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online certificate in search engine digital marketing analytics

Updated at : February 20, 2024

Online Certificate In Search Engine Marketing & Digital Marketing Analytics

Online certificate program in Search Engine Marketing & Digital Marketing is a 6-month program designed for digital marketing enthusiasts. This program teaches students the techniques to create compelling search ads, display ads, and shopping ads. The candidates must be 12th passed from a recognized board to be eligible. However, if the candidate is 10th passed then he must have at least 2 years of work experience to be eligible for this course.

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Duration

6 Month - 1 Year

Eligibility info

Any Graduation Degree / 12th Pass Out

Search Engine and Digital Marketing is a growing industry encompassing all aspects of maintaining a digital presence. Online certificate program in Search Engine Marketing & Digital Marketing is a 6-month program designed for digital marketing enthusiasts. This course will assist you in comprehending on-page and off-page SEO approaches. In addition, maintaining a company's presence on social media platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, and others is part of digital marketing.

In order to be eligible for this professional certification program, the applicant must have passed either their 12th or graduation from a recognized board. However, if the candidate is 10th passed, he must have at least two years of work experience to be eligible for this course. This online certificate program assists students and working professionals in improving their skills. Most crucially, students can pursue it while working full-time because of its online curriculum. 

Why Pursue An Online Certificate in Search Engine Marketing & Digital Marketing Analytics

Key Highlights of Online Certificate in Search Engine Marketing & Digital Marketing Analytics

  • This program has a six-month duration which consists of a two-term curriculum.
  • The online search engine marketing certificate program covers on-page SEO, off-page SEO, data analytics, sponsored search basics, data visualization, and more.
  • To qualify for the course, candidates must have passed HSC or Graduation from a recognized board of education.
  • Candidates who have passed their 10th and wish to apply must have at least two years of work experience in the relevant field.
  • This online certificate program aids students in understanding digital marketing and SEO abilities.
  • Students who complete this course are prepared for careers such as digital marketing analysts, content specialists, SEO analysts, etc.

Course Curriculum of Online Certificate in Search Engine Marketing & Digital Marketing Analytics

This six months course curriculum is divided into two quarters, and the topics that got covered in these two quarters are listed below:

Quarter 1: Search Engine Marketing

Quarter 2: Digital Marketing Analytics

Introduction to Search Engine Optimization

Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data

On-page SEO

Data Technologies and Marketing Data Platforms

Off-page SEO

Measurement Model & Data-driven Decisions

SEO Analytics and Tools

Data Analysis

Mimic Social Simulation

Decision Optimization and Data Visualization

New Website: Design & Architecture

Metrics, dimensions, KPIs and Interpretation for POEM Media

Introduction to Paid Search

Mimic Digital Marketing Analytics Simulation

Google Ads

Mimic Pro Simulation

Amazon Marketing Services

Display Advertising & Shopping Ads

Paid Search Analytics

Programmatic Buying

Eligibility Criteria for Online Certificate in Search Engine Marketing & Digital Marketing Analytics

  • The applicants must have passed their graduation or 12th with any stream from a recognized board of education.
  • If someone is 10th pass, he/she can also apply but should have at least two years of work experience in the relevant field.
  • Working professionals who want to learn new skills or upskill in their existing careers are also encouraged to apply.

In Demand Other Online Certifications

Online Data Science Certification

Online Digital Marketing Certification

Online Project Management Certification

Online Business Management Certification

Online IT Management Certification

Online Operations Management Certification

Online Social Media Content Marketing Certification

Online Corporate Communication Certification

Online Hospital and Healthcare Certification

Online Social Media and Digital Marketing Analytics

Online Cloud Computing Certification

Online Digital Marketing Analytics Certification

Online Agriculture Certification

Online SEO and Social Media Certification

Online SEO Certification

Online Industrial Saftey Certification

Online Logistic and Supply Chain Management Certification

Online International Business Certification

Online Power Management Certification

Online Oil and Gas Management Certification

Online Renewable Energy Certification

 

Course Duration of Online Certificate in Search Engine Marketing & Digital Marketing Analytics

One can complete the Online Certificate in Search Engine Marketing & Digital Marketing Analytics for 6 to 12 months. The course duration depends on the university one wishes to pursue.

How to Apply?

If one is interested in applying for the SEM and digital marketing analytics certificate program, then one can just by following the steps mentioned below:

Step 1: Visit the university's admissions portal and register there to continue the admissions process.
Step 2: Now start filling up the online application form by providing all the information requested on the application form.
Step 3: Attach all necessary documents in the size and format specified upon completing the application form.
Step 4: Pay the required fee to finish the admissions procedure.
Step 5: After completing the entire admissions procedure, carefully review the application form before submitting it.

Career Prospects After Online Certificate in Search Engine Marketing & Digital Marketing Analytics

There are plenty of jobs that you can get after completing the online certificate program in Search Engine Marketing and Digital Marketing. The students in this course will develop a plethora of skills that are required in the industry. Some of the major job positions that you are likely to get after the completion of this online certificate program are

Social Media Manager

Content Manager

SEO Analyst

Digital Marketing Manager

SEO Manager

Social Media Strategist

Content Specialist

Digital Marketing Analyst

Let's clear up some doubts about Professional Certificate Programs in SEM & Digital Marketing Analytics

Their is no special eduational requirements, either you are 10+2 passed or a graduate from a recognized board, you can apply for this certification. 

The average fee for this certificate program ranges from Rs. 40,000 to Rs. 60,000 exclude GST.

 

The course duration is around 6 to 12 months for this Search Engine Marketing & Digital Marketing Analytics online certificate program.

 

One can find a varied number of job opportunities in the digital marketing sector including Content Manager, SEO Analyst, Digital Marketing Manager, SEO Manager, etc.

 

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