Digital and Social Media Marketing Program

Ranked 29 in NIRF 2023 Management Category With a Score of 57.57

(818 Reviews)
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About Digital and Social Media Marketing Program

In today's dynamic business environment, digital and social media strategies hold unprecedented significance in ensuring business survival and growth. Attain mastery over the core facets of digital marketing and social media encompassing SEO, paid advertising, social media campaigns, mobile marketing, analytics, and beyond. This online certification program, curated in collaboration with distinguished IIM faculty and industry professionals, empowers you to excel in this domain.

Through interactive sessions, immersive hands-on learning experiences, a capstone project, simulations, and classroom exercises, participants will be equipped to grasp industry best practices and cultivate the skills essential to align business goals with digital and social media strategies. Encompassing a range of topics, the program will delve into the selection of suitable platforms, the crafting of compelling and captivating digital content, the execution of effective digital and social media campaigns, and the meticulous assessment of campaign outcomes.

The course instruction will primarily consist of live lectures conducted on the online platform. Academic evaluation will involve engaging in practical exercises and simulation tasks throughout the program. As part of the end-of-term assessment, participants will undertake a Capstone project assigned to them. The course materials are intended exclusively for registered participants and should not be disseminated or shared elsewhere.

  • Certificate From IIM Visakhapatnam
  • Learn from India’s Top Faculty Panel
  • Blended Learning with Hands-On Experiences 

Specialization Benefits

  • Earn a Certification from IIM Visakhapatnam, an esteemed recognition of accomplishment.
  • Engage in Live and Interactive Weekend Online Classes, offering flexibility and real-time engagement.
  • Learn from Renowned Faculty Members, India's Finest in Their Respective Fields.
  • Participate in Simulation Exercises to Apply Learning to Real-world Scenarios.
  • Obtain Google Ads Certification and Google Analytics Proficiency, enhancing your digital marketing toolkit.
  • Cover Modern Digital Marketing Concepts, staying up-to-date with the latest industry trends.
  • Experience a Masterclass Series featuring Insights from Industry Experts.
  • Conclude with a Capstone Project, applying your knowledge to a comprehensive real-world project.

IIM Visakhapatnam Approved By

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Who Can Apply?

  • For Indian Participants: Eligibility requires Graduates or Diploma Holders (with a 10+2+3 education pattern) from a recognized university approved by UGC/AICTE/DEC/AIU/State Government in any discipline.
  • For International Participants: Eligibility mandates Graduation or an equivalent degree from a recognized University or Institution in their respective country.

Other Specializations

View All
Executive Program in MarketingMarketing Analytics

Executive Program in Marketing

Marketing Analytics

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2024

Marketing Analytics60,000 (Full Fee)4 Months
Digital and Social Media Marketing65,000 (Full Fee)6 Months

Sample Certificate from IIM Visakhapatnam

  • Degree comparable to a traditional on-campus degree
  • Internationally Recognized Degree
  • Learn from highly qualified instructors
iim visakhapatnam sample certificate..

IIM Visakhapatnam EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Visakhapatnam Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Visakhapatnam (IIM Visakhapatnam):

Step 1 - In the first step, interested applicants should go to the official website of IIM Visakhapatnam. Then, they must fill out the essential information, upload appropriate papers, and submit the application form online.

Step 2 - Candidates must fulfill the qualifying requirements provided by IIM Visakhapatnam for the certificate program offered. This may include minimal educational credentials, job experience, and other program-specific criteria.

Step 3 - The certificate program selection procedure may include screening applications based on eligibility requirements, followed by additional review through written tests, interviews, or other assessment techniques considered appropriate by IIM Visakhapatnam.

Step 4 - If a candidate's application is shortlisted and is offered admission, they must pay the program fees according to the institute's requirements.

Step 5 - After successfully paying fees, IIM Visakhapatnam confirms the candidate's admission to the certificate program.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Digital and Social Media Marketing Program Syllabus

Introduction to Digital and Social Media Marketing

Search Engine Optimisation 

On-page SEO 

Off-page SEO 

Search Engine Marketing 

Google AdWords 

Website Creation and Management 

Google Analytics 

Google Tag Manager 

What is UTM?

Social Media Marketing 

Elements of Social Media Marketing Strategies

Game of Like and Share 

Linking up for B2B

Online Storytelling 

Hashtag World 

YouTube Marketing  

Contemporary Social Media Marketing Tools 

Digital and Social Media Analytics 

Affiliate Marketing 

Influencer Marketing 

Blogger Outreach 

Online Aggregator 

Content Marketing 

Email/Catalog Marketing 

Meme Marketing 

Contextual Marketing 

Digital and Social Media Marketing for B2B

Online CRM 

Project Presentation and Valedictory 

IIM Visakhapatnam Examination Pattern

IIM Visakhapatnam's curriculum is meant to be broad and rigorous, encompassing all facets of management. It combines core courses, electives, case studies, simulations, and experiential learning experiences. The curriculum is changed regularly to reflect industry developments and expectations. 

The examination format at IIM Visakhapatnam is often a mix of mid-term and end-of-term tests, quizzes, assignments, and class participation. The assessment is based on continuously evaluating a student's performance throughout the term. The emphasis is on critical thinking, problem-solving, and concept application. The curriculum and examination pattern are intended to promote students' growth.

Job Roles after IIM Visakhapatnam in Digital and Social Media Marketing

Digital Marketing Manager/Director 

Social Media Manager

Content Marketing Manager 

SEO Specialist/Manager 

PPC Specialist/Manager 

Influencer Marketing Manager 

Email Marketing Specialist/Manager 

Digital Marketing Analyst 

Digital Marketing Strategist 

Conversion Rate Optimisation (CRO) Specialist

IIM Visakhapatnam Placement Partners

IIM Visakhapatnam Placements 2023 have ended with a 100% placement rate. The average package at IIM Visakhapatnam climbed by 10.29% to INR 16.61 LPA, with the highest package being INR 32.65 LPA. Dual offers were extended to 17% of 193 students.

The placement partners might change yearly, including multinational corporations (MNCs) and domestic businesses. Some of the well-known firms that have been known to recruit from IIM Visakhapatnam in the past and may continue to do so in the future, depending on the current placement season, are:


Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Accenture


  • Amazon


  • Deloitte


  • HDFC Bank

    HDFC Bank

  • KPMG


  • L&T


  • PWC


  • Reliance


  • TCS


  • Wipro


  • Hindustan Unilever Limited

    Hindustan Unilever Limited

Frequently Asked Questions?

Yes, IIM Visakhapatnam offers an executive development program in digital and social media marketing. This is a blended learning program which working professionals can also attend to enhance their careers.

No, IIM Visakhapatnam does not offer an online MBA in social media marketing. However, you can pursue a certification called the executive development program in digital and social media marketing from IIM Visakhapatnam.

You should have a bachelor’s degree in any discipline from a recognised university. The course has been designed for marketing executives, so working professionals can also pursue this course.

The total duration is 6 months for the executive development program in digital and social media marketing at IIM Visakhapatnam.

Yes, the total fee for the 6 months certification in digital and social media marketing from IIM Visakhapatnam is INR 65,000 + GST only for Indian residents and it is USD 1,500 for international applicants.

Every query is essential.

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What Students say


Mayank Maria

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Being a part of the first batch at IIMV was an experience like no other. Wh...Read More


Karishma Fafat

B.Tech (2017-19)

Graduating in the early batches of IIM Visakhapatnam, it provided a perfect...Read More



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IIM Visakhapatnam Reviews

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Reviewed in India on August 16, 2023

The rigorous curriculum, case-based learning, and diverse peer group at IIM Visakhapatnam have significantly improved my business acumen. It is a place that promotes growth and quality.





Manav Kumar


Reviewed in India on August 16, 2023

The campus infrastructure and resources at IIM Visakhapatnam are commendable. The emphasis on holistic development through numerous organizations and activities is genuinely outstanding.





Megha Gupta


Reviewed in India on August 16, 2023

IIM Visakhapatnam provides a stimulating academic environment. The knowledge of the teachers and participatory teaching techniques give a solid basis for real-world difficulties.





vishnu singh


Reviewed in India on April 28, 2023

The university prepares you to be ready for business challenges through its latest and creative course curriculum.







Reviewed in India on April 28, 2023

Learn the global aspects of management here at IIM Vishakhapatnam.





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