Executive Programs In Marketing

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About Executive Programs In Marketing

The Executive Development Development programs in Marketing at IIM Kashipur are tailored for working professionals, aiming to facilitate their engagement with the latest developments and progressions in the field. This equips them to confidently make decisions centered around branding within the organization. IIM Kashipur offers 2 specialisations in marketing- Managing Products and Branding, and Digital Marketing and Analytics. 

After completing this course, the participants will cultivate a profound understanding of the intricacies of product and brand development, influential factors in the realm of brand establishment, elements that both impede and enhance the branding process, the intersection of technology, digital transformation, and branding, concepts like Brand Architecture, Brand Salience, and Brand Resonance, and the strategic dimensions of Brand Strategy and Brand Management.

The delivery of the course is in a blended mode with online classes that are conducted live through a digital platform and in-person sessions on the campus of IIM Kashipur. Apart from the live online classes, there is a 2-day workshop conducted on-campus towards the end of the program. The live classes will be taught by the faculty of IIM Kashipur in real time. 

  • Blended Learning for flexibility 
  • Certificate from IIM Kashipur
  • Hands-on Industry Exposure

Course Benefits

  • One of the biggest benefits is that you will receive certification from IIM Kashipur after completing the course as this certificate will hold a very good value in the job market.
  • This is not a regular IIM course but you will still get to learn from the same faculty of IIM Kashipur that teaches the regular courses. These professors are a part of India’s top faculty panel.
  • The curriculum includes case-studies and sessions based on real-world scenarios. Such sessions are conducted by experienced industry experts to give a better exposure to the participants.
  • It is not entirely an online course as there will be a campus visit for a 2-3 days workshop towards the end of the program.
  • Since this program is for working executives, the course delivery is very flexible with online classes conducted over the weekends through a digital platform.
  • The course will be a great benefit to executives planning to be entrepreneurs or the ones who already own family businesses. These courses will help such individuals scale up their businesses by applying the right concepts of marketing.

IIM Kashipur Approved By

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Who Can Apply?

Following are the conditions that an individual must fulfill to be eligible to get admission to the executive development programs in marketing at IIM Kashipur:  

  • If you are an Indian applicant, then you must have a bachelor’s degree from an approved university or institute in any discipline. 
  • If you are an international applicant, then you must have a bachelor’s degree from a university or institute that is approved by the authorities of your respective country. 
  • The applicants should have industrial work experience of 1-3 years. 
  • The applicants should also have proficiency in both spoken and written English. 

Specialization Wise Updated Fees 2023

Digital Marketing and Analytics75,000 (Full Fee)
Managing Products and Branding60,000 (Full Fee)

Sample Certificate from IIM Kashipur

  • Degree equivalent to a regular on-campus degree
  • Globally Recognized Degree
  • Learn from the highly experienced faculty
iim kashipur sample certificate

IIM Kashipur EMI Details

You get the following options for fee payment: 

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs  
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Kashipur Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Kashipur (IIM Kashipur):

Step 1 - You must first review the qualifying requirements established by IIM Kashipur for the specific program to which you desire to apply.

Step 2 - Take a national-level admission test, such as the Common Admission Test (CAT) offered by Indian Institutes of Management (IIMs).

Step 3 - Within the stipulated time, complete the online application form accessible on the official website of IIM Kashipur.

Step 4 - You will be shortlisted for the next step of the selection process based on your CAT score and other qualifying requirements.

Step 5 - Your performance in the CAT, WAT, GD, PI, academic background, job experience, diversity criteria, and other vital indicators will determine your ultimate selection.

Step 6 - The institute publishes a final merit list of chosen candidates based on the cumulative scores acquired in the several selection phases.

Step 7 - If you are offered admission, accept the offer by paying the requisite acceptance fee and appropriate papers by the deadline.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

Executive Programs In Marketing Syllabus

EDP in Digital Marketing & Analytics - Syllabus

Module Name 


Overview of Digital Marketing and Analytics 

  • Introduction to Digital Marketing and Marketing Management Concepts
  • Developing digital marketing plan for offline and online firms, PR and Branding
  • The Downside to Traditional Marketing
  • Benefits of Digital Marketing
  • How We Use Both Digital & Traditional Marketing
  • Customer engagement and Customer Journey in Virtual world

Social Media Marketing 

  • Social Media Marketing
  • Social Media Marketing Strategy
  • Facebook and Instagram Marketing
  • Practical Exercise on Developing FB Pages and Effectively Managing the Page
  • Facebook Ads and Twitter Profile Management
  • Linkedin for Business and Managing Presence on Linkedin
  • Virtual Community Management
  • Youtube Videos and Facebook Groups

Google AdWords & Online Display Advertising

  • Google AdWords
  • Online Display and Search Advertising

Content Marketing 

  • Developing Effective Content
  • Content Tools

Search Engine Optimisation 

  • Understand Search Engines & Google
  • On-Page SEO
  • Off-Page SEO

Search Engine Essentials 

  • Search Engine Algorithms
  • Local SEO & SEO Project Essentials
  • Search Engine Marketing and Keyword planning (SEM)

Email Marketing 

  • RFM Analysis and Optimising Direct Mail Campaigns
  • Scheduling of Campaigns
  • Email Analysis

Mobile Marketing 

  • Mobile Marketing
  • App Based Marketing & App Store Optimization
  • App Stores- Google Play, iTunes App Store
  • App Analytics Tools

Digital Marketing Analytics 

  • Digital Marketing Effectiveness
  • Google Analytics
  • Advertising Effectiveness

Knowing Your Customer 

  • Recommendation System
  • Marketing Basket Analysis
  • Collaborative Filtering

Web and Social Media Analytics 

  • Text Data Analytics
  • Network Data Analytics
  • Managing Twitter Data

Introduction to Analytics 

  • Marketing Analytics
  • Descriptive, Predictive, and Prescriptive Analytics

Tools to be Used 

  • Google AdWords 
  • Google Analytics 
  • Google Search Console
  • Google Play 
  • YouTube Advertising 
  • App Store 
  • Quora 
  • Sendinblue 
  • Facebook Ads 
  • LinkedIn Advertising 
  • Instagram Ads 
  • Twitter Advertising 
  • Bannersnack 
  • Leadsbridge  


EDP In Managing Products and Branding Syllabus

Module I - Product

Introduction to Product Management 

  • Nature and Role of Product Managers and Product Management
  • Competitiveness and Marketing Product
  • Theory of Product
  • Product Manager as the ‘CEO’
  • Managing Cross-functional teams
  • Making Decisions
  • Nature and Role of Product Managers, and Product Management
  • Good Product Manager, Bad Product Manager

Buyer Behaviour and Decision Making 

  • Products and Buyer Behavior
  • Models of Buyer Behavior
  • Influences on Decision Making
  • Researching the Market
  • Importance and Nature of New Product Development Process

Product Ideas and Management 

  • Idea Management and Screening New Ideas
  • Objective of Idea Generation
  • Sources of Information for New Product Ideas
  • Techniques of Activating Sources of Information
  • What is Screening?
  • Ways of doing so and types of doing it for new ideas
  • Process and Criteria

Marketing and Launching of the Product 

  • Commercialization of the Product
  • Difference Across few Industries
  • Test Marketing
  • Time to Marketing
  • Launching
  • Challenges and Opportunity Analysis
  • Breaking to Market

Product Life Cycle Management 

  • Theory and Application of the Product Life Cycle Management
  • PLC Management
  • Stages and Theories Associated
  • Criticism and Managerial Implications
  • Components of Product Strategy
  • Technology and Markets

Product Concept 

  • Concept Development
  • Concept Development and Testing
  • New Product Concept
  • Process of Concept Resting
  • Research Methods and Scientific Techniques
  • Business Analysis and Financial Analysis

Product Testing 

  • Product Testing
  • The Purpose of Product Testing
  • The Overriding Concerns of Product Testing
  • Major Decisions in Constructing the Product Test
  • Industrial Market

Managing Product Growth 

  • Managing the Growth
  • Resistance to Change
  • Leveraging New Product Growth
  • Technology
  • Sustainable Business Solutions

Product Line Management 

  • Controlling the Product Line
  • Importance of Product Deletion
  • Reason for the Neglect of Deletion
  • Scope of Deletion Decision
  • Triggers of Deletion

Product Deletion 

  • Product Deletion
  • Identification of Deletion Candidate
  • Diagnostic Routine
  • Implementing Deletion Decision

Module II - Strategically Managing Brands

Introduction to Branding 

  • Introduction to Branding
  • Brands and Brand Management
  • Why do Brands Matter?
  • What can be Branded?
  • Science and Arts of Branding
  • Challenges and Opportunities of Branding

Brand Strategy and Positioning 

  • Developing a Brand Strategy
  • Brand Equity and Brand Positioning
  • Guidelines of Positioning
  • Brand Mantra
  • Advantages of Brand Positioning

Value and Branding 

  • Overall Value Chain of Branding
  • Steps to Branding
  • Luxury Branding
  • Putting Customers First
  • Brand Communities
  • Creating Customer Value

Brand Elements 

  • Choosing the Brand Elements
  • Criteria for Choosing
  • Options and Tactics of Brand Elements
  • Brand Names
  • Do-overs with Brandings
  • Psychology and Branding
  • Legal aspects and Branding

Media Environment of Branding 

  • Branding and New Media Environment
  • The New Media Environment
  • Role of Multiple Communication
  • Brand Amplifiers
  • Challenges and Opportunities
  • Putting it all Together

Secondary Association and Brand Equity 

  • Secondary Association and Brand Equity
  • Brand Leveraging
  • Geographic Impacts
  • Distribution
  • Co-branding
  • Licensing
  • 3rd Party Sources and Branding

Managing Brand Performance 

  • Managing Brand Performance
  • Conducting Brand Audits
  • Establishing Brand Equity Measurement
  • Brand Accountability

Measuring Brand Equity

  • Managing Sources of Brand Equity
  • Measuring the Brand Equity Advantages
  • Difficulty of Measuring
  • Techniques to Measure
  • Measuring Outcomes of Brand Equity

Brand Architecture Strategy 

  • Brand Architecture Strategies
  • Developing a Brand Architecture
  • Brand Portfolios
  • Brand Hierarchies
  • Corporate Brand
  • Individual Brand
  • Hybrid Brand

Managing Brands Over Time 

  • Managing Brands Over Time
  • Fortifying Brands
  • Leveraging Brands
  • Marketing Programs
  • Adjustments to the Portfolio
  • Global marketing and its Challenges

Quiz, Examinations, Workshops, & Presentations



IIM Kashipur Examination Pattern

The examination pattern typically comprises online tests, proctored exams, study material, assessment and grading, pass criteria, and retake rules. The tests are given online using a digital platform and include a variety of questions. To preserve integrity, proctoring may be used. Participants are given study materials, and tests are graded by IIM Kashipur staff or designated evaluators. There may be a minimum pass condition, as well as retake policies. To understand the actual test format and criteria, study the program specifics and rules for the individual certification program.

Job Roles after Marketing

Marketing Manager 

Brand Manager 

Digital Marketing Specialist 

Product Manager 

Market Research Analyst 

Content Marketing Manager 

Social Media Manager 

Advertising Manager 

Public Relations (PR) Manager 

SEO Specialist 


Marketing is one of the most sought after domains in the field of business administration. Not only is this field economically rewarding but also an exciting career option. Following are some of the top companies that often hire marketing executives for various roles: 











IIM Kashipur Placement Partners

Regarding placement statistics for 2022, IIM Kashipur experienced an extremely successful placement season with outstanding outcomes. 

  • The average CTC provided to students was around INR 16.29 lakhs per year
  • The median CTC was approximately INR 15.40 lakhs per year. 
  • The highest CTC offered was about INR 46.50 lakhs per annum.

IIM Kashipur maintains strong links with several well-known corporations and organizations that act as placement partners for its students. These placement partners actively participate in university placement, providing students with attractive work prospects.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Amazon


  • Ey


  • IBM


  • KPMG


  • PWC


  • Tata


  • Wipro


  • HSBC


Frequently Asked Questions?

No, IIM Kashipur does not offer an online MBA program in Marketing specialisation. However, the institute offers executive development programs in marketing in 2 specialisations. These are blended learning programs designed for working professionals.

Both the executive development programs in marketing at IIM Kashipur are exceptional courses for working professionals looking to enhance their careers in the field of marketing or professionals wishing to switch to marketing from their respective domains. The course will be a great benefit to executives planning to be entrepreneurs or the ones who already own family businesses. These courses will help such individuals scale up their businesses by applying the right concepts of marketing.

The eligible candidates can apply to the course through the official website of IIM Kashipur. For admission, candidates must have a valid bachelor’s degree in any discipline and work experience of 1-3 years. Also, the candidates should be proficient in written as well as spoken English.

The duration of the executive development programs in marketing at IIM Kashipur vary from 5-10 months depending on the specialisation that you pursue. 

IIM Kashipur offers 2 specializations for the executive development program in marketing- Managing Products and Branding, and Digital Marketing and Analytics.

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What Students say



MBA-WX (2018-20)

In my quest of finding a quality institute which will add to my industry e...Read More



PGP (2017-19)

My time at IIM Kashipur is bound to be one of the most memorable times in m...Read More



MBA-WX (2017-19)

There are very few moments in one’s life when one feels to be genuinely for...Read More

IIM Kashipur Reviews


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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this university on College Vidya. It also analyses reviews to verify trustworthiness.


Reviewed in India on April 28, 2023


The university provides a ton of information not only through conventional learning methods but it also organizes many offline & online events for the personal growth of its students.


Aditya Anand

Reviewed in India on April 28, 2023


At IIM Kashipur, students get an overview of industry trends through application-based projects and assignments.

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