The Executive Certificate Program in Marketing from the esteemed institution of IIM Raipur is designed to cater to working professionals and executives who want to enhance their marketing knowledge and skills while continuing their careers. The program has been structured to be flexible and accessible, allowing participants to learn without disrupting their work commitments.

The curriculum of the program covers a wide range of marketing topics, including consumer behaviour, market research, digital marketing, branding, marketing strategy, and more. The course provides a comprehensive understanding of modern marketing practices including digital marketing and social media strategies.

The course is typically for a duration of 5-6 months. The course is conducted through online live and interactive classes through a Learning Management System (LMS). All the study material of the course is available on this LMS. At the end of the program the students will get the chance to visit the IIM Raipur campus. This blended mode of learning allows executives to study at their own pace.