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online mba dual digital marketing and ecommerce management

Updated at : June 3, 2024DOWNLOAD E-BOOK

Online MBA Digital Marketing & Ecommerce Management

Online MBA in Digital Marketing and E-commerce Management is a master’s degree course of 2 years. This program focuses on teaching the skills of promoting a product or service digitally. Digital Marketing is a department growing by leaps and bounds due to the indulgence of new brands in the market, predominantly through virtual and digital means. The Dual MBA in Digital Marketing and E-commerce is a new program that was made to meet the needs of businesses as they change.

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2 Years

Eligibility info

Graduation or Equivalent

Online MBA in Digital Marketing and E-commerce Management Program Overview

Online MBA in Digital Marketing and E-commerce Management is an innovative professional degree at the postgraduate level. This is a 2-year degree course in which students learn management strategies that focus on business development, emphasising digital marketing to promote and boost sales on electronic websites/ platforms/ social media. This course is divided into 4 semesters, where you can learn and gain practical and theoretical knowledge and skills.

This program includes subjects like Growth Marketing, Consumer Behaviour, Brand Management for e-commerce, Web and Social Media Analytics, Integrated Marketing Strategy, etc. The course subjects are generally covered through engaging learning materials and case studies, which provide students with real insights into the learned concepts.

Why choose an online MBA in Digital Marketing and E-commerce?

Online MBA in Digital Marketing and E-commerce gives working people freedom and ensures students learn basic business principles and advanced digital marketing and e-commerce strategies. The dual MBA specialisation program gives people the skills they need to succeed in the constantly changing digital world. You can stay ahead of industry trends, improve your strategic marketing skills, make your e-commerce operations run more smoothly, and gain a competitive edge. With networking chances, real-world projects, and the ease of online learning, this MBA is a great investment that will give people the skills they need to lead and create in the digital marketing and e-commerce fields, which are always changing.

Who Should Pursue an Online MBA in Digital Marketing and E-commerce?

When should I do an Online MBA in Digital Marketing and E-commerce?

Online MBA in digital marketing and e-commerce is most useful for professionals with a few years of experience in marketing, e-commerce, or a similar field. This builds a strong base for adding advanced digital methods to current skills. However, if you start the program just after finishing your graduation, it will have the most effect. 

Popular & Affordable Universities for Online MBA in Digital Marketing and E-commerce 


Starting Fees

Amity University Online

INR 1,60,000

Jain University Online 

INR 2,10,000

UPES Online 

INR 1,50,000

Key Highlights of Online MBA in Digital Marketing and E-commerce

  • This online degree course has gained new relevance with the revolutions in the virtual and digital world as this course is accredited by the UGC-DEB to be offered in the online and ODL learning modes.
  • This online MBA in Digital Marketing and E-commerce combines basic business management skills with an in-depth understanding of digital marketing and e-commerce. It gives grads complete skills to succeed in the digital business world.
  • Because it is online, the program is flexible enough to fit the busy schedules of people already working. 
  • Real-world projects are a big part of the program, ensuring students get hands-on experience making good digital marketing plans and improving e-commerce.
  • The programme is specially designed with inputs from industry experts to groom students for the competitive and fast-growing digital marketing and e-commerce sector. 
  • The curriculum has been prepared with professional requirements and is hence industry-relevant. 
  • The course consists of 2 years divided into 4 semesters, in which the fourth semester usually includes a major project or dissertation.
  • The fees for this course range between INR 80,000 to INR 3,00,000 for the full academic program. 

Online MBA in Digital Marketing and E-commerce Syllabus

Different universities may have different syllabus, but the Online MBA in Digital Marketing and E-commerce usually covers a lot of different subjects to give students a wide range of skills. As an example, here is a summary of the course outline:

Semester I

Semester II

Principles of Economics & Markets


Managerial Effectiveness & Ethics

Marketing Management & Research

Accounting & Finance

Digital Marketing and E-Commerce Fundamentals

Organisational Behaviour & HR Management

Inbound Marketing: Content and Search Marketing

Quantitative Techniques & Analytics

Outbound Marketing: Digital Ads and Social Media Marketing

Semester III

Semester IV

Business Environment & Strategy

Web & Social Media Analytics

Operations Management

Digital Product Management

Growth Marketing

Marketing Analytics

Brand Management for E-Commerce

Integrated Marketing Strategy


Cross-functional elective



Top Specialisations of Online MBA

MBA In HR Management

MBA In International Marketing

MBA In Oil & Gas Management

MBA In Marketing & HR Management

MBA In Marketing Management

MBA Data Science & Analytics Management

MBA In General Management

MBA In IT Management

MBA In Finance Management

MBA In Logistics and Supply Chain Management

MBA In Project Management

MBA In Marketing & Finance Management

MBA In Banking & Finance Management

MBA In Financial Markets Management

MBA In Fintech Management

MBA In Power Management

MBA In International Finance Management

MBA In System & Operations

MBA In Business Intelligence & Analytics

MBA In Finance & HR Management

MBA In Finance & Leadership Management

MBA In Investment Banking Equity Research

Other Types of MBA Programs

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Online MBA in Digital Marketing and E-commerce Eligibility Requirements

If an individual is interested in pursuing this online MBA program, then they must meet these eligibility requirements to be admitted:

  • Candidate must have graduated in a Bachelor’s level (undergraduate) programme of 3 years in any stream from a UGC-recognized university, with a minimum aggregate of 45% to 55% marks or an equivalent grade. 
  • Students in the final semester of their Bachelor Programme are also eligible to apply for this online course.
  • Working professionals who have completed their graduation and are working in the digital marketing industry or want to develop a career in this field can also apply to the course. 

Duration of the Online MBA in Digital Marketing and E-commerce

The minimum duration of an online MBA in Digital Marketing and e-commerce Management is 2 years, and the maximum is 4 years. So, students get an extra 2 years to pass all the exams in an online MBA. This amount of time gives students with work obligations the freedom they need. Students can learn all about the ins and outs of the digital world during this time, getting the skills and knowledge they need to do well in strategic marketing and e-commerce management jobs when the program is over.

Online Degree Courses You May Be Interested In- Online MBA In India

Skills Required for Online MBA in Digital Marketing and E-commerce

  • You must have the skills to plan and carry out online marketing plans, including SEO, content marketing, social media, and email campaigns, to raise brand awareness and get people to interact with the brand.
  • A fine understanding and management of online retail processes, such as inventory, shipping, and payment systems, and improving the user experience to ensure operations go smoothly and quickly is also required.
  • The skill of creating all-encompassing digital plans that fit with larger business goals is also required.
  • You must have a proven ability to work in a digital world that changes quickly, keeping up with new technologies, trends, and customer habits while encouraging a culture of innovation in e-commerce and digital marketing.

Is any Entrance Exam required For an Online MBA in Digital Marketing and E-commerce?

Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below: 

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

ATMA (AIMS Test for Management Admission)

GMAT (Graduate Management Admission Test)

MAH CET (Maharashtra Common Entrance Test)

CMAT (Common Management Admission Test)

MAT (Management Aptitude Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

Note: Some universities offering online MBA can also ask for a good score in the abovementioned exams. So, check the eligibility requirements of your university carefully.

Recommended Books

Below is a list of the popular books used in the Online MBA in Digital Marketing and E-commerce curriculum. 



Publication Year

"Digital Marketing 2022"

Dave Chaffey


"E-commerce Evolved"

Tanner Larsson


"Data-Driven Marketing"

Mark Jeffery


"Contagious: How to Build Word of Mouth"

Jonah Berger


"SEO 2022 Learn Search Engine Optimization"

Adam Clarke


"Social Media Marketing Workbook"

Jason McDonald


"The Long Tail: Why the Future of Business"

Chris Anderson


Online MBA in Digital Marketing and E-commerce Admission Procedure

The following are the common steps  to enrol in an online MBA in Digital Marketing & E-Commerce: 

  • To register, go to the university's official website.
  • After you've registered, fill out the application form with your information.
  • After filling out the application form, attach your supporting documents to it.
  • Then, apply with the registration fee (if any).
  • The next step is to pay the academic fee using the payment method specified on the website (net banking/ demand draft/ UPI Payment, etc.).
  • The candidates will receive an email confirming and providing their enrollment number.

Online MBA in Digital Marketing and E-commerce Academic Fees

The Online MBA in Digital Marketing and E-commerce usually costs between INR 1 and 2.4 lakhs, which makes it a reasonable way to get a higher education. This pricing structure makes it possible for a wide range of workers who want to do well in the fast-paced fields of e-commerce and digital marketing to do so. The program's low cost, dual speciality, and flexible online format make it a good choice for people who want to improve their skills and move up in their jobs in the digital business world, which is changing quickly.

Why Opt for an Education Loan for an Online MBA in   Digital Marketing and E-commerce?

The Online MBA in Digital Marketing and E-commerce offers no-cost EMI facilities that make it easier for people who want to become workers to pay for their education. This program allows kids to go to college without worrying about money immediately. People can easily handle their educational costs with the no-cost EMI choice, which gives them freedom. 

Is an Online MBA in Digital Marketing and E-commerce Worth It?

This specialised program gives workers very important skills needed in the constantly changing digital world, where businesses depend increasingly on online platforms, so pursuing an online MBA in digital marketing and e-commerce is a great way to advance your job. The dual MBA specialisations ensure that the person has a deep understanding of basic business principles and advanced knowledge of digital marketing and e-commerce strategies. 

When they graduate, students know how to make digital marketing efforts that work, make e-commerce run more smoothly, and carefully set up businesses for success in the digital world. Working workers can use the program's flexible online style to improve their skills without taking time away. The Online MBA in Digital Marketing and E-commerce adds to your academic credentials and gives you the tools to lead and create in the fast-paced and competitive digital business world. It does this through real-world projects, networking opportunities, and practical uses.

Job Opportunities After Online MBA in Digital Marketing and E-commerce

A candidate who has done this online degree programme in digital marketing and e-commerce can explore jobs in several subdomains of digital marketing, such as:

Digital Strategist

Content Writer

Digital Customer, Channels, and Market Experts

SEO Specialist

Digital Entrepreneurship

Digital Analyst

Top Recruiters

Because graduates of the Online MBA in Digital Marketing and E-commerce have a wide range of skills, top employers actively seek them out. Tech giants, e-commerce leaders, and digital marketing agencies are just a few of the well-known businesses that value the program's dual focus. 

Let's clear up some doubts about Online MBA Dual Specialization in Digital Marketing E Commerce

This online MBA in Digital Marketing E-Commerce Management degree is highly beneficial for developing a succesful marketing career. This course being of equivalent degree as a regular MBA, opens a vast number of opportunities in the marketing and corporate world, with highly paid job roles available for the student in MNCs, top companies, marketing agencies etc. 

You can easily apply for this online MBA in Digital Marketing E-Commerce Management programme by visiting the official website of the university you want to pursue the course from. There you can register yourself as a new user and fill out the admission form along with attached copies of your important personal and educational documents. Pay the registration fee and academic fee to successfully apply to the course. 

The average fees of this course ranges between INR 80,000 to INR 3,00,000 depending on the specific university where you pursue the course from. There are EMI options or other financing options which are usually available for the students for affording the course.  

Yes, as per the guidelines of UGC-DEB, an online MBA in digital marketing and e-commerce is a valid course and is of equivalent credibility and validity as a regular MBA in digital marketing and e-commerce. 

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