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Professional Certificate Programs in SEM & Digital Marketing Analytics
Updated at : February 20, 2024
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Universities
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Duration
6 Month - 1 Year
Eligibility info
Any Graduation Degree / 12th Pass Out
Search Engine and Digital Marketing is a growing industry encompassing all aspects of maintaining a digital presence. Online certificate program in Search Engine Marketing & Digital Marketing is a 6-month program designed for digital marketing enthusiasts. This course will assist you in comprehending on-page and off-page SEO approaches. In addition, maintaining a company's presence on social media platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, and others is part of digital marketing.
In order to be eligible for this professional certification program, the applicant must have passed either their 12th or graduation from a recognized board. However, if the candidate is 10th passed, he must have at least two years of work experience to be eligible for this course. This online certificate program assists students and working professionals in improving their skills. Most crucially, students can pursue it while working full-time because of its online curriculum.
This six months course curriculum is divided into two quarters, and the topics that got covered in these two quarters are listed below:
Quarter 1: Search Engine Marketing |
Quarter 2: Digital Marketing Analytics |
Introduction to Search Engine Optimization |
Introduction to Digital Marketing Analytics Digital Consumer and Consumer Data |
On-page SEO |
Data Technologies and Marketing Data Platforms |
Off-page SEO |
Measurement Model & Data-driven Decisions |
SEO Analytics and Tools |
Data Analysis |
Mimic Social Simulation |
Decision Optimization and Data Visualization |
New Website: Design & Architecture |
Metrics, dimensions, KPIs and Interpretation for POEM Media |
Introduction to Paid Search |
Mimic Digital Marketing Analytics Simulation |
Google Ads |
Mimic Pro Simulation |
Amazon Marketing Services |
Display Advertising & Shopping Ads |
Paid Search Analytics |
Programmatic Buying |
|
One can complete the Online Certificate in Search Engine Marketing & Digital Marketing Analytics for 6 to 12 months. The course duration depends on the university one wishes to pursue.
If one is interested in applying for the SEM and digital marketing analytics certificate program, then one can just by following the steps mentioned below:
Step 1: Visit the university's admissions portal and register there to continue the admissions process.
Step 2: Now start filling up the online application form by providing all the information requested on the application form.
Step 3: Attach all necessary documents in the size and format specified upon completing the application form.
Step 4: Pay the required fee to finish the admissions procedure.
Step 5: After completing the entire admissions procedure, carefully review the application form before submitting it.
There are plenty of jobs that you can get after completing the online certificate program in Search Engine Marketing and Digital Marketing. The students in this course will develop a plethora of skills that are required in the industry. Some of the major job positions that you are likely to get after the completion of this online certificate program are
Social Media Manager |
Content Manager |
SEO Analyst |
Digital Marketing Manager |
SEO Manager |
Social Media Strategist |
Content Specialist |
Digital Marketing Analyst |
Their is no special eduational requirements, either you are 10+2 passed or a graduate from a recognized board, you can apply for this certification.
The average fee for this certificate program ranges from Rs. 40,000 to Rs. 60,000 exclude GST.
The course duration is around 6 to 12 months for this Search Engine Marketing & Digital Marketing Analytics online certificate program.
One can find a varied number of job opportunities in the digital marketing sector including Content Manager, SEO Analyst, Digital Marketing Manager, SEO Manager, etc.
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