
Manipal Online BBA in Marketing
Accredited with grade A+ by NAAC




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About Manipal Online BBA in Marketing
Manipal Online University's Online BBA in Marketing is ideal for students seeking to rise up to the challenge in the business landscape today. Students receive an elementary knowledge base in the foundations of a business, combined with specific marketing knowledge of the markets and how people react towards certain market factors. Being a flexible online format program, students can engage their study schedules according to the nature of other commitments such as jobs.
Manipal Online University's BBA in Marketing Online: The structured design of a curriculum that aligns with building theoretical knowledge and connecting with practical implementations. Core subjects under it are - marketing management, sales, and distribution; advertisement, social media marketing, digital marketing, and market research. To top this curriculum, case studies, live projects, or even simulations further enhance the process through practical working and prepare a person to withstand real-world circumstances.
The Online BBA in Marketing offers great opportunities, as students learn directly from the industry-experienced faculty and other marketing experts. The online BBA in marketing program makes sure of a practical approach where industry experiences and best practices are incorporated within the teaching material. In addition, interactive sessions, webinars, and workshops introduce students to the latest marketing trends and developments, keeping them a step ahead in their respective careers.
The learning program offered online is unprecedentedly flexible, and students access high-quality learning resources, recorded lectures, and study materials at their own convenience. The learning management system is user-friendly, leading to an engaging and seamless educational experience for students. This flexibility therefore allows the student to learn and pace without necessarily compromising responsibilities.
The graduates of the Online BBA in Marketing from Manipal Online University are best positioned to excel in a wide variety of roles, including marketing manager, digital marketing specialist, brand manager, and market research analyst. The globally recognized degree will serve as a great asset for career prospects, opening up job opportunities across diverse industries such as advertising, e-commerce, retail, and media.
Online Degree Acceptance
Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.
Value of Online Degree
An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.
Quality of Education
The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.
Specialization Benefits
- The Online BBA in Marketing program at Manipal Online University Online is approved by the UGC-DEB and hence is a valid online degree program.
- With high university accreditation and ranking, including A++ from NAAC, Manipal Online University's online management degree has gained popularity in both academic and professional sectors.
- The cost of the online BBA in Marketing degree is INR 1,35,000/- for 3 years.
- The program is accessible from anywhere in the world and is very personalized.
- Students learn the basics of organizational behavior, leadership development, and strategic planning.
- It is a 3-year undergraduate degree program that is divided into 6 semesters.
- Many core subjects and fields in business administration and management are covered in the curriculum.
- After the completion of the program, a student who develops his critical thinking and flexibility will be better prepared to face corporate challenges.
- The program includes pre-recorded lectures, discussion boards, and self-paced e-learning materials.
Manipal University Online Approved By

UGC

AICTE

NIRF

WES

NAAC A+

QS World University Rankings

NBA
Who Can Apply?
The requirements to join Manipal Online's online BBA in Marketing are as follows:
- Students who have completed 10+2 or 10+3 (Diploma) level of study from any recognized board of state, national, or international level which is AIU recognized.
- The qualifying exam is of a minimum aggregate of 50% marks for all, and 45% for reserved categories.
Other Specializations
Specialization Wise Updated Fees 2025
Specialization | Fees | Duration |
General Management | ₹22,500/Semester | 3 Years |
Human Resource Management | ₹22,500/Semester | 3 Years |
Marketing | ₹22,500/Semester | 3 Years |
Finance & Accounting | ₹22,500/Semester | 3 Years |
Digital Marketing | ₹22,500/Semester | 3 Years |
Entrepreneurship Management & Family Business | ₹22,500/Semester | 3 Years |
Data Analytics | ₹22,500/Semester | 3 Years |
Retail and E-Commerce | ₹22,500/Semester | 3 Years |
Sample Certificate from Manipal University Online
Earn a UGC entitled degree, recognized around the globe:
- Recognized and accredited degree
- NAAC and AICTE approved degree
- Degree recognized in both private and public sector
- Equivalence to on-campus degree

Manipal University Online EMI Details
Here at Online Manipal students are offered with no cost EMI options for paying their course and study fee. These easy-to-pay EMI options help the student to ease out their financial burden and become able to finance your education.
Manipal Online BBA in Marketing Admission Process
In online Manipal University, the admission process takes place in online mode. Fresh admission starts in January of every year. There are direct admissions, no entrance exam is conducted for the admission process. The admission procedure for 2025 for the online courses at Online Manipal University is as follows:
Step 1- Visit the official website of Online Manipal University and apply online by clicking on “Enrol Now”.
Step 2- Upload the documents and then submit the application.
Step 3- Pay the application fee. This fee is later adjusted in the Semester 1 fees.
Step 4- An admission counselor will reach out to you if any other procedure is pending and will assist you till the completion of the entire process.
According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!
What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!
Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.
UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!
Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!
A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!
To verify the authenticity of Manipal University Online Click here to know!
UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.
UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.
Manipal Online BBA in Marketing Syllabus / Curriculum
View SyllabusThe syllabus of the Online BBA in Marketing at Manipal Online University is designed to give a strong foundation in business and marketing principles. It includes all the important topics like marketing management, consumer behavior, sales and distribution, digital marketing, branding, and market research. Students learn topics related to business communication, financial management, and entrepreneurship for a well-rounded perspective of how businesses function. The program incorporates case studies and applied projects so that students can graduate prepared for the industry. Here is the list of the subjects of the online BBA in Marketing for a better understanding of the program:
Online BBA in Marketing Syllabus |
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Semester I |
Semester II |
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Semester III |
Semester IV |
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Semester V |
Semester VI |
Core subjects
Electives/Specializations subjects
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Core subjects
Electives/Specializations subjects
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Manipal Online BBA in Marketing Examination Pattern
Online Manipal University conducts exams in the online mode that are remotely proctored through their enhanced digital learning platform.
Job Roles after Online BBA in Marketing
Graduates of Manipal Online University's online BBA in Marketing degree program can seek a wide range of work opportunities in marketing and management. Some of the high-profile jobs are marketing manager, digital marketing specialist, brand manager, social media strategist, and market research analyst. Opportunities have arisen in industries such as advertising, retail, e-commerce, and media, giving students the scope to apply themselves creatively in creating effective strategies in marketing and driving a business forward. The job roles and salary packages after graduating with an online BBA in Marketing are mentioned below:
Job Roles |
Average Salary (LPA) |
Digital Marketing |
INR 3.5 LPA |
Market research |
INR 5 LPA |
Social Media Manager |
INR 4 LPA |
Advertising |
INR 4.5 LPA |
Business development |
INR 5.3 LPA- |
Manipal University Online Placement Partners
Our students have an opportunity of
- Learn employability skills through assessments and tests
- 100+ recruiters from Fortune 500 Companies
- Job that suitably fits the student profile
Our students work at
50%
Average Salary Hike
300+
Hiring Partners
3X
Increase in Interview Opportunities
Accenture
Capgemini
Deloitte
Ey
HP
IBM
Infosys
KPMG
TCS
Wipro
Genpact
Meet your Faculty
Frequently Asked Questions?
The Online BBA in Marketing is a 3-year undergraduate program spread across 6 semesters, that helps students gain a more in-depth understanding of marketing and business concepts.
Yes, the course is flexible and includes online classes, recorded lectures, and self-paced learning for the benefit of working professionals and students.
Marketing management, digital marketing, consumer behavior, branding, market research, and sales strategies, and also some core business subjects such as entrepreneurship and financial management.
The graduates will be eligible to serve as a marketing manager, brand strategist, digital marketing specialist, social media manager, or market research analyst in diverse fields like advertising, e-commerce, and retail.
Yes, the degree awarded by Manipal Online University is globally recognized, enhancing career prospects and opening doors to opportunities worldwide.
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What Students say
Manipal University Online Reviews
Student Reviews
4.6 out of 5
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Anuj kumar
BBA in Finance
Reviewed in India on May 1, 2025
University is decent and support I am getting nice . University addmission counselor very nice , and helping every time
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Manipal Online University, Jaipur
MBA in HRM
Reviewed in India on May 1, 2025
The university has the best approvals required for an MBA degree with any specialization. Moreover, it provides free Coursera subscription for different certificate courses which is absolutely rewarding!
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ABHISHEK BHATTACHARJEE
Mba in Dual specialization
Reviewed in India on May 1, 2025
Good university Value for money course with free coursera University portal and univercity team ar good
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Vishal Gupta
MBA in Hrm
Reviewed in India on May 1, 2025
The university provides proper information about their course and specialization course to the students and the senior counselors also give guidance to the students.
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Jamno choudhary
MBA in Finance & Markating
Reviewed in India on May 1, 2025
The admission process at Manipal University was smooth, transparent, and student-friendly. From the initial application to the final selection, every step was clearly communicated and well-organized. The online portal made it easy to track updates and upload necessary documents. The entrance exam was fair and aligned with the syllabus, and the counseling process was efficient and helpful. The support team promptly responded to queries, which made the experience stress-free. Overall, I found the admission process to be efficient and professional, reflecting the university’s commitment to quality and student support from the very beginning.
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Ranjit Kumar
Mca in Ai+ml
Reviewed in India on April 30, 2025
I took admission in MCA online at MUJ through College Vidya, guided by Rukshana Ma'am. She was always available, polite, and very supportive throughout the process. Her behavior was excellent, and she provided great assistance at every step. I'm thankful for her help in making the admission smooth and easy.
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Pritam Das
Bca in General
Reviewed in India on April 30, 2025
I'm.a new student of this college I think that the college will provide me the best knowledge on my career and will be more promising on helping me in future paths.
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Ashutosh Kumar Pandey
MBA in Operation Management
Reviewed in India on April 30, 2025
This university having Naac A+ Grading and AICTE approved. University is giving much support to his student.
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Manipal University Jaipur
Online MBA in Supply chain management
Reviewed in India on April 30, 2025
This is very good service That is good service college vidya help full platform They are very honest
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Shakib
MBA in Finance
Reviewed in India on April 30, 2025
Very Goo University , i have seen so many good revies about this uni , and my friend Pallav suggested .
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Manipal University Online
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4.6 out of 5
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