MICA Syllabus / Curriculum

Course 1: Marketing Essentials

• Program Introduction
• General Digital Marketing Careers
• ChatGPT 101
• Marketing Fundamentals
• Key Demonstrations of real companies: Swiggy, Mama Earth, and Mini.
• Tools to learn: ChatGPT, Jotform, SurveyMonkey.

Course 2: Establishing a Digital Foundation

• Getting Noticed With Social Media
• Getting Discovered on the Web
• Career Prep - Social Media Marketing
• Career Prep - Web Presence
• Live Projects: Blog Creation Project, Digital Presence Strategy and Meta Ads  Campaign.
• Key Demonstrations of Real Companies: Blinkit, Tanishq, Bajaj, Bewakoof, and Star Sports
• Tools to Learn: Facebook Ads Manager, Wix, WordPress, Plesk, Balsamiq, and Hootsuite.

Course 3: Mastering Search and Display

• Make Search Ads Work for You (SEM)
• Get Discovered With Search (SEO)
• Career Prep - SEO
• Advertise on Other Websites (Display)
• ChatGPT 102
• Career Prep - SEM & Display Advertising
• Live Projects: Conduct an SEO audit and Google Ads Project
• Key Demonstrations of Real Companies: Cult.Fit, Salesforce and Infidigit
• Tools to Learn: Google Ads, Google Display Network, Ahrefs, Yoast and Ubersuggest.

Course 4:  Engaging Customers with Content and Emails

• Content Marketing
• Content through Email
• ChatGPT103
• Career Prep - Email Marketing
• Live Projects: Get Response and Email Case Study.
• Key Demonstrations of real companies: Amazon, Uber, Finshots, Zivame.
• Tools to Learn: GetResponse, Canva, GMass, CoSchedule, MailChimp.

Course 5: Integrated and Performance-Driven Marketing

• Integrated Marketing Strategy
• Establish Success with Analytics
• How to Become a Freelancer
• Career Prep - Web Analytics
• ChatGPT 104
• DM Case Studies 101
• Live Projects: Integrated Marketing Strategy and GA4 Project
• Key Demonstrations of a real company: Airbnb, ITC, Mozilla Firefox, etc.
• Tools to Learn: Looker, CrazyEgg, CleverTap, Google Tag Manager.

Course 6: Specialisation Course