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Dual MBA Online in Marketing and Sales
Updated at : June 3, 2024DOWNLOAD E-BOOK
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Universities
1
Duration
2 Years
Eligibility info
Graduation or Equivalent
This 2-year Dual MBA specialization program is designed for working professionals who want to enhance their marketing and sales skills and advance their careers. Online MBA in Marketing and Sales Management Management Program will teach you the latest marketing and sales techniques, strategies, and technologies from expert faculty members and industry leaders.
The curriculum includes real-life case studies and business lessons, giving students much freedom through online modules. It ensures you understand the latest trends realistically because experts teach it. Virtual networking helps a broad group of students work together better, creating a lively learning environment. This school can help students advance in their careers by giving them theoretical information and the strategic thinking they need to do well in leadership jobs.
Here is a quick brief about the Online MBA in Marketing and Sales Management program:
Course Particulars |
Details |
Course Name |
Master of Business Administration in Marketing and Sales Management |
Course Level |
Postgraduate Level |
Course Duration |
Minimum: 2 Years Maximum: 4 Years |
Course Eligibility |
Graduation Degree or Equivalent |
Mode of Learning |
Online and Distance |
Average Fee |
Rs. 20,000 to Rs. 40,000 per semester |
Getting an online MBA in Marketing and Sales Management gives busy working professionals more freedom and a better understanding of both specialisations. Real-life case studies, industry experts, and virtual networking make up the program, which makes learning useful and interesting. It gives graduates the skills they need to do well in leadership jobs, which makes it a great way to move up in your work.
Here are some points why you should go for Online MBA in Marketing and Sales:
When you should pursue an Online MBA in Marketing and Sales Management depends on your goals. But, it is a good idea for people wanting to advance in their careers or take on more challenging tasks. The online approach is flexible enough to work with different schedules, so it's best to do it when your work routine allows for focused learning. No matter what stage of your job you're in—early to build a strong base or later to improve your strategic skills—the program can be adjusted to fit your needs.
The Online MBA in Marketing and Sales Management program will equip you with a solid marketing and sales management foundation. The curriculum includes core business courses and specialised marketing and sales courses. Here is the list of core subjects that one gets to study during the course duration:
Core Subjects of Marketing and Sales Management |
|
Financial Accounting |
Consumer Behavior |
Managerial Accounting |
Marketing Management |
Business Strategy and Policy |
Brand Management |
Organisational Behavior |
Integrated Marketing Communications |
Operations Management |
Sales Management |
Business Law |
Digital Marketing |
Ethics and Social Responsibility |
Customer Relationship Management |
To apply for the Online MBA in Marketing and Sales Management program, you must meet the following requirements:
The duration for the marketing and sales management program is around 2 years. This 2-year duration is subdivided into 4 semesters of 6 months each. As the MBA in marketing and sales management is offered online, one gets the additional benefit of completing the program for an extended duration of 4 years.
Online Degree Courses You May Be Interested In- Online MBA In India
Usually, you don’t need any entrance exam for an online MBA. However, some of the exams conducted for a regular MBA are listed below:
CAT (Common Admission Test) |
KMAT (Karnataka Management Aptitude Test) |
TANCET (Tamil Nadu Common Entrance Test) |
SNAP (Symbiosis National Aptitude Test) |
CMAT (Common Management Admission Test) |
MAT (Management Aptitude Test) |
XAT (Xavier Aptitude Test) |
NMAT (NMIMS Management Aptitude Test) |
PGCET (Postgraduate Common Entrance Test) |
ATMA (AIMS Test for Management Admission) |
GMAT (Graduate Management Admission Test) |
MAH CET (Maharashtra Common Entrance Test) |
Note: Some universities offering online MBA can also ask for a good score in the abovementioned exams. So, check the eligibility requirements of your university carefully.
Below is a list of the popular books used in the online MBA in Marketing and Sales Management curriculum.
Category |
Book Title |
Author |
Publication Year |
Marketing Strategy |
"Blue Ocean Strategy" |
W. Chan Kim, Renée Mauborgne |
2005 |
Sales Techniques |
"To Sell Is Human" |
Daniel H. Pink |
2012 |
Consumer Behavior |
"Influence: The Psychology of Persuasion" |
Robert B. Cialdini |
1984 |
Strategic Management |
"Good Strategy Bad Strategy" |
Richard Rumelt |
2011 |
Digital Marketing |
"Digital Marketing for Dummies" |
Ryan Deiss, Russ Henneberry |
2020 |
Data Analytics in Sales |
"Sales Growth: Five Proven Strategies" |
McKinsey & Company |
2016 |
If you are interested in making a career in the marketing field, then just follow the below-mentioned steps to become a marketing and sales leader:
The Online MBA in Marketing and Sales Management costs between INR 1.5 lakhs and 2 lakhs, making it a good option for people who want to improve their skills in these fast-paced areas. This price includes a full program, dual specialisation, and access to teachers who work in the field. The program's worth is increased because it can be done online, which is convenient for busy workers. This MBA is an affordable way to move up in the difficult fields of marketing and sales management because it focuses on real-world applications and gives you a wide range of skills.
Aspiring students can get financial help to complete their Online MBA in Marketing and Sales Management MBA. Scholarships, loans, and flexible payment plans like no-cost EMI plans are all meant to make college more affordable so qualified people can get a good education without worrying about finances. These ways to get help show that the school is serious about promoting diversity and making education available to many talented workers.
People who are serious about their careers should get an online MBA in marketing and sales management. This Dual MBA specialisation program allows students to specialise in two areas and gives working workers a lot of freedom. Using real-life case studies and business ideas ensures the knowledge is useful and prepares graduates for leadership positions.
The program's focus on strategic thought and adaptability and the wide range of skills learned make it suitable for today's work settings. The affordable INR 1.5 lakh to 2 lakh tuition fees and the possibility of getting financial aid make this MBA available to many people. Overall, the program's focus on holistic development and its low cost and global networking chances make it a solid investment that will prepare grads to do well in the tough sales and marketing management fields.
Upon completion of the Online MBA in Marketing and Sales Management program, you will be well-equipped to pursue various marketing and sales management roles, such as
Marketing Manager |
Advertising Manager |
Sales Manager |
Digital Marketing Manager |
Brand Manager |
Customer Relationship Manager |
Top employers are constantly looking for graduates of the Online MBA in Marketing and Sales Management because of its focus on real skills and dual specialization. Renowned companies in various fields are eager to hire people with the strategic thinking and all-around knowledge this program provides.
Yes, the Online MBA in Marketing and Sales Management is worth it as the course is recognized and the degree awarded is valid around the globe.
The Online MBA in Marketing and Sales Management program duration is around 2 years, divided into 4 semesters of 6 months each.
The average fee for the MBA in Marketing and Sales Management program ranges from Rs. 20,000 to Rs. 40,000 per semester.
For pursuing an MBA in Marketing and Sales Management course one must have completed their graduation from a UGC-recognized university.
The individual can find a varied number of career opportunities in several industries like IT, Healthcare, Automobiles, FMCG, etc. The individuals can work as a Marketing Manager, Advertising Manager, Sales Manager, Digital Marketing Manager, etc after successful completion of the program.
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