Executive Program In Marketing Analytics

Ranked 12 in NIRF 2023 Management Category With a Score of 65.88

(888 Reviews)
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About Executive Program In Marketing Analytics

The Executive Certificate Program in Marketing Analytics offered by IIM Rohtak is a 5 month certification program that aims to provide participants with advanced analytical skills and tools. These capabilities will empower them to effectively and confidently address intricate marketing challenges. 

Key learning objectives of this course encompass- recognizing the importance of cutting-edge marketing analytical techniques within a business context, cultivating an understanding of diverse marketing analytics tools, comprehending their merits and constraints, and nurturing the cognitive capacity to deduce logical insights from analysis and integrate them into strategic business choices. 

The program will be delivered in a Blended format, incorporating elements of on-campus, self-paced learning, and online components. A two-day workshop is scheduled for the conclusion of the course for project submission. The rest of the sessions will be conducted using a digital platform, presented live by distinguished faculty members from IIM Rohtak.

  • Certification from IIM Rohtak
  • Case-Study Based Pedagogy
  • Campus Visit at the end of the program

Specialization Benefits

  • The course is accompanied by an esteemed certification bestowed by IIM Rohtak which is one of the most prestigious B-schools in the country.
  • The curriculum includes engaging sessions deeply rooted in real-world case studies for deeper and broader insights into the subject.
  • Guidance and expertise from the distinguished faculties of one of India's premier academic institutions.
  • Invitations for immersive on-campus visits, fostering direct connections with the institute's vibrant learning environment.
  • Thoughtfully designed weekend class schedule for seamless integration with professional commitments.
  • Thorough exploration of the multifaceted realm of marketing analytics, unravelling its core intricacies.
  • The hands-on experience enriched with practical utilization of cutting-edge analytical tools.
  • Meaningful interactions and networking prospects within the industry, providing valuable real-world insights and opportunities.

IIM Rohtak Approved By

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Who Can Apply?

Following are the minimum eligibility criteria for admission to the executive certification program in Marketing Analytics at IIM Rohtak: 

  • A Bachelor's degree or its equivalent from a recognized University or Institute is a prerequisite. 
  • Working professionals with a minimum of three years of professional experience are eligible to apply. 
  • In instances where participants possess prior experience in the Marketing domain, corporate nominations might lead to consideration for graduation criteria exemption. 
  • In special cases, individuals with less experience could also be considered on a case-by-case basis.

Specialization Wise Updated Fees 2024

Marketing Analytics60,000 (Full Fee)5 Months

Sample Certificate from IIM Rohtak

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  • Global Recognition
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IIM Rohtak EMI Details

You get the following options for fee payment: 

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Rohtak Admission Process

The process of admission to IIM Rohtak for degree programs is based on the CAT & MAT scores of aspiring candidates. For the 2023-2025 batch of MBA, the CAT cutoff is 95% for general students. 

However, for short-term certificate programs and MDPs, the admission process can be completed by following the below-mentioned points.

Step 1 - Visit the University website and select the program from a dropped-down list of programs.

Step 2 - Click on “Apply Now” and then fill in the required details in the registration form on the redirected webpage.

Step 3 - After successful registration, you will have your personalized credentials to log in to the admission portal.

Step 4 - As the first step, fill in some basic info on the declaration page then move on to the Payment section.

Step 5 - After this fill out the mandatory fields in the Applicant Details and Address Details.

Step 6 - Review your application and submit it for final enrollment.

Step 7 - For some of the executive or postgraduate courses, the university conducts entrance exams and personal interviews (PIs) and candidates can only get enrolled in these courses after qualifying for these exams and PIs.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Executive Program In Marketing Analytics Syllabus

Module Name 


Introduction to Marketing Analytics 

  • Marketing Decision making process
  • Analytics in Marketing
  • Rising relevance of marketing analytics

Introduction to Charts and Dashboard 

  • Various types of Charts
  • Making Dashboard using Pivot

Marketing Segmentation based on Categories, Understanding Segments 

  • Comparing Proportions of Segments (Non-Parametric Chi Square Test)
  • Interpreting mean Attitudes, Perceptions etc. of Segments (One Sample T-Tests)

Demographic and Psychographic Segments and their Targeting Strategies 

  • Cross tab Chi-Square
  • Independent Samples T-Test

Targeting with more than Two Segments 



  • Sales Forecasts
  • Linear, Curvilinear, Exponential Relationships
  • Modelling Trend and Seasonality

Forecasting for New Products and Marketing Prediction 

  • Correlation and Regression

Customer Value 

  • Calculating Customer Lifetime Value
  • Relationship Marketing
  • Customer Relationship Management

Product Attribute and Benefit Decisions 

  • Product Development
  • Customisation
  • Conjoint

Pricing Analytics 

  • Creating Demand Curves
  • Estimating Price Elasticity
  • Optimizing Price
  • Segmenting Customers to Maximise Revenue

Retailing Analytics 

  • Market Basket Analysis and Lift
  • Allocating Retail Space and Sales Resources

Web and Social Media Analytics

  • Measuring Effectiveness of Advertising
  • Experimental Methods
  • Case Study

Branding Analytics 

  • RFM Analysis and Optimising Direct Mail Campaigns
  • Brand Asset Valuator
  • Branding Strategies

Taking Decisions Based on Different Segments Past Behaviour 

  • Discriminant Analysis
  • Classifying Customers
  • Targeted Strategies
  • Prediction

Profiling Consumers 

  • Cluster Analysis
  • Making Meaningful Segments

Recommender System 

  • Creating Perceptual Maps
  • Developing Positioning Strategies
  • Differentiation Strategies
  • Repositioning

Positioning Analytics 

  • Creating Perceptual Maps
  • Developing Positioning Strategies
  • Differentiation Strategies
  • Repositioning

Dimension Reduction 

  • Factor Analysis
  • Principal Component Analysis
  • Rotation

IIM Rohtak Examination Pattern

The process of evaluation is based on the cumulative results of several assessments that are allocated to the students during the ongoing sessions. These assessments include quizzes, MCQs, assignments, descriptive papers, projects, etc. Apart from these internal assessment programs, online term-end exams are conducted by the university in AI-proctored mode.

Job Roles after IIM Rohtak in Marketing Analytics

Data Analyst 

Marketing Analyst 

Digital Marketing Analyst 

Customer Insights Analyst 

Market Research Analyst 

Business Intelligence Analyst 

Marketing Data Scientist 

Campaign Analyst 

Web Analyst 

CRM Analyst 

IIM Rohtak Placement Partners

Students of IIM Rohtak:

  • Are hired by top firms in the Country.
  • Got job offers of around 36 LPA at the domestic level. 
  • Are working on International Platforms.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Accenture


  • Axis Bank

    Axis Bank

  • Capgemini


  • Cognizant


  • Deloitte


  • HDFC Bank

    HDFC Bank

  • Reliance


  • Samsung


  • Genpact


Frequently Asked Questions?

The total duration is 5 months for the executive certificate program in marketing analytics at IIM Rohtak. 

The total fee is INR 60,000/- only, for the Indian candidates and it is USD 1500 only, for the international students.

Yes, the executive certificate program in marketing analytics is an excellent program. The program aims to provide participants with advanced analytical skills and tools. These capabilities will empower them to effectively and confidently address intricate marketing challenges.

IIM Rohtak is renowned for its exceptional faculty and stringent academic benchmarks. The faculty body is usually composed of seasoned professionals and researchers who possess specialised proficiency in marketing analytics. This faculty boasts a fusion of scholarly insights and hands-on industry experience, which collectively enriches the learning experience for participants.

Following is the minimum eligibility criteria for admission to the executive certification program in Marketing Analytics at IIM Rohtak: 

  • A Bachelor's degree or its equivalent from a recognized University or Institute is a prerequisite. 
  • Working professionals with a minimum of three years of professional experience are eligible to apply.

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Vikash kumar


Reviewed in India on August 12, 2023

Great place to build your foundation in the management domain! Amazing teachers & student support team who go out of their way to help you. Highly Recommended!







Reviewed in India on August 12, 2023

An online certification in HR from IIM Rohtak made me upgrade my career dramatically which I didn’t even imagine. Thanks to the professors who cleared my doubts & helped me implement learned skills in the work field.







Reviewed in India on August 12, 2023

I completed my PGP in Management from IIM Rohtak last year. Apart from the alumni status of IIM, the career support & conceptual knowledge I gained in this course is something that made this program worth pursuing for me. All in all, if you want to dive deep into the business world, IIM Rohtak is the best place you can start with.







Reviewed in India on May 4, 2023

IIM Rohtak equips you with the latest modes & methods of learnings at one of the best management institutes and increases your chances of getting hired by top recruiters.







Reviewed in India on May 4, 2023

The best professors one can ask for are here to help you with your professional as well as personal growth. The qualification & experience of faculty members is quite helpful in making students industry-ready.





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