
EDP In Managing Products & Branding
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About EDP In Managing Products & Branding
The Executive Development Program in Managing Product and Branding offered by the Indian Institute of Management Kashipur is a 5-month certification course. Tailored for working professionals, this program aims to establish a strong link between participants and the latest trends and progressions in the field. Its primary objective is to equip executives with the skills needed to make brand-centric decisions effortlessly within their respective organizations.
The insights and knowledge gained from the course will provide participants with valuable guidance in formulating effective brand strategies. They will also be able to assess and enhance their existing brand frameworks, as well as create more contemporary and advanced architectures. The program delves into the intricacies of brand management, serving as a valuable resource for individuals across various industries and management levels within organizations. It empowers them to adopt a more strategic approach to brand management.
This course is beneficial for participants from diverse domains, including both B2B and B2C contexts. The program is advantageous for entrepreneurs overseeing family businesses or spearheading startups. Its curriculum is tailored to assist them in conceptualizing strategies for business expansion. By engaging with the course content, participants will gain expertise in the realm of branding, positioning them as proficient authorities in this field.
- Certification from IIM Kashipur
- Case-Study Based Pedagogy
- Campus Visit at the end of the program
Specialization Benefits
- At the end of the program, participants will be awarded a prestigious certification from the esteemed IIM Kashipur, which holds significant value in showcasing your expertise in managing products, brands, and branding strategies.
- The program is designed around a dynamic learning approach that incorporates in-depth case studies. These real-world scenarios provide a practical understanding of the challenges and opportunities in product and brand management.
- Gain insights and knowledge from a panel of distinguished faculty members renowned for their expertise in the field of product management and branding.
- Experience the unique opportunity to visit the IIM Kashipur campus. Immerse yourself in the academic environment, engage with fellow participants, and interact with faculty members in person. These campus visits provide a holistic learning experience that goes beyond the virtual classroom.
- The blended mode of learning allows working professionals to pursue the program without disrupting their weekday responsibilities. You can engage in rigorous learning while maintaining your work-life balance.
- Acquire a comprehensive understanding of the latest methodologies, tools, and techniques to effectively manage products and build strong brands that resonate with customers. Explore the intricacies of creating, positioning, and nurturing brands in competitive markets.
IIM Kashipur Approved By

NIRF

WES

AACSB

EQUIS
Who Can Apply?
Following are the minimum requirements that you must fulfill before applying to the Executive Development Program in Managing Products and Branding. If you do not fulfill any of the following conditions, then you will not be able to get admission to the program.
- If you are an Indian national, then you must have completed your graduation from a government-recognised university in any stream.
- If you are an international candidate, then you must have completed your graduation from a university that is recognised in your respective country.
- You must have at least 1-3 years of work experience.
- It is mandatory for the candidates to have English proficiency in both written and spoken English.
Specializations
Specialization Wise Updated Fees 2023
Sample Certificate from IIM Kashipur
- Degree equivalent to a regular on-campus degree
- Globally Recognized Degree
- Learn from the highly experienced faculty

IIM Kashipur EMI Details
You get the following options for fee payment:
- No Cost 6 Months EMI Option available for loan
- Loan option with interest available in 9 & 12 EMIs
- EMI dates may vary on a case to case basis
- 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI
IIM Kashipur Admission Process
The following steps are usually included in the admission process for the Indian Institute of Management Kashipur (IIM Kashipur):
Step 1 - You must first review the qualifying requirements established by IIM Kashipur for the specific program to which you desire to apply.
Step 2 - Take a national-level admission test, such as the Common Admission Test (CAT) offered by Indian Institutes of Management (IIMs).
Step 3 - Within the stipulated time, complete the online application form accessible on the official website of IIM Kashipur.
Step 4 - You will be shortlisted for the next step of the selection process based on your CAT score and other qualifying requirements.
Step 5 - Your performance in the CAT, WAT, GD, PI, academic background, job experience, diversity criteria, and other vital indicators will determine your ultimate selection.
Step 6 - The institute publishes a final merit list of chosen candidates based on the cumulative scores acquired in the several selection phases.
Step 7 - If you are offered admission, accept the offer by paying the requisite acceptance fee and appropriate papers by the deadline.
UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
EDP In Managing Products & Branding Syllabus
EDP In Managing Products and Branding Syllabus |
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Module I - Product |
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Module II - Strategically Managing Brands |
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IIM Kashipur Examination Pattern
The examination pattern typically comprises online tests, proctored exams, study material, assessment and grading, pass criteria, and retake rules. The tests are given online using a digital platform and include a variety of questions. To preserve integrity, proctoring may be used. Participants are given study materials, and tests are graded by IIM Kashipur staff or designated evaluators. There may be a minimum pass condition, as well as retake policies. To understand the actual test format and criteria, study the program specifics and rules for the individual certification program.
Job Roles after Managing Products and Branding
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IIM Kashipur Placement Partners
Regarding placement statistics for 2022, IIM Kashipur experienced an extremely successful placement season with outstanding outcomes.
- The average CTC provided to students was around INR 16.29 lakhs per year
- The median CTC was approximately INR 15.40 lakhs per year.
- The highest CTC offered was about INR 46.50 lakhs per annum.
IIM Kashipur maintains strong links with several well-known corporations and organizations that act as placement partners for its students. These placement partners actively participate in university placement, providing students with attractive work prospects.
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
ICICI Bank
Amazon
Ey
IBM
KPMG
PWC
Tata
Wipro
HSBC
Frequently Asked Questions?
The total duration is 5 months for the executive development program in managing products and branding at IIM Kashipur.
For Indian residents the total fees is INR 60,000 + GST only, and For international students, the total fees is USD 1500 only.
The course is quite good and worth it if you wish to excel in this field. With this course, you will acquire a comprehensive understanding of the latest methodologies, tools, and techniques to effectively manage products and build strong brands that resonate with customers. You will also explore the intricacies of creating, positioning, and nurturing brands in competitive markets.
The faculty of IIM Kashipur will be teaching this Executive Development Program (EDP) in Managing Products and Brands. So, you will be learning from one of India’s top faculty panels.
The applicants should have a bachelor’s degree in any discipline and 1-3 years of work experience. Additionally, they should be proficient in written as well as spoken English.
Other Universities to Consider
What Students say
IIM Kashipur Reviews
Students
3.8 out of 5
Ashish
Reviewed in India on April 28, 2023
Verified
The university provides a ton of information not only through conventional learning methods but it also organizes many offline & online events for the personal growth of its students.
Aditya Anand
Reviewed in India on April 28, 2023
Verified
At IIM Kashipur, students get an overview of industry trends through application-based projects and assignments.
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