Executive Program in Marketing Analytics

Ranked Among Top 10 Universities in India

(818 Reviews)
nirf logowes logo
Proceed to University

+ Add to Compare

Not sure what you are looking for?

Let's Talk

About Executive Program in Marketing Analytics

The Executive Development Program in Marketing Analytics at IIM Visakhapatnam is meticulously crafted to equip marketing students with the skills necessary to harness market intelligence, analytic techniques, and research methodologies. These proficiencies empower them to make informed marketing decisions on a daily basis and to conceptualize and execute robust marketing strategies. Moreover, students will master the practical application of market intelligence and analytics within real-world contexts, where businesses must manage portfolios, engage in competition, and cultivate trade relationships.

Through hands-on experiential learning, participants will cultivate critical analysis and decision-making competencies. This preparedness will empower them to adeptly navigate the marketing and business challenges they are likely to encounter throughout their marketing careers. The objective of the course is for students to gain proficiency in interpreting both qualitative and quantitative market data and discover strategies for optimizing decisions related to the marketing mix.

The course will be conducted using online platforms. Instructor's notes, data, and scripts will be disseminated through the learning management system (LMS) Platform. Participants will undergo ongoing assessment via continuous assignments. A final examination will be administered, consisting of multiple-choice questions. The course materials are exclusively intended for recipients and must not be shared or distributed elsewhere.

  • Certificate From IIM Visakhapatnam
  • Learn from India’s Top Faculty Panel
  • Blended Learning with Hands-On Experiences

Specialization Benefits

  • Obtain Certification from IIM Visakhapatnam, a prestigious validation of achievement.
  • Engage in Case-Based Sessions for practical learning and real-world application.
  • Learn from India's Esteemed Faculty Panel, experts in the marketing domain.
  • Participate in Weekend Online Classes, offering flexibility and interactive learning.
  • Gain In-depth Insights into Marketing Analytics, enhancing your analytical skills.
  • Acquire Exposure to Analytics Tools such as R, Python, and Tableau.
  • Benefit from a 15-hour Tableau Masterclass, mastering data visualization techniques.

IIM Visakhapatnam Approved By

RANK 29nirf logo


wes logo


Who Can Apply?

  • For Indian Participants - Graduates from a recognized University (UGC/AICTE/DEC/AIU/ State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • One-year corporate experience is preferable. 

Specialization Wise Updated Fees 2023

Marketing Analytics60,000 (Full Fee)
Digital and Social Media Marketing65,000 (Full Fee)

Sample Certificate from IIM Visakhapatnam

  • Degree comparable to a traditional on-campus degree
  • Internationally Recognized Degree
  • Learn from highly qualified instructors
iim visakhapatnam sample certificate

IIM Visakhapatnam EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Visakhapatnam Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Visakhapatnam (IIM Visakhapatnam):

Step 1 - In the first step, interested applicants should go to the official website of IIM Visakhapatnam. Then, they must fill out the essential information, upload appropriate papers, and submit the application form online.

Step 2 - Candidates must fulfill the qualifying requirements provided by IIM Visakhapatnam for the certificate program offered. This may include minimal educational credentials, job experience, and other program-specific criteria.

Step 3 - The certificate program selection procedure may include screening applications based on eligibility requirements, followed by additional review through written tests, interviews, or other assessment techniques considered appropriate by IIM Visakhapatnam.

Step 4 - If a candidate's application is shortlisted and is offered admission, they must pay the program fees according to the institute's requirements.

Step 5 - After successfully paying fees, IIM Visakhapatnam confirms the candidate's admission to the certificate program.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

Executive Program in Marketing Analytics Syllabus

Summarise Marketing Data

Workshop on R Programming

Understanding Marketing Environment 

Segmentation, Targeting and Positioning 

Expert Uvach

Product Analytics 

Pricing Analytics 

Measuring Consumer Responses 

Place Analytics 

Promotion Analytics 

Calculating Consumer Value 

Qualitative Data Analysis 

Workshop on Big Data Analysis using Python 


IIM Visakhapatnam Examination Pattern

IIM Visakhapatnam's curriculum is meant to be broad and rigorous, encompassing all facets of management. It combines core courses, electives, case studies, simulations, and experiential learning experiences. The curriculum is changed regularly to reflect industry developments and expectations. 

The examination format at IIM Visakhapatnam is often a mix of mid-term and end-of-term tests, quizzes, assignments, and class participation. The assessment is based on continuously evaluating a student's performance throughout the term. The emphasis is on critical thinking, problem-solving, and concept application. The curriculum and examination pattern are intended to promote students' growth.

Job Roles after Marketing Analytics

Marketing Analyst 

Data Analyst 

Digital Marketing Analyst 

Business Intelligence Analyst 

Marketing Data Scientist 

Customer Insights Analyst 

Market Research Analyst 

Consumer Analytics Manager 

Social Media Analyst 

Web Analytics Specialist 

IIM Visakhapatnam Placement Partners

IIM Visakhapatnam Placements 2023 have ended with a 100% placement rate. The average package at IIM Visakhapatnam climbed by 10.29% to INR 16.61 LPA, with the highest package being INR 32.65 LPA. Dual offers were extended to 17% of 193 students.

The placement partners might change yearly, including multinational corporations (MNCs) and domestic businesses. Some of the well-known firms that have been known to recruit from IIM Visakhapatnam in the past and may continue to do so in the future, depending on the current placement season, are:


Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Accenture


  • Amazon


  • Deloitte


  • HDFC Bank

    HDFC Bank

  • KPMG


  • L&T


  • PWC


  • Reliance


  • TCS


  • Wipro


  • Hindustan Unilever Limited

    Hindustan Unilever Limited

Frequently Asked Questions?

Yes, IIM Visakhapatnam offers an executive development program in marketing analytics. It is a blended learning program designed to help professionals enhance their careers in the field of marketing analytics.

No, IIM Visakhapatnam does not offer an online MBA in marketing analytics. However, the institution offers a certification course called the executive development program in marketing analytics.

The applicants must have an undergraduate degree in any discipline from a recognised university. Applicants who have work experience of at least 1 year are preferred.

The total duration is 4 months for the executive development program in marketing analytics at IIM Visakhapatnam.

Yes, the total fee for the 4 months certification in marketing analytics from IIM Visakhapatnam is INR 60,000 + GST only for Indian residents and it is USD 1,500 for international applicants.

Other Universities to Consider

iim visakhapatnam

Online University

IIM Visakhapatnam

Student Rating

(818 Reviews)
Add To Compare
iim rohtak

Online University

IIM Rohtak

Student Rating

(888 Reviews)
Add To Compare

What Students say


Mayank Maria

MBA (2015-17)

Being a part of the first batch at IIMV was an experience like no other. Wh...Read More


Karishma Fafat

B.Tech (2017-19)

Graduating in the early batches of IIM Visakhapatnam, it provided a perfect...Read More



MBA (2016-18)

My experience at IIMV has been both enriching and enlightening. From provid...Read More

IIM Visakhapatnam Reviews


4.0 out of 5

5 star
4 star
3 star
2 star
1 star

To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.


Reviewed in India on April 28, 2023


Learn the global aspects of management here at IIM Vishakhapatnam.


vishnu singh

Reviewed in India on April 28, 2023


The university prepares you to be ready for business challenges through its latest and creative course curriculum.

Create Review

View All Reviews


IIM Visakhapatnam


Real Experience Score

Get the real statistics of daily visitors

Proceed to University

Have Sample Certificate

Sample Certificate group

Get a sample certificate to know how your degree will look

Have Approvals





Get placement with top brands & organizations



Get reviews and testimonials from alumni and present students

Not sure what you are looking for?

Take a quick eligibility check to find programs
that match your profile.

Let's Talk



get the right
guidance with us

  • Best Colleges for Online MBA
  • Best Colleges for Online Executive MBA
  • Best Colleges for Online MBA Dual
  • Best Colleges for M.Tech
  • Best Colleges for Online MCA
  • Best Colleges for Online M.Com
  • Best Colleges for Online M.Sc
  • Best Colleges for Online MA
  • Best Colleges for Online Global MBA
  • Best Colleges for Part-Time MBA
  • Best Colleges for 1 Year MBA Online
  • Best Colleges for Distance MBA
  • Best Colleges for Online MS (Master of Science)
  • Best Colleges for Part-Time MCA
  • Best Colleges for Distance MCA
  • Best Colleges for Distance M.Com
  • Best Colleges for Part-Time M.Sc
  • Best Colleges for Distance M.Sc
  • Best Colleges for Part-Time M.Tech
  • Best Colleges for Distance MA
  • Best Colleges for Online PG Diploma & Certificate
  • Best Colleges for Online MLIS
  • Best Colleges for LLM Course Online
  • Best Colleges for B.Tech for Working Professionals
  • Best Colleges for Online BCA
  • View All

Download The App

google play storeapp stote

India has a net of 9.6 Million students that will enroll in online education by the end of 2023. Still, the online education sector in India is unorganized and students face a lot of difficulties in getting information on it. College Vidya aims to tackle the current difficulties of students. College Vidya is India's first online platform that brings you all the online universities at a single platform. College Vidya provides unbiased information about every online course and the university providing this course.

The online portal of College Vidya is aimed to complete information to the students about every aspect of online education without being biased.

College Vidya gives the power to the students to get the best universities in online education. College Vidya's compare feature gives the comparison of every online university on the various parameters such as E-learning system, EMI, Faculties, and fees.

Terms & Conditions / Refund Policy / Our PolicyThe intend of College Vidya is to provide unbiased precise information & comparative guidance on Universities and its Programs of Study to the Admission Aspirants. The contents of the College vidya Site, such as Texts, Graphics, Images, Blogs, Videos, University Logos, and other materials contained on College vidya Site (collectively, “Content”) are for information purpose only. The content is not intended to be a substitute for in any form on offerings of its Academia Partner. Infringing on intellectual property or associated rights is not intended or deliberately acted upon. The information provided by College Vidya on www.collegevidya.com or any of its mobile or any other applications is for general information purposes only. All information on the site and our mobile application is provided in good faith with accuracy and to the best of our knowledge, however, we make nor representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, completeness of any information on the Site or our mobile application. College vidya & its fraternity will not be liable for any errors or omissions and damages or losses resultant if any from the usage of its information.

© 2023 College Vidya, Inc. All Rights Reserved.

Build with Made in India.