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Dual MBA Online in Digital Marketing E Commerce
Updated at : June 3, 2024DOWNLOAD E-BOOK
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Universities
2
Duration
2 Years
Eligibility info
Graduation or Equivalent
Online MBA in Digital Marketing and E-commerce Management is an innovative professional degree at the postgraduate level. This is a 2-year degree course in which students learn management strategies that focus on business development, emphasising digital marketing to promote and boost sales on electronic websites/ platforms/ social media. This course is divided into 4 semesters, where you can learn and gain practical and theoretical knowledge and skills.
This program includes subjects like Growth Marketing, Consumer Behaviour, Brand Management for e-commerce, Web and Social Media Analytics, Integrated Marketing Strategy, etc. The course subjects are generally covered through engaging learning materials and case studies, which provide students with real insights into the learned concepts.
Online MBA in Digital Marketing and E-commerce gives working people freedom and ensures students learn basic business principles and advanced digital marketing and e-commerce strategies. The dual MBA specialisation program gives people the skills they need to succeed in the constantly changing digital world. You can stay ahead of industry trends, improve your strategic marketing skills, make your e-commerce operations run more smoothly, and gain a competitive edge. With networking chances, real-world projects, and the ease of online learning, this MBA is a great investment that will give people the skills they need to lead and create in the digital marketing and e-commerce fields, which are always changing.
Online MBA in digital marketing and e-commerce is most useful for professionals with a few years of experience in marketing, e-commerce, or a similar field. This builds a strong base for adding advanced digital methods to current skills. However, if you start the program just after finishing your graduation, it will have the most effect.
University |
Starting Fees |
INR 1,60,000 |
|
INR 2,10,000 |
|
INR 1,50,000 |
Different universities may have different syllabus, but the Online MBA in Digital Marketing and E-commerce usually covers a lot of different subjects to give students a wide range of skills. As an example, here is a summary of the course outline:
Semester I |
Semester II |
Principles of Economics & Markets |
Entrepreneurship |
Managerial Effectiveness & Ethics |
Marketing Management & Research |
Accounting & Finance |
Digital Marketing and E-Commerce Fundamentals |
Organisational Behaviour & HR Management |
Inbound Marketing: Content and Search Marketing |
Quantitative Techniques & Analytics |
Outbound Marketing: Digital Ads and Social Media Marketing |
Semester III |
Semester IV |
Business Environment & Strategy |
Web & Social Media Analytics |
Operations Management |
Digital Product Management |
Growth Marketing |
Marketing Analytics |
Brand Management for E-Commerce |
Integrated Marketing Strategy |
Elective |
Cross-functional elective |
---- |
Project |
If an individual is interested in pursuing this online MBA program, then they must meet these eligibility requirements to be admitted:
The minimum duration of an online MBA in Digital Marketing and e-commerce Management is 2 years, and the maximum is 4 years. So, students get an extra 2 years to pass all the exams in an online MBA. This amount of time gives students with work obligations the freedom they need. Students can learn all about the ins and outs of the digital world during this time, getting the skills and knowledge they need to do well in strategic marketing and e-commerce management jobs when the program is over.
Online Degree Courses You May Be Interested In- Online MBA In India
Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below:
CAT (Common Admission Test) |
KMAT (Karnataka Management Aptitude Test) |
TANCET (Tamil Nadu Common Entrance Test) |
SNAP (Symbiosis National Aptitude Test) |
PGCET (Postgraduate Common Entrance Test) |
ATMA (AIMS Test for Management Admission) |
GMAT (Graduate Management Admission Test) |
MAH CET (Maharashtra Common Entrance Test) |
CMAT (Common Management Admission Test) |
MAT (Management Aptitude Test) |
XAT (Xavier Aptitude Test) |
NMAT (NMIMS Management Aptitude Test) |
Note: Some universities offering online MBA can also ask for a good score in the abovementioned exams. So, check the eligibility requirements of your university carefully.
Below is a list of the popular books used in the Online MBA in Digital Marketing and E-commerce curriculum.
Title |
Author(s) |
Publication Year |
"Digital Marketing 2022" |
Dave Chaffey |
2022 |
"E-commerce Evolved" |
Tanner Larsson |
2016 |
"Data-Driven Marketing" |
Mark Jeffery |
2010 |
"Contagious: How to Build Word of Mouth" |
Jonah Berger |
2013 |
"SEO 2022 Learn Search Engine Optimization" |
Adam Clarke |
2022 |
"Social Media Marketing Workbook" |
Jason McDonald |
2021 |
"The Long Tail: Why the Future of Business" |
Chris Anderson |
2006 |
The following are the common steps to enrol in an online MBA in Digital Marketing & E-Commerce:
The Online MBA in Digital Marketing and E-commerce usually costs between INR 1 and 2.4 lakhs, which makes it a reasonable way to get a higher education. This pricing structure makes it possible for a wide range of workers who want to do well in the fast-paced fields of e-commerce and digital marketing to do so. The program's low cost, dual speciality, and flexible online format make it a good choice for people who want to improve their skills and move up in their jobs in the digital business world, which is changing quickly.
The Online MBA in Digital Marketing and E-commerce offers no-cost EMI facilities that make it easier for people who want to become workers to pay for their education. This program allows kids to go to college without worrying about money immediately. People can easily handle their educational costs with the no-cost EMI choice, which gives them freedom.
This specialised program gives workers very important skills needed in the constantly changing digital world, where businesses depend increasingly on online platforms, so pursuing an online MBA in digital marketing and e-commerce is a great way to advance your job. The dual MBA specialisations ensure that the person has a deep understanding of basic business principles and advanced knowledge of digital marketing and e-commerce strategies.
When they graduate, students know how to make digital marketing efforts that work, make e-commerce run more smoothly, and carefully set up businesses for success in the digital world. Working workers can use the program's flexible online style to improve their skills without taking time away. The Online MBA in Digital Marketing and E-commerce adds to your academic credentials and gives you the tools to lead and create in the fast-paced and competitive digital business world. It does this through real-world projects, networking opportunities, and practical uses.
A candidate who has done this online degree programme in digital marketing and e-commerce can explore jobs in several subdomains of digital marketing, such as:
Digital Strategist |
Content Writer |
Digital Customer, Channels, and Market Experts |
SEO Specialist |
Digital Entrepreneurship |
Digital Analyst |
Because graduates of the Online MBA in Digital Marketing and E-commerce have a wide range of skills, top employers actively seek them out. Tech giants, e-commerce leaders, and digital marketing agencies are just a few of the well-known businesses that value the program's dual focus.
This online MBA in Digital Marketing E-Commerce Management degree is highly beneficial for developing a succesful marketing career. This course being of equivalent degree as a regular MBA, opens a vast number of opportunities in the marketing and corporate world, with highly paid job roles available for the student in MNCs, top companies, marketing agencies etc.
You can easily apply for this online MBA in Digital Marketing E-Commerce Management programme by visiting the official website of the university you want to pursue the course from. There you can register yourself as a new user and fill out the admission form along with attached copies of your important personal and educational documents. Pay the registration fee and academic fee to successfully apply to the course.
The average fees of this course ranges between INR 80,000 to INR 3,00,000 depending on the specific university where you pursue the course from. There are EMI options or other financing options which are usually available for the students for affording the course.
Yes, as per the guidelines of UGC-DEB, an online MBA in digital marketing and e-commerce is a valid course and is of equivalent credibility and validity as a regular MBA in digital marketing and e-commerce.
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