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IIM Sirmaur Executive MBA in Marketing Management

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Job Roles IIM Sirmaur Executive MBA

Marketing Management has always been a necessity for any kind of business structure to thrive. The job roles in this domain are very diverse depending on the mediums through which a product/service gets sold with the conviction strategies of the marketing team. A marketing team needs thinkers who can understand the consumer and their relationship with the market which leads to the understanding of human wants and needs. The real art is tilting the balance between the needs & wants of the consumer on the side of wants that are derived from desire.

The student will be taking up roles that tap into the human psyche and make the features of the product/service into a call to action step carried out by the consumer for the product/service to gain a foothold in the market. These job roles require intense research skills and out-of-the-box thinking that beats other competitors hence making it a tough race to dominate the market in an environment where every stakeholder is investing in becoming original and standing out. Some of the job roles taken up by the students of this program are given in the table below:

Job Roles

Average Salary (INR)

Brand Manager

12 LPA

Product Marketing Manager

17 LPA

Digital Marketing Strategist

5.36 LPA

Marketing Manager

12.5 LPA

Marketing Co-ordinator

5 LPA

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The mode of delivery of the IIM Sirmaur Executive MBA in Marketing Management program is in a hybrid mode that consists of both online as well as offline aspects. In the offline mode, the students get to visit the IIM Sirmaur campus, attend offline sessions in a real classroom experience, interact with faculty, network with peers, use campus resources such as a library, etc. In the Online aspect, most of the lectures of the program are held through a virtual classroom that connects the faculty with students remotely and teaching takes place with the assistance of e-learning tools.

The duration of the IIM Sirmaur Executive MBA in Marketing Management program is 2 years.

The fees for the IIM Sirmaur Executive MBA in Marketing Management program is INR 8 Lakhs.

Some of the job roles that are taken up by the students after the IIM Sirmaur Executive MBA in Marketing Management program are Brand Manager, Product Marketing Manager, Digital Marketing Strategist, Marketing Manager, Marketing Co-ordinator, etc.

The courses that are taken up under the Marketing Management specialization of IIM Sirmaur Executive MBA in Marketing Management program are Pricing Strategy, B2B Marketing, Digital Marketing, Sales & Distribution Management, Retail Management, Brand Management, Services Marketing, Advanced Marketing Research, Consumer Behaviour, Product Management, and International Marketing.

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IIM Sirmaur

IIM Sirmaur

Student Reviews

4.3 out of 5

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IIM, Rampur Ghat Rd, Paonta Sahib, Kunja, Himachal Pradesh 173025

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