IIM Visakhapatnam Executive MBA in Marketing
Ranked 26th in Management Category of NIRF Rankings 2024 with a score of 59.20
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About IIM Visakhapatnam Executive MBA in Marketing
The Executive MBA in Marketing is a 2-year specialized management program provided by IIM Visakhapatnam. This program is designed to keep the learning needs of a working professional who plans to be a management professional who wants to manifest being a business leader who can transform through his/her responsibilities that involve critical decision-making skills that are paramount to the flow of growth in an organization, team management skills that bring the best out of the subordinates, efficient operations for larger output, etc.
This program is meant to carry out the all-round development of a student into a managerial personality who can live the essence of an astute sense of leadership. The curriculum of this program is meant to give a rigorous imbibement of knowledge & skills that are molded in the student according to the latest trends, ideas, innovations, and techniques, in the field of management.
The program is held in the online mode as for the majority of classes held under the program. In addition to that, the student gets to visit the campus as a part of campus immersion availing of facilities such as the library, real classroom sessions, faculty interaction, etc. Having a student-friendly curriculum, helps the student to immerse in the depths of the field of management where the student can explore and acquire the theories, concepts, techniques tools that define the managerial leader’s toolkit.
The specialization of Marketing is meant for the student to get a proper foothold in the knowledge, techniques, and skills of marketing where the student learns how to capture the audiences for the given product/service which is meant to be promoted and sold. Every service thrives on the basis of its marketing campaigns that are strategically planned out to harness the human desire for these products/services.
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Top Course from IIMs! |
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The student gets to learn various bifurcations of marketing that are spread across various applications such as brand marketing, international marketing, product marketing, etc. With the advent of the digital era, there has been a rise of tools & techniques that pertain to the digital space where these students learn to use digital means to create markets from the internet userbase.
The fee for the Executive MBA in Marketing program provided by IIM Visakhapatnam is INR 11.9 Lakhs.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- The students of the Executive MBA in Marketing program get to specialize and gain expertise in the field of marketing.
- When the student finishes the Executive MBA in Marketing program, he/she gets the highly coveted IIM Visakhapatnam Alumni Status.
- The students of this program have the opportunity to be taught by the highly esteemed & qualified IIM Visakhapatnam faculty.
- The students of this program get to network with their peers who come from diverse professional backgrounds. The students can also collaborate in an innovative approach.
- The Executive MBA in Marketing program is held in an online format that consists of live lectures & sessions with the assistance of a technology platform.
- The student gets to be taught case studies using real business use cases that are relevant and effective in gaining business perspectives.
- A student-friendly curriculum aids the student in the proper assimilation of the program content.
- IIM Visakhapatnam has been ranked among the top management schools in India at 26th rank in the management category of NIRF Rankings 2024.
- Standing tall among the major management institutes of the country, it has been accredited by AACSB (Association to Advance Collegiate Schools of Business), Principles for Responsible Management Education (PRME), and Business Graduates Association).
- Under the curriculum, the student gets to learn modules that are based on contexts that are currently relevant in the field.
IIM Visakhapatnam Approved By
NIRF
WES
Who Can Apply?
The eligibility criteria for enrolling in the Executive MBA in Marketing provided by IIM Visakhapatnam are given in the following:
- In the case of the candidate’s qualification, he/she should have a Bachelor’s degree.
- The candidate’s residence must be in India and should have the citizenship of India.
- The degree held by the candidate must have a duration of 3 years or more.
- The university/institute from which the candidate has obtained his/her degree must satisfy one of the following conditions for consideration:
- Declared to be deemed as a University under Section 3 of the UGC Act, 1956.
- Equivalent qualification recognized by the Ministry of HRD, Government of India.
- University or educational institution as incorporated by an Act of Parliament or State Legislature in India.
- The candidate must have a minimum of 3 years of work experience after graduation.
- The candidate must have scored the following minimum marks depending on which category they belong to:
- General students: 50%
- NC-OBC/EWS students: 45%
- SC/ST/PWD students: 40%
Other Specializations
Specialization Wise Updated Fees 2025
| Specialization | Fees | Duration |
| Marketing Management | ₹11,90,000 (Full Fee) | 2 Years |
| Economics Management | ₹11,90,000 (Full Fee) | 2 Years |
| Decision Sciences | ₹11,90,000 (Full Fee) | 2 Years |
| Entrepreneurship | ₹11,90,000 (Full Fee) | 2 Years |
| Finance and Accounting | ₹11,90,000 (Full Fee) | 2 Years |
| Information Systems | ₹11,90,000 (Full Fee) | 2 Years |
| Strategy Management | ₹11,90,000 (Full Fee) | 2 Years |
| Communication Management | ₹11,90,000 (Full Fee) | 2 Years |
| Organizational Behaviour & HRM | ₹11,90,000 (Full Fee) | 2 Years |
| Production & Operations Management | ₹11,90,000 (Full Fee) | 2 Years |
Sample Certificate from IIM Visakhapatnam
- Degree comparable to a traditional on-campus degree
- Internationally Recognized Degree
- Learn from highly qualified instructors
IIM Visakhapatnam EMI Details
IIM Visakhapatnam acknowledges students' financial circumstances and provides the option of paying tuition in instalments. This allows students to handle their financial obligations systematically, making education more accessible and affordable. Furthermore, it demonstrates the institute's dedication to assisting students in pursuing management education without undue financial stress, delivering a smooth learning environment.
IIM Visakhapatnam Executive MBA in Marketing Admission Process
The following steps are usually included in the admission process for the Indian Institute of Management Visakhapatnam (IIM Visakhapatnam):
Step 1 - In the first step, interested applicants should go to the official website of IIM Visakhapatnam. Then, they must fill out the essential information, upload appropriate papers, and submit the application form online.
Step 2 - Candidates must fulfill the qualifying requirements provided by IIM Visakhapatnam for the certificate program offered. This may include minimal educational credentials, job experience, and other program-specific criteria.
Step 3 - The certificate program selection procedure may include screening applications based on eligibility requirements, followed by additional review through written tests, interviews, or other assessment techniques considered appropriate by IIM Visakhapatnam.
Step 4 - If a candidate's application is shortlisted and is offered admission, they must pay the program fees according to the institute's requirements.
Step 5 - After successfully paying fees, IIM Visakhapatnam confirms the candidate's admission to the certificate program.
According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!
What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
IIM Visakhapatnam Executive MBA in Marketing Syllabus / Curriculum
The courses - both core and specialization based that are under the syllabus of Executive MBA in Marketing, provided by IIM Visakhapatnam, are given in the table below:
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First Year |
Second Year |
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Term-1
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Term-2
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Term-3
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Term-4
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Term-5
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Term-6
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Specialization Courses: Marketing
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IIM Visakhapatnam Executive MBA in Marketing Examination Pattern
IIM Visakhapatnam's curriculum is meant to be broad and rigorous, encompassing all facets of management. It combines core courses, electives, case studies, simulations, and experiential learning experiences. The curriculum is changed regularly to reflect industry developments and expectations.
The examination format at IIM Visakhapatnam is often a mix of mid-term and end-of-term tests, quizzes, assignments, and class participation. The assessment is based on continuously evaluating a student's performance throughout the term. The emphasis is on critical thinking, problem-solving, and concept application. The curriculum and examination pattern are intended to promote students' growth.
Job Roles after Executive MBA in Marketing Management
There is a rising demand for marketing professionals and marketing teams for any business to thrive among the highly competitive business environment where rival companies are trying to sharpen their edges over each other to get ahead in sales. That’s why students from this program that are made & moulded into competitive efficient personalities who can leverage their marketing skills & knowledge, are the favourites to be sought after by the many organizations out there. Since there is an endless demand for hiring marketing professionals, the student is bound to be hired in this wide range of opportunities across multiple bifurcations of marketing.
Some of the job roles taken up by the students of this program are given in the following table:
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Job Roles |
Average Salary (INR) |
|
Marketing Manager |
12.5 LPA |
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Marketing Co-ordinator |
5 LPA |
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Product Marketing Manager |
17 LPA |
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Digital Marketing Strategist |
5.36 LPA |
|
Brand Manager |
12 LPA |
IIM Visakhapatnam Placement Partners
IIM Visakhapatnam Placements 2023 have ended with a 100% placement rate. The average package at IIM Visakhapatnam climbed by 10.29% to INR 16.61 LPA, with the highest package being INR 32.65 LPA. Dual offers were extended to 17% of 193 students.
The placement partners might change yearly, including multinational corporations (MNCs) and domestic businesses. Some of the well-known firms that have been known to recruit from IIM Visakhapatnam in the past and may continue to do so in the future, depending on the current placement season, are:
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
ICICI Bank
Accenture
Amazon
Deloitte
HDFC Bank
KPMG
L&T
PWC
Reliance
TCS
Wipro
Hindustan Unilever Limited
Frequently Asked Questions?
The mode of delivery of the IIM Visakhapatnam Executive MBA in Marketing program is in a hybrid mode that consists of both online and offline modules. The lectures/classes are held online via a technology platform and the offline aspect is the on-campus immersion.
The duration of the IIM Visakhapatnam Executive MBA in Marketing program is 2 years.
The fee for the IIM Visakhapatnam Executive MBA in Marketing program is INR 11.9 Lakhs.
Some of the job roles taken up by the students of the IIM Visakhapatnam Executive MBA in Marketing program are Marketing Manager, Marketing Co-ordinator, Product Marketing Manager, Digital Marketing Strategist, Brand Manager, etc.
The courses taken up under the specialization of IIM Visakhapatnam Executive MBA in Marketing program are Product & Brand Management, Integrated Marketing, Communication, Strategic Marketing, Digital Marketing, Business to Business Marketing, Marketing Analytics, International Marketing, Strategic Digital Marketing in the New Omnichannel World, Services Marketing, Consumer Behaviour, and Sales & Distribution Management.
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IIM Visakhapatnam Reviews
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Sakshi
Reviewed in India on August 16, 2023
The rigorous curriculum, case-based learning, and diverse peer group at IIM Visakhapatnam have significantly improved my business acumen. It is a place that promotes growth and quality.
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Manav Kumar
Reviewed in India on August 16, 2023
The campus infrastructure and resources at IIM Visakhapatnam are commendable. The emphasis on holistic development through numerous organizations and activities is genuinely outstanding.
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Megha Gupta
Reviewed in India on August 16, 2023
IIM Visakhapatnam provides a stimulating academic environment. The knowledge of the teachers and participatory teaching techniques give a solid basis for real-world difficulties.
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vishnu singh
Reviewed in India on April 28, 2023
The university prepares you to be ready for business challenges through its latest and creative course curriculum.
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Madhavi
Reviewed in India on April 28, 2023
Learn the global aspects of management here at IIM Vishakhapatnam.
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IIM Visakhapatnam
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