EDP In Digital Marketing and Analytics

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About EDP In Digital Marketing and Analytics

The Executive Development Program offered by IIM Kashipur in Digital Marketing & Analytics aims to provide participants with a comprehensive understanding of digital marketing and analytical principles. Through this program, participants will gain proficiency in utilizing tools, techniques, and strategies, empowering them to adeptly address marketing challenges within the digital economy with confidence and effectiveness.

Participants will engage with the realm of digital marketing and analytics through a series of practical exercises and hands-on experiences involving diverse digital marketing and analytical tools and industry best practices. The insights and competencies acquired from this executive development program will empower upcoming managers to formulate potent digital marketing strategies, thus efficiently enhancing digital marketing outcomes.

The mode of teaching will involve real-time virtual lectures, delivered through online streaming to participants' desktops/laptops or classrooms. Esteemed faculty members from IIM Kashipur will conduct these lectures. Additionally, all registered students will have entry to the Cloud Campus, offering supplementary learning resources such as reference materials, assessments, case studies, projects, and assignments. Throughout the program's duration, students can interact with professors either in real-time during lectures or asynchronously through the Cloud Campus, enabling them to ask questions and seek clarification. 

  • Certification from IIM Kashipur 
  • Case-Study Based Pedagogy 
  • Campus Visit at the end of the program

Specialization Benefits

  • You will have the benefit to elevate your credentials with a prestigious certification from IIM Kashipur, a hallmark of excellence in education.
  • You will be learning from India’s top faculty panel. Get the chance to gain insights from distinguished experts renowned for their academic brilliance and industry insights.
  • The curriculum of the course includes campus immersion with the vibrant academic atmosphere of IIM Kashipur during on-campus experiences that foster networking and holistic learning.
  • You get hands-on exposure to marketing tools. Acquire practical skills by directly engaging with cutting-edge marketing tools, equipping you for real-world challenges.
  • There are several practical sessions by veteran industry experts providing valuable practical insights bridging the gap between theory and application.
  • You will be able to seamlessly balance your learning journey with a flexible weekend class schedule as it is designed specifically for working professionals.
  • The course gives you crucial insights into digital marketing and analytics by developing a comprehensive understanding of digital marketing strategies and analytical techniques.
  • You will have the access to exclusive masterclasses that delve deeper into specialised areas, enhancing your expertise and industry relevance.

IIM Kashipur Approved By

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Who Can Apply?

There are certain conditions that a candidate must fulfill to be eligible for admission to the executive development program in digital marketing and analytics. Following are these requirements that you need to fulfill:

  • If you are an Indian applicant, then you should have a bachelor’s degree in any discipline from a recognized institution of higher education. 
  • If you are an international applicant, then you should have a bachelor’s degree in any discipline from an institution that is recognized in your respective country. 
  • You should have at least 2 years of work experience. 
  • You should also be proficient in written and spoken English. 

Specialization Wise Updated Fees 2023

Digital Marketing and Analytics75,000 (Full Fee)
Managing Products and Branding60,000 (Full Fee)

Sample Certificate from IIM Kashipur

  • Degree equivalent to a regular on-campus degree
  • Globally Recognized Degree
  • Learn from the highly experienced faculty
iim kashipur sample certificate

IIM Kashipur EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Kashipur Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Kashipur (IIM Kashipur):

Step 1 - You must first review the qualifying requirements established by IIM Kashipur for the specific program to which you desire to apply.

Step 2 - Take a national-level admission test, such as the Common Admission Test (CAT) offered by Indian Institutes of Management (IIMs).

Step 3 - Within the stipulated time, complete the online application form accessible on the official website of IIM Kashipur.

Step 4 - You will be shortlisted for the next step of the selection process based on your CAT score and other qualifying requirements.

Step 5 - Your performance in the CAT, WAT, GD, PI, academic background, job experience, diversity criteria, and other vital indicators will determine your ultimate selection.

Step 6 - The institute publishes a final merit list of chosen candidates based on the cumulative scores acquired in the several selection phases.

Step 7 - If you are offered admission, accept the offer by paying the requisite acceptance fee and appropriate papers by the deadline.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

EDP In Digital Marketing and Analytics Syllabus

View Syllabus
EDP in Digital Marketing & Analytics - Syllabus

Module Name 


Overview of Digital Marketing and Analytics 

  • Introduction to Digital Marketing and Marketing Management Concepts
  • Developing digital marketing plan for offline and online firms, PR and Branding
  • The Downside to Traditional Marketing
  • Benefits of Digital Marketing
  • How We Use Both Digital & Traditional Marketing
  • Customer engagement and Customer Journey in Virtual world

Social Media Marketing 

  • Social Media Marketing
  • Social Media Marketing Strategy
  • Facebook and Instagram Marketing
  • Practical Exercise on Developing FB Pages and Effectively Managing the Page
  • Facebook Ads and Twitter Profile Management
  • Linkedin for Business and Managing Presence on Linkedin
  • Virtual Community Management
  • Youtube Videos and Facebook Groups

Google AdWords & Online Display Advertising

  • Google AdWords
  • Online Display and Search Advertising

Content Marketing 

  • Developing Effective Content
  • Content Tools

Search Engine Optimisation 

  • Understand Search Engines & Google
  • On-Page SEO
  • Off-Page SEO

Search Engine Essentials 

  • Search Engine Algorithms
  • Local SEO & SEO Project Essentials
  • Search Engine Marketing and Keyword planning (SEM)

Email Marketing 

  • RFM Analysis and Optimising Direct Mail Campaigns
  • Scheduling of Campaigns
  • Email Analysis

Mobile Marketing 

  • Mobile Marketing
  • App Based Marketing & App Store Optimization
  • App Stores- Google Play, iTunes App Store
  • App Analytics Tools

Digital Marketing Analytics 

  • Digital Marketing Effectiveness
  • Google Analytics
  • Advertising Effectiveness

Knowing Your Customer 

  • Recommendation System
  • Marketing Basket Analysis
  • Collaborative Filtering

Web and Social Media Analytics 

  • Text Data Analytics
  • Network Data Analytics
  • Managing Twitter Data

Introduction to Analytics 

  • Marketing Analytics
  • Descriptive, Predictive, and Prescriptive Analytics

Tools to be Used 

  • Google AdWords 
  • Google Analytics 
  • Google Search Console
  • Google Play 
  • YouTube Advertising 
  • App Store 
  • Quora 
  • Sendinblue 
  • Facebook Ads 
  • LinkedIn Advertising 
  • Instagram Ads 
  • Twitter Advertising 
  • Bannersnack 
  • Leadsbridge  

IIM Kashipur Examination Pattern

The examination pattern typically comprises online tests, proctored exams, study material, assessment and grading, pass criteria, and retake rules. The tests are given online using a digital platform and include a variety of questions. To preserve integrity, proctoring may be used. Participants are given study materials, and tests are graded by IIM Kashipur staff or designated evaluators. There may be a minimum pass condition, as well as retake policies. To understand the actual test format and criteria, study the program specifics and rules for the individual certification program.

Job Roles after Digital Marketing and Analytics

Digital Marketing Manager

SEO Specialist 

SEM/PPC Specialist 

Social Media Manager 

Content Marketing Manager 

Email Marketing Manager 

Digital Analytics Manager 

Web Analytics Specialist 

Data Analyst 

Digital Marketing Strategist 

IIM Kashipur Placement Partners

Regarding placement statistics for 2022, IIM Kashipur experienced an extremely successful placement season with outstanding outcomes. 

  • The average CTC provided to students was around INR 16.29 lakhs per year
  • The median CTC was approximately INR 15.40 lakhs per year. 
  • The highest CTC offered was about INR 46.50 lakhs per annum.

IIM Kashipur maintains strong links with several well-known corporations and organizations that act as placement partners for its students. These placement partners actively participate in university placement, providing students with attractive work prospects.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Amazon


  • Ey


  • IBM


  • KPMG


  • PWC


  • Tata


  • Wipro


  • HSBC


Frequently Asked Questions?

The total duration is 6 months for the executive development program in digital marketing and analytics at IIM Kashipur. 

For Indian residents the total fee is INR 75,000 + GST only, and for international students, the total fee is USD 1800 only. 

The 6 month certificate course in digital marketing and analytics at IIM Kashipur is definitely a great skill-development course. The insights and competencies acquired from this executive development program will empower upcoming managers to formulate potent digital marketing strategies, thus efficiently enhancing digital marketing outcomes.

Yes, the esteemed faculty members of IIM Kashipur will be teaching the executive development program (EDP) in digital marketing analytics through online lectures in real-time.

The candidates should have a bachelor’s degree in any discipline from a recognised university with at least 2 years of industrial work experience. Also, the candidates should be proficient in English, both written and spoken. 

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What Students say



MBA-WX (2018-20)

In my quest of finding a quality institute which will add to my industry e...Read More



PGP (2017-19)

My time at IIM Kashipur is bound to be one of the most memorable times in m...Read More



MBA-WX (2017-19)

There are very few moments in one’s life when one feels to be genuinely for...Read More

IIM Kashipur Reviews


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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.


Reviewed in India on April 28, 2023


The university provides a ton of information not only through conventional learning methods but it also organizes many offline & online events for the personal growth of its students.


Aditya Anand

Reviewed in India on April 28, 2023


At IIM Kashipur, students get an overview of industry trends through application-based projects and assignments.

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