Executive Program In Marketing

Ranked 11 in NIRF 2023 Management Category With a Score of 66.18

(894 Reviews)
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About Executive Program In Marketing

The Executive Certificate Program in Marketing from the esteemed institution of IIM Raipur is designed to cater to working professionals and executives who want to enhance their marketing knowledge and skills while continuing their careers. The program has been structured to be flexible and accessible, allowing participants to learn without disrupting their work commitments. 

The curriculum of the program covers a wide range of marketing topics, including consumer behaviour, market research, digital marketing, branding, marketing strategy, and more. The course provides a comprehensive understanding of modern marketing practices including digital marketing and social media strategies.  


The course is typically for a duration of 5-6 months. The course is conducted through online live and interactive classes through a Learning Management System (LMS). All the study material of the course is available on this LMS. At the end of the program the students will get the chance to visit the IIM Raipur campus. This blended mode of learning allows executives to study at their own pace. 

Course Benefits

  • Successful completion of the program will result in a certification from IIM Raipur, which can be a valuable addition to your resume.
  • Programs from reputable institutions often feature faculty members who are experts in the field of marketing. These instructors might be full-time professors or industry practitioners with substantial experience.
  • Expect to engage with real-world case studies and practical exercises that help you apply theoretical concepts to actual marketing challenges. This experiential learning approach enhances your problem-solving skills.
  • The online format allows you to learn at your own pace, accessing course materials and participating in activities when it suits your schedule.
  • Online programs facilitate networking opportunities with fellow professionals from diverse industries. Engaging with peers allows you to share insights, learn from others' experiences, and build valuable connections.
  • The curriculum includes experiential learning with IIM campus visits towards the end of the program.

IIM Raipur Approved By

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Who Can Apply?

The eligibility criteria for admission to the executive program in marketing at IIM Raipur depends on the particular specialisation program that you choose to pursue. Following is the general eligibility requirement at IIM Raipur for admission to an executive program in marketing: 

  • The applicants should have completed a bachelor’s degree (10+2+3) or a diploma (10+2+3) in any discipline, from a recognised university. 
  • The applicants should be working professionals with relevant experience.


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Executive Program In MarketingDigital Marketing and Social Media Strategy

Executive Program In Marketing

Digital Marketing and Social Media Strategy

Right Choice for Right Education

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Specialization Wise Updated Fees 2024

Digital Marketing and Social Media Strategy75,000 (Full Fee)5 Months

Sample Certificate from IIM Raipur

  • Degree comparable to a traditional on-campus degree
  • Internationally Recognized Degree
  • Learn from highly qualified instructors
iim raipur sample certificate_

IIM Raipur EMI Details

You get the following options for fee payment:

  • No Cost 6 Months EMI Option available for loan
  • Loan option with interest available in 9 & 12 EMIs
  • EMI dates may vary on a case to case basis
  • 1% + GST* processing fees will be charged by the loan partner in 6/9/12 months EMI

IIM Raipur Admission Process

The following steps are usually included in the admission process for the Indian Institute of Management Raipur (IIM Raipur): 

Step 1 - First, you must navigate the official website and discover all the available certification programs.

Step 2 - Examine the program specifics, curriculum, fees, and other pertinent information.

Step 3 - To begin the enrollment process, click the "Enroll Now" button.

Step 4 - Fill out the applicable application or registration form, including all your personal information, contact information, and educational/ professional background.

Step 5 - Follow the on-screen instructions to pay for the program, if appropriate.

Step 6 - Complete the registration by submitting the enrollment form and paying the required fees.

Step 7 - You may get further information on accessing the online certification program via email or other communication methods.

UGC updated the list of approved ODL & Online programs for the academic batch of 2023-24, Click here to get the list!

A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

Executive Program In Marketing Syllabus



Introduction to Digital Business and Marketing Strategy

  • Course Introduction 

Digital Landscape and Consumers 

  • Digital Economy Marketplaces
  • Digital Consumer Behaviour 

Understanding Websites 

  • Fundamentals of Website Design and Development 

Fundamentals of SEO and SEM

  • Inbound Marketing using SEO
  • Search Engine Marketing- I
  • Search Engine Marketing- II
  • Display Advertising 

Analytics and Website Performance 

  • Understanding Digital Media Analytics 
  • Improving Website Performance
  • Measuring ROI of digital spending

Competing in the Digital World 

  • Driving Digital Businesses

Social Media Marketing 

  • Facebook, Instagram, YouTube
  • Social Media Advertising 
  • Managing e-WOM
  • Content Marketing & Campaign Management 
  • Mobile and Email Marketing 

Digital Branding 

  • Branding in the Digital Age 

Transitioning to Digital 

  • Marketing Automation & Omni Channel Market 
  • Integrated Technology Strategy 
  • Managing Strategic Transformation in a Digital World

Tools to be used 

  • Facebook Ads 
  • LinkedIn Advertising 
  • Instagram Ads
  • Quora 
  • Leadsbridge 
  • Twitter Advertising 

IIM Raipur Examination Pattern

The curriculum of IIM Raipur's online certification programs is designed to provide a thorough grasp of various management principles, tools, and strategies. It comprises core management courses, optional courses for specialization, case studies and real-world applications, industry insights, interactive learning activities, and evaluations. 

The programs are provided via a specialized online learning platform, giving learners flexibility and convenience. These programs offer a high-quality learning experience with skilled teachers, current material, and rigorous assessments. The program is designed to give students the information and skills they need to flourish in their professional jobs and keep current with industry developments

Job Roles after Executive Program In Marketing

Following are some of the best job profiles after completing your executive program in Marketing from IIM Raipur: 

Marketing Manager/Director

Digital Marketing Manager 

Social Media Manager 

Product Manager 

Brand Manager 

Market Research Analyst 

Content Marketing Manager 

Public Relations (PR) Manager 

Marketing Analyst 

Sales Manager 

IIM Raipur Placement Partners

Regarding placement statistics for 2023, IIM Raipur experienced an extremely successful placement season with outstanding outcomes. 

  • The highest CTC offered was about INR 46.50 lakhs per annum.
  • The average CTC provided to students was around INR 67.64 lakhs per year.

IIM Raipur has developed excellent relationships with renowned corporations in various industries, which act as its primary placement partners.

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • Accenture


  • Amazon


  • Cognizant


  • Deloitte


  • Ey


  • HDFC Bank

    HDFC Bank

  • KPMG


  • PWC


  • Tata Motors

    Tata Motors

  • TCS


  • Tech Mahindra

    Tech Mahindra

  • Wipro


Frequently Asked Questions?

IIM Raipur offers the Executive Certificate Program in Digital Marketing and Social Media Strategy. It is a blended learning program spanning 5 months.

No, IIM Raipur does not offer an online MBA course in Marketing but you can pursue the Executive Certificate Program in Digital Marketing and Social Media Strategy. 

The duration of the executive certificate program in Marketing at IIM Raipur is 5 months. There are live and interactive classes conducted on the weekend.

For admission to an executive certificate program at IIM Raipur, the applicants must have either a bachelor’s degree or a diploma and should also have work experience in a relevant industry.

Every query is essential.

Our team of experts, or experienced individuals, will answer it within 24 hours.

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Vikash kumar


Reviewed in India on August 16, 2023

The Executive PG Program in Human Resource Management at IIM Raipur transformed my understanding of human resource management. It was a wonderful experience because of the practical insights from industry professionals and the flexible learning alternatives.

1 person found this helpful







Reviewed in India on August 16, 2023

The Post Graduate Program in Management at IIM Raipur offered a comprehensive learning experience. My managerial abilities were enhanced by rigorous academics, industrial exposure, and helpful instructors.







Reviewed in India on August 16, 2023

The admissions process at IIM Raipur was remarkably efficient. The experience was made easier by clear instructions, prompt communication, and a user-friendly application portal.





piyush gadhiya


Reviewed in India on April 28, 2023

Build a strong professional network and connect with highly qualified faculty members & esteemed alumni for improved career prospects.





Mohan Kumar


Reviewed in India on April 28, 2023

Get industry-ready with the innovative and updated curriculum of IIM Raipur.





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