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Digital Marketing and Social Media Strategy

NIRFWESAACSB
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IIM Raipur Syllabus / Curriculum

Module 

Topics 

Introduction to Digital Business and Marketing Strategy

  • Course Introduction 

Digital Landscape and Consumers 

  • Digital Economy Marketplaces
  • Digital Consumer Behaviour 

Understanding Websites 

  • Fundamentals of Website Design and Development 

Fundamentals of SEO and SEM

  • Inbound Marketing using SEO
  • Search Engine Marketing- I
  • Search Engine Marketing- II
  • Display Advertising 

Analytics and Website Performance 

  • Understanding Digital Media Analytics 
  • Improving Website Performance
  • Measuring ROI of digital spending

Competing in the Digital World 

  • Driving Digital Businesses

Social Media Marketing 

  • Facebook, Instagram, YouTube
  • Social Media Advertising 
  • Managing e-WOM
  • Content Marketing & Campaign Management 
  • Mobile and Email Marketing 

Digital Branding 

  • Branding in the Digital Age 

Transitioning to Digital 

  • Marketing Automation & Omni Channel Market 
  • Integrated Technology Strategy 
  • Managing Strategic Transformation in a Digital World

Tools to be used 

  • Facebook Ads 
  • LinkedIn Advertising 
  • Instagram Ads
  • Quora 
  • Leadsbridge 
  • Twitter Advertising 

 

Course Pedagogy
  • The main mode of teaching will involve real-time lectures broadcasted online to students' desktops/laptops or classrooms via the Internet. 
  • The program will utilize a mix of live lectures, interactive discussions, practical exercises, assignments, individual or group presentations, quizzes, and assessments.
  • Additionally, students will have access to the Learning Management System (LMS), which will offer supplementary resources like reference materials, case studies, projects, recordings, and assignments. 
  • Throughout the duration of the course, students will have the flexibility to engage with professors for any clarifications or support they may need.
Examinations

Attending a minimum of 70% of the live sessions is mandatory to successfully complete the program. Participants might also need to engage in individual or group assignments and projects as part of the program requirements. The assessment and evaluation process will involve mid-term and end-term examinations for this program.

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Let's clear up some doubts

No, IIM Raipur does not offer an online MBA in Digital Marketing. Instead, it offers an executive certification course of 5 months in Digital Marketing and Social Media Strategy.

The executive certification course in digital marketing from IIM Raipur is definitely worth pursuing. You will acquire profound insights into the realms of digital marketing and social media marketing, staying attuned to the latest trends and strategies. You will also get the benefit from a series of masterclasses conducted by industry experts, offering practical insights and perspectives from the field's forefront.

The applicants should have a bachelor’s degree or a diploma (10+2+3) in any discipline from a recognised university. Proficiency in English, both spoken and written, is essential. This opportunity is open to both working professionals and recent graduates.

Yes, the fee for the executive certification course in digital marketing and social media strategy at IIM Raipur is very affordable. The total fee for the 5 month course is only INR 75,000 (+GST). There are easy EMI options to pay the fees as well.

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IIM Raipur

IIM Raipur

Student Reviews

4.1 out of 5

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Atal Nagar P. O. - Kurru, Abhanpur, Chhattisgarh 493661

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