Manipal Online BBA in Digital Marketing

Accredited with grade A+ by NAAC

(857 Reviews)
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About Manipal Online BBA in Digital Marketing

The Online BBA in Digital Marketing at Manipal Online University is an innovative undergraduate program designed to prepare students for the dynamic and ever-evolving world of digital marketing. This program provides a strong foundation in business administration while focusing on the core principles, strategies, and tools of digital marketing. It is perfect for aspiring marketing professionals who wish to gain industry-relevant knowledge and skills to excel in the digital domain. The university holds various recognitions like UGC-DEB, NAAC, NIRF, AICTE, and many more that make their degree valid for working purposes or future uses.

The curriculum of the Online BBA in Digital Marketing is crafted to cover the essentials of both traditional and digital marketing. Students are introduced to topics such as social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and data analytics. In addition, the program emphasizes business fundamentals, including finance, human resources, and management principles, ensuring students have a well-rounded education.

This program is tailored to meet the needs of today’s digital landscape. It combines theoretical knowledge with practical applications, enabling students to understand real-world marketing challenges. With case studies, live projects, and interactive sessions led by industry experts, learners develop the confidence and competence to create effective digital marketing strategies for businesses.

The BBA in Digital Marketing at Manipal Online University offers unparalleled flexibility. Students can learn at their own pace, access high-quality course materials, and participate in live sessions from anywhere in the world. This makes it an excellent choice for working professionals, students, or anyone looking to build a career in digital marketing without compromising their existing commitments.

Upon completing the program, graduates will be equipped with skills that are highly sought after in the market. Career opportunities include roles such as digital marketing specialist, SEO analyst, content strategist, social media manager, and PPC expert. Graduates can also explore entrepreneurial ventures or further their education with specialized master’s programs.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • Since Manipal Online University's BBA in Digital Marketing course is UGC-DEB and NAAC A+ certified, the degrees gained from the university will be accepted.
  • The worth and value of an undergraduate degree BBA in Digital Marketing offered by Manipal Online University is much like an ordinary BBA.
  • BBA in Digital Marketing is highly flexible online and can be done from anywhere in the world.
  • They exposed faculty to organizational behavior, leadership development, and strategic planning.
  • The program 3-year online BBA in digital marketing course charges INR 45,000 approx.
  • Online BBA course in digital marketing provides every topic in utmost depth on top subjects in the business management and administration school curriculum.
  • Due to learning and thinking critically have become more flexible, and fluid over time, the student will be able to put up a good argument and has an excellent prospect when they join the workforce.
  • The 3-year, 6-semester undergraduate BBA in Digital Marketing is available online.
  • Some of the online BBA in Digital Marketing e-learning resources include self-directed learning, taped lectures, and online discussion boards.

Manipal University Online Approved By

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UGC

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AICTE

RANK 64 In the University Categorynirf logo

NIRF

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WES

logo naac a plus

NAAC A+

qs word university rankings

QS World University Rankings

NBA

NBA

Who Can Apply?

The eligibility criteria for the online BBA in Digital Marketing program for students who want to apply are as follows:

  • Students who have completed a state, national, or international board of study that has had them accredited at the 10 + 2 or 10 + 3 level.
  • Candidates from the reserved category must get 45% marks, though they must receive at least 50% in the qualifying examination.

Other Specializations

View All
Manipal Online BBAGeneral Management

Manipal Online BBA

General Management

Right Choice for Right Education

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Manipal Online BBAHuman Resource Management

Manipal Online BBA

Human Resource Management

Right Choice for Right Education

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Manipal Online BBAMarketing

Manipal Online BBA

Marketing

Right Choice for Right Education

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Manipal Online BBAFinance & Accounting

Manipal Online BBA

Finance & Accounting

Right Choice for Right Education

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Manipal Online BBAEntrepreneurship Management & Family Business

Manipal Online BBA

Entrepreneurship Management & Family Business

Right Choice for Right Education

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Manipal Online BBAData Analytics

Manipal Online BBA

Data Analytics

Right Choice for Right Education

Read More
Manipal Online BBARetail and E-Commerce

Manipal Online BBA

Retail and E-Commerce

Right Choice for Right Education

Read More

Specialization Wise Updated Fees 2025

View Fees Structure

SpecializationFeesDuration
General Management 22,500/Semester 3 Years
Human Resource Management 22,500/Semester 3 Years
Marketing 22,500/Semester 3 Years
Finance & Accounting 22,500/Semester 3 Years
Digital Marketing 22,500/Semester 3 Years
Entrepreneurship Management & Family Business 22,500/Semester 3 Years
Data Analytics 22,500/Semester 3 Years
Retail and E-Commerce 22,500/Semester 3 Years

Enjoy Extra Benefits with CV

Sample Certificate from Manipal University Online

Earn a UGC entitled degree, recognized around the globe: 

  • Recognized and  accredited degree
  • NAAC and AICTE approved degree
  • Degree recognized in both private and public sector
  • Equivalence to on-campus degree
manipal university sample  certificate

Manipal University Online EMI Details

Here at Online Manipal students are offered with no cost EMI options for paying their course and study fee. These easy-to-pay EMI options help the student to ease out their financial burden and become able to finance your education.

Manipal Online BBA in Digital Marketing Admission Process

In online Manipal University, the admission process takes place in online mode. Fresh admission starts in January of every year. There are direct admissions, no entrance exam is conducted for the admission process. The admission procedure for 2025 for the online courses at Online Manipal University is as follows:

Step 1- Visit the official website of Online Manipal University and apply online by clicking on “Enrol Now”.

Step 2- Upload the documents and then submit the application.

Step 3- Pay the application fee. This fee is later adjusted in the Semester 1 fees.

Step 4- An admission counselor will reach out to you if any other procedure is pending and will assist you till the completion of the entire process.


According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

To verify the authenticity of Manipal University Online Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Manipal Online BBA in Digital Marketing Syllabus / Curriculum

View Syllabus

The Online BBA in Digital Marketing at Manipal Online University provides a well-balanced curriculum covering core business principles blended with advanced digital marketing strategies. A few core topics in this program include social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and data analytics, among others. The overall program is developed to take care of a student's business basics management, finance, and organizational behavior, keeping them geared toward success both in the new digital worlds and in classical business environments. Here is  the list of the subjects of the online BBA in Digital Marketing  for a better understanding of the program:

Online BBA in Digital Marketing Syllabus

Semester I

Semester II

  • Business and Management Functions
  • Financial Accounting
  • Microeconomics
  • Entrepreneurship and Innovation Management
  • Universal Human Values
  • Office Automation Tools  
  • Macroeconomics
  • Financial Management
  • Organizational Behaviour
  • Community Development
  • Introduction to Python
  • Statistics for Managers
  • Business Communication

Semester III

Semester IV

  • Operations Management
  • Human Resource Management 
  • Marketing Management
  • Cost & Management Accounting
  • Interview Skills and Etiquettes  
  • Business and Corporate Laws 
  • Foreign Language-I
    (Communication skills-I)
  • Indian Financial System 
  • Business Research Methods 
  • Supply Chain Management 
  • E-Commerce 
  • Design Thinking (MLC) 
  • Environmental Science 
  • Foreign Language-I
    (Communication skills-II)

Semester V

Semester VI

Core subjects

  • Fundamentals of Business Analytics
  • International Business Management 

Electives/Specializations subjects

  • Introduction to Digital Media 
  • IT in Business
  • Entrepreneurship and Digital Marketing

Core subjects

  • Customer Relationship management
  • Digital Marketing

Electives/Specializations subjects

  • E-Marketing
  • Advertising and Brand Management
  • New Media and Social Media Spectrum
  • Project

Manipal Online BBA in Digital Marketing Examination Pattern

Online Manipal University conducts exams in the online mode that are remotely proctored through their enhanced digital learning platform.

Job Roles after Online BBA in Digital Marketing

Graduates from the BBA in Digital Marketing course available online at Manipal Online University come out all set to secure high-demand positions in the fast-growing digital industry. It includes digital marketing specialists, social media managers, SEO analysts, content strategists, PPC experts, and marketing analysts. Having complete knowledge about modern gadgets and trends, students of this BBA degree will be eligible to make a career in branding, e-commerce, and online advertisements or even start entrepreneurship in digital activities. The job roles and salary packages after graduating with an online BBA in Digital Marketing  are mentioned below:

Job Role

Average Salary (LPA)

Retail Store Manager

INR 5 LPA

Sales Executive

INR 4 LPA

Merchandiser

INR 5 LPA

E-commerce Manager

INR 7 LPA

Customer Service Manager

INR 3 LPA

Supply Chain Analyst

INR 6 LPA

Retail Operations Manager

INR 4.5 LPA

Marketing Coordinator

INR 5.5 LPA

Manipal University Online Placement Partners

Our students have an opportunity of

  • Learn employability skills through assessments and tests
  • 100+ recruiters from Fortune 500 Companies
  • Job that suitably fits the student profile

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Accenture

    Accenture

  • Capgemini

    Capgemini

  • Deloitte

    Deloitte

  • Ey

    Ey

  • HP

    HP

  • IBM

    IBM

  • Infosys

    Infosys

  • KPMG

    KPMG

  • TCS

    TCS

  • Wipro

    Wipro

  • Genpact

    Genpact

Meet your Faculty

Dr. Mahesh Chandra Joshi

Dr. Mahesh Chandra Joshi

Professor & Program Coordinator (BBA)

Ph.D. MIB, Master Diploma in Business Admission

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Dr. Durgesh Batra

Dr. Durgesh Batra

Professor

BSC, MSc. MBA Ph.D.

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Dr. D Pushpa Gowri

Dr. D Pushpa Gowri

Assistant Professor (Senior Scale)

Ph.D., BCom, MCom, MBA

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Dr. Bharti Singh

Dr. Bharti Singh

Assistant Registrar & Assistant Professor (Senior Scale)

Ph.D., MA (English)

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Dr. Mehak Gulati

Dr. Mehak Gulati

Assistant Professor

Ph.D., MCom

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Dr. David Campbell

Dr. David Campbell

Assistant Professor

Ph.D., MBA

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Dr. Harendra Singh

Dr. Harendra Singh

Associate Professor

Ph.D., MBA

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Dr. Jagriti Singh

Dr. Jagriti Singh

Assistant Professor (Senior Scale)

Ph.D., MBA

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Dr. Maani Dutt

Dr. Maani Dutt

Assistant Professor

Ph.D., MBA

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Dr. Neelu Jain

Dr. Neelu Jain

Assistant Registrar & Assistant Professor (Senior Scale)

Ph.D., M.Phil., MBA, M.A.

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Frequently Asked Questions?

The program is usually completed in 3 years, spread over six semesters, allowing learners to pace their studies as they wish.  

Students should have passed from a recognized board of their 12th grade or equivalent. This course does not restrict people by their age and welcomes fresh graduates of schools, as well as working professionals, to it. 

The syllabus encompasses basic digital marketing including SEO, social media marketing, content marketing, PPC, email marketing, and data analytics along with core business subjects such as management, finance, and organizational behavior. 

The graduate can further seek roles like a digital marketing specialist, SEO analyst, social media manager, PPC expert, content strategist, and more. It prepares the student for entrepreneurial ventures in the digital marketing space as well.

Yes, the Online BBA in Digital Marketing is offered by a highly reputed institution: Manipal Online University. Students are equipped with industry-relevant skills, making them job-ready and competitive in the global digital marketing landscape.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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Manipal University Online Reviews

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4.4 out of 5

(857)
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Reviewed in India on February 19, 2025

LMS Quality EMI Facility Faculty Support Value For Money I came across a website called Collage Vidya, where I saw a toll-free number. I called the number, and they immediately started guiding me. Thanks to their support

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LMS Quality EMI Facility Faculty Support Student Support Value For Money werbwenrre wer wer wer werw erw er wer were rwe rwer ewr ew r wer wer wer ewr er wer er ew r wer w er we r wer werew re rwer ew

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Shubham Kumar Mishra

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MBA in HRM

Reviewed in India on February 19, 2025

LMS Quality EMI Facility Faculty Support Student Support Value For Money My name is Shubham Kumar Mishra, and I had been searching for the perfect MBA college for a long time. However, I was very confused and unsure about which one to choose. Then, I came across a website called Collage Vidya, where I saw a toll-free number. I called the number, and they immediately started guiding me. Thanks to their support, I was able to get admission to the college I had always wanted. Even during the admission process, I faced several issues, but Collage Vidya was there to help me with every step. They assisted me in resolving all the problems, and now I am happily enrolled at Manipal University. A big thanks to Collage Vidya for their continuous help and support throughout this journey!

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RAVI SRIVASTAVA

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Reviewed in India on February 18, 2025

EMI Facility LMS Quality Faculty Support Student Support Value For Money. All the facilities are good and the best advisors so clear all the doubts and help to students. Special thanks for college Vidya

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LMS Quality EMI Facility Value For Money Faculty Support Student Support. Overall Experiance from University and Collage vidya Is grate best way to learn while work in industry. Best and First choice as a engineer

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Reviewed in India on February 18, 2025

LMS Quality EMI Facility Faculty Support YES, THIS IS 100% GUARANTEED SUPPORT BY CV.......I DO EXPECT MUCH MORE....BUT THIS IS MORE THEN BETTER ......I REALLY FELT AN Amazing experience WITH COLLEGE VIDYA

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EMI Facility is helpful otherwise all same but I'm looking forward for placement assistance I think they are going to offer placement support . Manipal University Jaipur is best for budget and quality Education

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LMS Quality EMI Facility Faculty Support Student Support Value For Money All the facilities are good and the best advisors so clear all the doubts and help to students. Special thanks for college Vidya

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Manipal University Online

4.4

Student Reviews

4.4 out of 5

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