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online mba dual marketing and hr management

Updated at : February 20, 2024DOWNLOAD E-BOOK

Online MBA Marketing & HR Management

Online MBA in Marketing & HR Management is a 2-year PG program that imparts in-depth knowledge of concepts in two of the most demanded domains of management- marketing and HR strategies. This is a professional degree course and it includes subjects like Business Environment Strategy, Employee Reward Management, Integrated Marketing Communications, Strategic Human Resource Management, Retail Marketing and Brand Management, and so forth.

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Universities

2

Duration

2 - 4 Years

Eligibility info

Graduation or Equivalent

Online MBA in Marketing and HR Management Program Overview

Marketing Management and Human Resource Management are two important pillars of business. This online MBA in HR and Marketing Management is a postgraduate degree course that helps students gain in-depth knowledge of marketing concepts and HR strategies. The students will be able to develop a stronghold in principles of both these domains through this dual specialization degree. This is a professional degree course that imparts advanced knowledge of concepts of building the brand image and skills to handle employees. 

The primary benefit of this online school is that it allows you to become fully knowledgeable about both of the management majors without ever leaving your house. You can experience a true classroom setting with the help of the LMS site and online live classes. Additionally, the curriculum is kept very engaged and interesting for students using internal examinations such as vivas, quizzes, assignments, case studies, and live projects. Additionally, this course equips students with a broad range of abilities, worldwide knowledge, and a strong professional network that will help them become future leaders who can adapt to the rapidly changing corporate environment.

Why Online MBA in Marketing and HR Management?

With this dual MBA program offered online in marketing and HRM, students will study the most recent advancements in digital marketing, customer behavior, and brand management in addition to learning how to visualize the industry, negotiate with employees, assess industry work, and ensure employee well-being. 

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This online dual MBA program is gaining traction among applicants since it's the key to getting hired by your ideal company and helps you advance up the organizational ladder. Furthermore, the UGC's policy on the unconditional acceptance of online degrees has greatly increased the appeal of online MBA specializations among recent graduates as well as working executives. Additionally, the program's focus on helping students maintain a healthy work-study balance has propelled it to the top of the list of online programs.

Who Should Pursue an Online MBA in Marketing and HR Management?

All candidates from various fields are eligible to apply for an online MBA in marketing and HRM. Nevertheless, this program can be very beneficial to the specific categories listed below.

  • Fresh Graduates
  • HR Executives
  • Digital Marketers
  • Heads and Team Leads
  • Professionals working in the Marketing field
  • People who want to start their business
  • Anyone with an Interest

When to do an Online MBA in Marketing and HR Management?

Universities across the world offer this dual online MBA program with no age restrictions and often no prior work experience requirements. This program is therefore available to you at any point in your career, regardless of whether you are a recently graduated candidate or an experienced professional in the middle of your career. 

Popular & Affordable Private Colleges Or Universities for Online MBA in Marketing and HR Management in India

Universities Offering Online MBA in Marketing and HR Management

NIRF Ranking 2023 (Management)

Full Fee Range (Might Vary)

Jain University, Bangalore

85

1.70 Lakhs INR

Vignan's Foundation for Science, Technology, and Research

101-125

1.10 Lakhs INR

Key Highlights of Online MBA In Marketing and HR Management In India

  • An online MBA in HRM and marketing provides you with the chance of completing your postgraduation in a convenient mode of learning while continuing your job.
  • The minimum duration of an Online MBA in Marketing and HRM is 2 years and the maximum duration is 4 years. In online courses, students get an extra 2 years to pass all the exams. 
  • The candidates must have a bachelor’s degree from a recognized university to be eligible for the course. 
  • The candidates do not need to take any entrance exam for admission to this course. 
  • The Online MBA in Marketing and Human Resources includes subjects like Retail Marketing, Organizational Behaviour, Marketing Management, etc. 
  • The average fee for the Online MBA in Marketing and HRM ranges between Rs. 50,000 and Rs. 1,50,000. 
  • The Online MBA in Marketing and HRM prepares students for jobs like Brand Manager, Channel Head, Human Resource Manager, etc.
  • Learners of this course get to attend online lectures with world-class faculty members.
  • The unlimited LMS access to academic resources encourages self-paced learning from anywhere around the world at the learner’s schedule.
  • The government-approved and industry-recognized online MBA degree in dual specialization extends your career paths in multiple industry sectors.

Online MBA in Marketing and HR Management Course Subjects/Syllabus

The curriculum of this online PG course is a mix of the core topics from two domains, marketing and human resources. Here is the list of subjects that you will be taught in four semesters of this program: 

Semester I

Semester II

Principles and Practice of Management

Entrepreneurship

Managerial Effectiveness & Ethics

Marketing Management & Research 

Organizational Behavior

Talent Acquisition & Management

Accounting & Finance 

Learning and Development

Organizational Behavioral and Human Resource Management    

Consumer Behavior 

Quantitative Techniques & Analytics

---

Semester III

Semester IV

Business Environment & Strategy 

Strategic Human Resource Management 

Operations Management

Organization Development & Change Management         

Employee Reward Management

Retail Marketing & Brand Management 

Integrated Marketing Communications

Digital Marketing & Data Analytics

Services Marketing & CRM 

Cross-Functional Elective 

Open Elective 

Project 

Top Specializations of Online MBA

MBA In HR Management

MBA In International Marketing

MBA In Oil & Gas Management

MBA In System & Operations

MBA In Marketing Management

MBA In Finance & HR Management

MBA In General Management

MBA In IT Management

MBA In Finance Management

MBA In Logistics and Supply Chain Management

MBA In Project Management

MBA In Marketing & Finance Management

MBA In Banking & Finance Management

MBA In Financial Markets Management

MBA In Fintech Management

MBA In Power Management

MBA In International Finance Management

MBA Data Science & Analytics Management

MBA In Business Intelligence & Analytics

MBA In Digital Marketing E Commerce

MBA In Finance & Leadership Management

MBA In Investment Banking Equity Research

Other Types of MBA Programs

Online MBA for Working Professionals

MBA Global Online

MBA Dual Specialization Online

MBA Distance Learning

Online MBA in Marketing and HR Management Eligibility

The general eligibility criteria to enroll in marketing and HRM specialized dual online MBA course are listed here: 

  • The candidates must have graduated in any stream with a minimum percentage (45%-50%) to be eligible for the course. 
  • Also, the candidates must make sure that they completed their graduation degree from a recognized university. 
  • The program can also be pursued by working professionals for career advancement as well. 

Apart from these general factors, you might come across some specific factors based on the university you choose for the program.

Online MBA in Marketing and HR Management Duration

The minimum duration of an online MBA program in Marketing & HRM is 2 years and the maximum duration is 4 years. The students get the benefit of time and flexibility for studying online in terms of 2 extra years to pass all the exams. 

Skills Required for Online MBA in Marketing and HR Management

Following completion of this online dual MBA specialization, you may find that the following list of fundamental skill sets can help you learn online more efficiently and succeed.

  • To understand topics at an intermediate level, you need to have a basic awareness of marketing and HR-related topics. 
  • This online program offers a lot of flexibility, but you may not be able to take full advantage of its hands-on learning approach if you struggle with time management. 
  • Gaining a solid communication skill will help you in group discussions and interviews, even outside of the classroom.
  • You have to come across as a responsible person if you desire a fulfilling and significant career. This ability will even force you to finish your assignments and projects by the due date for the course.
  • Your professors' online lessons will be easier for you to understand and absorb if you have good listening practice. Your leadership skills will also be improved by this trait. 

Is an Entrance Exam Conducted For an Online MBA in Marketing and HR Management?

There is no entrance exam required for an online MBA with a dual concentration in marketing and HRM. As a result, you can choose this program without having to worry about doing well on a screening exam. However, the institution you choose may place you in a situation where passing any of the exams listed below is required.

ATMA (AIMS Test for Management Admission)

CAT (Common Admission Test)

KMAT (Karnataka Management Aptitude Test)

MAH CET (Maharashtra Common Entrance Test)

GMAT (Graduate Management Admission Test)

XAT (Xavier Aptitude Test)

NMAT (NMIMS Management Aptitude Test)

PGCET (Postgraduate Common Entrance Test)

CMAT (Common Management Admission Test)

TANCET (Tamil Nadu Common Entrance Test)

SNAP (Symbiosis National Aptitude Test)

MAT (Management Aptitude Test)

Recommended Books

Along with coaching programs, the books listed below will aid in your preparation for the MBA admission exam.

  • How to Prepare for Data Interpretation for CAT by Arun Sharma
  • Quantitative Aptitude for Competitive Examinations by Abhijit Guha
  • A New Approach to REASONING Verbal, Non-Verbal & Analytical by BS Sijwalii & Indu Sijwali
  • How to Prepare for Verbal Ability and Reading Comprehension for CAT by Arun Sharma and Meenakshi Upadhyay/ Arihant
  • Data Interpretation & Data Sufficiency by Ananta Ashisha
  • 30 Days to a More Powerful Vocabulary Mass Market Paperback by Wilfred Funk & Norman Lewis/ Simon & Schuster
  • Data Interpretation & Logical Reasoning by Gautam Puri
  • How to Prepare for Verbal Ability and Reading Comprehension for the CAT by Sharma and Upadhyay
  • Logical Reasoning and Data Interpretation for the CAT by Nishit K. Sinha
  • Quantitative Aptitude Quantum CAT by Sarvesh K Verma

Online MBA in Marketing and HR Management Admission Procedure

A typical admission process for the online dual MBA in marketing and HRM program is as follows: 

  • Go to the university's official website to learn more about the admissions process.
  • Complete the application form on the website by registering as a New User and providing your information.
  • Attach your files to the application. 
  • Send in the application and one-time registration fee (if applicable). 
  • Submit the academic fee using the payment method specified on the website in the following step. 
  • The enrollment number and a confirmation email will be sent to the candidates. 

Online MBA in Marketing and HR Management Academic Fees

The academic fees for any course vary based on the institution you choose. To get your personalized budget-friendly university options, College Vidya, India’s leading portal provides you with a list of approved universities providing online MBA courses in Marketing and HRM. You visit the webpage to navigate your best fit.

Online MBA in Marketing and HR Management Domestic Fee

The cost of an online MBA program ranges from Rs. 50,000 to Rs.1,50,000. The academic fee for the course varies as per the specific university you choose; for example, if you pursue an online MBA degree from a government university, the fee will be approximately between Rs. 50,000 to Rs. 70,000, but if you choose a private management institute, the fee will range between Rs. 1,00,000 and Rs. 2,00,000 on an average. 

Online MBA in Marketing and HR Management International Fee

This dual specialization of MBA has an international fee bundle starting at about $1,000. This package is flexible and dependent on a number of variables. You should look into the international package offered by the online university of your choice to obtain a sense of the precise costs associated with this degree.

Why Opt for an Education Loan for an Online MBA Program in Marketing and HR Management?

A person should be informed of the range of available student loan choices, considering the high course fees associated with the Online MBA program in marketing and human resources management. In addition to the baseline course fee for the MBA program, the educational loan covers all other educational costs, including books, tests, and other fees. Furthermore, as most students participating in this online MBA program are working professionals, they may conveniently manage and pay their tuition through EMI alternatives provided by the appropriate university. As a result, financing your education might also boost your self-esteem.

Is an Online MBA in Marketing and HR Management Worth It?

In the long term, earning an online MBA in marketing and HRM can prove to be a wise decision. With this dual specialized degree, employees can get the most recent knowledge about digital marketing strategies, leadership abilities, organizational change, people management, and the marketing industry. People can study in-depth information about contemporary marketing strategies and regulatory and legal requirements of organizations while juggling their work commitments thanks to the online learning format's flexibility. 

The key attractions of this course are the employment choices you get to explore after completing the program. Additionally, you can accomplish your long-planned career or job change goals with the aid of this online master's degree. Moreover, the broad recognition of this curriculum opens up a plethora of job alternatives for you in a variety of industries. In addition, the considerably higher pay range of the job profiles that you may get with this degree makes it desirable for working professionals and students to pursue this program.

Job Opportunities After Online MBA in Marketing and HR Management

There are plenty of professional opportunities available after completing an online MBA course in the specializations of Marketing Management and Human Resource Management. The students can either enter the marketing field or get jobs in the Human Resources department. 

Some major jobs are available for you after this online MBA dual specialization are listed below: 

Human Resource Manager

Technical Recruiter

Employee Relations Manager

Executive Recruiter

HR Generalist

Brand Manager

Channel Head

Media Planner

Customer Relationship Management

Top Recruiters

Every firm has a big demand for experienced HR managers and marketers, and this demand is only growing as the industry's diverse sectors expand. Thus, this course can assist you in getting a good pay increase in addition to helping you apply to a lot of prestigious companies. Based on your expertise, reputable Indian companies would offer you a salary between 3 and 12 LPA once you complete an online MBA in marketing and HRM. The following is a list of some of the leading employers for this dual MBA major: 

Pepsico

BCG

ITC

TCS

KPMG

Wipro

Tech Mahindra

Let's clear up some doubts about Online MBA Dual Specialization in Marketing And HR Management

Yes, the degree is valid as it has been approved by the University Grants Commission's (UGC) online education board, i.e. UGC-DEB. So, an online MBA in this specialization is valid and of equal value as a regular MBA. 

The candidates must have a graduation degree from a recognized university with a minimum percentage (45% to 55% aggregate marks on an average) to be eligible for the course. 

The minimum course duration is 2 years and the maximum course duration is 4 years.

No, most of the universities providing this course and specialization do not have any entrance exam for admissions. The admissions are based on the eligibility criteria of the universities. 

With an online MBA in marketing and HRM, you can explore the employment areas of both marketing and human resources irrespective of your prior work field.

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