The Executive Development Program in Marketing Analytics at IIM Visakhapatnam is meticulously crafted to equip marketing students with the skills necessary to harness market intelligence, analytic techniques, and research methodologies. These proficiencies empower them to make informed marketing decisions on a daily basis and to conceptualize and execute robust marketing strategies. Moreover, students will master the practical application of market intelligence and analytics within real-world contexts, where businesses must manage portfolios, engage in competition, and cultivate trade relationships.

Through hands-on experiential learning, participants will cultivate critical analysis and decision-making competencies. This preparedness will empower them to adeptly navigate the marketing and business challenges they are likely to encounter throughout their marketing careers. The objective of the course is for students to gain proficiency in interpreting both qualitative and quantitative market data and discover strategies for optimizing decisions related to the marketing mix.

The course will be conducted using online platforms. Instructor's notes, data, and scripts will be disseminated through the learning management system (LMS) Platform. Participants will undergo ongoing assessment via continuous assignments. A final examination will be administered, consisting of multiple-choice questions. The course materials are exclusively intended for recipients and must not be shared or distributed elsewhere.

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• Blended Learning with Hands-On Experiences