Sharda University Online Syllabus / Curriculum

Syllabus for an online MBA in Sales and Marketing

Semester I

Semester II

• Sales Management Specialisation
• Elective Courses]
• Entrepreneurship and New Venture
• Creation [Employability & Skill
• Enhancement Courses]
• Accounting for Managers: Core Courses
• Applications of Disruptive Technologies ir
• Business [Core Courses]
• Managerial Economics [Core Courses]
• Marketing Management [Core Courses]
• Organizational Behavior [Core Courses]
• Statistics for Management [Core
• Courses ]
• Professional & Business Communication
• Business Communication
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity-Based Courses

• Direct Marketing Specialisation Elective Courses]
• Marketing of Services Specialisation Elective Courses]
• Principles of Retailing [Specialisation Elective Courses]
• Business Analytics and Modelling [Employability & Skill Enhancement Courses]
• Business Research Methods [Core Courses)
• Consumer Behaviour [Core Courses]
• Financial Management [Core Courses]
• Human Resource Management |Core Courses]
• Legal Aspects of Business [Core Courses]
• Operations Management |Core Courses]
• Country Report [SAP Courses (Optional)]
• Entrepreneurship Development and Venture Creation - A Global Perspective [SAP Courses (Optional)]
• Strategic Information Technology Management & Solutions [SAP Courses (Optional)]
• Cognitive Analytics & Social Skills for Professional Development Behavioural Science]
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity-Based Courses

Semester III

Semester IV

• Summer Internship Supervised
• Independent Learning/ Non-Teaching
• Credit Courses]
• Bottom of The Pyramid Marketing Specialisation Elective Courses]
• Building Entrepreneurial Culture and Team [Specialisation Elective Courses]
• Corporate Crisis and Strategic Restructuring Specialisation Elective Courses]
• Creating and Managing New Businesses in Emerging Markets [Specialisation Elective Courses]
• Digital Marketing [Specialisation Elective Courses]
• Enterprise Growth and Succession [Specialisation Elective Courses]
• Family Business Management [Specialisation Elective Courses]
• Franchising in Retailing [Specialisation Elective Courses]
• Industrial Marketing [Specialisation Elective Courses]
• Marketing Analytics [Specialisation Elective Courses]
• Marketing Channel Management [Specialisation Elective Courses]
• Marketing of Health Care Services [Specialisation Elective Courses]
• Merchandising and Category Management [Specialisation Elective Courses]
• Product and Brand Management [Specialisation Elective Courses]
• Retail Supply Chain and Logistics Management [Specialisation Elective Courses]
• Rural Development and Administration [Specialisation Elective Courses]
• Rural Marketing Specialisation Elective Courses]
• Rural Micro Finance Management [Specialisation Elective Courses]
• Rural Poverty and Livelihoods Promotion [Specialisation Elective Courses]
• Rural Retail | Specialisation Elective Courses]
• Sourcing and Vendor Management [Specialisation Elective Courses]
• Technology in Retailing [Specialisation
• Elective Courses]
• Visual Merchandising and Space
• Planning [Specialisation Elective
• Courses]
• Strategic Management [Core Courses]
• Country Report [SAP Courses (Optional)]
• International Management Practices ISAP Courses (Optional)]
• Research Methods and Professional Writing in Global Environment |SAP Courses (Optional)
• Professional Ethics and Social Responsibility for Sustainability [Professional Ethics]
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity-Based Courses

• Dissertation [Supervised Independent Learning/ Non-Teaching Credit Courses]
• Advanced Sales Management [Specialisation Elective Courses
• Advertising and Sales Promotion [Specialisation Elective Courses]
• Al Tools and Applications [Specialisation Elective Courses]
• Basics of Artificial Intelligence [Specialisation Elective Courses]|
• Cooperative Management [Specialisation Elective Courses]
• CSR Practices in Rural Areas [Specialisation Elective Course]
• Customer Relationship Management [Specialisation Elective Courses
• E-retailing [Specialisation Elective Courses]
• International Retailing [Specialisation Elective Courses]|
• International Strategic Marketing [Specialisation Elective Courses]|
• Leading Change in Family Business [Specialisation Elective Courses |
• Luxury Retail [Specialisation Elective Courses]
• Mall Management [Specialisation Elective Courses]
• Managing a Growing Business [Specialisation Elective Courses
• Managing Creativity and Building Learning Organizations [Specialisation Elective Courses]
• Managing Innovation Process [Specialisation Elective Courses]
• Marketing of Financial Services [Specialisation Elective Courses]
• Marketing Strategies [Specialisation Elective Courses]
• Pricing Strategies [Specialisation Elective Courses]
• Retail Store Operations [Specialisation Elective Courses]
• Rural Entrepreneurship and Development [Specialisation Elective Courses]
• Rural Project Planning and Management [Specialisation Elective Courses]
• Social Marketing [Specialisation Elective Courses]
• Management in Action - Social, Economic, and Ethical Issues [Core Courses Country Report [SAP Courses (Optional)]
• Entrepreneurship Development and Venture Creation - A Global Perspective [SAP Courses (Optional)]
• Strategic Information Technology Management & Solutions [SAP Courses (Optional)]
• Foreign Business Language
• Open Elective Courses
• Outdoor Activity-Based Courses