Digital Marketing and Social Media Strategy

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About Digital Marketing and Social Media Strategy

The Executive Certification Program in Digital Marketing and Social Media Strategy is meticulously crafted by IIM Raipur to empower professionals with an updated and holistic grasp of the swiftly changing realm of digital marketing and social media. It delves deeply into pivotal subjects such as digital marketing strategies, social media marketing tactics, digital consumer behaviour, and other core principles.

Across the course's 5-month duration, participants will be exposed to foundational and fundamental facets of digital marketing, equipping them to lead their organizations' digital transformations. The course’s specific objective is for students to gain insight into the strategic and tactical dimensions of digital and social media marketing. With this course, you will be recognizing the role of digital marketing within a company's media portfolio and comprehending its impact on the broader marketing function.

Participants will actively participate in a practical and hands-on exploration of diverse aspects within the realm of digital marketing. This immersive learning journey will encompass practical elements like content creation, search engine optimization, adept management of social media platforms and Google Ads accounts, overseeing digital advertising initiatives, employing marketing automation tools, and deciphering analytics.

Specialization Benefits

  • Certification from IIM Raipur- Acquire a prestigious certification from IIM Raipur, a mark of distinction in your professional journey.
  • Learn from Esteemed Faculty and Industry Experts- Gain knowledge from some of India's finest faculty members and industry specialists, ensuring a robust learning experience.
  • IIM Campus Immersion- Benefit from an immersive experience on the IIM campus, fostering an environment of academic excellence and personal growth.
  • Exposure to Digital Marketing Tools & Platforms- Access hands-on exposure to a range of digital marketing tools and platforms, enhancing your practical skills and industry readiness.
  • Weekend Online & Interactive Classes- Convenient weekend sessions conducted online offer interactive engagement, enabling seamless learning alongside your professional commitments.
  • Experiential Learning- Immerse yourself in experiential learning, allowing you to apply theoretical concepts to real-world scenarios for a holistic understanding.
  • Insights into Digital Marketing & Social Media Marketing- Acquire profound insights into the realms of digital marketing and social media marketing, staying attuned to the latest trends and strategies.
  • Masterclass Series by Industry Experts- Benefit from a series of masterclasses conducted by industry experts, offering practical insights and perspectives from the field's forefront.

IIM Raipur Approved By

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Who Can Apply?

  • For Participants from India: Candidates should hold a Bachelor's degree (10+2+3) or a Diploma (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any field.
  • For International Participants: Applicants should possess a Bachelor's degree or an equivalent qualification from a recognized University or Institution in their respective country.
  • Proficiency in English, both spoken and written, is essential.
  • This opportunity is open to both working professionals and recent graduates.


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Specialization Wise Updated Fees 2023

Digital Marketing and Social Media Strategy75,000 (Full Fee)

Sample Certificate from IIM Raipur

  • Degree comparable to a traditional on-campus degree
  • Internationally Recognized Degree
  • Learn from highly qualified instructors
iim raipur sample certificate_

IIM Raipur EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Raipur Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Raipur (IIM Raipur):

Step 1 - First, you must navigate the official website and discover all the available certification programs.

Step 2 - Examine the program specifics, curriculum, fees, and other pertinent information.

Step 3 - To begin the enrollment process, click the "Enroll Now" button.

Step 4 - Fill out the applicable application or registration form, including all your personal information, contact information, and educational/professional background.

Step 5 - Follow the on-screen instructions to pay for the program, if appropriate.

Step 6 - Complete the registration by submitting the enrollment form and paying the required fees.

Step 7 - You may get further information on accessing the online certification program via email or other communication methods.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

Digital Marketing and Social Media Strategy Syllabus



Introduction to Digital Business and Marketing Strategy

  • Course Introduction 

Digital Landscape and Consumers 

  • Digital Economy Marketplaces
  • Digital Consumer Behaviour 

Understanding Websites 

  • Fundamentals of Website Design and Development 

Fundamentals of SEO and SEM

  • Inbound Marketing using SEO
  • Search Engine Marketing- I
  • Search Engine Marketing- II
  • Display Advertising 

Analytics and Website Performance 

  • Understanding Digital Media Analytics 
  • Improving Website Performance
  • Measuring ROI of digital spending

Competing in the Digital World 

  • Driving Digital Businesses

Social Media Marketing 

  • Facebook, Instagram, YouTube
  • Social Media Advertising 
  • Managing e-WOM
  • Content Marketing & Campaign Management 
  • Mobile and Email Marketing 

Digital Branding 

  • Branding in the Digital Age 

Transitioning to Digital 

  • Marketing Automation & Omni Channel Market 
  • Integrated Technology Strategy 
  • Managing Strategic Transformation in a Digital World

Tools to be used 

  • Facebook Ads 
  • LinkedIn Advertising 
  • Instagram Ads
  • Quora 
  • Leadsbridge 
  • Twitter Advertising 


Course Pedagogy
  • The main mode of teaching will involve real-time lectures broadcasted online to students' desktops/laptops or classrooms via the Internet. 
  • The program will utilize a mix of live lectures, interactive discussions, practical exercises, assignments, individual or group presentations, quizzes, and assessments.
  • Additionally, students will have access to the Learning Management System (LMS), which will offer supplementary resources like reference materials, case studies, projects, recordings, and assignments. 
  • Throughout the duration of the course, students will have the flexibility to engage with professors for any clarifications or support they may need.

Attending a minimum of 70% of the live sessions is mandatory to successfully complete the program. Participants might also need to engage in individual or group assignments and projects as part of the program requirements. The assessment and evaluation process will involve mid-term and end-term examinations for this program.

IIM Raipur Examination Pattern

The curriculum of IIM Raipur's online certification programs is designed to provide a thorough grasp of various management principles, tools, and strategies. It comprises core management courses, optional courses for specialization, case studies and real-world applications, industry insights, interactive learning activities, and evaluations. 

The programs are provided via a specialized online learning platform, giving learners flexibility and convenience. These programs offer a high-quality learning experience with skilled teachers, current material, and rigorous assessments. The program is designed to give students the information and skills they need to flourish in their professional jobs and keep current with industry developments

Job Roles after Digital Marketing and Social Media Strategy

After completing the executive program in Operations Management with Six Sigma, you will get the some job profiles here:

Digital Marketing Manager 

Social Media Manager 

Content Marketing Manager 

SEO Specialist 

PPC Specialist

Social Media Analyst 

Influencer Marketing Manager 

Email Marketing Specialist

Brand Strategist 

E-commerce Manager 

IIM Raipur Placement Partners

Regarding placement statistics for 2023, IIM Raipur experienced an extremely successful placement season with outstanding outcomes. 

  • The highest CTC offered was about INR 46.50 lakhs per annum.
  • The average CTC provided to students was around INR 67.64 lakhs per year.

IIM Raipur has developed excellent relationships with renowned corporations in various industries, which act as its primary placement partners.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Accenture


  • Amazon


  • Cognizant


  • Deloitte


  • Ey


  • HDFC Bank

    HDFC Bank

  • KPMG


  • PWC


  • Tata Motors

    Tata Motors

  • TCS


  • Tech Mahindra

    Tech Mahindra

  • Wipro


Frequently Asked Questions?

No, IIM Raipur does not offer an online MBA in Digital Marketing. Instead, it offers an executive certification course of 5 months in Digital Marketing and Social Media Strategy.

The executive certification course in digital marketing from IIM Raipur is definitely worth pursuing. You will acquire profound insights into the realms of digital marketing and social media marketing, staying attuned to the latest trends and strategies. You will also get the benefit from a series of masterclasses conducted by industry experts, offering practical insights and perspectives from the field's forefront.

The applicants should have a bachelor’s degree or a diploma (10+2+3) in any discipline from a recognised university. Proficiency in English, both spoken and written, is essential. This opportunity is open to both working professionals and recent graduates.

Yes, the fee for the executive certification course in digital marketing and social media strategy at IIM Raipur is very affordable. The total fee for the 5 month course is only INR 75,000 (+GST). There are easy EMI options to pay the fees as well.

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IIM Raipur Reviews


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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.

Mohan Kumar

Reviewed in India on April 28, 2023


Get industry-ready with the innovative and updated curriculum of IIM Raipur.


piyush gadhiya

Reviewed in India on April 28, 2023


Build a strong professional network and connect with highly qualified faculty members & esteemed alumni for improved career prospects.

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