are the minimum requirements that you must fulfill before applying to the Executive Development Program in Managing Products and Branding. If you do not fulfill any of the following conditions, then you will not be able to get admission to the program. 

  • If you are an Indian national, then you must have completed your graduation from a government-recognised university in any stream.
  • If you are an international candidate, then you must have completed your graduation from a university that is recognised in your respective country. 
  • You must have at least 1-3 years of work experience. 
  • It is mandatory for the candidates to have English proficiency in both written and spoken English. 

Other Specializations

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Specialization Wise Updated Fees 2024

Digital Marketing and Analytics75,000 (Full Fee)6 Months
Managing Products and Branding60,000 (Full Fee)5 Months

Sample Certificate from IIM Kashipur

  • Degree equivalent to a regular on-campus degree
  • Globally Recognized Degree
  • Learn from the highly experienced faculty
iim kashipur sample certificate..

IIM Kashipur EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Kashipur Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Kashipur (IIM Kashipur):

Step 1 - You must first review the qualifying requirements established by IIM Kashipur for the specific program to which you desire to apply.

Step 2 - Take a national-level admission test, such as the Common Admission Test (CAT) offered by Indian Institutes of Management (IIMs).

Step 3 - Within the stipulated time, complete the online application form accessible on the official website of IIM Kashipur.

Step 4 - You will be shortlisted for the next step of the selection process based on your CAT score and other qualifying requirements.

Step 5 - Your performance in the CAT, WAT, GD, PI, academic background, job experience, diversity criteria, and other vital indicators will determine your ultimate selection.

Step 6 - The institute publishes a final merit list of chosen candidates based on the cumulative scores acquired in the several selection phases.

Step 7 - If you are offered admission, accept the offer by paying the requisite acceptance fee and appropriate papers by the deadline.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

EDP In Managing Products & Branding Syllabus

EDP In Managing Products and Branding Syllabus

Module I - Product

Introduction to Product Management 

  • Nature and Role of Product Managers and Product Management
  • Competitiveness and Marketing Product
  • Theory of Product
  • Product Manager as the ‘CEO’
  • Managing Cross-functional teams
  • Making Decisions
  • Nature and Role of Product Managers, and Product Management
  • Good Product Manager, Bad Product Manager

Buyer Behaviour and Decision Making 

  • Products and Buyer Behavior
  • Models of Buyer Behavior
  • Influences on Decision Making
  • Researching the Market
  • Importance and Nature of New Product Development Process

Product Ideas and Management 

  • Idea Management and Screening New Ideas
  • Objective of Idea Generation
  • Sources of Information for New Product Ideas
  • Techniques of Activating Sources of Information
  • What is Screening?
  • Ways of doing so and types of doing it for new ideas
  • Process and Criteria

Marketing and Launching of the Product 

  • Commercialization of the Product
  • Difference Across few Industries
  • Test Marketing
  • Time to Marketing
  • Launching
  • Challenges and Opportunity Analysis
  • Breaking to Market

Product Life Cycle Management 

  • Theory and Application of the Product Life Cycle Management
  • PLC Management
  • Stages and Theories Associated
  • Criticism and Managerial Implications
  • Components of Product Strategy
  • Technology and Markets

Product Concept 

  • Concept Development
  • Concept Development and Testing
  • New Product Concept
  • Process of Concept Resting
  • Research Methods and Scientific Techniques
  • Business Analysis and Financial Analysis

Product Testing 

  • Product Testing
  • The Purpose of Product Testing
  • The Overriding Concerns of Product Testing
  • Major Decisions in Constructing the Product Test
  • Industrial Market

Managing Product Growth 

  • Managing the Growth
  • Resistance to Change
  • Leveraging New Product Growth
  • Technology
  • Sustainable Business Solutions

Product Line Management 

  • Controlling the Product Line
  • Importance of Product Deletion
  • Reason for the Neglect of Deletion
  • Scope of Deletion Decision
  • Triggers of Deletion

Product Deletion 

  • Product Deletion
  • Identification of Deletion Candidate
  • Diagnostic Routine
  • Implementing Deletion Decision

Module II - Strategically Managing Brands

Introduction to Branding 

  • Introduction to Branding
  • Brands and Brand Management
  • Why do Brands Matter?
  • What can be Branded?
  • Science and Arts of Branding
  • Challenges and Opportunities of Branding

Brand Strategy and Positioning 

  • Developing a Brand Strategy
  • Brand Equity and Brand Positioning
  • Guidelines of Positioning
  • Brand Mantra
  • Advantages of Brand Positioning

Value and Branding 

  • Overall Value Chain of Branding
  • Steps to Branding
  • Luxury Branding
  • Putting Customers First
  • Brand Communities
  • Creating Customer Value

Brand Elements 

  • Choosing the Brand Elements
  • Criteria for Choosing
  • Options and Tactics of Brand Elements
  • Brand Names
  • Do-overs with Brandings
  • Psychology and Branding
  • Legal aspects and Branding

Media Environment of Branding 

  • Branding and New Media Environment
  • The New Media Environment
  • Role of Multiple Communication
  • Brand Amplifiers
  • Challenges and Opportunities
  • Putting it all Together

Secondary Association and Brand Equity 

  • Secondary Association and Brand Equity
  • Brand Leveraging
  • Geographic Impacts
  • Distribution
  • Co-branding
  • Licensing
  • 3rd Party Sources and Branding

Managing Brand Performance 

  • Managing Brand Performance
  • Conducting Brand Audits
  • Establishing Brand Equity Measurement
  • Brand Accountability

Measuring Brand Equity

  • Managing Sources of Brand Equity
  • Measuring the Brand Equity Advantages
  • Difficulty of Measuring
  • Techniques to Measure
  • Measuring Outcomes of Brand Equity

Brand Architecture Strategy 

  • Brand Architecture Strategies
  • Developing a Brand Architecture
  • Brand Portfolios
  • Brand Hierarchies
  • Corporate Brand
  • Individual Brand
  • Hybrid Brand

Managing Brands Over Time 

  • Managing Brands Over Time
  • Fortifying Brands
  • Leveraging Brands
  • Marketing Programs
  • Adjustments to the Portfolio
  • Global marketing and its Challenges

Quiz, Examinations, Workshops, & Presentations


IIM Kashipur Examination Pattern

The examination pattern typically comprises online tests, proctored exams, study material, assessment and grading, pass criteria, and retake rules. The tests are given online using a digital platform and include a variety of questions. To preserve integrity, proctoring may be used. Participants are given study materials, and tests are graded by IIM Kashipur staff or designated evaluators. There may be a minimum pass condition, as well as retake policies. To understand the actual test format and criteria, study the program specifics and rules for the individual certification program.

Job Roles after IIM Kashipur in Managing Products and Branding

Brand Manager 

Product Manager 

Marketing Manager 

Digital Marketing Manager 

Product Development Manager 

Brand Strategist 

Product Marketing Manager 

Consumer Insights Analyst 

Creative Director 

Customer Experience Manager 

IIM Kashipur Placement Partners

Regarding placement statistics for 2022, IIM Kashipur experienced an extremely successful placement season with outstanding outcomes. 

  • The average CTC provided to students was around INR 16.29 lakhs per year
  • The median CTC was approximately INR 15.40 lakhs per year. 
  • The highest CTC offered was about INR 46.50 lakhs per annum.

IIM Kashipur maintains strong links with several well-known corporations and organizations that act as placement partners for its students. These placement partners actively participate in university placement, providing students with attractive work prospects.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Amazon


  • Ey


  • IBM


  • KPMG


  • PWC


  • Tata


  • Wipro


  • HSBC


Frequently Asked Questions?

The total duration is 5 months for the executive development program in managing products and branding at IIM Kashipur.

For Indian residents the total fees is INR 60,000 + GST only, and For international students, the total fees is USD 1500 only. 

The course is quite good and worth it if you wish to excel in this field. With this course, you will acquire a comprehensive understanding of the latest methodologies, tools, and techniques to effectively manage products and build strong brands that resonate with customers. You will also explore the intricacies of creating, positioning, and nurturing brands in competitive markets.

The faculty of IIM Kashipur will be teaching this Executive Development Program (EDP) in Managing Products and Brands. So, you will be learning from one of India’s top faculty panels. 

The applicants should have a bachelor’s degree in any discipline and 1-3 years of work experience. Additionally, they should be proficient in written as well as spoken English.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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IIM Kashipur Reviews

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Reviewed in India on August 16, 2023

Through industrial contacts, IIM Kashipur demonstrated its dedication to innovation and practical learning. My learning experience was enhanced by the varied peer group and committed teachers. Today, as I negotiate the professional world, I carry the principles instilled in me by IIM Kashipur.







Reviewed in India on August 16, 2023

My two years at IIM Kashipur were nothing short of incredible. The challenging curriculum, along with real-world experience, prepared me for a career in business. The tranquil location of the campus was ideal for concentrated studies and personal growth. The dedication of IIM Kashipur to developing future leaders is admirable.





Manav Kumar


Reviewed in India on August 16, 2023

IIM Kashipur was a watershed moment in my academic career. The institute's emphasis on practical learning through actual projects and industry relationships left an indelible impression. The supportive professors and close-knit student group created an environment favorable to comprehensive growth.





Aditya Anand


Reviewed in India on April 28, 2023

At IIM Kashipur, students get an overview of industry trends through application-based projects and assignments.







Reviewed in India on April 28, 2023

The university provides a ton of information not only through conventional learning methods but it also organizes many offline & online events for the personal growth of its students.





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