Executive Advanced General Management Program

Module Name

Topics 

Economics for Managers 

• Introduction to Micro and Macro Economics 
• Supply and Demand behaviour 
• Overview and Economic Planning in India 
• Challenges before the Indian economy 
• Theory of income and employment 
• Monet, banking, and Government Budget

Managing the Macro Business and Legal Environment 

• Managing the legal environment –challenges and opportunities 
• Managing patents, copyrights and IPRs

Leadership and Corporate Accountability 

• Introduction to corporate governance and corporate accountability
• Managing Fiduciary relationships and Duties
• The board perspective and ethical decision making

Introduction to Business Strategy 

• Introduction to Strategic Management 
• Understanding the External, Internal Environment and Competition 
• Generic Strategies and Competitive Advantage

Analytics for Decision Making 

• Business value of business analytics 
• Understanding (Big) data source and generation 
• Visual data analytics using Tableau 
• Predictive analytics 
• Hands-on Predictive Analytics

Financial and Risk Management 

• Financial Statement Analysis 
• Valuation of Bonds and Shares 
• Capital Budgeting Decisions 
• Complex Investment Decision 
• Risk Analysis in Capital Budgeting 
• Financial and Operating Leverage

Strategic Change and Transformation 

• Understanding Change, renewal, turnaround, and Transformation 
• How Industries Change and Different trajectories of Change 
• Dynamic Capabilities and Managing Renewal in Organizations

Organisational Behaviour and Human Resource Management

• Organization Behaviour- Self and Team 
• Leadership and Organisational Development 
• Managing People Performance 
• HR Analytics

Marketing Management

• Introduction to Marketing Management 
• B2B and B2C Marketing 
• Brand Marketing Management 
• Retail Marketing Management 
• Exploring Digital Marketing Landscape 
• Designing Social Media Marketing and social media analytics

Consumer Behaviour and Market Research

• Understanding and Interpreting Consumer Behaviour 
• Tools and Techniques of Market Research 
• Target Marketing

Corporate Strategy

• Corporate Level Strategies-Increasing and Reducing the scope of the organisation 
• Different types of Growth Strategies 
• Understanding Business Models 
• Business Model Innovation 
• Strategy Implementation

Managing Operations and Supply Chain

• Operations Strategy 
• Six Sigma & Lean Management 
• Supply Chain Management

Managing Entrepreneurial Ventures

• Opportunity Identification and Assessment 
• Business model 
• Business strategy-finance, HR, marketing and IT

Design Thinking and Innovation Management

• Innovation Imperatives 
• Customer centricity and design thinking 
• New Product/ Service Development Process 
• Building to think-the power of prototyping 
• Managing Innovations- Collaborative and Disruptive

Digital Transformation

• Digital Disruption & Strategies for a Digital Transformation 
• Agile Business Transformation 
• Digital Leadership 
• Marketing for the Digital Age 
• Network-based business models- Structure and Strategy

Managing Project

• Project Planning and Execution 
• Project Risk Management 
• Project Control System 
• Project Finance, Project Contracting and Clearances

Managing Service Operations

• Recognizing the service content in organisations 
• Understanding the service encounter 
• Customer factor and formulating a service strategy 
• Understand how to design, plan, operate and manage a service organisation

International Management

• Understanding the global business environment in a VUCA world 
• Understanding the different types of global strategies 
• Different patterns of internationalisation with specific reference to emerging markets

Chief Operating Officer (COO)

Chief Executive Officer (CEO)

General Manager 

Business Development Manager 

Operations Manager 

Project Manager 

Management Consultant 

Director of Operations

Chief Financial Officer (CFO)

Human Resources Director